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Tourism Industry. As a student of Tourism and Hotel Management we must learn we must know
the value and importance of Resort Industry in the world’s economy. We have to know the
background of resort Business. This assignment focuses the History of The Italian Resort
Industry. Before that a short history of Resort, general information of Italy and its tourism
industry are given bellow—
Resort: A resort is a place used for relaxation or recreation, attracting visitors for holidays or
vacations. Resorts are places, towns or sometimes commercial establishment operated by a single
company. Such a self-contained resort attempts to provide for most of a vacationer's wants while
remaining on the premises, such as food, drink, lodging, sports, entertainment, and shopping.
The term "resort" sometimes is misused to identify a hotel that does not provide the other
amenities required of a full resort. However, a hotel is frequently a central feature of a resort,
such as the Grand Hotel at Mackinac Island, Michigan. A resort is not merely a commercial
establishment operated by a single company, although in the late twentieth century this sort of
facility became more common. There are different types of resort, such as Destination resort,
All-inclusive resort, Spa resorts, Golf resorts, Ski resorts, Seaside resorts, Luxury resorts,
Megaresorts and Historical resorts etc.
History of Resort: The concept of leisure resorts is not a product of the modern age, but in
fact resorts have been in existence for many centuries. Historically, the oldest resorts can be
traced back to the Roman empire of nearly two thousand years ago. The ancient Romans created
a public leisure facility known as Baths that could be used by both men and women separately.
Gradually the baths evolved from their modest structure to include more extravagant facilities
such as a gym, a library, restaurant, stores, lounge, tavern and even a museum and a theater. In
Europe the earliest spa resort was developed in Belgium in the fourteenth century in a town that
is now known by the name of Spa. It was believed that the natural waters of this town were rich
in iron and other minerals that had miraculous healing properties. That led to the popularity of
this resort. The popularity of spas and resorts in England is a result of King Charles II visiting
trendy hot spots in the 1600s. Today, royalty and superstars still seem to set trends of where the
best places to go are.
General Information about Italy & Its Tourism Industry: The official name of
Italy is “Italian Republic”. Total population is 60.3 million; Italy has the fifth-highest population
density in Europe--about 200 persons per square kilometer (about 500 per sq. mi.). Roman
Catholicism is the majority religion--85% of native-born citizens are nominally Catholic--all
religious faiths are provided equal freedom before the law by the constitution. With more than
43.7 million tourists a year, Italy is the fourth highest tourist earner, and fifth most visited
country in the world, behind France (76.0 million), Spain (55.6 million), United States (49.4
million), and China (46.8). People mainly come to Italy for its rich art, cuisine, history, fashion
and culture, its beautiful coastline and beaches, its mountains, and priceless ancient monuments,
especially those from the Greek civilization and Roman civilization. Tourism is one of Italy's
fastest growing and most profitable industrial sectors, with estimated revenue of $42.7 billion.
Resort History of Italy: No other country in the world has as rich a history of artistic and
intellectual creativity as like Italy. Italy has some of the world's most ancient tourist resorts,
dating back to the time of the Roman Republic, when destinations such as Pompeii, Naples,
Ischia, Capri and especially Baiae were popular with the rich of Roman society. Pompeii is
currently Italy's third the world's 48th most visited tourist destination, with over 2.5 million
tourists a year
The first baths were built here in 1540, but was destroyed fifteen years later. Recovering started
from the 18th century, when the first bath resorts were built. In the 20th century it became one of
the most renowned health resorts in Italy. The first sea-side resorts, such as those in the Ligurian
coast, those around Venice, coastal Tuscany and the Amalfi coast became popular. This vogue of
summer holidays heightened in the 1890s and 1900s, when the first "Grand Hotels" and holiday
resorts began to be built, notably in Sanremo, Lido di Venezia, Viareggio and Forte dei Marmi.
Resorts such as Rimini became popular with Italians in the 1960s and 70s.
The late-1960s also brought mass-popularity to mountain holidays and skiing, which, from the
1930s, was something reserved for the elite. In Piedmont and the Aosta Valley, ski resorts and
chalets began to be built. The 1970s also brought a wave of foreign tourists to Italy, since
Mediterranean resorts saw a rise in international visitors.
Types of Resorts in Italy: Resorts in Italy are full of the joy of life that characterizes the
Italian mindset. There are mainly three types of resorts in Italy. Mainly three type of are most
common in Italy— The Ski resorts, the Spa resorts, and the justly famous Seaside resorts.
All these places provide accommodation suitable for both the budget traveler and the luxury
tourist. Whether it’s just bed and breakfast or a luxurious serviced villa it is alls available at just
deals, to make these holidays unforgettable. Rimini is one of Italy's most popular beach resorts
and one of the largest in Europe. Rimini also has Roman ruins, an interesting history and
museums. It is on the east coast of Italy on the Adriatic Sea.