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Art and the Zen Master's Tea Pot: The Role of Aesthetics in the Institutional Theory of Art

Author(s): David C. Graves


Source: The Journal of Aesthetics and Art Criticism, Vol. 60, No. 4 (Autumn, 2002), pp. 341-
352
Published by: Blackwell Publishing on behalf of The American Society for Aesthetics
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DAVID C. GRAVES

Art and the Zen Master's Tea Pot:


The Role of Aesthetics in the Institutional
Theory of Art

The philosophies of ArthurDanto and George other most intriguing truth: Indeed, anything
Dickie have been greatly influential,each in its goes in art, but not everything works. To be
own way, in establishing a major trend in sure, our conception of art has changed consid-
post-1960 art theory. That trend had two major erably, insofar as we are much more aware of
features. The first was to advocate a necessary the contextualizationof works of art, but works
connection between art theory and the arthood of art themselves, at least in the mainstream,
status of works of art as such. The second fea- seem to be just about the same as they always
ture, very much a result of the first, was to re- were. That is to say that, for the majority of
move questionsof arthoodfrom questionsof the works of art,the aestheticstill seems to be quite
aesthetic. It was a radical move, and one of the relevant, and that for most artists and theorists
utmost historical importance,for the opposites the aesthetic still seems to be a pivotal category
of those two theses, in reverse order,were com- of discourse. The main question of the paper is
monly accepted throughoutthe traditionof the thus: Given that the institutional conception
West's philosophy of art. That is to say, that claims to have severed the traditionalbond be-
arthoodwas always necessarilyconnectedto the tween art and the aesthetic, so that the aesthetic
aesthetic (or to beauty, pre-1750), and therefore no longerplays an essentialrole in the definition
quite impervious to definitive, conceptualizing of art, what role does it play? Moreover, if the
theory. aesthetic is not an essential and definitive fea-
In a sense, we were akin to a Zen novice who ture of art, as the institutionaltheory contends,
always thoughtthattea was tea andthe pot was a then why is it still so centrallyimportantto art?
pot, until we became apprenticesof the Chado
mastersDanto and Dickie. Undertheir tutelage, I. ART AND THE AESTHETICPART WAYS:
we came to realize that the tea was not tea and THE CONSTITUTIVENATURE OF ART
the pot was not a pot: Art was not an "immedi-
ate" sort of affair, and art theory was not a chi- Of its very essence, the aesthetic involves that
mera. Among other concurrenttheories, the de- which is presented to the senses, widely con-
velopment of Danto's Artworldand of Dickie's strued.The aestheticdeals with colors andtones,
institutional theory of art seemed to hail the sounds and timbres, rhythmsand weights, bal-
"endof artas we know it." Many thinkersraised ances and counterbalances.The aesthetic prop-
all manner of objection, but the insights were erties of any artifact, including works of art,
too powerful. Moreover, the artworld itself mustbe propertiesthatthe artifactexhibitsto the
seemed to concur, what with the onslaught of senses. Therefore,any theoryof artthatholds the
conceptualism, readymades, installations, ap- aesthetic to be the defining essence of art must
propriations, and schizophrenic pastiche. The then maintainthatcertainexhibitedpropertiesof
so-called postmodernartworldraised the "Any- artifactsare responsiblefor the arthoodstatusof
thing Goes" banner, and some startedprinting those artifacts. In one way or another, this
up the obituary. includes virtuallyall traditionaltheoriesof artin
However, perhapsto the surpriseof many,the the West, since PlatoandAristotleup to Colling-
artworldof the past forty years showed us an- wood and even Goodman.Danto and Dickie are
The Journal of Aesthetics and Art Criticism 60:4 Fall 2002
342 The Journalof Aesthetics and Art Criticism

singled out here because they presentedtheories ries andhistoryof which Danto speaksareprop-
of art that explicitly claimed that certain non- erly the theoriesof actualartworldsystems, such
exhibitedpropertiesof worksof artarethose that as French impressionist painting and Chinese
areresponsiblefor the works' being art.The pas- theater,and theirhistory.6
sage from Danto, quotedtime and again, is: "To For Danto, art theory and history constitute
see something as art requiressomethingthe eye artifacts as works of art. For Dickie, artworld
cannot decry-an atmosphereof artistictheory, systems, subinstitutionsof the artworld,do that.
a knowledge of the history of art:an artworld."' The question pertinentto both is how they do
And from Dickie: "Theinstitutionaltheoryof art that. Dickie offered the answer by focusing
concentratesattentionon the nonexhibitedchar- uponthe rule-governednatureof the practicesof
acteristics that works of art have in virtue of art. In a nutshell, at the core of the artworldat
being embeddedin an institutionalmatrixwhich large, as well as at the core of each of its subsys-
may be called "the artworld"and argues that tems, is a constitutivesystem of rules. As Dickie
these characteristicsareessentialanddefining."2 describesthe institutionof the artworldin terms
Even though the tight traditionalcorrelationbe- of rules and roles,7he finds thatthereare certain
tween art and the aesthetic had been subject to basic, nonconventional rules that institute the
considerable loosening by the post-Wittgen- very practiceof art. Two such rules that Dickie
steinian thinkers of the analytic tradition,with cites are: (1) "If one wishes to make a work of
Danto and Dickie, art and the aesthetic finally art, one must do so by creatingan artifact"and
partedways. (2) "If one wishes to make a work of art, one
The deep feature common to Danto and must do so by creatinga thing of a kind which is
Dickie is the realizationof the constitutivenature presented to an artworld public."8 These two
of art.ForDanto, this resides in his key notionof rules together, states Dickie, are sufficient for
"the is of artistic identification."Whetherit be art. Thus, by calling attentionto the rule-gov-
for Leonardo'sMona Lisa or for Warhol'sBrillo ernednatureof art-making,Dickie proposesthat
Box, a person's ability to say "Thatis a work of the rules establish a "way of doing," which,
art"aboutthe object dependsupon thatperson's when generally recognized by the public, insti-
masteryof the "is of artisticidentification."Such tute a practice.Any such institution,by way of
masteryinvolves a good workingknowledge of its rules, can set out various clusters of require-
the relevanttheoriesof artbehindthe objectsand ments that must be met by different members
theirhistory.Withoutsuch knowledge, one sees acting in certain capacities. In the case of art,
paint, canvas, cardboard,shapes, eyes that fol- there are such rule-stipulatedrequirementsone
low you around the room, and all manner of must fulfill so as to count as an artist,or public
things, but one does not see those specific works member,or curator,and so on. These areinstitu-
of artproperlyidentifiedas MonaLisa andBrillo tional roles, which vest the members with the
Box. As Danto says of Testadura,puzzled by authority to carry out their respective tasks.9
pure abstractart: "We cannot help him until he Summingup the new twist, Dickie suggests that
has masteredthe is of artistic identificationand art can be seen to be a complex of interrelated
so constitutesit a work of art."3Dickie concurs, roles governed by constitutive (nonconven-
noting, however, that while Danto's argument tional) rules.'0
shows that works of artexist within a context or Thus, if one might be hard-pressedto explain
framework,it does not revealthe natureof the el- how theoriesor historycan constitutean artifact
ements makingup the framework.4Dickie offers as a work of art, one would not be so hard-
up the elements of Danto's artworldin his later pressed to explain how an institutioncan do so.
version of the institutionaltheory, TheArt Cir- That is what institutions do. A fortiori, if one
cle.5 I will returnto Dickie's descriptionlateron. conceives of institutionsas rule-governedprac-
The importantpoint for now is thatDickie main- tices, which is the proper way to regardthem.
tains that the institutionsof the artworld,those The logic of the "is of artisticidentification"be-
established cultural practices such as painting, comes analogous to other cases of culturally
theater,andpoetry,arethe practicesthatactually based identifications.A culturalinstitutiongov-
do constituteartifactsas works of art. One may erned by constitutiverules can transforma ball
say that, as far as Dickie is concerned,the theo- being kicked into a framednet into the winning
Graves The Role of Aesthetics in the InstitutionalTheoryof Art 343

goal for the Spanish soccer team. Games simply but one possible type of relevantpropertiesand
are cultural institutions, systems of rules that values. Art today is considered to be multifac-
constitute the relevant facts of the matter. The eted, including aspects of the cognitive, the
brutefacts concerningthe Spanishsoccer team's moral, the political, and so on, and not just the
victory are that one person kicked a ball into a aesthetic. This is not really a matterof theory;
framednet, while otherstriedto stop him. A per- the artworlditself showed us that, startingwith
son who is ignorantof the rules of soccer would Dada and Duchamp,throughPop Art and con-
see just that, that is, something analogous to ceptualism, up to installations and appropria-
"nonartisticidentification." The institution of tions. Thus, the main question of this investiga-
soccer institutesthe relevantfacts of the matter, tion becomes clear: If, under such a general
and it does so by way of the participants'acting institutionalconception, the aesthetic does not
in accord with a particular system of rules. play the definitive role in art, what role does it
Acting in accord with the rules constitutes cer- play?
tain institutionalfacts,and they are the pertinent
ones.1I So it is with art:The rule-systems gov- II. THE INSTITUTIONALSTRUCTUREOF THE ARTWORLD
erning the practices of the artworldinstitute all
relevant art-facts. Artworld systems (usually Of all the newer, nonaesthetic philosophies of
called genres or styles, etc.) such as impression- art,the institutionaltheoryappearsto be the far-
ist painting and realist cinema are systems of thest removed from considerationsof the aes-
rules specifying means,ends, products,androles thetic (with the exception of Davies's proce-
for theirrespectivepractices.This is sufficientto dural theory, which is a proper variant of the
explain both Dickie's and Danto's ways of institutionaltheory). For functionalisttheories,
thinking. Seen this way, Dickie's conception the aesthetic may play a basic role as the
falls right in line with other respectable con- delineatorof one of art's key functions. For the
ceptions in other realms. Following Wittgen- intentional-historicaltheories,the aestheticmay
stein's conception of language games, this con- delineate a basic notion of properregardfor art,
ception of art follows the same kind of logic as historically based. For the later Danto, art be-
John Searle's theory of speech acts12and Asa came "embodiedmeaning,"14and the aesthetic
Kasher'stheoryof pragmatics,13to mentiontwo is basicallyjust presumed.For Dickie, however,
pertinentanalogues. in both his versions of the institutionaltheory,
As noted earlier, Dickie and Danto are but the aesthetic does not even appearin any of his
two key figures in a major trend of post-1960 proposeddefinitionsof art.For this reason,I am
philosophy of art. The idea that nonexhibited inquiringas to the possible role of the aesthetic
properties, hence, nonaesthetic properties, are in artfrom the perspectiveof the theorythat ap-
responsible for transformingan artifactinto art pears to be most alien to the idea-the institu-
is an idea common to their theories. In one way tional theory. If we can answer the query there,
or another, this contratraditionalkey idea is and given thatthe institutionaltheoryappearsto
common to a host of other contemporarytheo- be pivotal to the antitraditionaltrend spoken of
ries like proceduralism(e.g., Stephen Davies), earlier, then we may possess a sound basis for
polyfunctionalism(e.g., RobertStecker),the in- follow-up investigationsinto the role of aesthet-
tentional-historicaltheory (e.g., JerroldLevin- ics in contemporaryphilosophy of art.
son), not to mention the plethora of post- Summingup the previouspoint, the mainstay
modernist theories that reject the aesthetic of the post-1960 antitraditionaltrendin philoso-
essence of art, along with any other essence. phy of art, spearheadedby the institutionalthe-
Certainpostmodernisttheories to one side, the ory, is that nonexhibited, hence nonaesthetic,
key idea of the institutionaltheory seems to be propertiesare the ones responsible for arthood
variablyimplied by all these kinds of newer the- status.And yet, so many people, artistsand the-
ories, namely, that the culturalpractices of the orists alike, still hinge their practices upon the
artworldplay a constitutive role in the defini- aesthetic.Why is the aesthetic still so important
tion, identification,and classificationof art.It is to art? The problem restated,then, is this: Can
commonplace nowadays to think that the aes- the apparentlystill-centralrole of the aesthetic
thetic propertiesand values of works of art are in art be accounted for under an institutional
344 The Journalof Aesthetics and Art Criticism

conception? The answer I wish to propose is isfied by "painting"and "romanticism,"respec-


yes. Moreover, I wish to show that Dickie and tively. Now Dickie always maintainedthat the
Danto converge on the same point, all differ- artworld consisted of a multitude of subin-
ences aside. That point of convergence is the stitutions,called "artworldsystems,"but he gen-
idea of art as essentially being a matterof em- erally regardedthem to be the various media of
bodied meaning.To show this, it is necessaryto art-painting, sculpture,music, theater,and po-
take a closer look at the institution of the art- etry. Here, however, we see that a multitudeof
world. artistic"ideologies"are also involved. Thereare
Simon wishes to be an artist.If he is to fulfill no "paintings"in the artworld,there are only
his wish, Dickie tells him thathe must create an "expressionistpaintings"or "romanticistpaint-
artifact, a thing of a kind to be presented to a ings" or "realistpaintings,"and so on. However,
public. Simon sets out to do that. Two central expressionism,romanticism,and realism, as ar-
questions will arise of their own accord, and tistic ideologies-as sources to answer "why?"
present themselves to Simon. In no order of or "whatdoes it mean?"questions-can be man-
preference,those questions are "Whatartifact?" ifested in paintingor poetryor many otherartis-
and "Why?"It is importantto note thatthe insti- tic "whats."
tutionaltheory does not answerthese questions, The institutionallogic, if I may, standingbe-
and purposely so. The institutionaltheory does hind both primarylevels of considerationis one
not place any restrictionswhatsoever upon the and the same. There is no brutereason why oil
kind of artifact,its materialand application,that paintis a mediumof art.If one is to use oil paint
can be a work of art. Nor does the theory place as an artistic medium, then that fact, and other
any restrictions upon the reasons for making pertinentfacts of the matter,simply must be in-
such an artifact,that is, the artisticideology be- stituted.16The same holds truefor artisticideol-
hind the act. This is a deep featureof the theory, ogies. Art can deal with objective reality (real-
for, as Dickie points out, it provides the elastic- ism), with subjective attitudes(expressionism),
ity whereby creativity of even the most radical with "naturevs. human spirit"issues (romanti-
sort can be accommodated by the artworld.15 cism), or virtually any other sorts of meanings
Thus, Simon must decide for himself what sort and significance. However, if one is to use artto
of artifact to make and why, or, conversely, expound upon the subjective attitudes toward
what is it thathe wants "to say" (i.e., why do it at life situations, expressionism as an art form
all) and what sort of artifact is likely to "say" must be instituted.As Dickie noted, there is no
that. (This is not the place to expand, but this is limit to the numberof such subsystemsthat can
the startof understandingthe truerole of the art- be incorporatedin the overall frameworkof the
ist under the institutionalconception, and, per- artworld.
haps to the surprise of some, it is not far re- Scanning the artworld,we can see that there
moved from the traditionalmodern conception are artworldsystems thatinstitutepracticescon-
at all.) cerning the use of material(broadlyconstrued).
So, Simon the would-be artisthas some major We call them "mediums."Also, we find another
decisions to make. He can paint a painting,if he set of artworldsystems thatinstitutevariouside-
has the inclination.But why? Thatwould depend ologies for art, such as impressionism,expres-
on whathe was tryingto say. He could say some- sionism, and all the other "isms."(I like to call
thing aboutthe romanticaspects of personalbe- these subsystems "Big Theory" institutions of
littling in face of the vastness of nature. Yes, the artworld.Roughly, they are artworld-inter-
Simon could paintthat.He could also danceit, or nal theories of art, distinguishedfrom artworld-
rhyme it. WhateverSimon finally decides to do, externaltheories,such as philosophicalor socio-
the internallogic of the artworldstartsto become logical theories.) We note that the first set, the
clear. For Simon to fulfill the role of artist, he media, are quite independentof the second set,
must create some sort of artifact with some the ideologies, since a medium such as painting
meaningful purpose behind it (that meaning is can manifest virtuallyany artisticideology, and
why he intendsto presentit to a public). So, there a specific ideology such as expressionismcan be
are now two levels of considerationin Simon's manifested in virtually any medium (in princi-
case: the "what?"and the "why?"which are sat- ple, at least). That means that a third set of
Graves The Role of Aesthetics in the InstitutionalTheoryof Art 345

artworldsystems is needed, one that institutes was wrong, but until now, he had focused only
the very specific practicesof using a certaintype on the framework of the artworld,and not so
of medium to manifest a certain artistic ideol- much on what one finds within that framework.
ogy. French impressionist painting is such an Upon examinationof the inner workings of the
artworldsystem, a way of putting painting and artworld, one finds that the artworld at large
impressionismtogether.We commonly refer to does indeed instituteartas embodiedmeaning.18
these third-levelsubsystemsas genres, styles, or This in itself would be sufficient to reinstatethe
techniques.17 The institutional logic of the aesthetic as being integral to the enterpriseof
artworld,then, can be broken down into three art.If artessentially involves the embodimentof
distinctcomponents:(a) what sortof artifactone meaning, and the very purpose of embodiment
is to produce; (b) what sort of ideology one is presentationto the senses, then the aesthetic is
wishes to make manifest; and (c) how to go indeed essential to art, even under the institu-
aboutdoing that,that is, how to use the material tional conception.However, even thoughthat is
to manifest the meaning. This logic is mirrored the way I wish to go, it will not be that simple.
by the artworlditself, when we distinguish be- The institutionaltheoryis quitedifferentfrom
tween the threedifferenttypes of subinstitutions traditionaltheories of art as embodied meaning
one finds within: in the importantrespect that embodied meaning
is a conclusion of the institutionalconception,
1. The medium-based subinstitutions
such as paint- ratherthan an assumption.The institutionalthe-
ing, music,poetry,and so on. The rule-systems ory might very well be capableof demonstrating
herearespecificas to thematerialrequirements of what the other theories can but presume.
the variousmediaof art,butremainopenwithre- From what has been said thus far, I hope I have
gardto artisticideology. shown thatit is quiteplausibleto suggest thatthe
2. The ideology-basedsubinstitutions such as real- institutionaltheorycan explainwhy the aesthetic
ism, expressionism,conceptualism,and so on. is essential to art, if one accepts its premises (as
They are specific aboutthe ideologicalrequire- outlinedabove). However, for this suggestionto
ments,butremainopenwithregardto materialas- be properlyfollowed through,thereis one more
pects. (In some cases, secondaryideologiesare preliminaryissue that must be fleshed out. That
alsoplacedhere.Forexample,abstract expression- issue is that the institutional theory's derived
ism andfigurativeexpressionism arebothplaced principle of embodied meaning is a schematic
underthe institution of expressionism.) one. Dickie saidthereis no limit to the numberof
3. Thetechnique-based whicharethe
subinstitutions, subsystems that can be incorporatedinto the
frameworks in whichartproduction actuallytakes frameworkof the artworld.This is the heartand
place.Material(type 1) andideology(type2) are soul of art's endlessly creative capacities. If,
joinedtogetherhereto forma systemthatspecifies however, those subsystemsconverge so as to in-
mostpreciselythenatureof its artgame.Forexam- stitute modes of embodying meaning, as shown
ple,LesFauvesandDie Bruckearespecificsubin- above, then the artworldis also open to numer-
stitutionsof paintingandfigurative
expressionism. ous manners of embodying meaning. The art-
world itself does not tell us how to embody
III. ART AS EMBODIEDMEANING meaning,only thatwe should.
In principle, then, if the artworldis open to
The artworld, then, is not just some formless any manner of subsystem, then it is also open
cluster of randomsubsystems. It is a structured to any manner of embodying meaning. "Any-
institution,bearinga distinct sort of logic about thing Goes" is the slogan brandishedupon the
it. Thatlogic, bluntlyput, is a logic of embodied banner of post-1960 art, and the institutional
meaning. It is manifestedby the three constitu- theoryconcurs.It does not tell us which material
tive components:(1) material,(2) idea or mean- to choose as a medium (nor why), which artistic
ing, and (3) a technique in which the materials ideology to employ (nor why), nor how to use
of the chosen medium (1) are used in certain the mediumto embody the meaning.To answer
ways that count as embodying (or trying to em- those questions,we need the specific, third-level
body) the chosen artisticideology (2). So, Danto artworld systems, with specific rules for em-
is right, after all. Dickie never said that Danto bodying meaning in that system. How one em-
346 The Journalof Aesthetics and Art Criticism

bodies meaning in impressionist painting is ation of an impressionist painting was not, by


quite differentfrom how one embodies meaning any stretch of the imagination, an easy and
in romantic poetry. However, the institutional mindless task. The institutionaltheory regards
theory does yield a general "embodied mean- this most difficult of creativeproceduresto hold
ing" rule, a guideline that instructs us to "do truefor all works of art.Thatis the rule, and ex-
whatever,"as long as the form of our artistic ceptions, if any, arejust that.
doing can justifiably count as trying to embody
meaning.Whatwe get here is quite pleasing:we IV. "ANYTHINGGOES, BUT NOT EVERYTHINGWORKS":
get a universal principle allowing for, and ap- THE RETURN OF AESTHETICS
plying to, a plurality of artforms.19
"Anythinggoes," we say, but not "everything The institutionaltheory,then, is in complete ac-
works."For an artifactto count as a work of art, cord with the idea of art as embodied meaning.
it must meet the constitutiverequirementsof the As suggested, the very structureof the artworld,
artworld,namely, to be an artifactcreatedby an involving medium-based institutions, artistic
artistand presentedto a public, within a (set of) ideological institutions, and technical institu-
artworld system(s). Then it must meet the re- tions for wedding the one to the other,set up the
quirementsof some properlyinstitutedmedium, work of art as being embodied meaning. It fol-
and it must meet the requirementsof some prop- lows that one ought to strive toward a form of
erly instituted artworld ideology (even if it is art-making,a style, a technique,in which a clear
one thatthe artistis inventing).At the bottomof relation of appropriatenessbetween the materi-
the institutional structureis a technique-based als used and ideology expressedis createdin the
subinstitution,which is fully specific with re- artifact.Competentartistsknow this as a matter
gard to the ends, means, products,and roles of of course. So do competentcritics. (In the era of
the system. This top-down proceduredelineates pluralism,however, we sometimes forget.) The
the classificatory path of artworld systems to artistic distinction here is in the "body," first and
which the work in questionproperlybelongs. In foremost, as has been well recognized from
fact, the procedureconstructs the work as the Plato and Aristotle on (all differences notwith-
kind of artworkthat it is. The classificatorypath standing).Usually, the idea thatartisticmeaning
of relevant artworld systems sets out the very is unique (and I agree), comes from the notion
identity conditions of the work of art. The me- that the meaning of a work of art is such that it
dium-institutionsinstitutethe very fact that cer- can only be communicatedvia the body of the
tain materials can be artistic media at all. The work.The gist of it is simply "aesthetics."If cer-
ideology institutionsinstitute the very fact that tain material propertiesof an artifact manifest
their products can mean anything at all as some meaning,thatcan only be fully understood
"worksof art."The techniqueinstitutionsinsti- when sensed, when felt. What the color red
tute the very fact thatusing a certainmaterialin might mean is quite opaque to someone who
certainways counts as "embodyinga meaning" cannotsee it. The possible meaningsof mass are
at all. And they are all interrelated:for instance, quite lost on someone raisedin zero gravity,and
one cannottrulyunderstand(includingknowing who has notpersonally experiencedthe pressure
how to relateto or engage) one of Monet's "hay- of weight. It is through the subjective, "in the
stack"paintingswithout understandingthe spe- first person," sensations of material properties
cific system of "Frenchimpressionistpainting." of works of artthat the meanings manifestedby
And one cannotunderstand"Frenchimpression- the work emerge. Of course, this is all quite de-
ist painting" without understandingsomething pendent upon the competence of the artist and
about the more general systems of "impression- the willingness of the public. If the artist does
ism" and "painting."This entails an understand- not know how to get the materialpropertiesof
ing of the history of painting, on the one hand, his or her work to appropriatelyrelate to the
and an understandingof the relation of impres- work's intended range of meanings, then the
sionism to other conceptions of art, on the other work will (normally)fail to engage. If the public
hand. (This is a specific example of the kind of is unwilling to seek out that appropriaterelation
knowledge Danto had in mind, for one to master between the artist's use of materialand the in-
the "is of artistic identification.")Monet's cre- tended range of meanings (as often happens
Graves The Role of Aesthetics in the InstitutionalTheoryof Art 347

when a new artform is presented)then the work systems at the bottom of the institutionalstruc-
will fail. ture of the artworld-the technique-based
Now, the salient feature is that it is unclear subinstitutions (genres, styles, schools)-are
what constitutessuch an appropriaterelationbe- quite explicitly institutionsthat specifically tell
tween matter and meaning in a work of art. us what counts as appropriaterelationsbetween
Given that art involves a generalrequirementto matterand meaning.These institutions,these art
embody meaning, and that there are numerous forms, simply are practices of using certain
mannersof embodying meaning that can be in- sorts of materials in certain sorts of ways to
stituted by the specific subinstitutions of the mean certainsorts of things. A specific artworld
artworld,then it is the propertaskof aestheticsto system, such as French impressionistpainting,
investigate and explain what constitutesappro- tells us what counts as appropriaterelationsbe-
priate relationsbetween matterand meaning in tween matterand meaning for that system. It is
works of art, and why. This can be done at the imperative to rememberthat instituting an art
various levels of the artworld's institutional form like French impressionistpainting consti-
structure,rangingfrom specific accountsof, say, tutes, creates,sets up the verypossibility of con-
"theaestheticsof Germanromanticistpainting," struingMonet's brushstrokeas being appropri-
up to more generalaccountsof "theaestheticsof ate to what he is trying to say.22The institution
tonal keys in painting."Aesthetics has done as of Frenchimpressionistpaintingsets up the aes-
much since its inception. The novelty here is in thetics of Monet's brushstroke,for that same
the schematicnatureof the essential aestheticre- stroke,in a differentsubinstitution-say, French
quirement.From the institutionalpoint of view, neoclassical painting-would be deemed aes-
the artworldat large only demands that an art- theticallyrepulsive.On the one hand,then, insti-
work be an instance of embodied meaning (as a tutionalanalyses are indeed quite necessary,for
normative consequence of meeting the art- withoutthem the aestheticfloats freely in a frus-
world's internaldemands)but it does not specify tratingstateof "irreduciblevagueness"and "pe-
anythingat all aboutthe actual manifestationsof rennial debate."23On the other hand, the aes-
the aesthetic requirement.(This is in complete thetic investigations into art would provide the
accord with the general "institutionallogic" of tools and criteriafor determiningwhetheror not
the artworld,namely, deploying schematicdefi- a work of art succeeds in meeting the artworld's
nitions that accommodateunfetteredcreativity.) normative requirementof embodied meaning,
The artworld,as it were, "sets up"20art as bear- how and why. As said, the artworlditself has
ing a generalaestheticessence, and the artworld shown us that "anythinggoes, but not every-
subsystems set up the particulars.This needs a thing works." Bluntly put, it is the task of aes-
bit of explanation. thetics to show us what works (as far as embod-
The basic tenet of the institutionaltheory is ied meanings go), and why.
that an artifact must meet the constitutive re- By a peculiartwist of fate, the role of the aes-
quirementsof the institutionof the artworldfor thetic here has "reversedits polarity,"if I may,
it to be art. If my rendition of the institutional and not for the first time in its history. Tradi-
theory here is viable, then any work of art must tionally, aesthetics served as the definitive as-
properlybelong to (i.e., satisfy the requirements pect of art. As such, aesthetics was the anchor
of) at least threesubsystems:a medium,an artis- that stabilized the ship of art theory. However,
tic ideology, and a technique subsystem. The in the wake of analytical aesthetics from the
consequence of this, I have maintained,is that 1950s, aesthetics seemed to reverse its polarity,
any work of art is, in effect, an instance of em- andbecame the destabilizerof the philosophyof
bodied meaning.Thus, in principle,aestheticsis art, what with its concepts being "irreducibly
essential to arthoodstatus.21 vague" and "perenniallydebatable."With the
However, this turnsout to be a necessarycon- advent of postmodernistcritiques,the aesthetic
dition of art, but not sufficient. It is insufficient gained prominenceelsewhere in our spheres of
precisely because the demandis schematic.For life, but seemed to fall out of the artworld's
the aesthetic condition to be sufficiently ful- compass altogether. To be sure, according to
filled, an actual practice must be instituted. Dickie's earlier versions of the institutional
Under the institutionalconception, the artworld theory and judging by Danto's early "identical
348 The Journalof Aesthetics and Art Criticism

pairs" considerations,it seemed to follow that thetics as metacriticism, aesthetics becomes a


artsimply did not have to be aestheticfor it to be normative,hence, stabilizing, aspect of the phi-
art.And yet, it seemed thatthe majorityof prac- losophy of art.
titioners in the artworldstill thoughtthat it did. In a dispute with postmodernismwe might
The task, then, is to find a philosophicaltheory concede that meaning is interpretation,but we
of art that at once accommodatesDickie's and need not concede that the body is interpretation.
Danto's originalinsightspertainingto the neces- One might not know what a paintingmeans, but
sity of theoretical-historical-institutionalcon- one does know thatpaintingsareto be looked at.
textualizationof art, together with the fact that One might not know what the brightcolors of a
the aesthetic still seems to be essential to art, painting mean, but one does see that they are
even under the institutionalconception. This is bright.Thus, one can reasonablyuse paintingas
what I have tried to provide here. a mediumto convey meaningsthatone can only
Now, aesthetics changes it polarityyet again, "see,"and use brightcolors to convey meanings
and may once more serve as the primarystabi- that are "bright."To be sure, there are many
lizing agent in the theory of art. This is so be- ways to construethis, we have been throughall
cause of the twin featuresof the inherentplural- that. Aesthetics will flesh out those problems,
ity of artforms, on the one hand,togetherwith a for aesthetics can now be used as a stabilizing
universalconstraintfor embodied meanings, on agent, as it sifts throughthe reasonableuses of
the otherhand.To be sure, Frenchimpressionist materials to convey meanings, distinguishing
painting institutes the aesthetics of Monet's them from the unreasonableuses. Thus, in a
brushstroke,and yet there are always reasons quirkytwist of fate, aestheticsin the age of radi-
why a specific artworldpracticechooses to em- cal interpretationstabilizes art theory by focus-
ploy certain materials in certain ways so as to ing upon the objective, addressed to the senses
say certain things. One employs music to tell a features of works of art, by focusing upon the
kind of story,because a storydevelops over time body of the work. The bodily featuresof works
and music is a temporalmedium.That is a good of art are much harder to "interpretaway" at
reason to employ music. However, it is quite whim and fancy.
possible for one to present an exhibition of It is imperative,however, not to repeat "the
paintings that the public would only listen to. mistake upon which traditional aesthetics
Simon, our would-be artist, could do that. He rested,"as we nod in William Kennick's direc-
can hang the pictures,andhandout blindfoldsto tion.24If we areclear aboutthe role of aesthetics
all the guests, then have ushers guide them suggested here, there will be no dangerof that.
across the faces of the paintings,pausingbefore The aestheticis indeed an essential identitycon-
each one to listen to it. Moreover,if Simon were dition of a work of art, but it is not the single
to do that nowadays, he could probablybe as- identifyingprinciple.Knowingthata workof art
suredof fine press attention,for it is a good gim- is, in some sense, aesthetic(i.e., a case of embod-
mick, and can be construedas being politically ied meaning) is necessary for identifying it as a
correct in this age of nonoppressivepluralism. workof art,but it is not sufficient.Knowledgeof
However, from the perspectiveoffered here, we the work's institutionalcontextualization,the-
at once acknowledgeSimon's legitimaterightto ory, and history, is also necessary. That is why
do that in the name of art,but also point out that differentpeople are likely to pull differentarti-
using the medium of painting,a visual medium, facts out of the burningwarehouse.On the other
to embody an auditorymanifold of meaning is hand,we will not repeatKennick's own mistake
simply a wrongheaded idea. The objective, either. In the "burningwarehouse"story, Ken-
"brute"propertiesof the variousmedia can rea- nick claims that "we are able to separatethose
sonably be used in certainways, and not in oth- objects which are works of artfrom those which
ers. Under this proposal, the artworldtells us are not, because we know English."25As even
what counts as an appropriaterelation between B. R. Tilghman,who is no fan of the institutional
mediumandmeaningfor a given form of art,but theory, admits:"Artmay be more like entomol-
it is up to aesthetics to inquireinto the reason- ogy than it is like color and it is not always
ableness of that artworlddetermination.Some- enough merely to be a native speakerin orderto
what in the spirit of Beardsley's notion of aes- identify something as a work of art. Art is a re-
Graves The Role of Aesthetics in the InstitutionalTheoryof Art 349

markablycomplex cultural phenomenon-that for the most part, retained its aesthetic flavor.
is the truthbehind the institutionaltheory-and There were two basic possibilities: either artre-
there are varying degrees of expertise and spe- mainedfaithfulto the aestheticout of mere con-
cialization in our intercoursewith it."26Placing venience or the institutionaltheory was wrong.
Danto's "embodied meanings" thesis in the Judgingby the vast quantityof objectionsraised
frameworkof Dickie' s institutionaltheoryof art against the institutionaltheory since its incep-
yields the most rewardingresults. On the one tion, it is obvious that most people opted for the
hand, their insights concerning the necessary second possibility.Thereis, however, a thirdop-
theoretical embeddedness of works of art re- tion. Thatoption is thatthe institutionaltheoryis
main. Indeed, "anythinggoes" in art, this has right,but thatit does not necessarilysever the es-
been shown to be quite inherentin the very na- sentiallink betweenthe artisticandthe aesthetic.
ture of art. On the other hand, since both their That is the option presentedherein. The institu-
paths lead directly to the notion of embodied tional theorysets up artas being a matterof em-
meaning,then a set of universalconstraintsmay bodying meanings, thus the aesthetic is quite
justifiably be placed upon any instance of art. integral to the enterpriseof art. The difference
These constraintswill also be aesthetic in their between this position and the traditionalone is
nature,if we bearin mind thatthey seek to estab- still quite pronounced.Whereastraditionmain-
lish appropriatebody/meaningrelationships. tained that art is by definition aesthetic, for the
institutionaltheoryartis aestheticas a normative
V. THE ZEN MASTER'S TEA POT conclusionof the conception.Moreover,the nor-
mative demandis a schematic one, with the fe-
So, what has changed? In the spirit of Zen, the licitous result of having a universal aesthetic
answer is "everythingand nothing." Until the constraint,which is consistentlyapplicableto an
middle of the twentiethcentury,art in the West (in principle)unboundedpluralityof artforms.
had always been defined in terms of the exhib- Having reachedthis point, and inquiringas to
ited properties of works of art. More specifi- the role of aestheticsundersuch an institutional
cally, art had always been defined in terms of conception, we then find that nothing much has
the beautifuland then the aestheticpropertiesof really changed. Aesthetics still does what aes-
works of art. Even after the watershed of the thetics has always done. It evaluatesart,it deals
1960s, art was still generally identified by its with success andfailure,it works out the reason-
aesthetic properties, even if not defined (e.g., ableness of various modes of embodyingmean-
Goodman). Roughly put, the aesthetic deter- ing in the forms of art.Aesthetics still deals with
mined the artistic,as a generalrule. For the pro- "sensate cognition," it still deals with "sensed
ponents of Danto, Dickie, and the others of that unities of complex manifolds,"it still deals with
trend,all thatchanged.This was not some minor intuitions.To be sure,the aestheticno longerde-
alteration.What Danto and Dickie were telling fines art, except for in a very cursorymannerin
us is quite simply that what we thought made the form of a schematic normativedemand for
somethingartdid not make it art, somethingen- meaningembodiment.Thatmay be very impor-
tirely differentdid. Moreover,they did not argue tant to the philosophy of art, to analyses of the
that their theories applied to some new form of concept of art,but how important,really, is that
art, but that art had always been that way. For to aesthetics?27Having reachedthis point, I am
Danto, art always depended upon the appro- not sure that it is all that important.Aside from
priate atmosphere of theory and history. For the futile attemptto define art solely in terms of
Dickie, art always depended upon established aesthetics (which some people still insist upon
institutionalpractices. The artistic and the aes- doing) aestheticsstill does whataestheticsdoes.
thetic partedways, linked one to the other only In "The Artworld,"Danto himself recounts
by a common and contingent history. In this the tale of Ch'ing Yuan, who saw mountainsas
most importantsense, everythingchanged. mountainsand watersas waters,until he studied
In spite of the strengthof theirinsights, and in Zen. He came to a point where he saw that the
spite of the attempts of certain post-1960 art mountains were not mountains and the waters
forms (e.g., conceptualism)to sever thathistori- were not waters.The next point was when he got
cal link betweenthe artisticandthe aesthetic,art, to know the very substance,and the mountains
350 The Journalof Aesthetics and Art Criticism

were once again mountains, the waters once an awfully big deal out of nothing.He is Danto's
again waters. Danto recounts this tale to illumi- Testadura.The thirdpoint, perhapsthe most im-
nate the all-important difference between a portantone, is that the meanings and values in-
philistine who looks at a pure abstractpainting stituted by the Tea Ceremony are bona fide
and says "it's only paint,"and between a tenth meanings and values. They do count; they be-
streetabstractionistwho says the same aboutthe come fact. Indeed, they are institutionalfacts,
same painting.If I were to expressthe difference not bruteones, but that mattersnot. The institu-
for the sake of brevity, I would say that the tional facts are the ones that count. As a matter
philistine sees the nonartistic physical paint, of brute fact, the tea is tea and the pot is a pot,
whereasthe artistsees the artisticphysicality of but that is not what counts.
paint.Thereis a world of differencebetween the Thus, in the Tea Ceremony,the tea is not just
two, and thatis precisely what Danto was trying tea, and the pot is not just a pot. They are also
to show. something else. The transitionfrom traditional
I have something similar, but different, in aesthetic-basedtheoriesof artto the institutional
mind. So I have combined Ch'ing Yuan's Zen conception is somewhat like that. Traditionally,
journey with Chado, the Way of Tea, and the art was consideredto be determinedby the aes-
traditionalJapanese Tea Ceremony. In a nut- thetic, and arttheorywas consideredto be a par-
shell, the Tea Ceremony is one of pure giving asitical sort of attemptto make sense of art by
and receiving; it is a ritualfor cleansing and pu- trying to define that which defies definition.
rifying the souls of the participantsin the cere- FromDanto and Dickie on, artwas not what we
mony. The principles that govern the Japanese had thoughtit was, nor was art theory. As with
Tea Ceremonyare harmony,respect,purity,and the Tea Ceremony, the institutionalconception
tranquility,which combine with what might be argues that the meanings and values of art are
called the Zen aestheticof emptinessto give the constitutedby the practicesof the artworld.True
Tea Ceremonyits distinctive feel. In the course understanding of, and engagement with, art
of the ritual,the ceremoniouspreparationof tea come only "from within." And, most impor-
by the one party, and the imbibing of it by the tantly,the view "fromwithin"is glorious. A Mi-
other party, symbolizes a host of meanings and chelangelocan be a jaw dropper,a Monet can be
significancesfar beyond the naturalpropensities a heartstopper,and a Rothkocan be a glimpse at
of drinkingtea. It is of the very natureof consti- God. Only from within. From without, they are
tutive culturalpractices, that certain actions or fancy polished marble,erraticslops of paint,and
things count as something else, under the rules two rectangles.
of the practice.So it is with art.The application Finally, however, tea was chosen for reasons,
of paint to canvas, the production of sounds (e.g., that it was a first medicine). So were mar-
from a taut string,the movementof the body on ble, paint, and rectangles chosen for reasons.
a stage, all count as meaning and signify a host After having learned to see the Tea Ceremony
of things in virtueof theirbeing embeddedin the andthe artworldin the properways, one maypro-
cultural matrix of the artworld and in accor- ceed furtherstill. A still deeperunderstandingin-
dance with the rules of its establishedpractices. volves workingout the appropriaterelationsbe-
There are threeimportantpoints to bear in mind tween the brute facts and the institutionalones,
here. The first is that it is by the constitutivena- betweenthe naturalandthe cultural,betweenthe
ture of these culturalpractices that such mean- objective and the subjective. In terms offered
ings and values are attained.The Tea Ceremony herein, that deeperunderstandinginvolves rein-
constitutes its special state of peace and recon- troducingthe aestheticdimension.Imaginea Tea
ciliation, and nothing else is quite like it. Sec- Ceremony where the tea served was positively
ondly, the meaningsand values institutedby the vile and repulsiveto the taste. Well, so much for
Tea Ceremonyare accessible only to those who that little tea party.28Our conception of the tea
participate (or observe) "from within." Only pot may have changed radically, but the tea is,
knowledge of the rules of the game affords un- after all, still tea. It is otherthings, but it is also
derstandingand the possibility of true engage- tea. A workof artis an artifactcreatedby an artist
ment. The observer"fromwithout,"ignorantof and presentedto an artworldpublic, within a set
the rules of the game, sees two people making of artworldsystems. It is, however, also an arti-
Graves The Role of Aesthetics in the Institutional Theory of Art 351

fact thatis supposedto embody meaning.What- sophical Review 64 [1955]). More recently, Oswald Han-
ever meaning, and whatever mode of embodi- fling has suggested a reconsiderationof the institutional
theoryof artin its original, "status-conferral" version, in his
ment,a workof artshould still be an appropriate "The InstitutionalTheory: A Candidatefor Appreciation?"
embodimentof its meaning.The practiceof artis The BritishJournal of Aesthetics 39 (1999) pp. 189-194.
no easy task underthe institutionaltheory,as we 8. Dickie, p. 67.
have seen, but the real rewardsareto be found in 9. Cf. Asa Kasher,"WhatIs a Theoryof Use?" TheJour-
nal of Pragmatics 1 (1977): 105-120.
the practiceof good art.Forthat,just knowingthe 10. To be sure, all practicesof art involve a host of con-
rules and histories of establishedartworldprac- ventions, but they are not definitive of the practice.
tices seems to be insufficient.It is altogethernec- 11. For the first distinction between brute and institu-
essary,but not sufficient.Afteryearsof studying tional facts, see G. E. M. Anscombe, "On Brute Facts,"
Art-Zen,one can once again sense the beautyof Analysis 18 (1958) pp. 69-73. Furtherelaboratedin John
the tea, withoutlosing sight of the culturallyde- Searle, Speech Acts (Cambridge: Cambridge University
Press, 1969), sect. 2.7.
fined tea pot that made such beauty possible.29 12. Searle, SpeechActs, supra n. 11.
We mightbe able to avoid repeatingthe mistakes 13. Kasher,"WhatIs a Theory of Use?" supra n.9.
of the past, as we form a theory and practiceof 14. ArthurC. Danto, "FromAesthetics to Art Criticism
and Back," The Journal of Aesthetics and Art Criticism54
art, which at once acknowledges the cultural
(1996): 114.
contextuality of works of art together with the 15. See George Dickie, "What is Art?" in Culture and
universal aesthetic constraints that are placed Art, ed. Lars Aagaard-Mogensen(Atlantic Highlands,New
upon them, by the very nature of the cultural Jersey:HumanitiesPress, 1976), p. 23.
practicecalled art. No longer apprenticesof the 16. Cf. Stanley Cavell, who, in spite of his opposition to
Zen masters,we may find thatour conceptionof the institutionaltheory,recognizedthe necessity of some sort
of systematicframework,which institutesthe practicalfacts
the tea has changeda bit, butthatit is still tea after of the matter-namely, thata certainkind of materialcan be
all, only better.It can be the best of both worlds. used as a medium,thatthe variousmaterialaspects can bear
such and such a range of meanings, and the like. He says:
DAVID C. GRAVES "Philosopherswill sometimes say that sound is the medium
of music, paint of paintings, wood and stone of sculpture,
Departmentof Philosophy words of literature.... What needs recognitionis that wood
The Academic College of Tel Aviv-Yaffo or stone would not be a mediumof sculpturein the absence of
Tel Aviv, Israel 64044 the art of sculpture(his emphasis).... The idea of a medium
is not simply that of a physical material, but of a mate-
rial-in-certain-characteristic-applications." Must We Mean
INTERNET:graves@inter.net.il What We Say? (Cambridge:CambridgeUniversity Press,
1976), p. 221.
1. ArthurC. Danto, "The Artworld,"Journal of Philoso- 17. The term "technique,"incidentally, is the most pre-
phy 61 (1964): 580. cise. An artist'stechniqueconsists in her or his ability to use
2. George Dickie, Art and the Aesthetic:An Institutional her or his chosen materialsto manifesther or his chosen ide-
Analysis (CornellUniversityPress, 1974), p. 12, emphasisin ology.
original. 18. Two remarksin passing: First, Danto did not invent
3. Danto, "The Artworld,"p. 579, emphasis in original. the idea of art as embodied meaning,of course. That idea is
4. George Dickie, Introductionto Aesthetics:An Analytic as old as Aristotle's notion of artas idea materialized.In this
Approach (New York: Oxford University Press, 1997), p. respect, the institutionaltheory does not reinvent art, it de-
88. scribesit, and,to my mind,betterthanany othertheory.Sec-
5. George Dickie, The Art Circle (New York: Haven ond, this expansion of the institutionaltheory is capable of
Press, 1984). providing more insights into the essentials of art than just
6. Kendall Walton might provide a good link between embodiedmeaning,but thatis a topic for anothertime. Some
Danto's and Dickie's theories, in his seminal "Categoriesof such suggestions are outlined in my dissertation,see David
Art,"ThePhilosophical Review79 (1970), furtherdiscussed C. Graves, ConstitutingArt: TheInstitutionalTheoryof Art
in his "Review of Art and the Aesthetic,"The Philosophical (Tel Aviv University, 1994), Asa Kasher and George
Review 86 (1977). Dickie, supervisors.Cf. Robert Stecker's discussion of my
7. While it is nice to still have a few die-hard institu- version in his Artworks:Definition, Meaning, Value (Penn-
tionalists around,they do tend to remain focused upon the sylvania State University Press, 1997), pp. 259-265.
wrong sorts of things. Systems of rules constitutingthe insti- 19. This feature,incidentally,shows that the institutional
tutionof the artworldare the truefocus, as Dickie suggested theory is a strongcandidatefor the new kind of philosophi-
in 1984. Stephen Davies's "proceduralism,"in his Defini- cal theorythatDantoforesees in his TheDisenfranchisement
tions of Art (Cornell University Press, 1991), stresses the of Art (ColumbiaUniversity Press, 1986), p. 210.
roles, rather than the rules (in a manner similar to John 20. I am feeding off the intuitionthatthe Latinroot of "in-
Rawls's original distinction between constitutive and regu- stitution"is statuere, which means "to set up."
lative systems, in his "Two Concepts of Rules," The Philo- 21. I would like to thankthe anonymousreviewers of the
352 The Journalof Aesthetics and Art Criticism

JAAC for for their constructive comments, and to one of 27. The realizationthatthe aestheticdoes play an integral
them in particularfor pointing out this conclusion, and con- partin the definition of art, after all, but in a schematic and
vincing me to take that final step toward the aesthetic that normativefashion, is indeed an intriguingpoint, worthy of
worries any institutionalist. furtherinvestigation.
22. For some elaborationon the role institutionalcontext 28. According to the sixteenth-centuryChado Master,
plays in determiningappropriatenessrelationsbetweenbody Sen Rikyu, the first of the seven rules for the Tea Ceremony
andmeaningin art,see my "OnPresentingWorksof Art:An is: "Makea delicious bowl of tea."
Analysis of Meaning in the Second Intention,"Philosophia, 29. In this importantrespect, the analogy between the
to appear. way of artand the way of tea should be abandoned.Accord-
23. Morris Weitz, "The Role of Theory in Aesthetics," ing to the Zen aestheticsof Chadothereis no duality.For art,
TheJournal of Aesthetics and Art Criticism 15 (1956) ; 27- however, the duality of mind (meaning) and body is para-
35, of course. mount(even if certaintheoriesof arthave also triedto eradi-
24. William E. Kennick, "Does Traditional Aesthetics cate the duality). The dualityoffered up here is between the
Rest on a Mistake?"Mind 67 (1958): 317-334. cultural and the natural,between the institutionaland the
25. Ibid., p. 321. brute,between the (inter)subjectiveand the objective. That,
26. B. R. Tilghman,But is it Art? (Oxford:Basil Black- I believe, must not be eradicated,for that is what art is all
well, 1984), p. 50. about.

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