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Frances Rutledge

9051 Grand Lake Estates Dr., Montgomery, TX 77316


Phone: 409-515-1275 / 936-524-8674 * E-mail: fr7ecfae@westpost.net
PROFILE
Versatile, perceptive, and achievement-driven Marketing Professional with proven
experience in the highly competitive trade show planning sector. Long-respecte
d for advanced abilities in public relations, marketing, advertising, trade show
execution, client acquisition and retention, and account management. Outstandi
ng blend of expertise in staff leadership, communication, and creative problem s
olving. Excels at managing employees, fusing resources, and advancing organizati
onal directives through innovative programs and initiatives. Adeptly decodes co
mplex situations and deploys business instinct to present logical plans, then de
legates effectively, remains committed to outcome, and embraces flexible ways to
achieve goals.
AREAS OF EXPERTISE

* Trade Show Planning & Execution


* Public Relations
* Strategic Planning
* Relationship Management
* Project Coordination
* Marketing & Promotions
* Publishing & Print Media
* Budget Planning & Administration
* Business Development
* Team Building & Motivation
PROFESSIONAL EXPERIENCE
Fran Rutledge Trade Shows & Promotions, Houston, TX, 2008 to Present
Owner / Operator
* Function as an independent trade show and promotions consultation within the H
ouston, Texas area, planning and executing high profile health fairs, bridal fai
rs, go green shows, home shows, and festivals.
* Work closely with individual clients to determine event requirements and utili
ze vast event planning experience to coordinate successful events through effect
ive planning, promotion, and marketing.
* Collaborate with contractors and vendors to secure cost effective audio and vi
sual, furniture and fittings, catering, and marketing collateral among others to
ensure the success of each event.
* Play a pivotal role in marketing trade shows and promotions to the wider commu
nity and oversee each project phase to ensure compliance with stringent budgetar
y guidelines.
* Develop and maintain strong business alliances with vendors, contractors, supp
liers, and clients, leading to improved levels of cooperation and communication
within all parties.
Rutledge Promotions LLC, Houston, TX, 1993 to Present
Trade Show Producer / CEO
* Established and built a highly successful promotions company from the ground u
p, demonstrating an innate ability to meet and exceed the diverse needs of major
company clients.
* Forge, nurture, and maintain loyal relationships with major business clients i
ncluding Lenox China, Estee Lauder, Piper Heidseck Champagne, and Godiva among o
thers.
* Develop professional relationships with hotel clients including NYC The Mark,
The Carlton Central Park, Sheratons, CT, Chicago Omnis, Orlando Crown Plaza, One
ill Convention Center, and Westfield Malls.
* Function as a strategic business partner and information resource to clients,
providing leadership and direction in all areas of trade show execution, marketi
ng, advertising, and promotional events.
* Demonstrate a proven ability to recruit national hotels, malls, and businesses
from diverse sectors and industries to participate in national trade shows, imp
roving annual revenue growth and profitability.
* Plan and execute each event from initial concept and planning to successful co
nclusion, working closely with contractors and suppliers to secure fixtures, fit
ting, audio and visual, and marketing collateral.
* Leverage superior analytical skills to create innovative advertising and promo
tional initiatives for radio, television, and telemarketing campaigns, securing
high volume participation at each trade show event.
* Display solid financial acumen in the administration and management of the adv
ertising budget and the execution of the overall business plan, minimizing expen
diture and maximizing bottom line profits.
* Skillfully orchestrate the execution of each trade show with responsibility fo
r the set up and tear down of booths, the promotion of client business, and the
satisfaction of all trade show visitors and participants.
* Exercise outstanding interpersonal and analytical skills to resolve client con
cerns and problems in a swift and decisive manner, without loss of client goodwi
ll or risk of further escalation.
Continued...
Frances Rutledge ~ Page 2 of 2
World Class Weddings Magazine, New Fairfield, CT, 2001 to 2006
Publisher / Editor in Chief / CEO
* Directly contributed to organizational performance by offering expertise, reli
ability, and continuity in the editing and publishing of a highly successful nat
ional bridal magazine, leading to optimized sales growth.
* Managed a broad range of daily functions including advertising, marketing, bra
nding, client acquisition and retention, proposal development, account managemen
t, budgeting, and client relations.
* Developed and implemented short and long-term business development programs th
at ensured the successful recruitment of national and international advertisers
and sponsors.
* Provided leadership and direction to a team of sales representatives in the ex
ecution of daily roles, developing a high-performance, goal-focused team that co
nsistently exceeded expectations.
* Devised innovative marketing, advertising, and branding initiatives that impro
ved the overall performance of the magazine, increased market share, and improve
d bottom line profitability on an annual basis.
* Skillfully acquired and retained a high value corporate client list, prepared
and presented competitive sales proposals to key decision makers, and maintained
loyal relationships with new and existing clients.
* Demonstrated a proven ability to generate repeat and referred sales from high
profile national and regional clients and successfully managed key client accoun
ts, increasing overall sales revenue.
* Responsible for budget planning and administration, financial management, and
profit and loss reporting, implementing internal controls that reduced expenses,
minimized costs, and improved profitability.
* Prepared editorial calendars and oversaw all editorial and design functions wi
thin the magazine and website to ensure compliance with corporate goals and obje
ctives.
* Recruited high profile celebrities and sports figures to be photographed for e
ditorial content including The New York Giants, The PBR, The LPGA, Ms. Gloria Ga
ynor, Ms. Crystal Gayle, and NBC's daytime stars.
* Planned and coordinated national and international press trips in accordance w
ith editorial requirements, and played a key role in optimizing the magazine bra
nd through effective marketing and promotion.
Earlier Professional Experience...
Owner / Operator, The Cake Emporium and More, New Fairfield, CT, 1985 to 1992
* Owned and operated a highly successful retail business, producing high quality
gourmet cakes and catered food items for residential and commercial clients, im
proving sales revenue annually.
Area Director, AIF, New Fairfield, CT, 1989 to 1992 (Seasonal Summers)
* Responsible for the recruitment of families to host international students, bu
dget administration, activity and event planning, weekly reporting, and monitori
ng family and student relationships.
EDUCATION & TRAINING
Liberal Arts, Westchester Community College, White Plains, NY
Plated Program, Culinary Institute of America, Poughkeepsie, NY
Continuing Education Seminars in Marketing, Advertising, and Real Estate
LICENSES
Florida Real Estate License, 2005
COMPUTER SKILLS
MS Office Suite: MS Word, MS Excel, MS PowerPoint; Adobe; PhotoShop, Web-based P
rograms, Quark, In-Design Print Master, Email Applications, and Internet Applica
tions

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