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Thomas J.

Ielmini 11330 Raines Road


Patterson, Ca 95363
ti7f9ede@westpost.net
Sales and Marketing Executive
Vice President
Results driven leader with strong performance in sales, marketing and general ma
nagement. Inspiring leader with full P & L accountability who grew divisions of
companies with multi million dollar increases. Built strong customer relations
hips and partnerships through multiple business channels within the Food industr
y.
Core Qualifications
* Results Oriented Manager *Sales and Profitability Execution *Strategic Thinker
* Strong Work Ethic *Inspiring Leader
NORPAC FOODS 2007 to Present
Vice President, Sales
Canned and Frozen Fruit and Vegetable Processor, Stayton Oregon $350 MM Sales
Responsibilities Include:
* Direct and lead company's overall sales and direction and personnel consisting
of 35 sales staff, 8 key market segment managers and 60 nation wide brokers.
* Improve company's profitability and empower people to execute company's strate
gies.
* Coach and develop individuals to improve customer relationships, overall compa
ny performance and profitability.
* Work with upper management in developing budget, pack plans, and servicing cus
tomers.
* Work closely with research and development personnel in developing new product
s.
* Instill organizational culture and management philosophy.
Key Accomplishments
o Increased efficiency of sales staff by implementing and overseeing the develop
ment and execution of individual and overall Sales Business Plans for eight diff
erent market segments.
o Developed strategic plans that implemented price increases that led to a 14 %
increase in bottom like growth.
o Led Management teams to develop five new product lines and 12 line extensions
in Foodservice, Retail and Club store market segments.
o Designed sales incentive plan that reinforced Business plan objectives and rew
arded top sales efforts and goal achievement.
o Promoted positive sales attitude within the organization towards servicing cus
tomers, increasing overall customer satisfaction and sales.
o Identified, initiated and designed Sales plans to increase market share of fas
test growing market segments: Health Care, Colleges/Universities, Deli and Milit
ary.
o Increased Retail and Club segment sales by 10 and 20% by leading efforts in ne
w customer development and new product introductions.
o Evaluated broker performance and value to the organization reducing commission
s resulting in 15 % savings.
Patterson Frozen Foods/Patterson Vegetable Company 1989 to 2
007
Vice President, Sales
Frozen Vegetable processor, Patterson, California, $ 100 MM sales
Responsibilities included:
* Directed company's sales efforts, including customer service, pack planning, p
roduct and label procurement, scheduling and transportation functions.
* Established and executed strategic sales direction.
* Developed individuals to improve overall company performance and profitability
.
* Worked with upper management in developing budgets and pack plans.
Key Accomplishments:
o Increased sales 30% during 2 year period; optimized company assets and capacit
ies.
o Developed and executed pack plans for multiple subsidiary companies that strat
egically fit into an overall Sales Plan that resulted in 20% growth in sales.
o Led new product development and introduction in foodservice and retail segment
s increasing sales 20 %.
o Assisted in design and implementation of Vendor Managed Inventory system allow
ing better servicing of customers resulting in increased sales.
o Developed and implemented inventory management and replenishment procedures.
o Increased inventory turns by 50% and reduced product shortages by 10%
o Improved overall profitability per customer by 20% through analysis and new pl
an development.
o Championed the development of a Vendor purchasing program that qualified vendo
rs and reduced quality complaints and rejected products.
Fleming Foods 1987 to 1989
Buyer
Grocery Wholesaler, Pleasanton, California, $ 300 MM Sales
Responsibilities include:
* Purchased various product lines and maintain specific inventory turns and leve
ls.
* Evaluated new product introductions and slotting fees.
* Negotiate product cost from manufacturers.
Key Accomplishments
o Increased Sales over 20% in a 2-year period in confection category.
o Developed pre-selling methods for holiday confection displays.
o Organized and developed confection section in buying show.
o Developed front-end schematic program for various independent grocery store ch
ains resulting in increased sales.
Education
BS, Industrial Technology - California Polytechnic State University, 1986
MBA - Business and Marketing - California Sate University, Stanislaus, 1998

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