7/14/2010

Dear Hiring Manager:

Although I have vast experience in traditional marketing (print, radio, TV, etc.
), my current expertise is with online network marketing. Its all about getting
in front of companies or individuals that are looking for your products or servi
ces. As more and more companies and consumers everyday are using the internet to
find what they are looking for, it is almost a waste in time and money using co
nventional marketing strategies. The most cost effective marketing right now is
online.
A given nowadays is a comprehensive website. The key to success is directing tra
ffic to that website. My experience with Google, Yahoo, MSN and Bing Search Engi
ne Optimization(SEO) tools using key words and key word phrases dramatically inc
reases traffic to your site. Once you get them to your site or landing page, the
goal is to capture that lead. Getting them to opt in with their name, email add
ress and phone number is achieved by creating compelling videos that differentia
te you from your competitors.
In conjunction to SEO, referral traffic to your website is critical to your succ
ess. This is achieved through PPC (Pay per click) marketing on Google, Yahoo, so
cial sites like Facebook and more. Creating ads on these sites and paying from $
0.25 to $1.50 per click for someone to view will bring in your most qualified le
ads at a price much lower than any traditional marketing avenue.
In the first quarter of 2010 my current company StoneCenter of Nevada was gettin
g approximately 2-5 hits on our website each day. After completing SEO and start
ing 4-5 PPC marketing campaigns, we now average around 60-80 hits per day, which
are resulting in qualified leads generating new business.
Considering my marketing knowledge, experience and passion to grow businesses, I
have no doubt I can be a valued employee. At your earliest convenience I would
like to arrange an interview. Please let me know. Thank you for your considerati
on.
Best regards,

Steve Ploussard
sp816fc0@westpost.net
(775) 240-0313 cell

Steve Ploussard - Resume

sp816fc0@westpost.net
10268 Via Verona Court Home Phone: (775) 852-3106
Reno, Nevada 89511 Cell Phone: (775) 240-0313

Professional Summary
Five (5) year ownership and leader of a successful stone countertop Company. Th
ree (3) years of General Management experience growing a tile and stone subcontr
actor. Fifteen (15) years of Sales & Marketing expertise with challenging high
technology organizations. Powerful track record building organizations and moti
vating people.
StoneCenter of Nevada LLC Reno, NV (3/04 to Present)
President & Owner
Start-up Stone Countertop Company in Reno, Nevada servicing mainly the residenti
al remodel and new home market in greater Reno/Carson City area and Lake Tahoe.
*First fiscal year (8 months) revenue was $2,000,000.
*Break even achieved after one full year in operation.
*Q1 05 netted 7.5% profitability.
*FY 2006 revenue reached $5,313,356 with a total of 21 employees.
Kehoe Tile & Stone, Inc. Sparks, NV (4/01 to 2/04)
General Manager/Vice President Sales, Marketing & Corporate Development
Grow, motivate and direct a tile & stone subcontractor in both residential and c
ommercial building markets in the Reno/Tahoe area.
*Increased revenue each year at KT&S: 2001 $3.6 to $5.1 million 42%
2002 $5.1 to $7.6 million 49%
2003 $7.6 to $10.3 million 36%
*Opened new state-of-the-art slab fabrication plant with the latest in technolog
y CNC equipment, bridge saw, overhead crane & water recirculation system in July
01.
*Signed contract for exclusive distributorship of Cosentino SileStone quartz sur
faces for Northern Nevada & Lake Tahoe in October 01.
*February 02 signed agreement with Home Depot in Northern Nevada (4 stores) to s
upply SileStone countertops.
*Promoted from VP Sales, Marketing & Corporate Development to Vice President & G
eneral Manager in May 02.
*September 02 signed agreement with Home Depot in Northern Nevada to supply gran
ite countertops.
*First full year of operation, grew the slab fabrication business to $1.3 millio
n in revenue with a 39% gross profit.
*Slab operations increased 130% from $1.3 million to $3.0 million in 2003.
*Established processes and systems throughout the company including the installa
tion of a network server and Intranet, which increased productivity greatly.
*Developed corporate recruiting program, which resulted in upgrading of our labo
r force and increasing overall employees from 60 when I joined the company to ov
er 110 total current employees.

Steve Ploussard Resume

Page 2
RealTimeImage Inc. San Bruno, CA (4/00 to 3/01)
Senior Vice President Sales, Marketing & Customer Support Worldwide Graphic Art
s
Build, develop, train and manage Sales, Marketing and Customer Support teams for
start-up Internet imaging software company in Graphic Arts printing industry.
*Developed multi-channel sales distribution strategy and built thirteen person s
ales, marketing and customer support team to implement.
*Introduced ASP product to market in 2000, which later became the #1 online proo
fing solution in the industry.
*Increased sales from zero in Q2 to $50,000 in Q3 to $580,000 in Q4. Clearly es
tablishing path-to-profitability.
*Directed efforts at three major trade shows, which allowed RealTimeImage to ach
ieve superior market awareness and brand identity in minimal timeframe.
*Initiated partnerships with industry leaders, such as Heidelberg, Xerox, Kodak,
 Dupont and more.
*Established national dealership agreement with one of the leading distribution
partners in the industry, Xpedx.
Creo Products Inc. Sunnyvale, CA (10/94 to 3/00)
Director of Sales, Western Region
Managed and directed all sales activities for Creo Computer-to-plate systems, fi
le management, job control software and hardware, as well as scanning and proofi
ng solutions in thirteen western states, four western provinces of Canada and al
l of Mexico.
*Pioneered the way in the western region as one of the original sales directors
reporting to the CEO.
*Built direct sales team in Western North America along with setting up dealer d
istribution channels in Canada and Mexico.
*Grew sales consistently each year in the western region from $2 million in 1995
to over $19 million in 1999.
*Instrumental in Creos growth and success from privately owned less than 200-emp
loyee Company with $14 million in sales for 1995, to a publicly owned company (I
PO July 1999) with over 1400 employees and $178 million in revenue for 1999.
*Helped establish product market decisions and develop strategic partnerships in
cluding joint venture with industry leader, Heidelberg.
*Achieved 62% market share for Creo in western region as of end of 1999.
*Secured $12 million order from Mail-Well for multiply CTP systems in 1998.
Education
Michigan State University East Lansing, MI
Bachelor of Science, Packaging Engineering
Areas of Expertise
LeadershipOwnershipSalesMarketingTrainingRecruitingNegotiationsForecastingBudget
ingStrategic PlanningCommunicationsPresentationsMotivationManagementRetaining Em
ployees Computer SkillsOrganizationEfficiencyTechnical KnowledgeInnovationPartne
rshipsSuccess