Lucie Milanes

111A S. Monroe Unit 102

Denver, CO 80209
Home: 303.377.2669
Cell: 303.803.6226
lm860e2c@westpost.net
SUMMARY
Bi-lingual, bicultural, strategic marketing professional with
over 15 years of progressively responsible experience across
industries mainly in CPG, Financial Services, Pharmaceuticals
and Advertising. Successfully managed and grew International
and US markets. Passionate, creative team builder and player,
driven to make a difference. Keen ability to accomplish
tactical activities while aligning to the broader company
strategy.
Key areas of expertise include:
* Global Strategy and Leadership
* Product and Brand Management
* Advertising
* Development from Concept through Implementation
* Media Planning
* Merchandising and Account-Specific Marketing Strategies and
Implementation
* Strategic Planning
* Six Sigma Green Belt Certified
PROFESSIONAL EXPERIENCE
WESTERN UNION, Denver, CO
2009 - 2010
Global leader in Money Movement: Money Transfer, Prepaid
Services, Bill Payment and Money Orders.
Sr. Marketing Manager
Responsible for the development of Integrated Marketing
Communication Plans that include Advertising, PR, Digital, OOH,
Events and Account Specific for all corridors including Domestic,
Hispanic and Outbound (Europe, India, Pakistan, Middle East,
Caribbean and Asia) markets. Managed a $10MM budget.
* Drove business growth achieving a 5% increase across all
segments.
* Generated over 100B impressions in PR during holiday promotion
with Wyclef Jean.
* Transitioned digital strategy to behavioral targeting thus
significantly improving CTR. Achieved savings of $150K.
* Successfully transitioned all 6 Media agencies to new Work
Horse Media Tools software allowing for the integration of
planning and reporting nationally by DMA, Corridor and
Strategic Accounts.
* Developed Marketing portal intranet site, the central
repository of all marketing campaigns across America, including a
Marketing Toolkit, Best Practices and day-to-day platform for
planning and hosting all working documents.
THE COMEX GROUP, Denver, CO
2008 - 2009
Fourth largest architectural paint company in The Americas, Comex
is the leading manufacturer and distributor of paint and
coatings. A $2.1 B parent company to Kwal Paint, Frazee Paint,
Colorwheel Paint, Parker Paint, General Paint, Para and Crown
in the US & Canada.
National Marketing VP
9/2008 - 2/2009
National Marketing Director
5/2008 - 8/2008
Received a promotion 3 months after joining the organization.
Responsible for the management of all marketing teams across all
companies in US and Canada. Accountable for the development of
the national level strategic marketing plan. Managed a $15 MM
Budget and P&L.
* Launched first National Commercial Product line n Ultratech n
226 SKUs and the Industrial line.
* Developed sundries optimization plan, including national brand
across all companies, cost savings initiative, and rebranding.
* Worked with Boston Consulting Group to redesign the marketing
organization.
* Developed the national marketing and promotions plan including
the launch of a nationwide customer rewards program.
KELLOGGiS COMPANY, Denver, CO
2005 - 2008
Leading producer of cereal and convenience foods with over $13
billion in sales.
Marketing Manager Customer Specific Marketing n General & Multi
Cultural Markets
Responsible for the development of the promotional annual plan
for the Western Region by key accounts including Albertsons, Food
City, Unified, HEB, Groceris Supply, Food Maxx, and Savemart.
Supported key Kellogg business units,including morning foods,
snacks and frozen foods.
Provided creative business solutions grounded in national,
quarterly, and brand promotions, category management, consumer
trends, shopping patterns, and in-market research information.
* Developed Account Specific Marketing Promotional Plans that
brought incremental business and delivered successful ROI.
* Created cross-functional business plans with customer teams
and customers utilizing the most efficient spending for the
Kellogg P&L.
SUNBEAM, Boca Raton, FL
2002 - 2005
Sunbeam Products - Jarden Corporation is a leading provider of
niche consumer products.
Global Product Manager
Responsible for business plan development and budget for the Mr.
Coffee specialty product categories. Also accountable for
developing marketing plans, brand strategy, advertising, public
relations, events, consumer promotions, website, trade support,
P&L, new product development and research initiatives using Six
Sigma process.
* Doubled sales for key category within one year.
* Increased sales in the Grinder and Espresso Makers categories
by 86% and 11% respectively.
* Developed solid product innovation in the grinder, espresso and
tea categories.
NOVO NORDISK , Plantation, FL
1999 n 2002
A global healthcare company with 87 years of innovation and
leadership in diabetes care. The company also has leading
positions in hemophilia, human growth hormone and hormone
replacement therapy.
Commercial Director Business Development Director / Marketing
Director
2/2001 - 5/2002
Marketing Director
4/1999 - 4/2000
Marketing Manager
1/1999 - 4/1999
Responsible for business plan development and budget for the
region (Mexico, Central America, The Caribbean, and South
America), and the integration of global marketing initiatives
working closely with Europe.
* Developed the integrated business and marketing plan for the
region including all four-product categories.
* Launched the global branding initiative for NovoNorm oral
antidiabetic across The Americas.
* Worked with Global Team and McKinsey to forecast The Americas
Diabetes market for 2001-2010.
* Served as Loaned Executive to Declaration of the Americas (DOTA)
for the North American Region n International Diabetes Federation
(IDF).
* Global task force member for emergency relief efforts.
UNILEVER, San Juan, Puerto Rico
1997 - 1998
Global leader in food, skin care, personal care, deodorants also
holding a strong position in other home care categories.
Product Manager
Accountable for marketing plan development and implementation,
brand strategy, advertising, public relations, direct marketing,
special events, consumer promotions, trade support and research
initiatives for three leading product lines in the skin care
category: Pondis, Vaseline Intensive Care Lotion, and Vaseline
Petroleum Jelly.
* Doubled sales within one year, a record for the Pondis brand.
* Grew sales 200% in Walgreenis and Wal-Mart.
J. WALTER THOMPSON (Marti.Flores.Prieto & Wachtel), Puerto Rico
1991 - 1997
Global marketing communications network with 200 offices in 90
countries.
Account Supervisor, to be promoted to Account Director
1995 - 1997
Sr. Account Executive
1994 - 1995
Account Executive
1993 - 1994
New Business Strategic Planning Coordinator
1991 - 1993
Responsible for driving and supporting new business initiatives,
advertising and planning of brands totaling $5MM.
* Developed Marketing Communications Plans for Unilever, SC
Johnson Wax, Kraft, and Nestle, among others.
* Acquired $30 MM+ in new business over three years US Hispanic
and Puerto Rico markets.
EDUCATION
MBA MARKETING, Interamerican University, San Juan, PR
BA COMMUNICATIONS (Advertising/Visual Arts), Loyola University,
New Orleans, LA