E n o c h S t r o l l o

1485 Northridge Dr. Longwood, FL. 32750 Phone- (407)949-4117 - es8632c6@westpos

t.net
COVER LETTER / OVERVIEW
Adding me to your team would be a smart investment!
Success is a passion that fuels me. It is the marker of a job MORE than well do
ne. I will bring to your team my winning ways and years of experience. In exchan
ge I would draw on the experience of your company and together we would seek out
blue oceans together and share the experiences of many victories.
I served as Director of Sales and Marketing for 2 years with BioPlus Specialty
Pharmacy Services, Inc. before being promoted to Vice President of Sales and Mar
keting where I pushed the organization from start up to a $100 million dollar co
mpany.
Prior to my time with Bioplus, I served as sales representative and then Senior
Account Manager with Priority Healthcare. As a start up specialty pharmacy, I w
as hired by IV One as it was previously named, my territory included New York, K
entucky, Nevada and others. The task was large, servicing prescriptions from oth
er states in an industry that was unheard of. What an experience! I was doubling
my sales annually and learning new methods of selling along the way.
I have great mentors who challenge me and encourage me and I enjoying mentoring
. I also enjoy learning and fill my mind with sales and management books like Ch
et Holmes, "The Ultimate Sales Machine" and "The Art of Question Based Selling".
As I learn and grow, so do my sales teams. Each book is a new course that I lea
rn and teach back to sales people.
It will be a pleasure meeting with you and discussing the road ahead.

Respectfully,
Enoch Strollo

407-949-4117
es8632c6@westpost.net

E n o c h S t r o l l o
1485 Northridge Dr. Longwood, FL. 32750 Phone- (407)949-4117 - es8632c6@westpos
t.net

Ambitious, goal driven, disciplined V.P. of Sales and Marketing with a lofty rec
ord of increasing revenues, managing budgets, building, training and managing sa
les teams and outperforming the goals of organizations.

HISTORY
BIOPLUS SPECIALTY PHARMACY SERVICES 2001-2010
Vice President of Sales and Marketing
* As a start up, grew the sales team to 25 inside and 5 outside.
* Built and managed the verification department for 3 years improving our servic
e levels and ensuring a "no wait time" experience for customers.
* Took BioPlus from start up to $100 Million in revenue in 8 years
* Created standards and policies for interviews, hiring and training that led to
a 60/40 sales team compared to sales industry standard 80/20.
* Negotiated and signed contracts with Pharmaceutical companies for adherence, m
arketing and other related services leading to 20% increases in revenue.
* Built the network of Payer contracts including preferred agreements with Human
a and MaineCare.
* Created and maintained web site www.bioplusrx.com, which increased traffic 10-
30% monthly.
* Generate weekly, monthly, quarterly and annual business summaries and business
development plans
* Branded BioPlus leading to national RFP recognition from pharmaceutical compan
ies, managed care organizations, PBM's and employer groups.
* Managed all trade shows including market response tracking to show increases i
n sales justifying the spend per show.
* Physician practice specialist in Gastroenterology, Neurology, Nephrology, Onco
logy, Infectious Disease, Internal Medicine, Rheumatology and Dermatology
* Innovated marketing plans with Pharmaceutical companies to co-promote which in
creased gross profits on specific items 25-50%.
* Participated in pharmaceutical advisory boards and assisted in pre-launch stra
tegies.
* Created the RXAssist program(s) and grew our partnerships and helped different
iate our company thus increasing our incoming sales opportunities by 40%.
* Acted as patient financial coordinator to assist patients in financial need th
us keeping BioPlus aligned with prescriber offices to ensure complete prescripti
on pull through and longevity.
* Managed the profit lines on all products to ensure margins of 15-18% in a 2-5%
industry.
* Created and managed numerous multi-media outlets including Twitter, Facebook a
nd LinkedIn updating on company and industry information with the goal of direct
to consumer market strength.
* Performed several Webinars on managed care trends.
* Created corporate "pitch book" and core story.
* Developed all marketing programs including monthly mass marketing which showed
10% increases in new referrals
* Presented company to equity investors. General Public Relations, press release
s etc.

PRIORITY HEALTHCARE 1997- 2001

Account Executive
* Overachieved expected call minimums by 100%
* Sold services of Priority Healthcare at national trade shows selling to physic
ians and nurses from across the country.
* Set appointments with physicians and mid-levels to present services and evalua
te patient and office needs
* Increased sales territory to $19 million dollars in 3 years.
* Secured customers physician offices from NYU, Columbia University and large in
dependent practices.
* Responsible for having Priority Healthcare named preferred pharmacy for a 25 p
hysician clinical trial based in Columbia University.
* March of 2001 - set company record for prescription sales.
* 2000 and 2001 Member of the Presidents Club
* 1998-2001 - over 100% to plan.
* Created personalized marketing programs based on specific interests of regions
, states and offices.
* Detailed prescribers and mid-levels on new medicines
EDUCATION
Clonlara High School - Ann Arbor, MI
Belford University - BA Business Administration
* Sales Seminar - Fred Pryor Seminars - 2000.
* How to Supervise People - Fred Pryor Seminars - 2001.
* Conflict Resolution - Fred Pryor Seminars - 2001.
* Financial Statement Analysis - SkillPath seminars - 2006.
* Powerful PowerPoint Presentations - Compumaster course - 2006.
* Excellent Excel Spreadsheets - Compumaster course - 2007
AWARDS
* MarCom Creative Awards - 2006 Gold winner for Excellence in marketing and comm
unication
* Hermes Creative Awards - 2007 Gold Winner Excellence in marketing
* Health Awards - 2005 Bronze winner - web site design and health services
* Presidents Circle - 1999, 2000, 2001 Priority HealthCare
* Sales Rookie of the Year - 1997 IVOne / Priority Healthcare
ORGANIZATIONS
- N.A.S.P. - National Association of Sales Professionals
- Association of Oncology Social Work
- Case Management Society of America
- AMCP - Academy of Managed Care Pharmacy
- ONS - Oncology Nursing Society
REFERENCES
Karen Daugherty, NP, Chapel Hill GI
Ron Hamm, EVP Sales and Marketing Three Rivers Pharmaceuticals
Becki Carroll, Trade Relations, Intermune
Gregg Taboh, Custom meds, VP
Linda Quinn, Business Coordinator, Benmark