Aravali Institute of Management

(An institution of Marwar Education Foundation)

MRP Report
on
John Deere

Submitted to Submitted by
Mr. Rajesh Matai Sunil Kansara
Asst. Prof. PGP II
PGDM-S Sec. A
 ACKNOWLEDGEMENT

Intellectual alertness, creativity goes side by side in making of a manager. In

this context, the role of successful execution of the project work can not be
denied.
On this note I would like to take this opportunity to convey my
respect and special gratitude towards Mr. Rajesh Matai who considered me
worthy of doing project in their esteemed establishment and never failed to
satisfy my over-zealous thirst to obtain information.
Working on this project has a great experience. I am also thankful to
all concerned people specially Mr. Manish Rajwal (Deputy Area Manager,
Jaipur of John Deere), Mr. Sunil Mehra (Chief Area Manager of John
Deere), Mr. Kshish Imam (Service Engineer of John Deere) who have gave
me all relative information about John Deere what ever I required.
 PREFACE

The MBA curricular has been designed to provide to the future manager
ample practical exposure to the business world. The Major Research Project
is necessary part for the fulfillment of MBA degree course. It help the
student to gain knowledge about various aspects to the industry emphasizing
on the development of skill in analyzing and interpreting practical problem
through application of concept and theory.
Topic
To do the Comprehensive study on John Deere

Objective

• To study the supply chain of John Deere

• To understand the promotional activities of John Deere
• To understand the training process of John Deere

Research Methodology
• Research Design

– Descriptive

• Research Technique

– Qualitative

• Data Collection

– Through interview

– Secondary source (Internet)

 Overview of Company
The story of John Deere the man, who developed the world's first commercially
successful, self-scouring steel plow, closely parallels the settlement and
development of the Midwestern United States, an area that the homesteaders of
the 19th century considered the golden land of promise. The full story of
John Deere the company over the last 170 years is one of people, places and
products that reflect our core values of integrity, quality, commitment and
innovation.

One of the five oldest companies in the United States, Deere & Company is the
world's largest manufacturer of agricultural equipment and a major U.S. producer
of construction, forestry, and lawn and grounds care equipment. The company has
factories throughout the world and distributes its products in more than 160
countries through independent retail dealers--nearly 5,000 worldwide. It is also
active in financial services. Deere has been an industry innovator since John Deere
introduced the first successful self-cleaning steel plow in 1837. At that time, most
Americans lived on farms; now many of Deere's customers belong to the upper 5
percent of the nation's farmers, who take in 80 percent of the net farm income;
these farmers run big farms that need sophisticated equipment.

Born in 1804 in Vermont, John Deere was a blacksmith renowned for his
craftsmanship and inventiveness. After a business depression in the 1830s, Deere,
like many young Easterners, migrated west. He settled in Grand Detour, Illinois,
where his blacksmith business thrived. He soon saw that the cast-iron hand plow
that pioneers had brought from the East did not work well in Midwestern soil,
which clung to the plow's bottom and made it necessary for the farmer to scrape
off the soil every few feet. Deere developed a plow with a polished and specially
shaped moldboard and share, which scoured itself after lifting the soil.

This first plow was made from a broken saw blade, but the tool quickly became so
popular with Deere's customers that he began to make plows before he got orders
for them--a revolutionary practice in those days. In 1843 Deere ordered a
shipment of rolled steel from England. This move enabled him to expand his
business, and three years later, he was able to get steel made to his specifications
from Pittsburgh, Pennsylvania mills. In 1847 Deere moved his business to Moline,
Illinois, near the Mississippi River, which provided water power and convenient
transportation. By 1850 he was producing 1,600 plows a year.

Known to say, "I will never put my name on a plow that does not have in it the
best that is in me," Deere continued to improve his plows and to tailor them for
different soil conditions. In 1868 the business was incorporated as Deere &
Company. In 1869 Deere named his son, Charles Deere, vice-president and
treasurer of the company. When John Deere died in 1886, Charles succeeded him
as president.

Deere & Company, founded in 1837 (collectively called John Deere), has grown
from a one-man blacksmith shop into a corporation that today does business
around the world and employs more than 50,000 people. The company continues
to be guided, as it has been since its beginning, by the core values exhibited by its
founder: integrity, quality, commitment and innovation.

GLOBAL PRESENCE

Deere & Co. has made continuing efforts to expand its global presence selling
agricultural equipment in more than 110 countries. In 1996 its overseas sales were
responsible for one-fourth of the company's combined equipment sales. The
company has been able to make greater inroads in a number of foreign markets
with the easing of trade barriers. This has allowed Deere to manufacture tractors
in Brazil—the biggest Latin American market. Deere also opened an office in
Beijing and continues to seek production and marketing of agricultural equipment
there. All in all, a rise in worldwide farm incomes coupled with flourishing
economic climates in North America have contributed to the company's global
expansion.

Consistent with its strategic goals, Deere & Company has been anxious to
capitalize on growing economies around the world that have a higher demand for
agricultural goods. The company recently expanded its international sales to
include the Ukraine and Kazakhstan. These growing economies have also
produced strong markets for industrial and construction equipment. Many of these
nations are also looking for diesel engines with clean emissions and economic fuel
consumption.

The popularity of golf in parts of Asia has resulted in increased sales of golf and
turf equipment in that region. The rise in demand for golf course maintenance
equipment has boosted Deere's financial assistance programs, particularly John
Deere Credit, which has expanded to include Canada, Mexico, and the United
Kingdom.

For Deere & Co., 1996 was a financially rewarding year for overseas operations.
Sales leaped to $2.7 billion, an increase of over $500 million from the previous
year. The company has cited sales increases in Europe, Australia, and Argentina
as contributing factors for such growth. Deere also experienced a 30-percent
increase of exports in the first quarter of 1997 due to healthy agricultural
economies in Europe, Australia, and South Africa. It also signed a deal with the
former Soviet republic of Ukraine to sell 1,049 combines—the biggest business
deal in Deere's history. With overseas sales on the rise, Deere & Co. also
increased its share of ownership in its Mexican and Brazilian businesses.

John Deere Today

 World’s leading provider of advanced products and services for agriculture and
forestry.

 Major provider of advanced products and services for construction, lawn and turf
Care, agriculture equipment finances.

 A leading worldwide manufacturer of off-highway diesel engines

 One of the largest equipment finance companies in the U.S.

 Exciting new entities: John Deere Agri Services, Intelligent Mobile Equipment
Technologies, John Deere Landscapes, Wind Energy

 Four successive years of record earnings: 2004—2007

 Dividend rate more than doubled since 2004

 Returned $1.9 billion to investors through share repurchases and dividends

in 2007

 Sales outside U.S. and Canada increased 27% in 2007

 Investing more than $2 million per day in research and development

How John Deere is organized

John Deere consists of three major business segments (agriculture and turf,
construction and forestry, and credit). Those segments, along with the support
operations of parts and power systems, are focused on helping customers be more
productive as they help to improve the quality of life for people around the world.
The company's products and services are primarily sold and serviced through
John Deere's dealer network.

• Agriculture and Turf — John Deere is the world's leading manufacturer

of farm equipment. The company also produces and markets North
America's broadest line of lawn and garden tractors, mowers, golf course
equipment, and other outdoor power products. John Deere Landscapes
 provides irrigation equipment and nursery supplies to landscape-service
professionals across the United States.

• Construction and Forestry — The company is the world's leading

manufacturer of forestry equipment and is a major manufacturer of
construction equipment in North America.

• Credit — John Deere Credit is one of the largest equipment finance

companies in the U.S. with more than 2.4 million accounts and a managed
portfolio of nearly $23 billion (U.S.) In addition to providing retail,
wholesale and lease financing to help facilitate the sale of John Deere
agricultural, construction and forestry, and commercial and consumer
equipment, John Deere Credit also offers revolving credit, operating loans
to farmers, crop insurance (as a Managing General Agent), and debt
financing for wind energy. Today, John Deere Credit has approximately
1,900 employees worldwide and has operations in 19 countries.

John Deere is workings in:

PRODUCTS AND SERVICES

John Deere manufactures, distributes, and finances a full line of equipment for use
in agriculture, construction, forestry, and lawn and grounds care; manufactures
engines and other power train components for John Deere equipment and other
manufacturers; and provides credit and other services to customers around the
world.

MARKETING
The company markets its products through a worldwide network of independent
dealers supported by a decentralized marketing organization with offices in
Argentina, Australia, Brazil, Canada, China, England, Finland, France, Germany,
Ireland, Italy, Mexico, Norway, Poland, Russia, Singapore, South Africa, Spain,
Switzerland, the United States, and Uruguay.

MANUFACTURING
John Deere factories are located in Argentina, Brazil, Canada, China, Finland,
France, Germany, India, Mexico, New Zealand, The Netherlands, Russia, South
Africa, Spain, Sweden, and the United States. Affiliated companies produce
John Deere products in the United States and South America.

RESEARCH AND DEVELOPMENT

John Deere has a long-standing history of investing heavily in research and
development. Activities are divided among support for current product activity,
development of new products, and the search for new product-oriented businesses.
Most factories have a product engineering department responsible for the design
and development of their products. Research and development activities also
occur at the Moline Technology Innovation Center, Moline, Illinois.

DIVERSITY
Throughout John Deere, diversity is an important part of the company's goal of
growing a great business - a business that serves all constituents of the corporation
including customers, employees, shareholders, business partners and communities
throughout the world. As Deere continues to expand its global reach, inclusion of
employees, suppliers and other business partners from a wide range of ethnic
backgrounds is essential to the long-term success of the company.

DIVERSIFICATION
John Deere remains committed to its core businesses, yet future growth will also
be driven by products and services new to the company. John Deere Credit is
among the United States' leading equipment finance and leasing companies. It
provides financing of farm and construction equipment, recreational and
homeowner consumer products, commercial equipment, and revolving credit
financing for agricultural purchases.

TECHNOLOGY
Technology is at the heart of business innovation and John Deere utilizes the latest
software and technological breakthroughs in providing customers with state-of-
the-art products and services. For example, product development uses the latest
virtual prototyping techniques to produce John Deere products. Other major
initiatives include precision-farming systems and global vehicle communications
systems, designed to help customers become more productive and profitable.
These technological initiatives will provide a major competitive advantage and
continued industry leadership position to John Deere.
Headquarter of John Deere

Address
Deere & Company
World Headquarters
One John Deere Place
Moline, IL 61265
Ph. (309)765-8000

John Deere in India

Address
John Deere India Pvt. Ltd.
Plot No. 11,
White Flint Nest, North Main Road,
Koregaon Park,
Pune, Maharashtra, India
John Deere in India

John Deere India Private Limited is a subsidiary of Deere & Company, USA in
India. Its factory, located near Pune, manufactures 5000 Series agricultural
tractors. The Indian operations of Deere & Company include a technology center
located at Magarpatta City Pune and John Deere Water India.

The technology center provides services in the areas of Information technology,

engineering, supply management, embedded systems and technical authoring for
company’s operations world wide.

John Deere Water, formed by the acquisitions of Plastro Irrigation Systems, T-

Systems International, and Roberts Irrigation Products, is one of the leading
irrigation companies in the world today.

John Deere Equipment

To expand its global presence in Ag equipment, John Deere established a green

field project in 1999 under a 50:50 joint venture with Larsen & Toubro Limited
(L&T) — An engineering company of repute from India. A state of the art tractor
manufacturing plant for 5000 series John Deere tractors was set up at Sanaswadi,
near Pune, in the state of Maharashtra. These tractors were introduced in India in
early 2000.

In 2005, Deere & Company acquired nearly all the remaining shares in this joint
venture. The new enterprise, John Deere Equipment Private Limited, Sanaswadi,
Pune, operates through a network of 15 area offices, 4 zonal offices and 270
authorized dealers spread across the country.

The factory currently produces modern tractors of 35, 40, 42, 47, 50, 55 and 70
Hp capacities for domestic markets. Tractors manufactured in Sanaswadi are also
exported to the USA, Mexico, Turkey, North and South Africa, and South East
Asia. The company has received awards for export excellence in 2005 and 2006
from the Engineering Export Promotion Council.

World-Class Technology

John Deere translates the farmer's interest into superior product features through
its world-class manufacturing facility at Sanaswadi, Pune. Spread across 112
acres, the factory has a total built up area of around 50,000 sq. meters.
Manufacturing is carried out at three inter-linked factories - Transmission, Engine
and Vehicle Assembly.
Modern manufacturing practices like JIT, delivery of components at assembly
stations and movement of tractor parts through an overhead conveyor, ensure
streamlined operations. The total manufacturing effort is geared to provide total
value to the customer through high quality standards.

Transmission Factory

The heart of the factory, the transmission assembly has state-of-the-art systems
adopted from the best assembly practices of renowned leaders.

The 300-odd components in the transmission system are manufactured to precise

tolerances for efficient transmission of power. High precision CNC machines
ensure high quality of components manufactured while CMM machines check
adherence to quality standards.

Engine Factory

The engine assembly line is designed to produce one of the worlds highly fuel
efficient and powerful engines. Each station is ergonomically designed with built-
in features to ensure adherence to exacting quality standards. The engines are
transported during assembly on an overhead conveyor. A leak test at sub assembly
stage and as fully assembled engine is conducted to ensure a 100% leak proof
engine. Pre-operation and post-operation online quality checks are also carried
out to ensure quality. Critical joints are fastened using electric multi spindle
machines capable of torque, yield and angle control.
Cleanliness of components is continuously maintained using special purpose
washing machines both online as well as offline. Finally, every engine is tested for
performance at the Company's Engine Test Cells which are one of the most
modern in the industry. Highly sophisticated and well-equipped Metrology and
Metallurgy laboratories support the entire manufacturing operation.

Vehicle Factory

The assembly of John Deere tractors is carried out through an overhead conveyor
system. This ensures high productivity through lower operator fatigue and greater
convenience. Inspection loops carry out random auditing of the tractors under
assembly. Pneumatic tools and torque wrenches with designated torque for
fasteners, provided at every station, ensure high reliability. And at the end of the
assembly line every tractor undergoes final inspection to ensure that stringent
quality standards are met.
IT at the Workplace

A high levels of computerization underlines the operations at John Deere

equipment. The Company is equipped with state-of-the-art computer and
communication facilities, giving it the interconnectivity and interactivity
imperative in today's increasingly competitive market.The company has
implemented SAP system for sales and distribution as well as integration of
manufacturing processes. Area offices, dealers, depots and C & F agents are
networked to enhance efficiency and customer service. Training is also provided
periodically to employees as well as dealers to upgrade their skills and perform
better.
John Deere Credit

John Deere Credit is a major provider of financial services to agricultural,

construction and grounds—care dealers and their customers. We’re one of the
largest equipment finance companies in the U.S., with a managed portfolio in
excess of $22 billion. In addition to equipment financing, we also offer a variety
of financing programs to agribusinesses across the U.S. to help our farmer
customers purchase the inputs they need for their operations. We now have
operations in 17 countries, and for financial professionals, we’re a major career
destination with many exciting initiatives underway.

If you are passionate about the many challenges and rewards of credit services,
then you owe it to yourself to explore a future with John Deere Credit. In a credit
services role, you may provide retail, wholesale and lease financing to customers
buying John Deere agricultural, construction and commercial and consumer
equipment, or provide revolving credit and operating loans for agricultural inputs
and services.

A few of our divisions include worldwide equipment financing, marketing and

business development, agricultural financial services and international lending.
The credit services field offers a range of opportunities, including:

• Ag Financial Service
• Ag Equipment Financing
• Credit Analysis
• Collections
• Financial Analysis
• International Finance
• John Deere Risk Protection
• Litigation
• Processing Support
• Repossession
• Remarketing
• Risk Management
• Wholesale Lending

Banking on wind energy

We also serve the renewable energy market. John Deere Wind Energy enables
customers and their communities to participate in renewable energy development
by offering specialized expertise in project finance, construction project
management, wind turbine procurement, and wind energy technology and
operations. We recently expanded our wind energy business into Canada,
extending to that country the project development, debt financing and other
services we already offer in the United States.

Success with Crop Insurance

Our John Deere Risk Protection (JDRP) subsidiary is a managing general agency
working with insurance companies to provide crop insurance and risk
management solutions within the agricultural sector. Started in 2004, JDRP
achieved positive net income and SVA in 2006, after only two years of operations.
We are now licensed in 40 states in the United States and premiums are projected
to exceed $200 million at the end of 2007. Based on this success, plans are
underway to expand operations and to pilot additional insurance products and
services to agricultural customers.

A growing global footprint

John Deere Credit's global footprint has extended to 17 countries in North

America, South America, Central America, Europe, Australia and South Africa.
Our International Division provides global retail and wholesale finance solutions
while optimizing enterprise SVA and managing enterprise risk. In addition to our
operations in these countries, our Global Trade Finance group helps to facilitate
the financing of complex equipment sales transactions in all regions of the world
by working with third–party providers.
 Supply Chain of John Deere

Customer

Customer

Dealer 1
Customer
Supplier 1

John Deere Customer

Dealer 2
Company
Supplier 2
Customer
Dealer 3
Supplier 3 Customer

John Deere finances its sales to dealers, allowing them to defer payment for
several months. Dealers, not wanting to chance missing a sale, tended to order
more than they needed to avoid out-of-stocks. Salespeople, compensated by
commission, had a natural tendency to sell as much as a dealer wanted.
To squeeze excess inventory out of its supply chain, John Deere needed to
convince its dealers that it could come up with a more efficient method to ensure
that its products would be available when they were needed.
While supply chain management systems can generate production and inventory
plans, Tayur says, they generally assume that nothing will change once the plan
has been created. But real-world conditions -- severe weather, transportation
disruptions, labor disputes -- can alter demand and availability, disrupt the supply
chain at any stage and have a ripple effect throughout it.
John Deere was able to improve its on-time delivery to dealers dramatically and
convince them that with its optimization software, it could meet their needs
without running out of product. The company altered its dealer financing to cover
the optimum level of inventory only, as determined by the optimization software.
Now, dealers can purchase more if they choose to, but John Deere doesn't finance
it.
To date, John Deere has achieved 90 percent of its dollar goal for inventory
reduction and improved on-time delivery to its dealers from 63 percent to 92
percent.
While John Deere's situation involves thousands of dealers and products over
multiple locations, smaller enterprises can benefit from optimization software as
well. If a company has several locations, a couple dozen products and a few
hundred customers over multiple time zones, the complexity can get
overwhelming very quickly.

Advantage in Supply Chain

• Improve forecasting and demand planning across multiple customers,
products, geographies, and production facilities
• Determine optimal sources of supply with total landed cost sourcing
• Redesign supply chain networks as capacities have moved off shore from
mature markets
• Lower operating costs through continued deployment of lean
manufacturing principles
• Drive higher throughput and provide reliable delivery dates by using
scheduling and sequencing solutions for parts production, assembly, and
reuse
• Enhance global supply chain visibility, supplier collaboration, and event
management
• Implement multiple replenishment techniques, including sequence delivery,
supplier managed inventory, and scheduled delivery
• Reduce transportation spend with logistics design and transportation
planning capabilities
Marketing Strategy of John Deere
Direct/relationship marketing: presents a unique challenge to marketing
departments within the agricultural industry John Deere is using direct marketing.
Narrowing the marketing strategy to target audiences often only a few thousand
strong is similar to asking marketers to hit a bulls-eye with each shot. Although
the target audience
The importance of the campaign is amplified because the product is specifically
tailored for this set of prospective buyers.

Direct marketing gives a company the opportunity to personally reach out to

producers. This chance to make a great impression cannot be squandered. Of
course, marketing strategies vary within companies, but a few stand out from the
crowd.

Direct/relationship marketing as a strategy focused on delivering specific

messages to narrowly defined target audiences. John Deere personalized tactics
such as direct mail and telemarketing with the goal of creating a one-to-one,
interactive relationship between the customer or prospect, our dealer and AGCO,
the manufacturer. The ultimate goal of our programs is to generate qualified sales
leads for our dealer network.

John Deere is use relationship marketing to enhance our value to customers

through the services, resources and offers that we bring to them alongside our
quality products. John Deere believe that relationship marketing efforts strive to
establish a dialogue with customers in order to align our value offering with their
unique needs and interests. It is important to synchronize these efforts across
sales, marketing and customer support in order to deliver a seamless, consistent
experience to customers.

John Deere Credit facility: The ultimate goal of direct marketing/relationship

marketing is to increase products/services per customer, and ideally profit-per-
customer. John Deere Credit closely aligns their marketing efforts with the John
Deere Ag Equipment Division.

John Deere is giving the credit facility to dealers, and all customers who buy from
John Deere Dealers.

A few of our divisions include worldwide equipment financing, marketing and

business development, agricultural financial services and international lending.
The credit services field offers a range of opportunities, including:
 • Ag Financial Service
• Ag Equipment Financing
• Credit Analysis
• Collections
• Financial Analysis
• International Finance
• John Deere Risk Protection
• Litigation
• Processing Support
• Repossession
• Remarketing
• Risk Management
• Wholesale Lending

When you purchase the most reliable equipment in the world, there’s one thing
you should expect; the most reliable financing in the world.
We offer comprehensive financing packages with local flexibility to meet the
growing needs and demands of your operation. By working with your John Deere
dealer, you can tailor an equipment installment loan that matches your cash flows
and financial strategies.
Get fast, flexible, and dependable credit with:

 Flexible payment terms and down payment

 Competitive fixed and variable rates
 On-the-spot financing from your local John Deere dealer
 Fast and easy credit approvals
 Tailored programs to meet your cash flows and financial strategies

Sell through John Deere Dealers: Customer can not be buying product from any
where because John Deere is having that much supply chain where customer can
buy only from original dealer of John Deere.

Parts available only on John Deere Dealers: Farm Plan has teamed up with
participating John Deere dealerships to offer a variety of money-saving No-
Payments/No-Interest options on agricultural parts and service. All Farm Plan
customers in good standing are eligible to participate. Just ask your dealer about
current No-Payments/No-Interest incentives. You receive the parts and service
you need today, with deferred payments for 90 days or more. And you can take
advantage of dealer sale prices to stock up and we can find John Deere parts only
from authorized John Deer Dealers.
Live Demo Product: John Deere is having a good marketing strategy that John
Deere Give demo of the product in a village because John Deere believe that
advertisement is not so much effective compare to promotion of the product by
giving live demo of the product.

John Deere Training Centre

John Deere Training Centre is primarily for dealers, however a number of
customer training courses are provided each year. These concentrate on Operation
and Maintenance of the machines and are offered to all new purchasers of
Combine Harvesters and Self Propelled Forage Harvesters, sessions on large
Agricultural tractors and Golf & Turf products are also available. These training
courses and others tailored specifically to individual customer's needs are arranged
through your John Deere dealer.
John Deere is giving the training to all Dealers for product specification and how
to use that product and John Deere is also giving the training to a customer who
wants to take training.
The courses available at the John Deere Training Centre are primarily for dealers,
however a number of customer training courses are provided each year. These
concentrate on Operation and Maintenance of the machines and are offered to all
new purchasers of Combine Harvesters and Self Propelled Forage Harvesters.
Sessions on large Agricultural tractors and Golf & Turf products are also
available. These training courses and others tailored specifically to individual
customer's needs are arranged through your John Deere dealer.
Dealer Training
When a dealership employee enrols on a John Deere Training course they enrol in
a training process which is certified under the ISO9002 Quality Assurance
standards.
On arrival at the Training Centre the delegate will be greeted in the main reception
and given a Name Badge, this badge is for security reasons and ensures that the
delegate receives coffee/tea and lunch without charge.

Training Material
Once the training course begins the delegate will be provided with a
comprehensive Training Manual with handouts and materials for the specific
course. On many technical training courses a Technical Manual is also used, these
may be loaned for the course or delegates may be asked to bring their own from
the dealership.
Course Assessment
Throughout the duration of the course the delegates will be assessed on such areas
as involvement in the course, questions asked etc. This assessment by the
Instructor(s) will count towards the grade level of the Personal Training
Certificate which will be issued after completion of the course.
At the end of most Training Courses there is a short multiple choice test which is
specific to information provided during the course. The result of this test also
counts towards the Personal Training Certificate. In addition to this test the
delegates are also given an opportunity to assess us and provide their opinions on
the training course they have just completed. This is achieved with a Training
Course Evaluation questionnaire, the results of which are then used as feedback to
change and improve our courses to provide the training our customers (the
dealership delegates) require.

Course Completion
Following completion of the course the dealership will be sent a Certificate of
Merit, which is valid for three years for display in a customer area of the
dealership (right).

The purpose of these graded Personal Training Certificates is to provide feedback

on the level of achievement of the delegate on the course, Bronze being fair,
Silver being good and Gold being outstanding. They are also designed to provide
a personal training record for each delegate when inserted in the delegates
Training Passport.
Data collection and analyses

• No advertisement: In India also John Deere is not giving ads in any source
of medium because John Deere believe in relationship with all dealers and
customers that is why they are not giving any ads. John Deere also believe
that promotion of product is more effective.

• Only one training centre in India: John Deere is having only one training
centre in India and for all cities in India it covers

• Major sales in Punjab and Hariyana: John Deere is major sales area in
India are Punjab and Hariyana and John Deere is more focus on that areas.

• Provide credit facility to distributors, retailers, and farmers: As you

know no one is giving credit or loan facility, but John Deere is giving that
good much facility and as I met with the Manish Rajwal he told that in
each level company give the loan andd credit facility like for equipment,
product, dealership etc.

• Company is not listed in any stock exchange in India and John Deere raise
a fund throw HDFC Bank, Shriram Transport Finance Company, Sundaram
Finance, and Cholamandalam.
Conclusion and Suggestions

• John Deere should listed in Indian stock exchange: India John Deere
give credit facility to all dealers and customers and but John Deere is not
listed in Indian Stock exchange that is why when ever John Deere is require
the fund company takes loan from private institute and they charges high
rate of interest.

• Marketing strategy should be change: Company is having major sales in

Hariyana and Punjab and as company is not giving any ads in print media
and electronic media. But I suggest to John Deere that is should be give ads
in both of medium because it is not possible that company cover the all the
village for given the live demo of the product but by giving the ads in both
medium people can aware about the product as you know that company os
having less market share in India but by giving the ads company can aware
about the product and company is self.
Bibliography
• www.deere.com
• https://dealerjobs.deere.com/.../com.deere.rc.jobs.servlets.user.ClientEntryP
oint
• www.tractordata.com
• www.fadaweb.com (Federation of automobile dealer association of
India)
• www.equipmentlocator.com/ag-fp/john-deere-tractors.htm
• Interaction with specially Mr. Manish Rajwal (Deputy Area Manager,
Jaipur of John Deere), Mr. Sunil Mehra (Chief Area Manager of John
Deere), Mr. Kshish Imam (Service Engineer of John Deere)