Christopher M.

Arb
30 Sheafe St.
Brookline, MA 02467
ca8b218c@westpost.net
Employment Objective
To obtain a position where I will be able to improve sales and market share by u
tilizing my strong work ethic and communication skills as demonstrated by my pri
or professional experience.
Professional Experience
August A. Busch & Co. of Massachusetts 4/24/09 - Present
Contemporary Marketing Representative
* Assist in growing sales of the Anheuser-Busch INBEV portfolio by implementing
marketing plans at high profile
contemporary young adult accounts in the Fenway/Back Bay/Allston/Brighton areas.
* Merchandise accounts by hanging promotional signage and constantly looking for
new opportunities to add or update an account with current POS.
* Make weekly calls to designated account base in efforts to assist sales throug
h marketing plans.
* Team lead on marketing plans targeted in designated sales area.
* Engage consumers in exciting and interactive ways in efforts to promote and ed
ucate about the AB-INBEV portfolio.
* Submit weekly re-caps of the promotional events conducted in area.
* Document promotional activity with photos in the trade.
Anheuser-Busch Inc, St. Louis, MO 4/24/08 - 6/1/09
National Special Event Team, Special Event Marking Department
* Successfully promoted AB products and made positive connections at 17 events i
ncluding: 2008 Laconia, NH Bike Week, 2008 All State 400 at the Brickyard, 2008
AB Marketing Convention, Bud Bowl 2009, and 2009 Spring Break at Lake Havasu, AZ
.
* Effectively served as Team Leader for 2009 Soulard Mardi Gras in St. Louis, wh
ich resulted in 15,000 consumer connections and 5,000 POS placements.
* Successfully introduced the role out of Bud Light Lime, and Budweiser American
Ale in 2 markets through promotional and merchandising efforts.
* Played an active role in the draught placement of Land Shark Lager in key mark
ets such as Orlando, Tampa, Jacksonville, and West Palm Beach resulting in 30 pl
acements.
* Served as a member of the Veteran Special Event Team panel.
Anheuser-Busch Brewery Tours, St. Louis, MO 6/1/05 - 9/1/07
Anheuser-Busch Brewery Tour Guide
* Provided extensive two-hour tours of the Anheuser-Busch Brewery speaking to la
rge crowds educating them on the history of the Busch family as well as the beer
industry.
* Served a staff member of the Anheuser-Busch Gift Shop, duties included: assist
ing customers with merchandise requests, working the cash register, and stocking
merchandise.
The Maneater Student Newspaper, Columbia, MO 2/1/07 - 6/1/07
Advertising Representative
* Sold advertising space in the weekly newspaper to established set of clients.
* Worked with clients to ensure both parties were satisfied with the creation of
the ad.
Professional Training
* B.U.S.C.H. Selling Skills
* A-B Sales Training and Development Online Coursework
* Learn to Serve Certification
* Proficient in Microsoft Excel, PowerPoint, Outlook and Word
Education
* University of Missouri Columbia, May 2008
o BA School of Journalism - Advertising
* Saint Louis University High School, May 2004