Dale Sheppard

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63 Central Park Dr
Atlanta, GA 30354
404-767-4654
dale_sheppard@hotmail.com

Art Direction
Talented Senior Graphic Designer with an impressive record of driving business f
or diverse industries. Passion for creating sharp, professional, and unique desi
gns that immediately attract clients. Skilled in developing high-impact marketin
g materials, brand identities, and print designs. Track record of meeting the mo
st demanding deadlines, communicating effectively with cross-functional teams, a
nd leading by example. Dedicated to finding the most cost-effective and creative
solutions for all challenges. Known for taking a hands-on approach in directing
artists, collaborating with clients, and bringing creative concepts to life. Ex
tensive network of industry contacts based on strong relationships.

Design Skills
Print Materials: Brochures & Catalogs; Newsletters; Flyers; Posters & Signs; Gra
phic Banners; Collateral Materials; Publication Development; Stationary & Letter
head; Print Advertisements
Company Branding: Identity Development; Logo Design; Client Service; Content Man
agement; Brand Standards; Trade Show Booths; Audio/Visual Presentations
Marketing & Advertising: Interactive Campaigns; Direct Mail; Corporate Communica
tions; Market & Trend Research
Artistic Leadership: Graphic Design; Conceptual Direction; Photo Art Direction;
Typography; Layouts & Compositions; Font & Color Management; Image Optimization
& Editing; Screen Printing; Photography Shoot Leadership; Multimedia Development
Team Management: Staff Inspiration & Training; Project Management; Quality Assur
ance; Vendor Relations
Technical Abilities: Adobe Creative Suite: Illustrator; InDesign; Photoshop; Pag
eMaker. Microsoft Office: Word; Excel; PowerPoint. FreeHand; QuarkXPress; Window
s & Mac Platforms

Career Success
Murphy and Orr Exhibits, Forest Park, GA
Senior Graphic Designer | 1997 to Present: Manage and motivate a high-performing
creative team to peak levels of performance. Oversee the creation of exceptiona
l electronic artwork for a wide variety of projects. Develop compelling printed
marketing materials such as brochures, posters, signs, and trade show/conference
graphics. Strengthen brand identities by creating distinctive and powerful logo
s, advertisements, exhibit graphics, and collaterals. Design and direct the cons
truction of exhibits, backdrops, and props. Successfully complete jobs from conc
ept to completion by working seamlessly with many different printers, photograph
ers, ad agencies, and contractors.
Delivered Results:
* Quickly grew business with word-of-mouth advertising; developed a sterling rep
utation for doing whatever it takes to deliver superior products and design conc
epts to all clients.
* Optimized workflow by strategically assigning work and determining the best de
adlines; carefully tracked graphic, digital, and production projects.
* Saved company thousands of dollars by researching and purchasing new equipment
, eliminating the need to outsource production functions.
* Improved access to information by organizing and updating client files.

Kleen-Tex Industries Inc., LaGrange, GA

Creative Services Manager | 1993 to 1997: Generated significant business for cli
ents by creating brochures, catalogs, ads, and direct mailers. Directed photo sh
oots for product advertising. Coordinated audiovisual, entertainment, and printi
ng services. Designed trade show displays, booths, themes, and graphics for nati
onal and international exhibits.

Formal Education
Bachelors Degree in Art and Design, LaGrange College, LaGrange, GA