Lindsey Dickson Heron

(512) 514-5450 * lh9469e0@westpost.net * Austin, Texas

SENIOR SALES /ACCOUNT EXECUTIVE

New Business Development - Solutions Selling - Selling to C-Level Executives
Results driven professional with an exemplary record of developing strategic ini
tiatives to enhance sales. Thrives on a challenge, initiates action, entrepreneu
rial in business approach, able to seize opportunities and demonstrates excellen
t networking skills. Builds profitable rapport with peers, management, strategi
c partners and clients. Capable of critically evaluating and responding to diver
se sales patterns and trends. Recognized as an inspirational, motivational sales
executive with over nine years of successful sales leadership in startup and te
rritory expansion situations. Expert in consultative selling to C-levels and tr
anslating technical solutions into compelling business solutions. Exudes energy
and enthusiasm, consistently meets and exceeds sales targets.

PROFESSIONAL EXPERIENCE
New Business Client Development Specialist 01/07 - Present
LexisNexis Martindale Hubbell
Manage a $3.2 million dollar sales territory that encompasses Austin, Houston an
d San Antonio. Responsible for developing and expanding business opportunities f
or this legal solutions provider to facilitate all aspects of a law firms intern
et marketing campaign. Internet marketing solutions offerings include directory
listings and top placement positions in Lawyers.com & Martindale.com, custom we
bsites, search engine optimization (SEO), pay-per-click campaigns, newswire serv
ice, and firm videos. Responsible for growing revenues primarily through securin
g new business in addition to up-selling, cross-selling and renewing existing ac
counts. Work individually as well as within a team environment utilizing the Mil
ler Heiman selling model.
Accomplishments
* Finished 2009 at 127% of New Business Goal
* Top performing New Business Field Representative in 2008 & 2009
* Consistently sold in excess of $1MM in 2007, 2008 and 2009
* Exceeded all quarterly and annual incentive goals 2007, 2008 and 2009
Account Executive 9/03 - 01/07
The Austin Chronicle Newspaper
Prospected for new business throughout the greater Austin area business communit
y to market advertising print, online and insert programs. Manage all aspects o
f the sales cycle from marketing, prospecting, sales presentations, demonstratio
ns, contract negotiation through closing for this Austin based newspaper. Integr
ated and managed cohesive messaging for client campaigns throughout the creative
and copywriting processes. Also cultivated existing advertiser relationships to
increase revenue opportunities.

Lindsey Dickson Heron (512) 514-5450 * lh9469e0@westpost.net

The Austin Chronicle Newspaper (continued)

Accomplishments
* Top performer, consistently exceeded all sales quotas
* Earned attendance at "Top Performer" news-weekly conference in 2004 and 2005
* "Big Time Biller Award" 2004, 2005, 2006
* Earned "Best of Austin" Sales Bonuses 2003-2004-2005-2006
* Winner of "Heavy Hitter" Rookie Award 2003

New Business Account Executive 1/01 - 9/03

Infinity Broadcasting / CBS Radio
Executed all aspects of sales activities including lead generation, telemarketin
g, and cold calling to Austin businesses to market multi-media products includin
g spot radio, promotions, internet placements and event sponsorships to the busi
ness community. Through aggressive sales and marketing techniques, tripled mont
hly revenues, expanded customer base, increased market penetration, and establis
hed a track record of strong customer service.

Accomplishments
* Ad Club Radio Rep of the Year 2003
* Non Traditional Revenue Unsung Hero 2003
* "Sales Excellence Award Club" 2002, 2003
* Four-time recipient of the "Quarter Closer Award," recognized for selling the
most new local direct business on the station.
* Chosen for Radio Advertising Bureau Training Program
(Honor chosen only for promising "young guns")

EDUCATION
Texas Christian University - Bachelor of Science in Communications, 1998
SEMPO Institute - Certified Search Engine Marketing Professional, 2009
Numerous Sales Training Classes and Seminars over the years

Lindsey Dickson Heron (512) 514-5450 * lh9469e0@westpost.net

PROFESSIONAL & COMMUNITY INVOLVEMENT

Active Member of Austin Top Guns

Austin Race for the Cure Volunteer 2009
ASPCA Monthly Volunteer 2009
Austin Children's Museum Desk Volunteer 2008-current
Austin Museum of Art Exhibition Volunteer 2008-current
Town Lake Animal Shelter Christmas Fund Drive Organizer 2008-current
AAN Panel Position (Association of Alternative Newsweeklies) 2005-2007
Austin Danskin Triathlon Series Volunteer 2007-current Board Member/Monthly Volu
nteer for Texas
Austin Chamber of Commerce Member 2002-current
Capital Area Ambassador Volunteer 2003-2007
Mobile Loaves and Fishes Katrina relief effort Campaign 2005
Operation Blue Santa & Target Partnership Christmas Campaign 2003
Texas Christian University Austin Alumni Chapter Organizer 2002
Habitat for Humanity 2001-2002
Motorola Marathon Event Coordinator 2002
AWRT Member (Austin Women in Radio & Television Board Member) 2002
Sorority Rush Counselor representing Gamma Phi Chapter of Delta Gamma 1998
Cowtown Marathon Sponsor Coordinator 1995-1998
Autism Outreach Counselor 1996-1998
Big Brothers & Big Sisters of Fort Worth 1995-1998
Fort Worth Zoo Special Halloween Boo at The Zoo Event Volunteer 1997-1998
Completed Internship at Good Morning America in NY, NY 1998
School for the Blind and Visually Impaired 1995-1998
Social Chair/Activities Coordinator for Delta Gamma Sorority 1996-1997
Treasure of the TCU Communications Club 1997
Received Scholarship from Regents College London England to study abroad Summer
of 1997

Lindsey Dickson Heron

(512) 514-5450 * lh9469e0@westpost.net * Austin, Texas

PROFESSIONAL REFERENCES

Brian Farrell
Internet Marketing Consultant
LexisNexis
Brian@bfarrell.com
484-863-4471
Affiliation:
Colleague at LexisNexis

Tina Brisendine
Legal Solutions Manager
LexisNexis
713-253-2104
Affiliation:
Colleague at LexisNexis
Bobby Cheathem
District Manager
ADP Total Source
BobbyCheathem@hotmail.com
512-228-7810
Affiliation:
Colleague at The Austin Chronicle

Lindsey Dickson Heron

(512) 514-5450 * lh9469e0@westpost.net * Austin, Texas
INCOME HISTORY

(W2 COPIES AVAILABLE UPON REQUEST)

2009 W-2 Income $118,493
(In 2009, salary drop was due to a 3 month maternity leave)
2008 W-2 Income $139,623
2007 W-2 Income $ 73,206
2006 W-2 Income $ 66,999