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Profissional Documentos
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Stevens-Henager College
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Abstract
In this paper, I research the oil industry with a focus on what are referred to as the major
oil companies. I give an assessment of the general market conditions facing these firms and
explain what is changing in the global arena regarding both geopolitics and environmental
concerns. I conclude by explaining how a major firm such as Exxon/Mobil should respond to the
political changes and new environmental demands in order to remain profitable in the years and
decades ahead.
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Crude oil is the primary source of energy found naturally. During the last century, this
decomposed organic matter has been the raw material at the base of multiple industries that have
fueled the industrial revolution and now the computing revolution. These industries have grown
around a variety of raw gaseous, liquid, and solid products that are extracted from the earth.
Petroleum or mineral oil is the liquid form, and natural gas is the gaseous form. These products
are explored and produced, processed and transported, and then refined and marketed. The
world's largest oil and gas company is the National Iranian Oil Company, while the second
largest oil and gas company is the Saudi Arabian Oil Company - both of which own over 300
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trillion oil equivalent barrels of reserves. Natural gas and liquid reserves are in addition to these.
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The world's largest refiners are Exxon Mobil Corporation refining approximately 6
million barrels of crude oil per day, followed by Royal Dutch/Shell (4.5), Sinopec of China (4),
and British Petroleum (3.5). The reserves of these refiners are less than one-thirtieth of the
reserves of the largest oil and gas companies. Environmental activists blame this industry for the
accumulation of carbon-dioxide gases which create a “greenhouse effect” which I will explain
below. Also, geopolitical tensions are fueled by the dependency of United States on oil,
consuming close to 19 million barrels per day. Countries like the United States are at the mercy
The perception and climate facing these firms are changing due to both environmental and
geopolitical concerns, probably the most significant of which is the charge of global warming and
Global warming has become perhaps the most complicated issue facing world leaders. Al
Gore’s 2006 Oscar winning documentary “An Inconvenient Truth” propelled this topic to
prominence and initiated a worldwide campaign aimed directly at the oil-refining industry. In the
United States, on Jan. 2, 2011, the Environmental Protection Agency imposed its first regulations
related to greenhouse gas emissions. A concise description of the greenhouse effect is given in the
Effect?
"To balance the absorbed incoming [solar] energy, the Earth must,
on average, radiate the same amount of energy back to space.
Because the Earth is much colder than the Sun, it radiates at much
longer wavelengths, primarily in the infrared part of the spectrum.
Much of this thermal radiation emitted by the land and ocean is
absorbed by the atmosphere, including clouds, and reradiated back
to Earth. This is called the greenhouse effect (IPCC, 2010)."
Besides environmental concerns, there are geopolitical concerns which are a direct result of the
Many of the world's leading oil producing countries are either politically unstable or are
in public opposition to the international policies of the United States and its allies. The United
States and its North Atlantic Treaty Organization (NATO) allies invaded one of those countries,
Iraq, in 2003 stating that it was its intent to remove a regime that developed and used weapons of
mass destruction. World opinion has, however, believed that the motivation was more for
securing access to the oil reserves of Iraq and establishing a long-term military presence in the
Middle East. Recently, the United States and NATO forces have begun bombing another OPEC
country, Libya, with the intent to support the citizens of Libya in their desire to ouster Colonel
Gaddafi. These acts of military aggression are serving to sway public opinion to believe that the
interests of the United States and NATO are more about securing their interests in oil reserves
than in being the protector of liberties. Besides these developments in the Middle East, global
demand is increasing and in China will double over the next two decades.
responsibility of every government on earth. These governments are lobbied by and cooperate
with the vertically-aligned, global energy companies such as Exxon/Mobil and Royal
Dutch/Shell which are serving the demands of the refined petroleum industry. To remain in their
positions of market leadership, these companies and others in this industry must identify the
changes that are taking place in the marketplace and in geopolitics and respond proactively.
These companies will need to become marketers of energy - not simply refiners of petroleum.
Following are several changes that these companies must lead in order to remain profitable.
Besides having a transportation industry focused on electrical or hybrid vehicles, the United
States can focus on renewable energy such as solar energy and wind power. Renewable energy
accounted for more than 10 percent of the domestically-produced energy used in the United States
in the first half of 2008. Several solar thermal power stations have been built, including solar
The United States is currently one the largest producers of biofuels which are based on fuel
derived from organic biomass from recently living animals or plants or their byproducts. These
greenhouse gas emissions per unit area of land Figure 6 Biofuel Cycle
(LaMonica, 2009).
The dependence of the United States on crude oil production from the OPEC countries could
be relieved by pursuing energy technology that is not dependent upon petroleum products. Over two
thirds of the usage of oil in the United States is due to transportation. Less than one fourth is due to
industrial usage, and the remaining percentage is residential. By developing automobiles that are
either powered by electricity alone or a hybrid type of automobile powered by petroleum and
electricity, the dependence upon petroleum would not only decrease but also there would be a
Another option that is available to the United States is to increase its production of
domestic oil reserves. There are oil wells that are already present that are capped which can be
uncapped. In addition the oil potential of the state of Alaska is not currently maximized and can
be pumped using the Alaskan pipeline to the mainland United States. There are other deposits
such as oil shale which require a different method of extraction. The United States has more than
2 trillion barrels of in-place shale oil resources (United Nations Statistics Division, 2011). These
reserves represent more than twice the total reserves of crude oil.
Conclusion
The liquids, gases, and solids of decomposed organic matter, millions of years old, have
become the fossil fuels of this century. This raw material which began as the key ingredient of
the Industrial Revolution continues to be the primary source of energy for transportation and has
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now become the key ingredient of the Computer Revolution going on now. The Organization of
Petroleum Exporting Countries (OPEC) controls pricing over its reserves of crude oil. Large
refiners such as Exxon Mobil Corporation and Royal Dutch Shell are at the mercy of OPEC. In
addition, these refiners are being faced with growing concerns about global warming which
come from the increased carbon dioxide in the atmosphere. Demand from developing countries
such as China will impact the global demand for crude oil. To remain in their positions of
market leadership, these companies must identify the changes that are taking place in the
marketplace, in the minds of the consumer, and in geopolitics and respond proactively. These
companies must develop renewable energy sources, increase biofuel production, facilitate the
transformation of the transportation industry to electrical and hybrid fuel sources, and increase
domestic oil production. In conclusion, these companies will need to become marketers of wise
References
EBR_EBdaily. (2009, June 9). Energy Bill Supporting the Development of Renewable Energy
Closer to Passing. Retrieved May 15, 2011, from Energy Business Daily:
http://energybusinessdaily.com/renewables/energy-bill-supporting-the-development-of-
renewable-energy-closer-to-passing/
GLOBE-Net. (2011). GLOBE-Net. Retrieved May 14, 2011, from Clean Energy Trends 2010:
http://www.globe-net.com/articles/2010/march/31/clean-energy-trends-2010.aspx?
sub=11
IPCC. (2010). Historical Overview of Climate Change Science. Retrieved May 14, 2011, from
report/ar4/wg1/ar4-wg1-chapter1.pdf
LaMonica, M. (2009, May 8). Study: Bioelectricity bests biofuels on miles per acre. Retrieved
biofuels-on-miles-per-acre/
United Nations Statistics Division. (2011). Crude Petroleum. Retrieved May 15, 2011, from UN
data: http://data.un.org/Data.aspx?d=EDATA&f=cmID%3ACR%3BtrID%3A1621
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Table of Figure