JOHN C.

NICHOLSON
2801 CARIBBEAN, MESQUITE, TX 75150
CELL: 614-535-7945 E-MAIL: jn9a1bc4@westpost.net

RANGE OF EXPERIENCE
Results-driven Private Label Marketer and Business Analyst with 20 years of expe
rience providing business and product development in the Animal Health industry.
Comprehensive experience in leading people and project teams, implementing and
overseeing product development, and creating marketing programs to grow sales an
d maintain margin.
Grew product line from $8 million to $96 million
Maintained profit margins 12-16 points above other business.
EMPLOYMENT HISTORY
Butler Schein Animal Health: Director of Private Label and Human Generics, 1993
to Present
Burns Veterinary Supply (merged in 2005): Vice President Marketing, Vice Presid
ent of Business Analysis
Zoecon Corporation (a Sandoz company): Private Label Product Manager, 1984 - 199
3

PROFESSIONAL AND BUSINESS EXPERIENCE

Product Management
Grew product line from $8 million to over $96 million in 17 years
Solely responsible for management of 2500 products
Responsible for attaining sales, profitability, and expense budgets
Line was the largest line in 2009 despite loss of largest supplier.
Established pricing and promotions for all products in the line.
Maintained margins 12-16% higher than remaining company business, in a very cos
t-conscious industry.
New Product Development
Identified new product opportunities
Sourced, negotiated, and developed new products.
Launched 40 new products in 2-9 month time in 2009 to replace unavailable key v
endor line
Captured 99.8% of unit volume
Maintained margins 12 points higher than replaced line, 20 points higher than o
ther lines.
Launched improved products to retain sales if vendor returns to the market
Conceived new product line concept, and gained sufficient sales commitments fro
m other divisions to gain development approval (expected sales of $13 million at
maturity).
Identified, researched and developed new application for an existing compound v
alued at $10 million.
Initiated lab testing and wrote development plans.
Promotional and Informative Material Development
Grew SutureVet sutures 30% per year over last four years (now second largest su
ture line) with margins double that of leading brand, through effective conversi
on brochure and promotions
Grew premium line of pharmacy vials by emphasizing superiority over cheap forei
gn products through informative advertisements and comparative studies.
Utilize complimentary marketing programs
Placed key products on promotion, allowing them to drive sales of product compl
iments not on promotion.
Market Research
Designed and coordinated market research projects including ad testing, focus g
roups, questionnaire surveys, brainstorming sessions, and package design evaluat
ion.
 Analyzed market share data, which contributed to $3.6 million sales (10%) gain
for one division.
Product line and regional analysis, resulting in the identification of $4 milli
on of new opportunities.
Market evaluation of products for new product development.
Identified consumer attribute preferences for one division, resulting in strate
gy changes and a 10% sales increase after one year.
Business Analysis
Constructed Monthly Sales Goals for 270 key territories to meet corporate sales
and profit objectives.
Constructed Monthly Vendor Goals for 10-12 key vendors, for 270 territories to
achieve rebates.
Developed sales tracking and management tools.
Calculated Sales Representatives Commissions and Bonuses.
Developed new salesperson compensation program for telemarketing and field sale
s force.
Analyzed impact of new opportunities and business changes
Business Planning and Strategy
In charge of companys Business Plan, which resulted in uniform marketing and de
velopment efforts worldwide.
Assisted in design of planning system
Conducted management training
Reviewed and summarized of data
Prepared presentation of global Animal Health business plan.
EDUCATION
Masters of Business Administration, Marketing, University of Texas at Dallas, Ri
chardson, Texas
Masters of Science, Analytical Chemistry, Southern Methodist University, Dallas,
Texas
Bachelors of Arts in Chemistry, Southern Methodist University, Dallas, Texas
MISCELLANEOUS
Very analytical and numbers oriented.
Believes in staying with company and growing with it through hard work and achi
evement.
Has worked for only 2 companies in the last 26 year.
Highly proficient in Microsoft Excel