TERRY LIGHTFOOT

209.914.9307; 209.833.7812 *** tl9cff38@westpost.net *** 1816 Pelican Court ***

Tracy, CA 95376
EXECUTIVE protecting and enhancing corporate reputation and public perception vi
a targeted messaging, innovative strategies, and integrated communications progr
ams. Leverages comprehensive background in public affairs, government/
community relations, and issue management, ensuring ongoing integrity and brand
presence.
* Devised strategy for union negotiations with California Nurses Association for
$34B healthcare provider, using media to illustrate commitment to best nursing
and patient care environment; efforts positioned company as best workplace for n
urses in Northern California, maximizing recruitment/retention ability among nur
ses and enhancing reputation.
* Directed public affairs for launch of state-of-the-art $500M medical center, c
onstruction/expansion of three medical office buildings, and acquisition of 100-
bed hospital to attract new members and build public support and brand awareness
, which resulted in 86% of survey respondents rating Kaiser Permanente in Centra
l Valley as best place to work and best place to receive care in 2008.
* Maintained positive perception among public/students and mitigated application
s and admissions rate declines for University of California by creating and exec
uting media relations, student outreach campaign, and disciplined messaging show
casing overall quality of university system/campuses following foundational chan
ges in admissions.
PROJECT/CAMPAIGN LEADER delivering improvements and actionable plans for cost sa
vings, employee awareness, client retention, and membership growth. Excels in b
uilding partnerships and understanding corporate image needs.
* Delivered integrated communications plan to highlight value of products/servic
es during organization's contract termination initiative, holding membership los
ses to <10% vs. 50%+ initial projection.
* Developed internal survey to measure effectiveness of corporate communications
platforms, cutting design and publication costs 60%+ and expanding employee kno
wledge of organizational strategy, goals, and missions 15%+ by redesigning organ
izational communications structure and converting to electronic communication to
ols.
* Streamlined process for community relations contribution program, improving gr
ant selection and event coordination to boost company's presence; reduced spend
while driving integrated marketing efforts and brand strength via high-profile a
ctivities and partnerships that resulted in highest member growth in Northern Ca
lifornia with ~8,000 new members.
Bachelor of Science-Journalism, Cal Poly, San Luis Obispo
* PROFESSIONAL OVERVIEW *
Senior Community & Government Relations Representative, '08-'10 KAISER PERMANE
NTE: 2000-2010
* Led integrated community and government engagement initiatives, devising and e
xecuting strategies.
* Builds relationships with community leads, elected officials, and sales/accoun
t managers to drive community awareness, membership growth, and promote value of
health plan programs.
* Managed child obesity campaign with Stanislaus County Office of Education, inv
olving 80+ schools and 1,300 parents and community members in fitness activities
; company named as countywide partner in education and awarded Regional Partner
in Educational Excellence Award by Association of California School Administrato
rs for 2009.
Public Affairs Manager/Director, '03-'08
* Oversaw 11-person public affairs team for corporate communications, community/
government relations, and media relations; controlled up to $4M budget, includin
g ~$2M corporate social responsibility program to address regional health needs
to position organization as recognized leader in total community health.
* Formulated proactive issue management practices to identify and address potent
ial risks and generate third-party advocates; avoided downturns in membership gr
owth and retention by minimizing negative media exposure.
Senior Media Relations Representative, '00-'03
* Handled media relations, issue management, and message development to retain a
nd improve organization's reputation; delivered media training to develop execut
ive spokespersons.
* Represented corporation during labor negotiations with nurses' union in Northe
rn California, reaching final agreement within projected time frames vs. previou
s prolonged negotiations and negative campaign exposure.

Director of Outreach Communications UNIVERSITY OF CALIFORNIA: 1997-2000

* Created and executed integrated communication strategy, including campaigns an
d programs, for promotion of educational opportunities available for disadvantag
ed students in University of California system.
* Orchestrated programs targeted for Central Valley to improve college preparati
on and increase application rates among underrepresented students.
Prior: Journalist, MODESTO BEE, 1990-1995
COMMUNITY INVOLVEMENT
Board of Directors, United Way of San Joaquin; Greater Stockton Chamber of Comme
rce; Haven Women's Center; Tracy Chamber of Commerce. Advisory Committee, Congr
essman Dennis Cardoza, Healthcare - Central Valley, California; Congressman Jerr
y McNerney, Healthcare - Tracy, California. Government Relations Committee, Mod
esto Chamber of Commerce. Member, Coalition for University of California Merced
Medical School.