BOB NEMSER

(C) 914.522.9799 | bn42cc3e@westpost.net | WWW.BOBNEMSER.COM | (H) 845.639

.3209

EXECUTIVE PROFILE
Highly accomplished Creative Director with expertise in directing marketing, com
munications, and creative development responsibilities within multimillion-dolla
r corporations. Creative visionary with proven success in managing cross-channel
initiatives, boosting market share, directing marketing communications from con
cept to execution, and identifying growth opportunities and market trends. Skill
ed in developing and implementing creative concepts as well as integrating marke
ting campaigns that enhance brand awareness, improve client market position, and
maximize profit margins. Brilliant strategist, innovative big-picture thinker,
well-versed in current and emerging marketing techniques. Adept in performing wi
thin changing marketing environments requiring focused decision-making.
CORE COMPETENCIES
* Creative Services
* Competitive Analysis
* Social Media
* Public Relations
* Project Management
* Marketing Communications
* Strategic Planning
* Budget Management
* Integrated Marketing
* Advertorials
* Brand Management
* Staff Supervision
* Market Research
* Content Marketing
* Performance Analytics
PROFESSIONAL BACKGROUND
NEMSER CONSULTING * NEW YORK, NY (1991 - PRESENT)
President / Creative Director
Pioneered the launch of a highly successful full-service Visual Communications f
irm providing concept, brand identity and marketing campaign strategy developmen
t, creative execution and complete project management. Led creative teams in the
production of projects for diverse, world-class client roster that featured 16+
Fortune 500 companies and publishers, including AMERICAN STOCK EXCHANGE, CARTER
-WALLACE PHARMA, RANDOM HOUSE/BANTAM DELL PUBLISHING GROUP, BRISTOL-MYERS SQUIBB
, CHASE MANHATTAN BANK, CITICORP, CROWN PUBLISHING, DOUBLEDAY, HARPERCOLLINS, HO
FFMAN-LAROCHE, MACMILLAN/MCGRAW HILL, MERCK, NEGRO BASEBALL LEAGUE, and SIMON &
SCHUSTER.
* Created and designed 50th ANNIVERSARY commemorative jewel-case CD package, pos
ter and t-shirt for internationally renowned recording artists THE CLEFTONES. De
signed, videotaped, produced and edited 8-minute promotional DVD, including all
packaging graphics, which generated a 50% increase in performance date bookings.
* Co-produced GUINNESS BOOK OF WORLD RECORDS' largest Rock and Roll show, FROM T
HE HEART I, a large-scale benefit concert event at the Nassau Coliseum featuring
56 artists. Orchestrated logistical planning and execution of a total of four o
f these events (FROM THE HEART I-IV, 1996-2000), securing 30+ artists per event.
Designed all visual promotion materials, including posters, ads, signage, progr
ams and backstage identification.
* Designed three widely acclaimed books and exhibits chronicling MARTIN LUTHER K
ING, JR. and the Civil Rights Movement, A DOCUMENTARY FROM MONTGOMERY TO MEMPHIS
, KING REMEMBERED and HE HAD A DREAM (the latter two titles earning Art Director
s Club of New Jersey SILVER MEDALS), in collaboration with renowned photographer
 FLIP SCHULKE.
* Designed and produced PORTRAIT OF A PRESIDENT, non-fiction work about PRESIDEN
T GERALD FORD's first ninety days in office, achieving personal invitation to th
e White House to meet and present book to the President.
JAVA JOINT CANDIES * FORT LEE, NJ (1998 - 2000)
Director of Creative Services / Public Relations
Spearheaded comprehensive brand identity awareness initiative, which included di
recting execution of cohesive creative promotional projects (design, development
and strategic implementation of marketing communications, sales, advertising an
d public relations efforts). Significantly improved brand reach and market shar
e, and increased profit margins by 35% in two years' time.
* Directed multiple concurrent copywriting, e-commerce, trade show, packaging, p
rint and production projects, which included managing and actualizing marketing
budgets and bringing all projects in on time and within budget.
* Implemented innovative advertising and display graphics that resulted in compa
ny's products being sold in 3,500 7-11 stores nationwide, improving brand reach
by 45%.
* Created, designed and oversaw the production of a unique, first-time trade sho
w exhibit at the ALL CANDY EXPO held at Chicago's McCormick Place. Effectively i
ntroduced brand to 14,000 potential new clients and customers, improving brand r
each by an estimated 45%, which delivered a significant increase in new business
.
ADDITIONAL EXPERIENCE
GIBBS COLLEGE * LIVINGSTON, NJ (2000 - 2009)
Adjunct Professor - Visual Communications
Taught classes on Portfolio, Photography, Typography I & II-QuarkXPress/InDesign
, Graphic Design, History of Graphic Design, Design Elements 2D, Introduction to
Digital Media, Digital Video Production & Editing/Final Cut Pro.
* Developed curriculum, evaluated students, and provided career guidance and men
torship.
* Played instrumental role in the implementation of significant curriculum advan
ces, which ensured a solid skill set for graduates entering the Visual Communica
tions industry.
Early Career: MIDDLESEX COUNTY COLLEGE, ADJUNCT PROFESSOR, Art/Design Faculty |
Edison, NJ | 1998-1999; BARUCH/CUNY, ADJUNCT PROFESSOR, Art/Design Faculty | New
York, NY | 1996-1997; THE COLLEGE OF NEW JERSEY, ASSISTANT PROFESSOR, Art/Desig
n | Ewing Township, NJ | 1993-1995; RUTGERS UNIVERSITY/MASON GROSS SCHOOL OF THE
ARTS, ADJUNCT PROFESSOR, New Brunswick, NJ | 1987-1991; SAATCHI & SAATCHI/COMPT
ON WORLDWIDE, EXECUTIVE PROJECT MANAGER/SR. ART DIRECTOR, New York, NY | 1979-19
91
AWARDS
RECIPIENT OF 350+ AWARDS
ADVERTISING CLUB OF NEW YORK's ANDY AWARD, and 5 GOLD MEDALS from the ART DIRECT
ORS CLUB OF NEW JERSEY.
ART DIRECTORS CLUB OF NEW JERSEY, PAST PRESIDENT, EDUCATION COUNCIL CHAIRMAN & A
DVISORY COUNCIL MEMBER
As Life-Member, plays key role in Corporate Award Scholarship Program for New Je
rsey college design students.
WHO'S WHO IN AMERICA, LISTED IN 1989-2010 EDITIONS
EDUCATION
Master of Fine Arts, Visual Communications/Advertising Design - Syracuse Univers
ity, Syracuse, NY
Associate in Applied Science, Art - New York College of Arts & Science, New York
, NY
Academics & Liberal Arts Coursework - Brooklyn College, Brooklyn, NY
Creative Writing, Photography - School of Visual Arts, New York, NY
Video Production, Watercolor - The New School, New York, NY
TECHNICAL SKILLS
Proficient with Mac & PC Platforms, Microsoft Office Suite, QuarkXPress, InDesig
n, Photoshop, Illustrator, Freehand, PageMaker, HTML, Flash, Dreamweaver, Pre-Pr
ess Production, Video Production & Editing, Final Cut Pro, Professional Photogra
phy