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trisha jorgensen
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CED MAGAZINE - Premier Magazine of Broadband Technology, Cahners Business Public
ations, Division of Reed Elsevier
Associate Publisher / Director of Advertising & Marketing, 1999-2002
Hired to improve sales, marketing, and to develop budgets for monthly trade publ
ication. Assembled and developed a sales and marketing team generating $5 millio
n in annual advertising sales.
X Instrumental in increase of market share from 44% to 56%, overtaking the chief
competitor during a challenging economic recession.
X Significantly improved marketing efforts through intensive team-building and s
taff education.
X Led development of powerful mission statement for the Denver magazines to impr
ove team building and operational cohesiveness.
X Revamped 2002 media kit for the division, improving corporate image, professio
nalism and impact.
experience
ROCKY MOUNTAIN NEWS, Denver, CO. Premier Daily Newspaper for the Denver area.
Major Accounts Manager, 1995-1999
Promoted to optimize performance of a $30-million portfolio of key accounts.
X Managed a staff of seven in servicing 250+ retail accounts including: Lord & T
aylor, Nordstrom, Foleys, Sears, J.C. Penney, Mervyns, Target, K-Mart, Circuit C
ity, Gart Sports, Office Max, Office Depot, Eagle Hardware, Tower Records, Media
Play, and Blockbuster.
X Collaborated extensively with global advertising agencies, including Evans Gro
up, The Newspaper Network, Global Media Group, Newspaper Service of America, Ame
rican Media Network, Strategic Print Marketing, and American Communications Grou
p.
Special Section Manager, 1990-1995
X Promoted to lead sales and marketing programs for all special advertising sect
ions in collaboration with the editorial team.
X Established and managed the Advertorial Department, consisting of a staff of s
ix designers and editors who developed five weekly projects along with three qua
rterly magazines annually.
Supervisor, Shopping Center Team, 1986-1989
X Reorganized and implemented a new approach to servicing Shopping Center advert
isers.
X Hired and trained new staff; created new programs, processes, and sales presen
tations.
X Led sales and production of 40 special advertising sections for eight shopping
centers, representing 100% market penetration.
education
Bachelor of Arts, English, STEPHEN F. AUSTIN UNIVERSITY, Nacogdoches, TX
Continuing Professional Development: Achievement Dynamics Presidential Sales & S
ales Management Program; Comcast University V Overview of the Company, Product,
and Cable Industry; JOURNEY, a change your life, success oriented, week-long pro
gram; INFLUENCE, a year-long intensive personal growth program for executives.
professional affiliations
Society of Cable Telecommunication Engineers International Conference of Shop
ping Center
National Cable Telecommunications Association Newspaper Association of Americ
a
Cable Television Marketing Association South Metro Chamber of Commerce
Women in Cable Telecommunication Greenwood Village Chamber of Commerce
Downtown Denver Partnership
Denver Womens Chamber of Commerce