FRANCIS P.

DESIMONE
27 Center Crossing * Fairport, New York 14450 * 585-223-4243 * c
ell 585-233-0454
fdabfae2@westpost.net
Objective Franchise Operations Manager or Director of Operations
Profile Excellent leader. Expert franchise business consultant. Creative,
analytical problem-solver. Experienced at introducing change and process improv
ements and protecting brand image. Adept at developing and inspiring high-perfor
mance work teams. Able to build positive working relationships at all levels wit
hin an organization. Teamwork spirit. Always go above and beyond to accomplish c
ompany goals and exceed expectations. Proven integrity and loyalty. Strong work
ethic. Solid record of contribution to growth of sales, profitability, and custo
mer satisfaction.
Professional PANERA BREAD- Rochester, NY 2003-2010
Experience Joint Venture District Manager
District Manager supervising eight Panera Breads in the Rochester, NY market.
* Opened 18 Panera Breads in Rochester, Syracuse and Buffalo until district mana
gers were hired to run the other two markets
* Selected sights to open new cafes and worked with construction, permitting and
layout for equipment packages.
Key Accomplishment
* Maintained double digit comp growth for 27 consecutive months
* Trained three other managers to become district managers within the company
* Ranked in the Top 5 for speed of service and mystery shops for two years conse
cutively
* Managed and developed marketing strategy, maintaining budget and active in com
munity involvement
BURGER KING - Miami, FL 1997 - 2003
Franchise Business Manager - Rochester, New York
Provide franchisees with the business consulting required to grow sales and prof
itability and improve restaurant operations. Report to Director of Franchise Ope
rations.
* Serve as liaison between Corporate Office and nine franchise groups in Rochest
er, Buffalo, Jamestown, and Olean, New York and Erie, Pennsylvania.
* Territory includes 79 restaurants.
Key Accomplishments
* Earned the confidence and trust of franchise groups and consistently provided
them with high quality guidance and business consulting. This positive relations
hip served as an excellent foundation for mutual problem-solving and introducing
new programs and process improvements that ultimately benefited both the franch
isees and the Burger King organization. Achieved an excellent level of franchise
e satisfaction with the quality of Burger King support.
* Generated an average 3.9% sales increase for five consecutive years within the
territory.
* Devised new performance incentives and won buy-in for these programs from fran
chisees. Through these incentives and increased employee training, improved myst
ery shopper evaluations for speed of service, quality, cleanliness, and friendli
ness from 72% to 82%. As a result, ranked in the top ten of Franchise Business M
anagers in the Region.
* Provided franchisees with direction and support that contributed to the succes
sful launch of seven new restaurants within the territory.

* Won agreement from franchise groups to increase their local advertising dollar
s, driving higher sales.
* Selected by Director to introduce new Nieco broiler equipment throughout the R
egion. Trained at Corporate and brought this knowledge to peers and franchise gr
oups and ensured that each restaurant achieved the productivity improvements off
ered by this new technology.
* Recognized with the Region Vice President's "2002 Leadership Award" for sharin
g expertise with other Franchise Business Managers.
* Received the Northeast Region's "1998 VP Award" for sales and performance exce
llence.
TACO BELL CORPORATION - Headquarters in Irvine, California 1991 - 1997
Team-Managed Units / Restaurant Manager - Rochester, New York
Managed performance of 11 restaurants and their management teams in Rochester, B
uffalo, and Elmira. Reported to Market Manager.
* Determined capital expenditures for all restaurants.
* Personally served as Manager of restaurant in Penfield suburb of Rochester.
TACO BELL CORPORATION - Team-Managed Units / Restaurant Manager
Key Accomplishments
* Started with responsibility for three restaurants. Role subsequently expanded
to include eight newly built restaurants. Planned and managed highly successful
restaurant openings.
* Drove operational improvements and training that increased sales and profitabi
lity for five years.
* Consistently met annual goals for food, labor, and controllable expenses.
* Hired and trained managers who proved to be excellent performers.
* Ensured restaurants were good community citizens by involving them in contribu
ting resources to activities in support of missing children. Won "Beautificatio
n Awards" from state and county.
* Earned the "1994 Most Valuable Player Award" for the Northeast Region.
* Received the "1992 Team-Managed Units Award" for the Region.
RALLYS - Rochester, New York 1989 - 1991
Franchise Co-Owner / Partner
On a three-partner team that assessed the feasibility of establishing Rallys Ham
burgs restaurants in Monroe County. Selected sites, developed financing, and coo
rdinated process for municipality permits.
CHATEAU RESTAURANT MANAGEMENT COMPANY and SQUEEZERS BURGER FACTORY 1972 - 1
989
San Francisco, California and Utica, New York
Chateau was a Burger King franchise group with five restaurants in Utica. Franch
ise Owners sold these stores and opened 16 Burger Kings in Northern California.
Owners also created and launched six Squeezers restaurants in California.
Area Director - Utica, New York 1980 - 1989
Directed operations of five Utica Burger King restaurants from 1980 to 1983. Ma
naged operations of 16 Burger Kings in Northern California from 1983 to 1984. Fr
om 1984 to 1989, directed operations of six Squeezers restaurants. Reported dire
ctly to the Owners.
Education Mohawk Valley Community College, Utica, New York.
Training Burger King/Taco Bell/Rallys/Panera Bread - Training in leadership, m
anagement, and restaurant operations.
Computer Skills Microsoft Word, Excel, PowerPoint, and Internet tools