ICT in Marketing: A Study of The Use of Internet and Mobile Phones in Five Selected Companies in Dublin thesis for the Master's degree in Business Administration Spring 2009. Only a few studies have been devoted in uncovering the factors that influence the diffusion of new information technologies. The findings would provide another insight into the use of ICT tools in marketing as well as their impact on organizations.
ICT in Marketing: A Study of The Use of Internet and Mobile Phones in Five Selected Companies in Dublin thesis for the Master's degree in Business Administration Spring 2009. Only a few stud…