June 2011 Max Magazine

HORMONE
SUPPORT
FOR MEN!
pg. 56
JEREMY
JACKSON
From BAYWATCH to
CELEBRITY REHAB
His Journey to a Fit
& Healthy Life pg. 24
3
EmbarrassiNg
body issUEs
yoU CaN Kiss THRILLING
GOODBYE! ESCAPES
YOUR GUIDE TO
FIT & FUN
CORE 4 ADVENTURES
YOUR HEALTH pg. 58 pg. 34
FREE! Compliments of:
JUNE 2011 www.maxmuscle.com

( SUMMER
FRUITS
DElIcIOUS REcIpES
INSIDE!
(
BODYBUILDING CHAMPION,
MENÕS PHYSIQUE COMPETITOR.
N O T E A S Y T O D O B O T H I N A S PA N O F A S I N G L E W E E K .
A N D T H O S E A R E N O T M Y D AY J O B S .
I TA K E M Y B O D Y T O I T Õ S L I M I T S B E C A U S E
I AM THE ONE
ÑBrandan Fokken, Certified Trainer, Executive
MAX MUSCLE WILL GET ME THERE.
For more information on how to build a custom nutrition stack, visit us online at maxmuscle.com!
CONTENTS JUNE 2011 • ISSUE 151
30 50
18 34
Check out this and HEALTH bicep-busting workout.
other bright fun nail 30 Get Motivated
18 Say Goodbye!
polish colors just in From uncontrollable gas to
You’ve read motivation articles
before, but you don’t want to
time for summer! excessive sweating, here are
miss this one! Here are some
helpful tips to help ban three
»
important questions to ask

of life’s more embarrassing
yourself.
health issues.
34 Destination Fitness
COVER STORY Want a vacation that’s invigorat-
ing as well as unforgettable?
24 Taking It Back Look no further than our top
Former Baywatch star, Jeremy 10 picks for your super fun
Jackson, talks about being a summer getaways.
childhood star, getting off
drugs, overcoming hormone
replacement therapy and living
HEROES
life to the healthiest and fullest. 40 Skating for Awareness
After Phil Moen recovered from
FITNESS an unexplainable stroke, he
started the Max Muscle Inline
27 Totally Busted Speed Team and they’re skating
24 42
Jeremy Jackson shows us his to raise awareness about stroke
compound shoulder and and stroke prevention.
2 WWW.MAXMUSCLE.COM ı JUNE 2011

58
IMAGE 58 Your Core 4
Max Muscle’s Core 4 program
42 Summer Shades
gives you the building blocks you
Bold, bright nail polishes for your
need for a healthy and fit life!
fingers and toes.
44 Gym Bag Stash
Go from workout to work
COLUMNS
with these hot items just for men. 22 Forever Young
32 Pros Corner
NUTRITION 38 Better Life
46 Get Your Breakfast! 56 Ask Dr. Harvey • Comprehensive Greens and
If you’ve been using excuses to Fruit Blend Formula
skip the most important meal IN EVERY ISSUE • Powerhouse of
of the day, then you’re about to 4 Editor’s Note
get busted! Phytonutrients
8 President's
50 Bikini Kitchen Point • Rich in Antioxidants
This month, the Bikini Chef tells 10 Contributors • Contains Probiotic Cultures
us why berries are so good for us
12 Feedback to Support GI Health
and gives us a recipe for a wild
berry panna cotta. 16 Health Update • Contains Concentrated Aloe
62 Hot Picks
52 Berry Divine vera (inner filet)
Fresh berries abound during • 100% Vegetarian/Vegan
summer. Here are four delectable Just one of the many cool
• All Natural – No Artificial
recipes to try. Plus, tips on picking new products for men to
the best berries! toss in their carryalls to Colors or Flavors
»
go from the gym to work. • Non-Dairy and Lactose-Free
CUTTING EDGE • No Fillers, Binders or
HORMONE
SUPPORT Excipients
44
COVER STORIES
FOR MEN!
pg. 56
JEREMY
Cover Photography: JACKSON
From BAYWATCH to
CELEBRITY REHAB
Taylor Bartram His Journey to a Fit
& Healthy Life pg. 24
AVAILABLE EXCLUSIVELY AT:
www.taylorbartramphotography.com 3
Models: Jeremy Jackson
EmbarrassiNg
body issUEs
Check us out
yoU CaN Kiss
THRILLING
and Lani Willison
GOODBYE!
ESCAPES
YOUR GUIDE TO
online at
FIT & FUN For more information or to find the store nearest you, visit us online at
CORE 4
Cover Shoot Director: YOUR HEALTH pg. 58 ADVENTURES
pg. 34
maxsportsandfitness.com maxmuscle.com
( (
Clark Bartram FREE! Compliments of:
SUMMER
FRUITS
DElIcIOUS REcIpES
JUNE 2011
www.maxmusc le.com INSIDE!
JUNE 2011 ı WWW.MAXMUSCLE.COM 3

IT’S SO MUCH
easier to be lazy, isn’t
it? To sit on the couch
after a long stressful
day at work and flip
through the channels
watching various sing-
ers, dancers, doctors
and maybe even some
loud mouths from Jer-
sey flit across your flat
screen TV, while you
sip an ice cold beer or
glass of wine? Sure,
that’s easy, but what
kind of life is that really?
Don’t get defensive here, I would never ask a question
that I wouldn’t ask myself. My answer? Not much of a life.
I don’t know about you, but before I know it, I’m going to
blink and be 40, then 50, then 60! If I’m OK with being lazy
now, what will I have to show for myself in another 5 years,
10, 20? Not only will my body have declined, but my mind,
too, because, let’s face it, most television shows don’t ex-
actly stimulate our brains.
Why is it that so many people are OK with living seden-
tary lives, eating fast food and drinking or feeding other ad-
dictions while life passes them by? If I had that answer, I’d
probably have a book out and be a guest star on Oprah
before she retires.
One thing is sure, it’s got to be a mental thing. The mind
is a powerful thing and if you think you can’t change, you
won’t. If you need a little encouragement and direction to
living the fit and healthy life you know you should, read the
article on pgs. 30-31. It asks some questions that will help
you get more focused on what you can and can’t do to get
where you need to get.
Next read our cover story on Jeremy Jackson. He had it
all as Hobie (the son of David Hasselhoff on the hit show,
Baywatch). He got paid handsomely to do what he loved
most. But then he got hooked on drugs and lost everything.
Proudly clean and sober since September 24, 2000, he still
has had his share of battles, the most recent of which was
getting off hormone replacement therapy.
WITH THE MOST COMPLETE Jeremy is a testament that you can fall and fail and get
POST-EXERCISE MUSCLE back up and do the right thing for yourself, for your family,
RECOVERY FORMULA! for your life. This guy is the complete opposite of lazy. Talk
about an inspiration! Maybe we could all learn something
from him. Find his story on pages 24-25.
Remember, it’s never too late to start living healthy and fit.
LaRue Novick
Until next time,
For more information or to find the store nearest you, visit us online at
maxmuscle.com
LaRue Novick is Editor in Chief and Creative Director of MS&F

Magazine. E-mail her at editor@maxmuscle.com.

is your body
READY FOR SUMMER? PROVE IT!
If you think you have the Best Beach Body in America,
go to maxmuscle.com and enter to win
PLUS a chance to grace the cover of MAX SPORTS & FITNESS

and appear in an article featuring your personal workout.
More details online. Visit us today!
www.maxmuscle.com
For more information, visit us online at:
With over 140 stores nationwide, itÕs easy to find a store near you!
WEÕRE LOOKING FOR
THE BEST BODIES

IN AMERICA.
Every month Max Muscle will be paying $1000 in cash to itÕs online contest winners.
Each month will feature a different contest. So if you think you have the BEST GLUTES,
BEST ABS, BEST LEGS or even the BEST BIKINI BODY, make sure you enter to win.
and a chance to grace the cover of MAX SPORTS & FITNESS and appear in
an article featuring one of your bodypart workouts! If you think youÕve
got what it takes, go to maxmuscle.com and enter to win today!
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WE’VE GOT A
lot of exciting things
happening around Publisher Joe Wells Enterprises, Inc.
Max Muscle nation.
Executive Editor Sean Greene
Each day across the
country, our dedi- Editor-in-Chief/Creative Director LaRue Novick
cated and passion-
ate Max Muscle Science Editor Phil Harvey, PhD, RD, FACN
franchisees are mak- Copy Proofreader Tariq Ahmad
ing a difference and
changing lives for the
better. Plus, we keep Advisory Board
coming out with awe-
some new products Rand McClain, DO Ron Higuera, DC, MS, ART
and services for our
John Platero, CPT, RTSM Robert Goldman, DO, PhD
customers. Here’s just a few of the cool things going around
Max Muscle nation: Gary Brazina, MD, FACS Charles Poliquin, BS, MS
Max Essential Omega hits Max Muscle stores this summer.
There’s nothing fishy about it! Processed with only the highest
quality ingredients and delivering 720 mg of EPA/DHA per Contributing Writers
serving, Essential Omega’s Peach Mango Smoothie tastes
delicious and is the perfect way to get your fish oils every day. Lisa Maiorana Abby Hoeffner Maria Adelus
Stop by any Max Muscle store during June for a free sample Jennifer Lee Linda Hepler Joe Wells
and save 10 percent on your first purchase of this product!
Dr. Phil Harvey Clark Bartram Patrick Cunningham
Max Muscle franchisee Kristin Wood, a former intelligence
officer with the CIA and recent special guest on CNN, links Lisa Moretti Gina Ostarly Mike DeZellar
dedication, information and recognition in the Max Muscle
Celebrity Golf Invitational. Read all about it here: http://
www.maxmuscle.com/article/2011/5/kristin-wood--mmsn- Contributing Photographers
franchisee--renaissance-woman.html.
Got a sweet tooth? Max Muscle customer Charles W. James Patrick Frank Fontanilla Walt Ostarly
submitted this instant recipe favorite for a healthy solution to Taylor Bartram Christopher Holman
a common desire and he’s lost 40+ pounds in the process!
Find the recipe here: http://www.mymaxmuscle.com/user/
tweasy/journals/12845/.
The Best of Contest Series is in full swing with the competitor Max Sports & Fitness Magazine
list growing each month. For June, Max Muscle is looking for 210 W. Taft Avenue
the Best Beach Body and we invite you to take a look at what
dedication to fitness and nutrition can do help you look your City of Orange, CA 92865
best this summer! Go to www.mymaxmuscle.com. (714) 456-0700
The goal for all of us is to be in shape and be healthy. A lot www.maxsportsandfitness.com
of people work out hard but just don’t get any results. Max
Muscle’s Certified Fitness Nutrition Coach, Brian Sherwood,
details the value of Nutrition Planning. Go to http://www.
Max Sports & Fitness Magazine is published monthly by Joe
maxmusclecfnc.com/?p=71.
Max Muscle is so committed to helping you succeed in Wells Enterprises, Inc. and may not be reproduced without express
your nutrition and fitness goals that we manage the nation’s written permission, all rights reserved. No liability is assumed by Joe
ONLY Preferred Trainer program! Take a look to see what this Wells Enterprises, Inc. or Max Muscle regarding any content in this
can mean in your life! Visit www.maxmuscletrainers.com. publication. It is vital that before implementing any diet or exercise
routines, you must first consult with a qualified physician.
Max Muscle is not responsible for advertiser claims. Joe Wells
Enterprises, Inc. and Max Muscle do not promote or endorse the
use of steroids or other illegal substances. For more information
Sean Greene is president of Max Muscle
concerning diet and nutrition, recalled products, steroids and other
and executive editor of Max Sports & Fitness Magazine. related products and issues, please visit the Federal Food and Drug
E-mail him at sean@maxmuscle.com Administration’s Web site at www.fda.gov.
We reserve the right to refuse advertising without explanation.
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Gina Ostarly is a seasoned fitness
professional whose many titles include
wife, mother of three, grandmother
of one, fitness studio owner, inter-
nationally published fitness model
and writer, and nationally ranked
figure athlete. Gina, who branded
herself, “The New 40,” believes we
can all be our best at any age. She
teaches clients to forget their age and
to remember that consistency is key.
Find and follow her on Facebook (Gina
Ostarly, The New 40).
Patrick Cunningham, CFNS,

CPT is a certified sports nutritionist and
certified personal trainer who specializes
in the healthy integration of nutrition and
exercise. He is the store manager and
certified fitness nutrition coach at the
Pearl District Max Muscle in Oregon.
He is an active member of the National
Strength and Conditioning Association,
a writer, motivational speaker and fitness
expert. For more information, visit
www.maxmusclepearl.com.
Lisa Moretti took the leap of faith

and left her oh-so-glamorous (NOT!)
career as a TV producer to do what
she loves: write about health, fitness,
MAX CLEANSE & LEANª (MCL) offers a natural remedies, travel, food and dogs
solution to digestive issues as well as a way to
− sometimes all at once! Five years in
and it’s working out pretty well, but she
remove excess water and waste from the body.
cautions that “hitting the reset button on
You work out hard to stay fit and you want to life” is not for the faint of heart. She is
see the results every day, thatÕs what MCL can known as the “Martha Stewart of dogs”
help do. MCL addresses the water and and her dogs are quite sure she is the
best dog chef in the world.
bloating that many of us hold just under our
skin, in our hips, abs, legs and feet. MCL helps
naturally release this excess fluid and flush it
from the system to help drop weight quickly Clark Bartram is a personal
trainer and a fitness model who
and lean up. MCL also helps promote
regularly contributes to national fitness
regularity, which is essential to health. magazines. He is an author, actor and
If youÕre backed up, MCL will get you back on strong advocate for healthy living. He
track and in the process help you to lose has inspired millions of televiaion viewers
unwanted pounds! as the co-host of Kiana’s Flex Appeal
on ESPN and also on his own fitness
television show American Health &
Fitness that was broadcast internationally
for many successful years. For more
maxmuscle.com information, visit www.clarkbartram.com.

Max Muscle Sports Nutrition (MMSN), is pleased
to introduce L•TOX for adults to help sustain
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factors. L•TOX contains 20 specific and highly
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KEY FEATURES
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For more information or to find the store nearest you at maxmuscle.com
Available Exclusively at Max Muscle Sports Nutrition

MOM BACK
ON TRACK!
After Thanksgiving 2010, I packed on more than
10 pounds from being involved in a car accident,
not being able to work out due to injuries sustained
in the accident, a new sedentary job/lifestyle,
commuting and unhealthy eating habits. I needed
help! My weight was 2 pounds short of the heaviest
weight I had ever been in my entire life: my final
pregnancy weight.
Unhappy with this change in my appearance
and health, I knew I needed some expertise, a
little push and guidance to help get me back on
track and stay there. I had heard from two of my
gym friends that they had great success on the
Max Muscle Individualized Meal Program, both
dropping more than 10 pounds of body fat and
putting on lean muscle. I knew that I, too, wanted to lose weight the right way: by losing fat, not muscle.
Through the individualized program I learned exactly the way I needed to eat to rev up my metabolism
and start burning fat. My menu was based off my age, height, weight, activity level and where I wanted to
be, making minor adjustments along the way when I hit plateaus. It was very exciting to come in for my
weekly appointments and see that all my hard work was paying off through my results! I have truly learned
how to eat properly to fuel my body. The irony is I get to eat all day long, yet I still lose fat and gain muscle
(in addition to my exercise/cardio routine).
Also, they really took the time to explain things to me, why I was doing things a certain way or how to
improve things I was already doing so that I had a better understanding of the purpose behind doing it.
They also taught me how to do cardio properly. I was doing hours of cardio and not seeing the results I
really wanted before. Small changes made the biggest differences. During my 10-week program, I lost 11
pounds of fat mass, put on almost 3 pounds of lean mass, and ended up with 18.95 percent body fat (when
I started, I was at an unhealthy 26.12 percent)! Thank you Max Muscle Orangecrest’s Austin, Shannon,
Tharon and Larry!!! You are all awesome and I couldn’t have done it without you!!!
Jaimie Bond
Riverside, California
GET
PUMPED!
pg. 60
THE TRIM &

A TOTAL BODY CHANGE
SCOOP
ON DIET
SODAS
TONE
With This
In the late summer of 2009 I was sitting on my couch with my shirt off and my chest sagged down and touched my fat gut roll. I never
(Are They Bad considered myself fat at 236 pounds, but from that moment on I was disgusted in what I had become. It was my awakening. I began a 2,000
For You?) pg. 21 Killer
Kettlebell calorie a day diet, eliminated all the junk food and fast food. By early spring, I began weight lifting. I dropped from a 42-inch waist to a 32
8 HoT Workout
ProduCTs
THAT ToTALLY and had lost almost 100 pounds. But I was saggy and needed to put on some muscle, so I went to a big name supplement store at the mall.
CHILL!
5 These people claimed to be knowledgeable. They sold me all kinds of different products. When I returned every two weeks to replenish, and
( (
Tips To
Flatten had very little results, they told me to take other products. I did this for 8 months. I was very disappointed.
50
WAYS
Your Belly
– STAT! Then one day I was driving in Moline, Illinois and saw a Max Muscle store. I stopped in thinking they had weight equipment. Instead I was
(Celebrity Trainer Tells How)
TO BE A
FIT MOM
pg. 32
SIZE
greeted by Scott Herkes (the owner) who said he was a certified fitness nutrition coach. My first impression was, “OK, another salesman.”
FREE! Compliments of: MATTERS Instead he asked me what I was interested in and what products I had tried. He suggested things he thought would help me get results. He
HELP FOR
‘HARDGAINERS’
pg. 52 even explained what was in the products and understood how they worked. He suggested I try MaxPro protein for a couple of weeks to see if
MAY 2011 www.maxmuscle.com
a better protein would help. To my surprise, it did!

On my next visit to pick up MaxPro and Gourmet Gainer, Scott gave me
It’s really great to see a book called MaxForm Your Life. I have followed the book ever since. With
men and women on the help from Scott and his wonderful family, I am doing a nutrition program as
cover of Max Sports & well. My body is transforming unbelievably. Body fat is less than 7 percent
and my weight lifting gains are off the charts.
Fitness magazine. I’m sure
Since my initial visit, I have added more supplements and I feel very
it’s hard to cater to both fit and muscular. I have even considered bodybuilding or possibly being a
audiences each month, but personal trainer or nutrition coach. The Max Muscle folks are certified as
you guys are really doing fitness nutrition coaches and it shows. They go above and beyond and
a good job! Would love to really seem to care about their customers getting results. The products are
wonderful. People ask me how I’m doing it. I tell them it’s simple: nutrition,
see more workouts for us
exercise and Max Muscle products. Thank you Max Muscle.
guys in upcoming issues!
Thanks! Wes Petty
Sterling, Illinois
Ray Simons
Venice Beach, California
SAFETY & NUTRITION:
A PERFECT PARTNERSHIP
40 & FABULOUS
What does it mean to be the Max Muscle Brand
Manager? It means much more than knowing
how much protein is in a scoop of MaxPro. It
means embracing what Max Muscle stands for,
being the best you can be in your training and
in your nutrition.
Congratulations to the City of Fairfax Fire Department, which lost a whopping 175 Since 1991, Max Muscle’s mission has
pounds during their winter “Maintain, Don’t Gain Challenge.” The challenge, run always been to provide the best formulated sports
nutritional products on the market that when used
by Max Muscle Sports Nutrition of Fairfax, Virginia pitted fire department shifts
with a healthy diet and workout plan, will create
against each other in a quest to help avoid gaining the 5 to 10 pounds many optimal results. Recently, Max Muscle Corporate
Americans gain during the winter. shared in the Max Muscle experience with our
veteran Brand Manager, Fred Varas. Several
The results far exceeded City Fire Chief David Rohr’s expectations. “First, I want months ago, Fred decided to dedicate himself
to say a quick thank you to everyone who took part in this health and wellness to competing in his first bodybuilding show – not
in his 20s, but in his early 40s, while working,
initiative. Every one of us reads each day about the health challenges we face
raising his son and maintaining his myriad of
on the incident scene and as a lifelong profession. It is through education and friendships and relationships. However, most
dedication to doing the right things we can manage our risks and make it a importantly, he decided to do this while utilizing
Max Muscle’s products.
cultural change across our department.” Each day Fred would blend up his usual pre-
The department saw a 90 percent participation rate with 84 firefighters, medics, workout drink of Full Blown Extreme, Glutamine
and Max BCAA and finish with ARM Lemon
administrative personnel, inspectors and volunteers. The department’s “A Shift”
Lime. He would train 2 to 3 hours a day after
won the challenge, losing the most weight and the most fat, nearly 106 pounds spending hours walking around the office with
total. In addition to bragging rights, they also won a healthy dinner donated by his gallon jug of water that we was required to
drink through the entire process. Every day, he
Coyote Grille in Fairfax. would fight the urge to go back to his normal life
Jeremy Whelpley of the “B shift” won the overall prize for biggest individual and he would drag himself to the gym and train
through injury and sickness wondering if he was
winner, receiving a $250 gift certificate because he also won the overall
going to be able to compete and place.
“Maintain, Don’t Gain Challenge” for Max Muscle of Fairfax! Regularly, Fred would explain the difficulty
This program has been entirely free to the City of Fairfax Fire Department. preparing for the posing and sticking to his strict
diet that he did not truly understand at the start of
According to Kristin Wood, owner/franchisee of Max Muscle Sports Nutrition the process but always turned to his work contacts
Fairfax, “It was an opportunity to give back to our local heroes by providing free for their support, guidance and experience. The
measured meals, the protein shakes and the
body composition analysis, nutritional seminars at the fire station, and ongoing
training became a science for Fred over the
education to individual fire department personnel and their families.” months he dedicated himself to achieving the
What’s next? The department and Max Muscle Sports Nutrition are teaming for goal of looking the best he possibly could for
one night.
the “Spring Into Shape Challenge,” a follow-up 12-week program to build on the On April 9th, Fred Varas competed in the
department’s already strong results. 2011 NPC Orange County Classic and placed
2nd in the Masters and 4th in the Novice Light
Weight Division, showing that any of us – at
any age – with the proper guidance, desire and
GOT SOMETHING TO SHARE?
nutritional products, can achieve our goals and
Send all comments, photos and/or testimonials to: editor@maxmuscle.com
can surpass everyone’s expectations.

with a MAX MUSCLE
Customized Nutrition Plan
The gym is full of people who work out every single day
and are still not meeting their goals. The most
Toni lost 40 lbs! important part that is often overlooked
is proper nutrition.
A MAX MUSCLE customized nutrition

plan is the only proven way to get results
every time. A Certified Fitness Nutrition
Michele lost 27 lbs!
Coachª will tailor the right plan
specifically for you. At MAX MUSCLE, you will
be able to benefit from the knowledge of our team of
experts. Visit a MAX MUSCLE store and get started
today. At MAX MUSCLE, our goal is getting you results.
Debbie lost 85 lbs!
The MAX MUSCLE Custom Fitness Nutrition

Plan was integral to the success of the
2009 MaxFormation Champions. For more information, visit us online at:
See their stories and more online at
maxmuscle.com! www.maxmuscle.com
With over 140 stores nationwide, itÕs easy to find a store near you!
By Linda Hepler, BSN, RN
New
Oil
May
Melt
Belly
Fat!
HAVE ANOTHER? Love handles, beer belly, a spare tire. Whatever you call
it, belly blubber is the baddest fat in town. Not only is
If you’re one of those people who just can’t
seem to get going – and stay going – without it unsightly, but it’s linked to health problems such as
a constant coffee “fix,” you can blame it on hardening of the arteries (which leads to heart disease),
your genes. diabetes and a host of other conditions. But now, a
A new U.S. study examined the diets and University of Missouri researcher has found a plant oil
DNA of 45,000 people, trying to find a link that may be able to reduce belly fat.
between caffeine consumption and genes. A recent study performed by James Perfield, assistant
What they found is that there are two genes professor of food science in the College of Agriculture,
associated with high intake of coffee and Food and Natural Resources, found that sterculic oil, an
other caffeine-laden products, such as tea, oil extracted from seeds of the Sterculia foetida tree, may
chocolate and caffeinated soft drinks. The be effective in the fight against obesity. The oil contains
genes, CYP1A2 and AHR, are involved in the fatty acids that suppress an enzyme associated with
metabolism of caffeine; those with the two insulin resistance, which typically develops with obesity
genes break down caffeine more quickly than and often heralds the onset of type 2 diabetes.
those without them. Perfield’s study was performed on rats. Those given a
In other words, if you have these genes, diet supplemented with sterculic oil had less abdominal
you need more caffeine to get the same buzz, fat and a decreased likelihood of developing diabetes.
and you may suffer more withdrawal after The researcher plans to conduct further studies of
stopping caffeine. the oil in the hopes of developing a natural nutritional
So, have another cup of Joe? supplement for humans.
MORE MEN PARTAKING

IN COSMETIC PROCEDURES
When it comes to going under the knife for the sake of vanity,
women are not alone. In fact, procedures such as facelifts
increased by 14 percent among men during 2010, and ear surgery
(otoplasty) performed on males saw an 11 percent increase.
Liposuction, breast reduction, eyelid surgery and dermabrasion
followed close behind.
Are those men who submit to plastic surgery mostly celebrities
and high profile men? Absolutely not, says Stephen Baker, MD,
an American Society of Plastic Surgeons member. According
to Baker, the typical male cosmetic surgery patient is a Baby
Boomer reaching retirement age – a guy who just wants to look
as good as he feels.
The upshot? If you have the desire and the financial means
to alter your body, then by all means, go for it. Just make
sure to educate yourself thoroughly and check your doctor’s
credentials!
Your Solid
Nutritional
Foundation
what to do about those
embarrassing health problems
once and for all
By Linda Hepler, BSN, RN
W
hen out with friends, it seems perfectly bad breath. But how can you tell if you have a chronically
natural to commiserate about menstrual malodorous mouth? “You really cannot smell your own
cramps or discuss our sex lives. But when breath,” says Harold Katz, DDS, founder of the California
it comes to certain health conditions – like Breath Clinics. “Your brain goes through a process called
bad breath or gas – we often suffer in silence. In fact, few acclimation, where you get used to your own smell.”
people discuss these things even with their doctors. But According to Katz, the best test of bad breath is using a
as embarrassing as it is, coming clean about your health halimeter, which is a portable machine that measures the
issues can help you to get rid of them for once and for all. concentration of sulfur compounds in your breath. These
Here’s how: foul-smelling compounds, such as hydrogen sulfide (the
rotten egg smell) and other chemicals, are emitted by
morning breath – all day long anaerobic bacteria that live below the surface of the tongue
Judging by the amount of breath products on the market and in the throat. While we all have these bacteria, they
– from mints and gum to toothpastes and mouthwashes – become more active (and emit more sulfur compounds)
bad breath, or halitosis, is a common health problem. Of under certain conditions, such as dry mouth, post nasal
course, after a garlicky meal or a night’s sleep, we all have drip, and use of certain medications.

But you don’t have to have a what’s new cramping, which according to Lamm,
halimeter to test your own breath. “To You may want to consider a probiotic may be an indicator of maldigestion.
get some indication of breath odor,” oral care product for bad breath. “You may not be breaking foods down
says Katz, “you should lick the back of These work by adding naturally properly,” he says.
your hand, let it dry for a few seconds, occurring (harmless) bacteria to your This may be because the foods
and then smell the same area after it’s mouth, which produce a protein you’re eating are highly processed, or
dried.” For best results, adds Katz, that prevents the anaerobic sulfur- because as you age, your pancreas
first wash your hands with an odorless producing bacteria from growing on makes fewer digestive enzymes. And
soap. the tongue and in the throat. Read in some cases, excessive gas may
more about how oral probiotics work indicate a more serious problem, like
what to do at http://www.dentist.net/therabreath- lactose intolerance or irritable bowel
Reduce dry mouth. Dry mouth can activ-k12.asp syndrome.
be caused by smoking (both tobacco
products and marijuana), alcohol passing gas – like ALL the time what to do
consumption and medications like Whether we like it or not, gas is a Change your diet. In general, says
antihistamines, blood pressure pills universal phenomena. “Intestinal gas Lamm, the less processed foods in
and antidepressants. Avoid smoking is a function of the digestive process,” your diet, the better. If you think milk
and alcohol if possible, drink plenty says Steven Lamm, MD, clinical faculty may be causing your problems, try
of water and look for products that member at the New York University lactose reduced dairy products to see
increase saliva production, such as School of Medicine and long-time if it makes a difference. Eliminate foods
sugarless gum (one with xylitol is your medical consultant for “The View.” that you suspect are causing a problem,
best option). “In fact, people who eat very healthy then add them back in small amounts
Eliminate bacteria by brushing all diets rich in fiber have more gas. It’s to see if you can tolerate them.
areas of the mouth, including gums, an indicator of healthy digestion.” Eat slowly, skip the gum, and de-
cheeks and tongue with sodium laurel Some foods, such as beans and crease carbonated beverages. Gulping
sulfate free toothpaste (this chemical lentils, broccoli and cabbage, dairy your food, chewing gum and drinking
is drying). Follow up with a non-alcohol products containing lactose, and carbonated beverages all add air to
oxygenating mouthwash, which is fructose in some fruits contain sub- your digestive system, increasing the
effective against sulfur-producing stances that aren’t easily digested. So amount of gas you will experience.
bacteria. they pass unchanged into the lower Take supplements. “Improve the eco-
See a doctor if bad breath persists. intestine, where bacteria there break system of your digestive tract with
Sometimes it’s a symptom of a more them down into simpler substances probiotics and digestive enzymes,”
serious problem, such as an infection, – including gas. This is all part of the recommends Lamm. Probiotics will
diabetes or lactose intolerance. And normal digestive process. stabilize the bacterial environment in
don’t forget those twice-yearly dental But for some people, gas is excessive the colon, while enzymes will aid in
visits! and accompanied by bloating and digestion.
Psst! Products with key natural ingredients such as those found in Max
Nutraceuticals Nuzyme can help you break down foods properly so you’re
not left with bloating, cramping and embarrassing gas. »
See a doctor, “especially if your gas is accompanied by
pain, unintentional weight loss, bloody stools or chronic
diarrhea,” advises Lamm.
what’s new
If you’re somewhere where you just can’t afford to worry
about offending others – such as at a meeting or a job
interview – you might try a product created by Innovations,
an FDA registered and Better Business Bureau Accredited
company. Not new but increasingly being recommended
by doctors, “Flat-D” is a reusable flatulence deodorizing
cloth that can be worn in your undergarments. Learn more
at www.flat-d.com.
sweating – even when nobody else is

Sweating helps the body to stay cool. And it’s perfectly
natural to sweat when you’re exercising, when it’s warm
out, or when you are anxious or embarrassed. But for some
people, excessive sweating, or hyperhidrosis, can become
a social nightmare.
How do you know if you have hyperhidrosis? “If you’re
sweating when no one else is, your palms are always
sweaty or you’re ruining shirts with wetness, you may have
hyperhydrosis,” says Amy Wechsler, MD, dermatologist,
psychiatrist, and author of The Mind-Beauty Connection:
9 Days to Reverse Stress Aging and Reveal More Youthful
Beautiful Skin.
Hyperhidrosis is often a genetic condition, says Wechsler.
“It typically starts in puberty, and affects different areas for
different people, such as the armpits, soles of the feet, or
palms. It often becomes worse when anxious or stressed.
It can be really embarrassing.”
what to do
Try an extra-strength antiperspirant containing 10 to 15
percent aluminum chloride, such as Certain Dri. Your doctor
can also prescribe a higher dosage of antiperspirant, such
as Drysol, “but this can be irritating, especially on armpits,”
says Wechsler. Antiperspirants should be used at nighttime
as well.
Channel electricity. Iontophoresis, an FDA-approved
procedure, uses electricity to help to turn off the sweat
glands of the hands and feet. The therapy, which takes
about 20 minutes and requires several sessions, is
performed by immersing the hands or feet in water, then
passing a low current of electricity through it.
Opt for Botox. “Botox is very, very effective,” says
Wechsler. “It turns down the volume on sweat glands and
Add These to Your Arsenal. lasts for about six months.”
Max Muscle has a complete line specifically engineered what’s new

for the optimum in menÕs health. Visit your local Max For the first time in almost seven years, the FDA has ap-
Muscle store and speak to a Certified Fitness Nutrition proved a new treatment for excessive underarm sweating.
Coach for more information on our extensive nutraceutical MiraDry is a treatment involving a handheld device that
product collection. delivers electromagnetic energy to the armpits to eliminate
the sweat glands. MiraDry requires two hour-long treat-
ments, and lasts for more than a year. It’s expected to be
available through dermatology offices by the end of 2011.
Learn more about MiraDry and hyperhidrosis through the
Available Exclusively at Max Muscle Sports Nutrition International Hyperhidrosis Society, www.sweathelp.org.
MS&F

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training tips
BEACH TIME
S
ummer is fast approaching. That Try doing higher reps in the weight
means we will be heading to the room. If you usually do 8-12 reps
beach, pool or simply wearing on your weight training workout, try
less clothing to beat the heat. We can’t doubling that and do 15-25 reps.
hide behind the long sleeved shirts This will shock your muscles and also
and sweaters that are so cozy and promote a leaner overall appearance.
concealing during the winter. It’s time Be sure to take your protein, glutamine
to show a little skin! and creatine to avoid overtraining.
Most of us may feel a little intimidated
about that. We tend to worry about our Do any type of interval training to push
pale winter skin, bellies and cellulite. your body. I like running 50-yard wind
Only a precious few are comfortable in sprints and doing plyometric jumps.
a swimsuit. This forces your body to exert at a very
Here are a few intense level that can
training tips to help really burn calories
you get beach-ready fast.
faster than you ever
thought. Make sure you take
deep breaths while
Get a little sun before working out and fo-
you head to the beach. cus on getting as
We all know that a much oxygen into
little color can help your body everytime
you look a better. Try you exercise. Wheth-
a sunblock/bronzer er you are lifting
that works with the weights or running,
sun. This will help breathing and oxy-
you make sure you gen help burn fat and
Max Muscle Sports don’t get too much create energy! Deep
Nutrition (MMSN) is sun. As we are all deliberate breaths
proud to bring you BAX. aware, skin cancer really help!
BAX is based on the now is a real risk, so don’t By Joe Wells, Max Muscle Founder
large volume of overdo it. and CEO Avoid a high sodium
published scientific diet. Salts can cause
studies showing the Cardio training is the best way to lose your body to retain fluid. If your body is
proven benefits of body fat. I have always been a big carrying 4 or 5 pounds of extra fluid, it
beta-alanine in believer in double-split aerobic training. can look like you’ve gained weight.
improving intensity, It’s simple, but you must make a little
power, speed, and time to get it done. In the morning do
endurance forms of some type of aerobic or cardio style There is really no substitute for a
exercise. BAX also helps training. A light 30-minute jog, walk, consistent system of eating right and
delay the onset of lactic acid build-up enabling you to bike ride or something that gets your training. So keep that in mind a couple
train longer and become stronger! heart pumping in the morning before of months before you know you will be
your first meal. And in the evening heading to the beach.
the same thing after your last meal. It Stop worrying about how you are
takes the discipline of getting up early going to look in your bikini or board
For more information or to find the store nearest you, visit us online at and then following it all up again in the shorts and get to the gym! Before you
maxmuscle.com evening. But it works great and will know it, you’ll be turning heads at the
jumpstart the slowest of metabolisms! beach! MS&F

•We’re Experts
Max Muscle Franchisees are required to become Certified Fitness
Nutrition Coachesª
•We Don't Sell, We Educate

Our staff is highly trained and will teach you not just what supplements to
take, but how to take them for best results
•We Offer Nutritional Counseling & Personalized

Nutrition Plans
Max Muscle Certified Fitness Nutrition Coachesª provide nutrition
counseling for clients and create customized food-based nutrition plans
•We Let You Try It, Before You Buy It

Sample any MMSN product in the store for free
•Max Muscle Sports Nutrition Products Are the

Highest Quality
MMSN product development team puts quality first with their
commitment to the Quality Ingredients Guarantee
•We Conduct Free Nutrition Seminars

Max Muscle conducts Free seminars at schools, businesses
and organizations to educate communities on the importance
of nutrition
•We're Passionate
Max Muscle Franchisees live an active lifestyle and are
commited to helping customers achieve their health
and fitness goals
LEARN MORE. VISIT US ONLINE AT MAXMUSCLE.COM

cover story
LIVING
From TV’s Baywatch to Celebrity Rehab,
Jeremy Jackson has climbed mountains
and sunk into valleys, but he’s on top of
the world now and he’s not coming back
down. By LaRue Novick • Photo by Taylor Bartram
J
eremy Jackson, 30, spent most of his
impressionable childhood years surrounded by
women like Yasmine Bleeth, Gena Lee Nolin,
Brooke Burns and the ever popular Pamela
Anderson on the smash hit series Baywatch. Playing
Hobie, the son of David Hasselhoff’s character, Jeremy
got to do the two things he loved most: acting and being
at the beach.
Not a bad gig for a young kid from Newport Beach,
California, who lived to dance, sing and put on skits
in his bedroom for his mom and her friends, and who
had quite an impressive list of national commercials,
print ads, stints in soap operas and a few movies under
his belt before landing Baywatch. But what toll did all
of it have on such a young mind? What impact does
making millions and having anything you want have on a
teenager and how does someone like that turn out in the
end?
We’ve heard several stories of child stars gone bad
and Jeremy is certainly no exception. He battled drug
use in his teen years and later in life he found a new
addiction: hormone replacement therapy (watch that
journey unfold on this season’s Celebrity Rehab on VH1
airing later this month). But in the end, fitness and a
healthy lifestyle changed and saved his life. Now he’s
on a different path: one that focuses on what’s on the
inside far more than what’s on the outside. Now, he’s
truly found a life worth living.
Today, Jeremy is excited about working out, eating
healthful foods, taking natural supplements, helping
others get clean and sober and accomplishing his long
list of goals. With such strong charisma and drive, he
can’t help but impact those around him.
“I’ve encountered many people in my years in the
fitness industry, but I must say, Jeremy Jackson is
truly one of a kind,” says close friend, fitness guru and
mentor, Clark Bartram, 47, of Escondido, California.
“His infectious energy, fun loving attitude and ferocious

appetite for information is something and share what I have learned. Most of What supplements do you take? Are you
that has really motivated me to take all, though, competition motivates me! sure you’re ready for this? OK, here
my game to the next level. Why did you start on hormone replacement goes: epa/dha, L-carnitine, alpha lipoic
“In life we all make mistakes, but therapy (HRT)? When I was about 28, I acid, chromium, Cellucor’s P6, vitamin
to me the true measure of a person started working out and wasn’t really D, leucine, nettle root, trans-resveratrol,
is what they do to recover and get getting the results I thought I should 5-HTP, a good multi-vitamin, Max
back on track,” Clark continued. “And get. I was trying cross-fit, mixed martial Cleanse & Lean, Ahwaganda, ginger
Jeremy has, and is, making marked arts, all kinds of things. I got it in my extract, digestive enzymes, Max ZMA,
improvements daily on his physical, head that maybe since I’d done meth greens powders, beef protein isolate
spiritual and emotional levels. I’m when I was young, I had somehow with/flax/chia/maca/greens/cacoa/
honored to have him as a friend.” messed up my hormones. So, I went to cinnamonn. And for workouts pre
Jeremy would be the first to tell you an endocrinologist, the best in his field, and/or post: glutamine, Kre-alkalyn,
that his life is an open book. If you have and my test results came back with Cellucor’s C4 and yohimbine.
a question about him, ask him and he’ll low human growth hormone and low What is your diet and training regimen
give you a straight answer. “It’s the testosterone. So, I started spending like? Well, I like to eat, so I have to find
only way to be,” he says. So, we asked $1,500 a month on prescriptions from the right foods! Just to keep it simple
him some questions about his past, his the doctor, and then later started filling I would say my diet consists of any
hormone replacement therapy use to my own prescriptions for $500 from hormone-free, antibiotic-free meats,
get the physique he thought he had to shady sources in Asia. any wild fish, any veggies, any fruits,
have, his new goals and how he’s now What made you want to go off HRT? any cold pressed or raw uncooked
living a very rewarding sober, fit and I became emotionally unhealthy. It fats, all wheat-free/gluten-free grains,
healthy lifestyle filled with friends and wasn’t killing me. I looked great. I was sweet potatoes, raw nuts and seeds
family and meaningful experiences. getting more work. I had my own place. and fresh green juices. Of course, I’ll
And yes, ladies, we even asked him if My clothes were clean. I had friends. I indulge in the occasional pizza, burger,
he’s single. Here’s what Jeremy had to was active. Emotionally and spiritually, fries, ice cream, pancake or donut
say about it all: though, I wasn’t happy. It hurt my soul binge from time to time!
What are your goals today? Oh wow, to be so engrossed in something so As far as training goes, I like to play!
that’s a big one! I’m full of goals and superficial. Then I got the call about My workouts always have a challenge
aspirations. I’m constantly making doing Celebrity Rehab and I figured, it or objective. I like to leave the gym
notes and adding things to my to-do was now or never (to get off HRT). knowing I hit harder, threw farther,
list. Here’s a sneak peek: Are you worried about how you’re going jumped higher or ran faster. I like to
 Using my new physique, athletic to be portrayed on the show? I’m not do endurance/strength/power/with a
skills and abilities in the TV and film worried at all. I am an exciting person little body recomposition training when
industry. and I do have a story to tell. Anything necessary. I could go much further
 Finding and getting married to the that a producer could manufacture into details but you’re going to have to
woman of my dreams. wouldn’t be as exciting as my real read my book to know the secrets. (Oh
 Creating my perfect gym, then open- story. yeah, there is another goal!)
ing it to the public as a business. What did you learn most from being on What is your mantra? PAIN=GROWTH,
 Having children. the show? I learned a lot! So much, but therefore I am a GIANT!
 Owning my own restaurant specializ- the education on the actual biological So, you are single and looking? I am.
ing in superfood snacks, caloric dense function and effects of the “addict I am more ready for Ms. Right than I
raw/wheat free/gluten free/dairy free/ gene” would be a biggest thing. I also have ever been. She is out there and
processed sugar free treats, snacks, learned that steroids use the same I will continue to fine tune myself so
bars, shakes and meals. neural pathways as stimulants, so it is when she shows up, IT’S ON!
 After Celebrity Rehab airs, doing an very common for former meth addicts AND NOW, SOME BASICS:
ALL NATURAL physique or fitness con- to be drawn to steroids. Height: 5-foot-10
test. This will keep me accountable to Who are your role models and why? I Weight: Now I’m 190 pounds. On HRT,
myself and give me something to train have three: Elvis Presley, because he I was 210 (starting from 170). I was a
hard for. Also, it will let all my friends was a pioneer and an originator but BEAST!
and supporters know I stayed true to also knew how to seek knowledge and Favorite body part to train: LEGS!!!
my word and kept it CLEAN. learn from others. My mother, because Least favorite to train: Stationary cardio
What is your advice to others who want to she had me when was 20 years old is definitely the least fun. But turn that
“be” like you? FIND ME AND HANG OUT and raised me by herself. No husband, treadmill off and try to sprint for 30
WITH ME! Whenever I want to be like no boyfriend, no support from my seconds and all that changes.
somebody or incorporate something grandparents. My mom gave and Favorite diet food: Just about any
new into my life I find somebody who taught me everything I know today and roasted or grilled vegetable.
is an expert or knows more than me is such an example of an overcomer. Favorite cheat food: Ice cream!!
and I just stick to them like glue! And most important, JESUS! Love him Anything else? Make sure to hit up my
What motivates you? Furthering my or hate him, he does exist and his life website, www.JeremyJackson.com, for
education both mentally and physically. is the ultimate example of living for and all my web links, media and updates.
Also, educating others. I love to learn loving others. MS&F

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JJ’S COMPOUND 30-MINUTE
SHOULDER- AND BICEP-BUSTING
WORKOUT. Photos by Taylor Bartram
J
eremy Jackson likes to mix it
up. From mixed martial arts to
plyometrics to running sprints
and working out with weights, there’s
never a dull moment when he’s burning
calories and building lean muscle. Having
only trained for three years, he uses the
knowledge he’s gleaned from studying
kinesiology to create workouts that are
fun, functional and ferocious. Here,
Jeremy gives MS&F readers a look into
one of his many diverse workouts and
tells us in his own words how he does
each exercise to get maximum results!
SingLE-Arm incLinE
prEAchEr cUrLS
SingLE-Arm incLinE prEAchEr cUrLS

I perform this exercise for hypertrophy (a.k.a. building size) of
the biceps because of its strict nature of isolation. By placing
the bench at about a 60-degree angle, the difficulty of the
exercise is during the first half of range of motion. I decelerate
the eccentric phase slowly for about 4 seconds with no rest at
the start or end of the movement.
EZ-BAr DrAg cUrLS

This is my favorite bicep exercise because it creates the most
tension through the full range of motion. I keep my elbows
behind my torso and drag the bar up my abdominals while
keeping the bar against my body the entire way up. Full range of
motion ends at the middle of the chest. I ensure not to the flex
the humerus, which would make the elbows come forward to
create momentum and cheat the biceps. Placing my hands in a
close grip isolates the long head of the biceps and the wide grip
isolates the short head of the biceps brachii. Who would have
thought that the word “biceps” meant that there were two heads?
E-Z BAr
DrAg cUrLS
Towel Chin-ups
Not only does this exercise strengthen
my arms and back, but it also strengthens
my grip. The grip is correlated with
core strength, which is how strong men
rip telephone books in half. This is a
functional exercise for any athlete, such
as football players during tackling and
fighters during takedowns. By using an
under-hand grip, my biceps become the
assisted or synergistic muscle for my lats.
With a neutral grip, the brachioradialis is
the synergist.
Dumbbell shoulDer press

By standing for this exercise, I strengthen
the core from integrating the lumbo- Towel Chin-ups
pelvic hip complex. I start with my
humerus parallel to the floor and end
with a slight arc in the dumbbells to make
the letter A. The arc at the top keeps the
elbows slightly bent and creates constant
tension on the deltoid muscles. I always
make sure to keep my lower back straight
with a slight posterior tilt of the pelvis and
do not elevate the trapezius muscles at
the top of the movement.
olympiC bar power punCh

My workout programs are designed for
neuromuscular efficiency so that all of
my muscles work interdependently. This
exercise works the delts and triceps.
However, the movement is so big and
powerful that it uses the entire body
interdependently. Place the far end of the
Olympic bar in the corner of the wall and
floor for some stability. I stand with my
opposite foot forward of the punching
hand and grab the top of the bar. Create
the power starting with the lumbo-pelvic Dumbbell olympiC bar
hip complex and use the energy through shoulDer press power punCh
the feet all the way throughout the hands.
Explode with the punch on the concentric
phase and control the eccentric phase. e-Z bar
uprighT row
eZ- bar uprighT row
My close friend and famous fitness
professional, Clark Bartram, told me he
uses the upright row for size of the upper
trapezius muscles (after I asked him how
he gets his shoulders so dang developed,
of course). I use this exercise now and
since the upper traps and forearms are
used to hold the bar, it has also enhanced
my heavy dead-lifts. I recommend a wider
grip as it eases tension on the wrists as
well as decreases medial rotation of the
shoulder, which can be dangerous to the
rotator cuff. So monitor your form and do
these carefully to get pumped shoulders.

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FMI
THE Entertainment Training Resource
for Fitness and Sports Professionals
“FMI is about channeling your goals and dreams as a

fitness entrepreneur into action and reality.
If you have the desire,
FMI will give you the power!”
- Kate Kline
THE FMI 2011 Fall ConFEREnCE

October 20-23, 2011 • Redondo Beach, CA
www.fmievents.com
photo credit: Natalie Minh Photography
(except we think out
side the box)
ANOTHER MOTIVATION ARTICLE
I
By Patrick Cunningham
f you read fitness magazines frequently, you’re likely to

have read at least one article in the recent past geared
toward motivating and inspiring you. Well, how did
that article do? Did it make you jump up and hit the
gym? Change your eating habits maybe? Or did you simply
say, “Hmmm,” and move on to something else midway through
the article? Probably the latter. The reason these articles fail to
actually motivate readers is simple: they are written in a one-
size-fits-all manner. And as we all know, we are not all one
size.
A recent article in a well-known men’s fitness magazine, for
example, began its list of tips with, “Start the day off with a
Can-Do attitude.” Really? That’s your advice, oh wise fitness-
magazine-guy? If it were as easy as putting a smile on your
face in the morning you probably wouldn’t be reading this
article would you? Nope, instead the reader is left to fend for
himself. Now, some may read that statement and feel that it is
a solid piece of advice, but it is sure to leave many wondering,
“What about those who just aren’t morning people?” There are
a whole host tangible reasons why such vague and ambiguous
advice would fall on deaf ears, yet this is commonplace. Fear
not though, fellow magazine reader, this article will leave you
armed with strategies that will help you squeeze can assess you and give you realistic goals in
motivation in where little to none exists. increments you can prepare for. Knowing what
First order of business: you have to know you want your end result to be can help you
yourself and where your potential pitfalls lie. If you keep your eyes on the prize instead of arbitrarily
are not a hardcore fitness fanatic then a plan built moving forward.
for one won’t work for you. As simple as it may
sound, to know where you will triumph, you need to What tiMe of the day are you Most
know where you may fall short. More importantly, Motivated? Knowing this will help you
don’t set yourself up for failure by asking more channel your efforts to take full advantage of that
of yourself than you can conceivably give. Baby motivation and ensure that you give yourself the
steps. Knowing when you are most likely to best chance to stick with your plan.
stick to the plan is
least
imperative so you can
ride that motivation Being aware of your
into and past your de-
motivated times. motivated time of the day
For example, you
probably already can let you know when not
know when you are
least likely to follow
the plan (like after
to schedule a task or meal.
a long and stressful
day of work), so given that information, you What tiMe of the day aM i the least
can formulate a strategy that calls for the most Motivated? Being aware of your least
demanding tasks during high motivation levels motivated time of the day can let you know when
and the least demanding tasks during times of not to schedule a task or meal. That way you won’t
low-to-no motivation. If you are not likely to make skip something that is important to the success of
yourself five scrambled egg whites in the morning your plan because of poor timing.
before work, or you can but you find it extremely
tedious, find another way to get lean protein in aM i routine oriented or do i crave
that is easier (like adding a scoop of long-lasting choices? If you are not likely to be OK with
protein to your oatmeal, yogurt or even cereal). eating the same thing every day, then don’t make
Learn to make sustainable choices. a nutrition plan that demands it. If variety is what
Simple fact of the matter is, if you have to force you need, then there are plenty of ways to build a
yourself to do something, sooner or later, you will plan that will allow an array of options. Your Max
not do it anymore. Stop trying to shove a square Muscle team member can give you a whole list
peg in a round hole. For some, it is better to build of interchangeable foods that are in accordance
your plan around your life, not the other way with your goals.
around.
There are a few foundational questions that do i like to cook? Not everyone is a chef. So,
need to be answered with soul-searching honesty don’t pack your nutrition plan with prep-heavy
for this plan to work. Jot these questions down foods if you don’t like to cook. Instead, focus on
on a piece of paper, answer them, and then build supplementation. At Max Muscle Sports Nutrition,
your new plan around your answers. it is not all about fueling the athletes of the world
If you need more help or just want to make (though the name admittedly suggests it does).
sure you are on track, check out the nearest You will find tons of food-based supplements
Max Muscle Sports Nutrition store and ask one made specifically for giving you a healthy, easy
of the Certified Fitness Nutrition Coaches there and cost-effective alternative to slaving over the
to help plan out your day for you given your stove and what’s even better, you can taste any
answers. If you do it this way, there will be no product you like before you buy it.
more guesswork and you will also have someone
to hold you accountable when you need it most. Now that you’ve got some solid fundamentals
Got it? All right, let’s get to it then! on real, you-oriented plan building, it is time to
Keep in mind that everyone has their own unique make it happen. Here is your official Call-To-
set of questions that apply to them (remember Action. Hop online, go to www.maxmuscle.com,
that one-size-fits-all thing?), but these are built to find a store near you, and go talk to a pro. Of all
get you on the right track, whatever your situation the things you find worth spending time on in your
may be. day, don’t you think it is time to put your health on
the top of that list (or anywhere for that matter)?
What is My fundaMental end goal? You will be thankful you did. And hey, you may just
This is where speaking to a Max Muscle Certified find yourself waking up with a Can-Do attitude
Fitness Nutrition Coach is important. They after all. MS&F
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INTRODUCING THE MAX MUSCLE PREFERRED TRAINER PROGRAM
Max MuscleÕs Preferred Trainer Program will get your clients
better results and help you build your business. As a Max
Muscle Preferred Trainer, you and your client will benefit from:
• Inclusion in the Max Muscle national

online trainer directory
• A complimentary nutrition
consultation for your client
by a Certified Fitness Nutrition Coachª
• Special custom nutrition plan
packages for your client
• Special Discounts on Max Muscle
purchases for you and your client FOR MORE INFORMATION, VISIT US ONLINE AT
MAXMUSCLETRAINERS.COM
KEEP ACTIVE
estinati on
D S E S rs
F I T N o g u id e to a w es o me
To: MS
555
& F
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You r g o - t n g et fit .
ere y ou c a er e , U . S . A
vac at i on s w h
in g t h rill in g Everyw h
r y in g s o m et h
w hil e t
and new!
Moretti
By Lisa
A
nother vacation that’s the same old, same old? It’s Like Summer Camp When You Were A Kid – But Better!
No way! Get ready to get out there, get in shape Remember how excited you were to go to summer camp?
and try something totally off the wall. Vacations Bring back the joy with a grown-up touch at Whistler in
don’t have to be about fixing the house, getting British Columbia. On a regular basis, the Innovative Fitness
caught up on paperwork or knocking a few things off your program at Nita Lake Lodge offers Half Ironman, Xterra
“honey-do” list – what fun is that? You can make your and Mountain Bike camps with personalized professional
next vacation a chance to try something new, set up a counseling to help you get yourself ready for your next
challenge. Or if you just want to get some intensive time in
crunch-time/bootcamp-style program for yourself or meet
with a trainer to take you to the next level in a setting that is
some of your fitness goals with friends. There are resorts
simply breathtaking, contact the team at Innovative Fitness
and spas around the world that have great amenities, lots to create a customized retreat for you. As an added bonus,
of equipment, and even some trainers on hand to help you Ashram Spa, which is one of Canada’s only ayurvedic spas
out. But, if you’re ready for something totally different – is co-located at the lodge for added treatments to help you
check out these hot fitness destinations! find your body’s point of harmony with food, massage and

Rafting: Rogue
Wilderness Adventures
Fly fishing: The
Little Nell, Aspen, CO
Kayaking : Bond-Style
at GoldenEye
Photo courtesy of www.wildrogue.com Photo courtesy of Little Nell Photo courtesy of Island Outpost
body analysis – all from a centuries old bay but you’ll be ready to outrun any every paddle downstream. Baby, you’ll
system of health care. of them when you’ve finished Iona’s make that life jacket look gooood!
 www.innovativefitness.com program!  www.wildrogue.com
 www.goldeneye.com
Muscle Beach Never FELT So Good If you want to keep it earthbound,
Venice, California is the home to a Something Totally Different how about yoga hiking? The Little
legendary muscle beach where guys You’ve tried Pilates, you’ve thought Nell in Aspen now offers a yoga class
and girls have been showing off their about white water rafting, but have on Aspen’s beautiful mountain tops
ripped physiques for decades. If you you ever considered combining the followed by a hike in the hills – cue
want to check it out but aren’t ready to two? Rogue Wilderness Adventures is “The Hills Are Alive” from the Sound
pump iron with the big boys, no problem! ready to take you out on a rafting trip of Music. They also have fly-fishing
Check out Street Striders, which will you’ll never forget as you cruise the classes (it’s harder than it looks in the
rent you an elliptical cross-trainer on white water rapids in your guided raft movies), mountain biking, rafting and
wheels designed for outdoor use so and have the chance to try Pilates in paddle-boarding classes, too.
you can cruise the Venice Boardwalk places so far off the beaten path that  www.thelittlenell.com
and get a workout at the same time. the local flora and fauna haven’t even
Street Striders combine jogging, skiing seen it before. Your friends who have Surf’s Up!
and cycling for a total body workout. been rafting for years will be jealous as Anyone can take a trip to Costa Rica,
Rent by the hour, the day or the week you apply the principles of Pilates to all you need is a passport, but if you
and there’s even a trainer or two on your trip so that you get more out of want to really do it right it’s time for
hand to help you get the hang of it.
 www.streetstrider.com
Something for your beSt friend, too!
Be Hardcore Like Bond – James Bond If you love training with your
Ian Fleming, the author of the James
canine companion, don’t miss
Bond novels we all love so much, wrote
all 14 Bond books from his home in out on a great opportunity
Jamaica. Today his home, GoldenEye, to get away with your dog
is now a luxury resort and you can through Canine Club Getaway.
prepare yourself for Bond-worthy This annual program offers
pranks with former Olympic triathlete
Iona Wynter. Iona has created some hiking, agility, swimming (dogs
unique programs for people staying at are allowed in the pool, too!),
GoldenEye. Are you ready for cardio- flyball, frisbee, lure coursing,
kayaking as you outrun a Russian Fido Fitness classes and other
spy? How about bay rafting so you’re
instruction too, including
ready to elude a biological warfare
team? Sadly Q isn’t at GoldenEye with doggie CPR.
crazy gadgets to keep the bad guys at  www.canineclubgetaway.com
Photo courtesy of Canine Club
Surf and Yoga camp! Two Costa Rican is designed to kick your butt and whittle uninhabitated beach on Sapelo Island,
resorts are offering great programs to your waist in just one week. It’s pricey, go on a fishing trip with fish whisperer
help you get fit, get hip and get centered. but you and 14 other people will get an Wendell who’s bagged more than 1,500
Throughout the summer months, Pura intense fitness and wellness protocol gators in Georgia, or enjoy the solitude
Vida Adventures is offering all-inclusive that is regimented and strict; they of not seeing anyone else unless you
retreats that include surf instruction, have a “no-options” philosophy about choose to! Only a few people have the
yoga instruction, hiking and snorkeling. their fitness program and a vegetarian right to bring people over to the island
If that’s not enough, you can also sign cuisine that complements it. – and Andy is one of them. Eagle Island
up for add-on classes like fishing, zip- Typically people lose 5 percent of is also the perfect getaway for a group
lining and golf. After all, you are in their body weight thanks to the four or of friends – it sleeps 12 nicely.
paradise. But the main focus of Pura five hours of group mountain hiking and If you need some direction, head
Vida Adventures retreats is to help you afternoons of intense pool classes, core inland, as the Lake Lanier Island’s
learn to surf whether you are a beginner work, weights, daily group yoga sessions Legacy Wellness program may be
or seasoned moon-doggie, and find and private afternoon massages. Stick your ticket. They offer core training,
your center with yoga instruction by to the program after you leave and yoga on horseback, a paddle board
Cristina Kalyani, a celeb favorite. follow the organic cooking lessons you obstacle course, and even Navy SEAL
Safari Surf School is offering its received and you might keep on being a TRX Suspension Training. If you want
Surf Fit Camp, which combines two total loser. If you need to really get your a program guaranteed to push you to
great surf lessons a day with a pro butt in gear, this might be just the kick- your limit, try the Lanier Challenge – a
surfer, along with five yoga classes start you’re searching for! regimented routine of muscle burning
and healthy meals. Sponsored by the  www.theranchmalibu.com exercises either on the beach or dry
surfing equipment company Billabong, land, along with high ropes, suspension
this is training with surf pros that will get America’s Biggest Playground bridges, and a final “sail” 1,000 feet
you popping up and on the end of your Georgia has been called America’s through the air over Sunset Cove.
board in no time! biggest playground because there’s  www.privateislandsofgeorgia.com
Hang 10 and salute the sun in the little just so much to do. Two places offer  www.lakelanierislands.com
beachfront village of Malpais with Pura you amazing opportunities to get fit and
Vida Adventures or where the jungle have a fabulous vacation out in Georgia In a Land Far, Far Away!
meets the ocean in Nosara with Safari – inland at Lake Lanier and out at the Love to travel to exotic locations,
Surf School and enjoy a vacation that is coast’s barrier islands. If you are self- sample amazing local cuisine and push
totally awesome, dude! motivated and are looking for a quiet yourself to your fitness goals? Then
 www.puravidaadventures.com slice of heaven where you can really Escape to Shape may be heading to
 www.safarisurfschool.com work your workout, try Eagle Island and a tempting destination you’ve been
the Private Islands of Georgia. Captain wanting to visit. This program is a
You Could Be a Total Loser! Andy Hall has created a perfect way to globetrotter’s dream! Try working out in
If you are a slug and you need some get away and get back to nature while Bali, Indonesia; Marrakech, Morocco;
hard-core motivating, get on over to you trail run on his private islands, Puglia, Italy; St. Petersburg, Russia;
The Ranch. Set in the Santa Monica go kayaking along some of the most Istanbul, Turkey; Taormina, Sicily; or
mountains of California, this Malibu- scenic waterways in the country, push Lake Atitlan in Guatemala. Erica Gragg,
based retreat facility has a program that yourself as you run on seven miles of creator of Bikini Bootcamp, provides
did you know?

Photo courtesy of Pura Vida Adventures
Yog a: Pura Vida

Adventures
Scuba diving burns about 600
calories per hour!

Cycling: Italia
Outdoors, Tuscany, Italy
TRX Training:
Lake Lanier Islands
Boot camp:
Piers, New York
Chelsea
Photo courtesy of Italia Outdoors Photo courtesy of Lake Lanier Islands Photo courtesy of Chelsea Piers
fitness instruction along with local make it your best trip ever. core strength work, and then you get
fitness professionals. Ready to learn  www.italiaoutdoors.com your magic decoder ring as you learn
how to belly dance? Why not learn it in the fundamental movements of Parkour
Marrakech from a professional? Along You So Did Not Just Do That! (vaults, precisions, strides, rolls and
with amazing adventures, you’ll also Have you seen that commercial with more) and then try them out on an
enjoy spa services matched to the local the guy who jumps off things, runs up obstacle course in the gym at Chelsea
culture as well as amazing but healthy walls and slides down stair rails? Ever Piers.
food from the local fare, and even dreamed of doing it, too? You can While you’re visiting the Big Apple,
some vodka tasting in St. Petersburg. become a Ninja or you can just learn the you can put yourself to the test with
Get ready to find the vacation of your art of Parkour at Chelsea Piers in New The Beast workout in the morning at
dreams combined with workouts that York City! Parkour is like free running Chelsea, too. Led by former U.S. Army
will kick your booty on any continent. on steroids because you overcome Master Trainer, Gerald Moore, this is
 www.escapetoshape.com obstacles by running, jumping, climbing the ultimate morning boot camp. Now
and using other acrobatics. Class be- drop and give me 50!
Mangia! Trust Me, You’ll Burn It Off gins with a warm-up, conditioning and  www.chelseapiers.com MS&F
Ready to get fit under the Tuscan
sun and enjoy the tastes of Tuscany?
Kathy Bechtel and Vernon McClure
want to take you to your culinary and LIKE TARZAN & JANE (soRT of)
fitness happy place. Not only will you
Looking to try something non-
enjoy intense workouts, but you’ll learn
how to fuel your body with local fresh competitive and totally zen?
foods versus processed ones, and Try tree-climbing. You can
you’ll even experience cooking classes appreciate the grandeur of the
detailing how to prepare quick and
healthy foods. forest by climbing up in the
Kathy and Vernon adjust their canopy of trees in the great
programs to the desires of those Northwest with Pacific Tree
attending and they keep each group
Climbing or in Georgia with
small so you get plenty of attention.
Design your own tour with friends or Tree Climbing USA. It takes
participate with them in one of their pre- strength, and some skill – but
planned trips – either way the whole trip you’re trainable, right?! Get
will be tailored to the people attending.
away from it all and enjoy the
Whether it’s cycling the Dolomites,
biking or hiking the Italian Alps or quiet grace of a grand old tree!
scaling the countryside of Tuscany and  www.pacifictreeclimbing.com
Umbria, Kathy and Vernon are ready to  www.treeclimbingusa.com
Photo courtesy of Pacific Tree Climbing
THERE IS Achampion!
INSIDE EVERYONE
I
remember that around this time
last year I was preparing myself
for the MaxFormation champion As the new MaxFormation champion
announcement. I had made it arises at the end of June, I want to
to the top 20 and then the top 10, congratulate him or her on a job
but the online voting became more well done. However, I also want to
nerve-racking as each week passed. encourage the rest of the competitors
Every day I had to tell myself over and tell you that you are all winners.
and over that I was a champion no You are winners simply because of your
matter what the outcome of the effort, your faith and your perseverance.
MaxFormation or figure competition Fame and money may be fleeting but
I was about to embark on. I was a your passion and drive to be a healthier
champion no matter what because you will never leave as long as you
I gave my all. I was a champion continue to nurture it. Your ability to
because I believed inspire others and
in myself. I was a continually make
champion because I improvements in
never gave up. your fitness goals
There is a quote will always be at
that I used to recite the tip of your
to myself as I was fingers. Each day
preparing for both you will continue to
the MaxFormation have the power to
and my very first make a difference
figure competition. in yourself and the
Lao Tzu once said, world around you.
“By letting it go, it all Whether you are
gets done. The world recognized for it or
is won by those who not does not make
let it go. But when you anything less
you try and try. The than a champion
world is beyond the By Maria Adelus, MaxFormation
• Contains Carnosine Precursors; Champion 2010
if you truly gave it
Beta-Alanine and Histidine With winning.” your all.
Added Creatine, Ribose and At first this quote Ultimately,
Citrulline Malate may seem the exact opposite of the only way you will ever lose in
• Train Harder and Longer† what any kind of competitor should your journey to fitness is if you quit.
• Supports Explosive Power, Speed, live by. However, if you think about All of you, however, have shown your
Intensity, Endurance and Recovery† it enough, it makes perfect sense. perseverance in healthy living for the
• Powerful Antioxidant That Helps A true competitor competes out of past several months. Because of your
Delay Fatigue† his or her passion in the sport itself. perseverance, I have faith in each
• New Low Sugar Formula and A true competitor competes for a of you to continue to be a champion
Improved Taste! reason that goes much deeper than not only to yourself but also to those
the desire for fame or money that around you. Don’t let this competition
may come with winning first place. make you feel any less than the greatest
It is only when a competitor releases of champions. Continue to strive
LEARN MORE. the pressure for a win that is based towards a better life with passion. And
VISIT US ONLINE AT on fame or money, that he or she remember what Mike Tyson once said:
MAXMUSCLE.COM actually becomes a champion. “Champions don’t quit.” MS&F
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Photo by Christopher Holman
T
he Northshore Inline Marathon (NSIM), the largest
race of its kind in North America, attracts athletes
get
s some
from all over the world. As many as 4,000 skaters
line up and compete for top honors as they speed along the
STROKE
26.2 mile course from Two Harbors, Minnesota to Duluth.
For the best of those athletes, the training is rigorous and
long, lasting years to achieve the proper technique, stamina
PREVENTION
and race strategy.
In 2009 when he was 48 years old, Phil Moen of Eden
Prairie, MN had his personal best – a 1:13:18, finishing 13th
in the competitive Elite Veteran category and 31st overall.
After years of skating, but not very competitively, Phil felt
at his best. Each year, Northshore marks the end of the
competitive season, but his success left him wanting more.
MUSCLE!
He was eager to begin his off-season training in preparation
for the 2010 race season. But after a 16-mile training skate
on October 17, 2009, everything changed.
After his skate that day, Phil suddenly felt uneasy. The
ground beneath him moved, his body listed to the left and
he struggled to keep his balance. Growing increasingly
Meet Phil Moen and the Max Muscle Inline uncomfortable, he struggled to return to his car where he
was able to call his wife Shelly.
Skate Team, a.k.a. the “Muscleheads.” When Shelly and their oldest son, Cooper, who holds the
NSIM record for 12 year olds, arrived, it had been about 25
Together they are skating to help raise minutes since Phil first felt “different.” The worst of it hit 45
awareness about stroke and stroke prevention. minutes later at home with a minute and a half of extreme
vertigo, causing him to lie on his back on the kitchen floor.
By Mike DeZellar
Fearful to stand, and feeling uneasy, Canada and Europe. you’ll know when the first symptoms
he retreated to the couch to rest. He When asked about his ordeal, Phil appeared. If given within 3 hours of the
fell asleep. It had now been about 90 reflects, “Of course the best way to start of symptoms, a clot-busting drug
minutes since his first episode. avoid stroke is to be healthy, control called tissue plasminogen activator
The uneasy feeling continued and your blood pressure and don’t smoke. (TPA) may reduce long-term disability for
Shelly convinced her husband to seek But stroke can happen to the healthiest the most common type of stroke. TPA
medical attention. The emergency of us, too, so it is equally important to be is the only FDA-approved medication
room saw him quickly and conducted able to recognize a stroke. The people for the treatment of stroke within three
several tests. There must be a simple around me didn’t and I didn’t. That put hours of stroke symptom onset.
explanation, Phil thought. When the me at great risk. Hopefully, others can Today the Max Muscle Inline Speed
physician entered his room six and a half learn from my experience. That’s why team, who refer to themselves as
hours after his first symptoms, Phil was I have created the Max Muscle Inline “Muscleheads,” is more than 20
shocked by the unexpected prognosis, Speed Team and why I am promoting members strong, and will be competing
“You’ve had a stroke.” stroke awareness.” in many of the outdoor inline races in the
According to the American Stroke According to the American Stroke United States. And although they have
Association (www.strokeassociation. Association, it is important to understand a mix of competitive and fitness goals,
org), stroke is the No. 3 cause of death and recognize the warning signs of two of their strong objectives are to raise
in the United States, behind diseases stroke: awareness for stroke prevention and for
of the heart and cancer. About 795,000 • Sudden numbness or weakness of the Max Muscle Sports Nutrition brand,
Americans each year suffer a new the face, arm or leg, especially on especially as it relates to competitive
or recurrent stroke. That means, on one side of the body and endurance athletes.
average, a stroke occurs every 40 • Sudden confusion, trouble speaking Understanding the risks and warning
seconds and kills more than 137,000 or understanding signs of stroke, combined with immediate
people a year. That’s about 1 of every • Sudden trouble seeing in one or action, could help save you or someone
18 deaths. On average, every 4 minutes both eyes you love. Phil was lucky even though
someone dies of stroke. • Sudden trouble walking, dizziness, his reaction was poor. He completely
Phil spent the next three days in the loss of balance or coordination recovered from his stroke and returned to
hospital, and given his conditioning and • Sudden, severe headache with no racing where he finished 8th in the Open
good health, his case was taken by the known cause Pro Division of the 2010 Metrodome Inline
Head of Neurology at the Mayo Clinic. It is equally important to take quick Marathon last March. The team is looking
For the next two months, Phil was taken action and seek medical attention should forward to a strong 2011 season. Phil and
through all known stroke investigative you or anyone you know experience any his Max Muscle Inline Speed Team will
sciences. Still today, he is cryptogenic of these symptoms. Immediately call be skating fast and spreading the word.
– there is no known cause for the stroke 911 or your local emergency medical So if you happen to bump into one of the
he had. services (EMS) number so an ambulance Muscleheads, don’t be surprised if the
Phil was very lucky. He has no lasting (ideally with advanced life support) can conversation turns to stroke awareness.
physical or mental deficiencies. Since be sent for you. Also, check the time so MS&F
his life-changing event, he
has pledged a part of his
life to stroke awareness
and prevention. As a The Boen Family:
result, Phil, along with Max Keaton, Shelly, Phil, Cooper
Muscle Sports Nutrition
created a new inline speed
team called the Max
Muscle Inline Speed Team
last winter. The team is in
part dedicated to stroke
awareness and prevention
as well. Among its skaters
are pros and recreational
skaters ages 11 to 68.
The team had immediate
success and grew members
quickly. During the 2010
Photo by Chris and Rebecca Nybo
race season, the team

acquired several first place
and top 10 finishes. Based
in Minnesota, the team
has speed skaters from
Seattle to Florida, and has
competed across the U.S.,

so polished Get creative and paint your finGernails
with the hottest new shades of
summer. By Lisa Maiorana
Dorothy Rules! Prett

y Purple Pack a Punch
Two coats of OPI’s Houston Let your nails be your only
It worked for her, it can
We Have a Purple is all accessory with this lovely
work for you. Skip along
you need to stand out in a shade of pink. Pink, Seriously
with Deborah Lippmann’s
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Yellow Brick Road. $16 at
nationwide at Target.com
Deborahlippmann.com
Ocean Scene Spicy Tips

Replicate the sea with
Look fierce for your next
this vibrant hue that is
date night with this bold
sure to bring waves of
eye catcher. Runway
compliments. Choose Me
Red-y by Sally Hansen.
by Essence.
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• 1250mg of Active L-Carnitine per Serving
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GUY STUFF
THE
ULTIMATE
GYM
BAG
1
2
STASH
Toss these cool new products in your carryall and
go from workout to work without skimping on your
morning grooming routine. By Abby Hoeffner
1 Twilight Woods Shower Gel for Men: Suds up

with this addictive, fresh and sensual scent. Aloe
vera and vitamin E leave skin moist and nourished.
$10.50 at Bath and Body Works
2 Suave Professionals Men Daily Clean Ocean

Charge Shampoo: This affordable new shampoo
rinses clean without stripping essential moisture, so it’s
perfect for everyday use. $2.50 at drug stores
3 Verdon Fresh Stick Deodorant: Peppermint,

sage and lavender essential oils keep odor at bay
organically! $16 at usa.loccitane.com
4 Facial Fuel Transformer Age Correcting

Moisture Gel for Men: Launching this June,
Facial Fuel is clinically proven to improve overall
skin smoothness and skin tone – without oiliness or
heaviness – in as little as four weeks. $30 at kiehls.com
and Kiehl’s counters
5 3 5 Sake Hair Cream: When applied to wet or dry

hair, this new cream from Fresh quickly adds
texture and shine without the greasy feel. $26 at
4 Fresh.com
6 Remington ComforTrim Dual BladeTrimmer:
6
Keep this compact battery operated trimmer on
hand for quick touchups to sideburns, eyebrows –
even nose hairs! $14.99 at RemintonProducts.com and
supermarkets

Mom sure wasn’t lying.
Breakfast truly is the
most important meal of
the day. Find out why
common excuses used
by breakfast avoiders
simply don’t work!
By Gina Ostarly • Photo by Walt Ostarly
Don’t forget your

BREAKFAST!
I
n your lifetime you’ve all heard it once, twice, Of all the meals you consume in a day, breakfast
quite possibly a million times, “Eat your breakfast, gets the least attention. Busy schedules leave little
it’s the most important meal of the day.” No, your time for breakfast smorgasbords. However, you can
mother didn’t pay us to tell you one more time. either have excuses or results.
Truthfully, you should know that you are less healthy Surveys reveal an array of excuses as to why
when you don’t eat breakfast. And you deserve breakfast is perhaps the most missed meal of the
better. day. Top contenders are “I don’t have time,” “It makes
me sick,” “I am just not hungry, why be one hard boiled egg and one small
eat?” and “I don’t like breakfast foods.” banana. Your goal is to get used to
RICH IN OMEGA 3, 6 AND 9
These complaints cover most of the eating soon after you awake. Being
anti-eating morning people. healthy has never been an overnight
So let’s discuss these common project, so for most people, sticking it
excuses for skipping breakfast and why out has proven to be successful.
“I’m not hungry, why eat?”

these excuses just don’t work.
“I don’t have time.” This is an easy one. Eating breakfast

The intent here is to motivate you, not speeds up your metabolism, therefore ESSENTIAL FATTY ACID COMPLEX
scold you, so be brave and please burning more calories throughout
listen. The excuse of “not having time” the day. Eating a healthy breakfast
is the absolute worst entry on the “Why helps to improve mental performance,
I don’t eat breakfast” list! Did you concentration and mood. Who doesn’t
have time to brush your teeth, shower want to burn more calories and be in a
or make a Facebook update this better mood? If that doesn’t motivate
morning? Chances are you answered you to eat breakfast, it should motivate
yes to at least one. A huge majority of you to make breakfast for your spouse!
you did all three! Right? So why did Plus, studies show that people who eat
breakfast get the boot? breakfast are more likely to maintain
Here’s the deal. You can’t look for a healthy body weight. See how the
time like it’s a game of hide and seek. benefits multiply?
“I don’t like breakfast foods.”

You will never find time. You must make
it. The simplest and quickest breakfast
option for on-the-go people is a Ready Simple solution: eat something else!
To Drink (RTD) shake. Stock up on Duh, winning!
RTD’s in your fridge so you can grab There is no rule that states breakfast
and go! Many people make time to must consist of eggs and bacon. One
drink coffee in the morning, so you can hundred percent of pigs surveyed feel
drink a shake at home, driving to work the same way. And the chickens didn’t
or taking the kids to school. That “I seem to mind either. If you do happen
don’t have time” excuse just got thrown to feel that the rule for breakfast is to
out the car window. only eat breakfast foods, we contest
“It makes me sick.”

that some rules are made to be
broken. Onward, new morning people!
You queasy ones may have (Speaking of which, have you ever
previously been told, “It’s because noticed that some of us are “morning
your body is not used to it.” Further people” and others are just grouches?
research on the complaint revealed Perhaps most grouches don’t eat a
this to be true with no simple remedies. decent breakfast!)
Your body is not used to having Anyway, you’ve eaten breakfast
breakfast because that’s how you have foods for dinner, right? As a kid, it was
conditioned it. Unfortunately, there’s always exciting to hear Mom say, “We
no painless way to make the change. If are having breakfast tonight!” That
health, fitness and/or weight loss are a usually meant pancakes stacked high.
priority, a few uncomfortable mornings And who doesn’t like pancakes anytime
await. of day?
Is it suggested you bounce out of Let’s take that same idea, reversed,
bed and put a spoon of something and apply. Dinner for breakfast. Why
in your mouth? No. Do that with your not? Think outside of the box of eggs
toothbrush. Things taste better with and cereal and explore other food
a fresh mouth. Breaking into the options, such as soup, tuna or leftovers
breakfast habit takes time, patience, from dinner the night before. Who
a little experimenting and initially not doesn’t like cold pizza for breakfast? Of
feeling fantastic. But the results will be course, not all the time, but it’s yummy!
worth it. Nobody consistently eats the perfect
A simple shake is easiest to handle breakfast, but far too many of us have
for breakfast newcomers. So if you lack none at all. What you’ll discover is that For more information or to find the store nearest you, visit us online at
time and get nauseous, shakes to the not only do we define what breakfast maxmuscle.com
rescue! When you are ready to add solid means to us, but breakfast helps
food, keep it simple and the portions define how healthy and happy we are.
small. A good starter breakfast would MS&F
4 0 Y E A R S O L D , FAT H E R O F T W O .
E V E N AT M Y A G E , A L O T O F F O L K S W O U L D
L O V E T O H AV E M Y P H Y S I Q U E
I T R U LY E N J O Y H E L P I N G T H E M G E T O N T H E I R WAY.
I REDEFINE PEOPLEÕS LIVES BECAUSE
I AM THE ONE
ÑHarry Wilson, Max Muscle Franchisee, Spokane, WA
MAX MUSCLE WILL GET ME THERE.
For more information on how to build a custom nutrition stack, visit us online at maxmuscle.com!
T
BIKINI KITCHEN
he arrival of summer
means wild berries
are ready for picking.
If you don’t live near
a wild berry farm, thankfully
these days the farms come to
you at plentiful farmer’s markets
There’s St
rength
and in quality produce at your
local stores. These beautiful fruits
bring refreshing, sweet flavors
that literally burst in your mouth
and natural sugars for a quick
energy boost. Wild berries
like raspberries, blueberries,
blackberries and strawberries also
pack in vital nutrients.
Super low in calories and fat,
IN BERRIES
berries are cholesterol and sodium
free. Their fibrous nature makes
them a tasty source to flush out
toxins from your body. Plus berries
contain vitamin C, phytochemicals
By Susan Irby, the Bikini Chef • Photo by GreggEvanPhotography
and flavonoids, which help
WILD BERRY PANNA COTTA

transfer nutrients between cells
and protect the body from Serves 4
bladder infections and cancers.
Perhaps one of the most surprising INGREDIENTS additional 1 minute. Mixture should be slightly
aspects of luscious berries is they Wild Berry Glaze: syrupy. If additional cooking time is needed, do
• ¼ cup water plus 2 tablespoons so by simmering another minute. Remove from
are a good source of potassium,
• ¼ cup honey heat and set aside to cool.
which is needed for staving off
• ½ cup blackberries plus 4 for garnish
fatigue, helping to build muscle,
• ¼ cup strawberries, diced, plus 4 whole Then, make the panna cotta. In a small bowl,
and sharpening your reflexes.
for garnish sprinkle the gelatin over the 3 tablespoons of
One cup of blackberries, for • ½ cup raspberries, plus 4 for garnish milk, and allow to rest for 5 minutes to soften.
example, has 223 mg of • ¼ cup blueberries, plus 4 for garnish In a saucepan, heat the remaining 1 cup of milk
potassium, which represents until it is simmering but before it comes to a full
about five percent of the USDA Panna Cotta: boil. Add the honey, vanilla and lemon zest, and
recommended daily allowance. • 1 cup plus 3 tablespoons nonfat milk stir. Whisk in the gelatin mixture and continue
Their natural sweet and tangy • 1 envelope unflavored gelatin to whisk until it has completely dissolved into
flavor makes berries the perfect • ¼ cup honey the hot milk. Stir in the two cups of yogurt and
• 1 vanilla bean, split open, bean scraped
>>
complement to breakfast mix until well blended. Pour the mixture into
smoothies, yogurt parfaits or with OR 1 teaspoon vanilla extract the prepared 4 to 6 4-oz. ramekins. Place in
proteins like grilled chicken and • Fine zest of ½ lemon refrigerator for 3 to 4 hours until set. Turn out
pork. Or you can enjoy berries in • 2 cups fat free greek yogurt panna cotta onto serving dish. Spoon Wild
a healthy bikini dessert as in the Berry Glaze over top and serve.
accompanying recipe. Also, 4 to 6 4-oz. ramekins sprayed lightly
Berries are at the height of their with non-stick spray Alternate way of preparing: make glaze as
season through August, so eat up! instructed and pour equally among the 6
DIREcTIoNS ramekins. Prepare panna cotta. Pour equally
MS&F Begin by making the glaze. For glaze: over the Wild Berry Glaze among the 6
place water, honey and berries (reserve ramekins. Refrigerate for up to 5 hours. Run
Susan Irby, the Bikini Chef, is a radio host the berries specified for garnish) in a small a butter knife around the side of the ramekin
for Bikini Lifestyles on 790 KABC, an author boiler and heat on stove over medium-high
and specialist in healthy “bikini” cuisine.
being careful not to tear the panna cotta. Turn
Follow her at twitter.com/thebikinichef or
heat. Bring to a gentle boil. Boil for about out on to serving dish and enjoy!
visit her website at www.thebikinichef.com. 1 minute. Reduce heat and simmer an
Copyright Susan Irby, the Bikini Chef™ 2011

e f i r st
T h
N F R EE th
GLUTyEbar made w
i
energ aland’s
New Ze Honey.
anuka
M
d!
PHIL KEOGHAN,
ste
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tunity W
ppor
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“NOW Energy
Bars are All Natural,
Gluten-Free and are the World’s only energy
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indigenous to New Zealand, and has extraordinary health benefits beyond that of
any other type of honey. In fact, these little powerhouse energy bars are what I used to fuel my 3,500
mile bike ride across America. I truly believe this is The WorldÕs Best Energy Bar.” — Phil Keoghan
• Gluten-Free
• All Natural • High Protein
www.NOWEnergyBar.com Marketed exclusively by
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The LA HABRA CYCLERY Criterium! 06/12/11 • The KOOL N FIT Criterium! 07/10/11
The MONKEY & SON Criterium! 08/28/11 • The Razor’s Edge State Crit Champs!! 09/11/11
FOOD FOCUS
berry
Blueberry Jicama Fruit Salad
Prep time: 10 minutes
Makes 6 servings
• 1 package (6 ounces) Driscoll’s Blueberries

• 1 cup jicama cubes (¼-inch)
• 1 cup seedless red watermelon cubes (¼-inch)
1
• 1 cup seedless yellow watermelon cubes
(¼-inch)
• 3 tablespoons chopped fresh mint
Cod with Warm Blueberry • Zest and juice of 1 lime
Mango Salsa • Fleur de Sel or coarse salt
Sauce Yield: 1½ cups
Combine blueberries, jicama, melon, mint, lime
DIVINE
Prep Time: 15 minutes
Makes 4 servings zest and juice in a medium bowl. Stir gently
to combine. Let stand 15 minutes for flavors
• 4 cod fillets, 7 ounces each to blend, or refrigerate until serving. Serve in
• ½ teaspoon ground cumin martini or margarita glasses, and sprinkle lightly
Driscoll’s Berries shares four recipes filled with • ½ teaspoon ground ginger with salt if desired.
summer fruits as well as some important tips for how • ½ teaspoon salt
to select perfect berries: • ¼ teaspoon ground chipotle chili pepper Variation: Replace watermelon with red and
• 2 tablespoons olive oil, divided green grapes cut in halves.
When selecting your strawberry, look for • ¼ cup chopped red onion
symmetrically shaped berries with a brilliant sheen • ¼ cup diced red bell pepper
and rich, even red color. Look for strawberries that • 1 package (6 ounce) Driscoll’s Blueberries
are clean and dry with fresh, unwilted caps (calyx) • ¾ cup diced fresh mango
and avoid strawberries with seedy tips or white • 2 tablespoons chopped cilantro
shoulders. • 1 tablespoon finely chopped seeded jalapeno
pepper
3
When choosing blueberries, look for berries
that are dry, plump, round and free of dents and Preheat oven to 425°F. Spray a 13x9-inch
bruises. Blueberries should have a soft, hazy baking dish with non-stick cooking spray.
white coating, which is called “bloom.” Bloom is
a completely natural part of the berries’ defense Combine cumin, ginger, salt and pepper in
mechanism and helps protect them from the harsh a small bowl. Brush fish with 1 tablespoon
rays of the sun. You should avoid blueberries that olive oil. Sprinkle both sides of fish with cumin Blueberry Mango Energy Smoothie
are shriveled or lack bloom. mixture. Arrange fish in prepared baking dish. Prep Time: 5 minutes
Makes 4 servings (32 ounces), 8 ounces per
When choosing raspberries, look for plump, Bake fish 10 minutes or until fish flakes easily serving
evenly colored berries that have a soft, hazy gloss with fork.
and are free of dents and bruises. Raspberries • 2 packages (6 ounces each) Driscoll’s
have tiny hairs on them called “styles.” These are Heat remaining 1 tablespoon olive oil in a skillet Blueberries
a completely natural part of the fruit’s defense over medium-high heat. Add red onion and red • 1 cup frozen mango chunks
mechanism and do not affect the taste or ripeness bell pepper; cook 2 minutes. Stir in blueberries • 1 cup cold orange juice
of the berries. and mango; cook 1 minute. Remove from heat. • 4 ounce silken tofu, cubed
Stir in cilantro and jalapeno pepper. Serve • ¼ cup wheat germ
When choosing blackberries, look for deep, warm over fish. • 2 tablespoons agave
evenly colored berries with a nice sheen. The • 1 cup ice cubes
berries should be plump and dry and should not Healthy Tips: White fish such as tilapia or
have dents or bruises. Blackberries range in color snapper can be used. Prepare the salsa just Blend blueberries, mango, orange juice, tofu,
from deep blue/purple to deep purple/black. before serving to retain the fresh color and wheat germ and agave in blender or food
They are often two-tone in color, which is perfectly texture. Can substitute frozen cubed mango for processor until smooth. Add ice cube and blend
natural and does not affect ripeness. fresh mango. until smooth. Serve cold.
52 WWW.MAXMUSCLE.COM ı JUNE 2011 Recipe photography courtesy of Driscoll’s, © 2010. All rights reserved.
create-your-own cereal
Alexander Renzi and Adam Sirois are serious about cereal. So serious, in
fact, that they’ve created a website where consumers can go and choose
from a wide array of healthful ingredients to create their own, unique
breakfast blends. The two friends came up with the idea for their company,
“me & goji,” during college when they both played soccer for Northwestern
4
University (Chicago). Forced to live off dorm food, they soon realized they
weren’t getting the proper fuel their bodies needed for multiple intense
training sessions each day.
According to Alexander, me & goji benefits so many different people:
Blueberry Bran Muffin
both serious and casual athletes, on-the-go moms, blueberry-haters and soy
Prep Time: 10 minutes
Bake Time: 20 minutes nut-lovers, Saturday morning cartoon connoisseurs and those with special
Makes 18 muffins dietary needs. “We love it, and we are confident you will, too.”
Based out of Barrington, New Hampshire and very eco-friendly, me &
• 1 cup whole wheat flour goji only uses the freshest, all-natural ingredients. “We get the majority of
• 1 cup all-purpose flour our ingredients from our neighbors, who are a natural foods distributors,
• 2/3 cup packed light brown sugar because they supply the highest quality ingredients we’ve found and it
• 1/3 cup oat bran flour
cuts down on our carbon emissions, as we just walk over to pick up the
• ¼ cup flaxseed
• 1½ teaspoon baking powder
ingredients as opposed to getting them shipped,” says Alexander.
• ½ teaspoon baking soda
• ½ teaspoon ground cinnamon creating your own custom artisanal cereal
• ½ teaspoon salt When creating your own concoction, you must start with a base, or
• 1 cup lowfat plain yogurt foundation, of your mix (think flax, muesli, oats, granola, etc.). You can
• ¼ cup orange juice then enhance your base with ingredients such as barley flakes, wheat germ,
• 2 tablespoons canola oil
shredded wheat, etc. Next you can add in your fruits (goji, cherry, apple,
• 2 large eggs
• 1 teaspoon vanilla
strawberry, banana, etc.) and lastly, you will add nuts and seeds (pumpkin,
• 1 package (6 ounces) Driscoll’s Blueberries sesame, sunflower, pine, etc.). If you don’t know where to start, there
• 1 package (6 ounces) Driscoll’s Raspberries are recipes online (www.meandgoji.com) that you can choose from such
as the Adam’s Apple, the San Marino Sunrise, the Whoa! PROTEIN and
Preheat oven to 400°F. Place paper liners in 18 Cereally CLEANSING. Online, you will find both Alexander’s and Adam’s
muffin cups. favorite mixes. Adam’s mix was recently named
“Best Natural Cereal” by Food & Wine Magazine,
Whisk whole wheat flour, all-purpose flour,
brown sugar, oat bran flour, flaxseed, baking
says Alexander. “He hasn’t let me live that one
powder, baking soda, cinnamon and salt in a down,” he added jokingly.
large bowl until blended.
advice on ordering?
Stir yogurt, oil, eggs, orange juice and vanilla “We try to allow the user to really customize
in a small bowl. Stir yogurt mixture into flour just their own mix, while providing a little bit of
until moist. guidance,” says Alexander. “Lately, I’ve been
going with the ‘flax and flaked’ base because
Fold in blueberries and raspberries just until
combined. Divide batter evenly into prepared it is crispy and light and allows for the other
muffin cups. ingredients’ tastes to come through. Right now,
I would add quinoa (super healthy), chia seeds
Bake 20 minutes or until toothpick inserted in (fiber filled and soft), coconut and mulberries
center comes out clean. Remove muffins from (not thought of as cereal ingredients but
pan and cool completely on wire rack. delicious!).”
Once your order is complete, the guys at
Helpful Tip: Over-stirring muffin batter tends
to cause peaked tops. Use a flexible spatula me & goji will ship you your cereal in its own
or wooden spoon to combine wet and dry container with its own nutrition label.
ingredients, and gently fold in the berries to Truly, cereal never tasted
avoid crushing. so good! M&SF
Variations: Instead of plain yogurt, substitute

your favorite flavored yogurt. Substitute chopped Visit www.meandgoji.com to
walnuts or almonds for flaxseed. Substitute create and order your own
almond extract for vanilla. Substitute apple juice custom mix of delicious and
for orange juice. nutritious cereal today!
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PERFORM YOUR BEST
WITH NO CRAMPING AND
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� Magnesium is vital to your health.
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muscular contraction, monitoring of heart rate and
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CORE
your health 4 By Jennifer Lee
“Never put off uNtil tomorrow what you can

do today.” I bet you’ve never heard that before! All
joking aside, I can’t think of a more appropriate quote
to use when it comes to achieving good health. Years
of “putting off” a healthy lifestyle often lead to years of
dependency on prescription medication and doctors, all
leading to regrets. There are no “do-overs” in life. Time
goes by so fast that before we know it, we wish we had
our younger years back. How many people have said,
“If we just had one more shot, we know we’d do it
right?” Now is the time to get fit and healthy, and, with
Max Muscle’s Core 4 program, it’s easier than ever.
Vitamins and minerals

Vitamins and minerals play essential roles in most metabolic processes in
our body. They act as anti-oxidants, co-enzymes and catalysts, playing
roles in a number of chemical reactions. Most of us know that it is crucial
to get enough of these micro-nutrients in our diet, but most don’t know if
they really are getting enough. Taking a high quality supplement will help to
provide the nutrients we may be lacking.
Vitamins
Vitamin C is present in every cell of the body. It provides
antioxidant protection by neutralizing free radicals.
Vitamin C can regenerate Vitamin E and is also
important in collagen synthesis, carnitine synthesis,
immune function energy metabolism, and many
other important functions in the body. Vitamin C
is water soluble and may be lost from the body
at higher volumes during times of stress, so
be sure to eat plenty of foods high in vitamin
C as well as supplement each day and after
exercise.
58
the core 4
Essential for life are each of the components of Max Muscle
Sports Nutrition’s Core 4. A person could actually survive on
nothing but the Core 4 which, although we don’t recommend
trying, is another example of the power of getting these nutrients
into your diet now. How many of you can actually say that you
know you are getting the optimal amounts of vitamins, minerals
and essential fatty acids from your diet? How many go through
the day without thinking about how protein may affect your
mood, food cravings and energy levels? And how many don’t
realize that they may achieve more health benefits by simply
taking glutamine every day than by taking many prescription
medications that mask illnesses rather than ever begin to fix
them? The Core 4 is simple to incorporate into your life. It starts
with high quality, properly synthesized products that contain
vitamins, minerals, essential fatty acids, glutamine and protein.
Visit your local Max Muscle Sports Nutrition store today to
make sure you are using only the highest quality supplements
available. It’s time to build your solid foundation for life!

B vitamins are important for energy,
metabolic functions, red blood cell for-
mation and division, insulin sensitivity,
efa’s and fat loss
The University of Australia conducted a study in 2006 in which overweight or
detoxification, mood enhancement, as
well as many other critical processes. B obese individuals were given 6 grams of omega-3 fish oil daily in combination
complex vitamin supplementation has with 45 minutes moderate aerobic exercise three times per week. Three other
been recommended to help with pre- groups were also studied: one taking just fish oil, one taking safflower oil and
menstrual syndrome (PMS), in-sulin one taking safflower oil in combination with 45 minutes of moderate aerobic
sensitivity, alcohol addiction, depres- exercise three times per week. The study lasted 12 weeks and through a Dual
sion and high blood pressure. Women Energy X-ray Absorptiometry (DEXA) at the conclusion of the study, the
of child-bearing age should take folic group taking fish oil plus the exercise lost significantly more fat than any of
acid daily, and Niacin (B-3) is being
the other groups. “The results of the study showed that the total proportion
used to help reduce LDL (bad) choles-
of fat in the body, particularly in the abdominal region, was reduced
terol levels and to increase HDL (good)
cholesterol levels. A quality multi-vita- significantly in the FOX group (fish oil plus exercise), but not by fish oil or
min will have an appropriate balance of exercise alone.” One possible explanation for this is that omega-3’s strengthen
the B vitamins. the walls of blood vessels allowing more blood and nutrients to muscles
Fat-soluble vitamins are A, D, E and during exercise, increasing exercise performance and metabolism.
K. These vitamins are stored in fat
tissues in our body. Vitamin A’s primary
functions relate to eye health, immune
function, bone development, growth, • Sodium helps to control water gram of fish oil per soft gel. Take two
reproduction and detoxification. Vita- balance to six Omega-3 Plus soft gels per day
min E is a powerful antioxidant and is • Magnesium is necessary for muscle to make sure you are getting optimal
important for healthy cell membranes relaxation, neuromuscular activity, amounts of EPA and DHA. For those
and for a healthy circulatory system. protein synthesis, fat synthesis and who cannot have fish oil, try Max EFA’s.
Vitamin K aids in the formation of blood energy production Max EFA’s provide a combination of
clotting factors and bone proteins. • Zinc is critical to immune function omega 3, 6 and 9 by offering flax seed
Much attention has been brought to • Manganese helps with oil, wheat germ oil, evening primrose
vitamin D recently because so many carbohydrate metabolism, bone oil, conjugated linoleic acid and borage
Americans have been found to have development, protein digestion, seed oil.
a vitamin D deficiency. Vitamin D is collagen formation, protein
critical for bone health. It helps the synthesis (and more) Glutamine
absorption of calcium and regulates It is important to note that large Glutamine is the most abundant amino
proper levels of calcium and phospho- quantities of minerals should not be acid in the blood and muscles. It
rus in the blood. Vitamin D is important supplemented. Consumption of high stimulates the synthesis and inhibits
for immune support, strength and new amounts of one mineral can inhibit the degradation of proteins. Glutamine
research is showing it reduces the risk absorption of another. For example, is a carrier of nitrogen and has been
of many forms of cancer. This vitamin high consumption of zinc can impair called the “nitrogen shuttle.” Research
is highly recommended for individuals copper absorption. Both major and suggests that glutamine, when taken
with conditions that range from Par- trace minerals are needed in very small post exercise, stimulates glycogen re-
kinson’s disease, Alzheimer’s disease, amounts by the body, and a good synthesis. Many people who exercise
infertility, diabetes, multiple sclerosis, supplement should provide enough for or train frequently and do not take
liver disease and others. optimal health. glutamine post exercise have shown to
At Max Muscle, there are several have low plasma levels of glutamine.
choices for top quality multi-vitamin/ essential Fatty acids Several hours of recovery are required
multi-mineral supplements, including Supplementing with essential fatty before normal plasma levels are
Max Vit-Acell Citrus Blast, Max Vit- acids can be life changing. The benefits restored, and if not fully restored before
Acell Anti-Oxidant and Max Complete. we get from fish oil, which is an your next training session can lead to
omega-3 essential fatty acid containing overtraining.
Minerals EPA and DHA, are vast. Omega-3’s Other types of metabolic stress such
Minerals play critical roles in a number reduce inflammation, improve brain as illness, inflammation, injury, infection
of reactions in the body and must be function, provide immune support, and surgery can deplete glutamine
obtained through our diet since our strengthen the vascular system, and reserves, which is why glutamine is
body cannot synthesize them. Despite aid in fat burning. Fish oil is suggested considered a conditionally essential
the fact that we Americans typically for children with attention deficit amino acid and must be obtained from
eat a lot of food, mineral deficiencies hyperactivity disorder (ADHD) and for the diet. Glutamine works synergistically
still exist. Some important roles of women who experience pre-menstrual with insulin to hydrate the cells, which
minerals: syndrome (PMS.) makes supplementing with glutamine
• Calcium maintains bone strength Omega-3 Plus is a pharmaceutical- and carbohydrate immediately after
and structure grade fish oil supplement you can exercise critical. Oral glutamine sup-
• Iron transports blood to muscles find at any Max Muscle and offers 1 plementation has been shown to be
very safe and well tolerated. Take a amino acids histidine, isoleucine, leucine,
minimum of 5 grams of glutamine post lysine, tryptophan, valine, phenylalanine
exercise. It is also recommended to take and tyrosine. Soy has a high protein effi-
throughout the day and before bed. ciency ratio (PER), and has shown to re-
In addition to its Max EFA supplement, duce blood cholesterol levels, making it a
Max Muscle now offers a delicious great choice for a protein supplement.
Essential Omega Peach Mango fruit Egg white protein is another popular
smoothie with Omegas 3, 6 and 9. choice for protein supplementation and is
also a slower digesting protein. Egg white
Protein protein contains all of the essential amino
The human body contains thousands acids and is often the standard used for
of different types of protein, each measuring the protein quality of other foods.
performing important functions. Protein Other benefits of protein include:
consumption through our diet is • Appetite suppression through
critical to life, and although Americans secretion of hormones that
consume an average of 100 grams per promote satiety
day, assuming that our diets contain • Increased energy levels
enough protein would not be necessarily by stabilizing blood
correct. When we talk about getting sugar
enough protein in our diets, what we • Recovery from
should really stress is getting the right exercise by
protein in our diets. It is not the protein promoting protein
that operates at the functional level in synthesis
our body, but rather the amino acids Recommend-
we get from the protein, which means ed intakes of
knowing what type of protein is best protein will
given your goals and needs is extremely vary for most
important. people. Ath-
Whey protein is an excellent source letes and very
of glutamine, glycine and the branched- active people
chain amino acids (leucine, isoleucine who consume
and valine). Whey protein transits the higher amounts
stomach quickly for fast absorption by of calories than the average person are
the intestines, making it ideal to con- advised to consume higher amounts of
sume post exercise to speed recovery. protein, approximately 2 to 3 grams per
Rich amounts of glutathione, a power- pound of body weight. Many athletes,
ful antioxidant, are contained in whey especially strength athletes, will con-
protein. Glutathione is involved heavily sume even higher amounts.
in metabolic detoxification and levels Max Muscle first built its foundation
of glutathione have shown to decrease on the best protein powders around.
with exercise. Peptides from whey pro- That tradition continues today.
tein have also shown to enhance the Choose from a wide range of high-
did you know?

activity of our immune system. quality, great-tasting proteins,
Casein protein comprises 80 per- including Max Pro, High 5, and Max
cent of the protein found in milk and Gourmet. MS&F
does not clear the
stomach as fast as
whey protein. It is a
slower digesting pro-
tein, often referred to
as a “time-released” A study published in the American Journal
protein, making it a of Clinical Nutrition had female participants
good choice to add increase protein consumption to 30 percent
to whey protein or of total calories, and participants voluntarily
to consume prior to reduced calorie intake by 441 calories per
bedtime when our day. The participants reported feeling greater
bodies are in a fast-
satisfaction while less hungry and they
ing state.
experienced weight loss after they increased
Soy protein is a
plant protein and con- their protein intake. By the way, 30 percent of
tains adequate quan- total calories on a 2,000 calorie-per-day diet
tities of the essential would be approximately 150 grams of protein.
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WE WANT YOU!
Fitness expert, guru, author and
television star from NBC’s The
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FRANCHISEE,
Sacramento, CA
Turn Your Passion Into Your Profession

The Max Muscle Sports Nutrition store ownership program
John Hagaman
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includes a simple turnkey operating system, exclusive
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FRANCHISEE,
Charlotte, NC
franchise opportunities throughout
the United States.
This is not an offering to purchase a franchise. Offerings are made by Franchise Disclosure Document only. ©2010 Max Muscle.
Love what you do. Own your own Max Muscle Store!
Contact us today at:
888-MAX-MUSCLE ext.2
(888-629-6872 x2)
George Hogan
FRANCHISEE, WWW.MAXMUSCLEFRANCHISE.COM
Mt. Pleasant, SC
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ORGANIC ACEROLA & BERRY POWDER, BLACK COHOSH, DHEA MAX LIQUI CARN-Liquid Carnitine Concentrate*
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SPECIAL INTRODUCTORY PRICE! *Any Size Liqui-Carn (16oz or 32oz)
THE JUNE

**See store for details. Cannot be combined with Frequent Buyer Points or
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All coupons expire June 30, 2011.

• Delivers 1,000 mg of essential
omega-3 fatty acids per serving
• Provides 100% Daily Value of

Vitamin D per serving
• Pharmaceutical grade fish oil

without the worry of mercury,
contaminants, or fishy taste
• Gluten free & Sugar free
• All natural fruit flavor
• Great tasting Peach Mango

Smoothie taste and texture!

June 2011 Max Magazine

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