DONALD A.

KAPRAL

Home: (972) 380-0773

1708 Old Course Drive Mobile: (214) 395-4611
Plano, TX 75093 e-mail: dkb8c79a@westpost.net
PROFILE
Dynamic Sales, Marketing & Operations Leader who drives revenue and improves per
formance.
Primary emphasis: Consumer & Industrial Products, Manufacturing, Printing, Publi
shing & Distribution.
Areas of Expertise: Business Leadership, Product Development, Process Improvemen
t, Licensing, Turnarounds, Brand & Marketing Management, Sales D
evelopment and Distribution.
Dedication: Building cross-functional teams that exceed performance expectation
s; Manage Change
ADDITIONAL ATTRIBUTES
* Leadership Style founded on sound judgment, open communications, respect, and
good humor
* Public Speaker Trained & experienced presenting to Boards of Directors, Top Mg
t, Press & Employees
* Professional Sports background enhances client relations and new business oppo
rtunities.
* Change Merchant: I accept Responsibility with Accountability; Grow the Pond &
Build Effective Teams.
PROFESSIONAL EXPERIENCE
Vice President: Sales, Marketing and Operations: 2006 - Present
AmeriChoice: Raleigh NC.
Leading consumer products distributor to Hospital Gift Shops: Direct to Strore D
elivery of 1800+ sku's.
Sport-Publishing LLC. Oakbrook, IL
Regional Publisher of Sports Celebrity Luxury Lifestyle Magazines and Championsh
ip Books
Successful Turn around. Reorganized Sales and Distribution reduced costs and inc
reased monthly advertising revenue. Introduced Instant Books to grow revenue an
d capitalized on Major Event Sales
LAMACAR Inc. Carrollton, TX
Leading consumer products distributor to Hospital Gift Shops. 3000+ customers,
3500 sku's. $25MM revenue
Reorganized Sales & Marketing. Achieved 36% sales growth. Instituted a Call Ce
nter to reach in new markets. Reorganized Marketing Calendar & upgraded Catalog
presentations. Delivered a 95% fill rate, 24 hours turnaround; Introduced a wh
olesale website & delivered an unparalleled reputation for customer satisfaction
.
GENERAL MANAGEMENT EXPERTISE:
1995 - 2006
CONVERTIDORA INDUSTRIES, Guadalajara Mexico
International Manufacturing & Converter specializing in Custom Contract flexible
packaging & Industrial Products. Client base includes Fortune 500 leaders in t
he packaging and consumer products industry.
General Manager - Director of International Operations; Member - Board of Direct
ors
Responsible for International Sales and US Operations. Full P&L responsibility
reporting to CEO.
* Spearheaded negotiating team that formed the joint venture company which has f
ueled 25+% year-over-year sales and profit growth. Managed ISO 9000 certificatio
n processes.
* Restructured operations, sales, and distribution across Mexico, Latin America,
and the United States which drove 70% sales growth and improved profits by 50%
* Negotiated Licensing Agreements with Warner Bros, Marvel & others to expand pr
oduct lines & revenue.
BARTON ENTERPRISES, Carrollton, Texas
Flexible Packaging, Printing & Converting manufacturer of consumer & Industrial
safety products
Manufacturing includes: metallized balloons, retail gift wrap, and industrial p
rotective gloves.
President & General Manager
A successful Turn Around
* Increased sales by 60+% and improved profits 300%. Reduced waste by 50% and c
ut labor costs by 30%
* Led overhaul of a 900-design consumer products line, Restructured staff to ali
gn with niche market strategies to drive brand recognition and sales growth whil
e reducing manufacturing costs
* Developed Fineline Packaging into a new business unit and profit center.
* Negotiated Licensing agreements with NFL, MLB, NCAA, Etc. to expand Product Re
ach & Revenue.
NATIONAL SALES MANAGEMENT RESPONSIBILITIES:
1989 - 1995
CHESAPEAKE CONSUMER PRODUCTS CORPORATION, Appleton, Wisconsin
$50 million division of a $2 billion manufacturer and converter of tissue produc
ts. Leading manufacturer of decorative tableware sold through multiple channels
including grocery, drug, mass market, and specialty retail.
National Sales Manager
Responsible for sales to national mass market, drug and grocery chains with dire
ct reports including regional managers and multi-line manufacturer representativ
e agencies throughout the US.
* Led product marketing team in developing new products and programs for K-Mart
that expanded distribution into emerging Eastern European markets and achieved $
3 million in sales
* Personally managed: Wal-Mart, Target, K-Mart, Walgreen's, Sears, JC Penney, AA
FES, Dollar Tree and others .
* Developed a $10MM New Private Label business manufacturing for Hallmark Cards
Inc.
ARGUS COMMUNICATIONS, Allen, Texas
Manufacturer of social expression consumer products.
National Sales Manager
Reorganized sales and marketing departments to establish multi-channel distribut
ion, a direct sales force, and multi-line manufacturers' representative agencies
.
* Overhauled product lines to revive sales and establish competitive edge in nic
he markets
* Restructured sales force which delivered $1 million reduction in operating cos
ts
HALLMARK CARDS, Kansas City, Missouri
Leading manufacturer of social expression and gift products in the United States
.
Senior Sales Manager
Fast-Tracker who fulfilled management positions including; Senior Sales Manager,
Regional Operations, Retail Store Sales, Distribution, Leasing, New Store Devel
opment & National Account Management
* Introduced Call Center Sales & Tele-Marketing which is still operational 20 ye
ars after introduction.
MILITARY
* United States Army: Assigned to Special Services Sports in Frankfurt Germany.
Led training, scheduling and officiating of sports activities for 300,000 troo
ps stationed in Europe.
EDUCATION
* B.S., Marketing - Southern Illinois University, Carbondale, Illinois; Elected
Student Body Vice President
AFFILIATIONS AND COMMUNITY INVOLVEMENT
* NCAA Football Referee: 26 years of Major College Football Officiating experien
ce
o 16 Post Season Bowl Assignments & National Championship 2003 Fiesta Bowl: Miam
i vs. Ohio State
o Big 10, Southwest and Big 12 Conferences: 1984 - Present