Kenneth R.

Slavin
427 W. Kings Highway
San Antonio, Texas 78212
210-736-0856
KEY SKILLS: I am a public relations powerhouse, former print and radio journalis
t, and award-winning jazz vocalist - providing me with a triple dose of bankable
skills that cover every aspect of the communications field. I have a superior
track record of world-class PR results for clients ranging from Fortune 500 comp
anies to non-profits. My specialty is national media relations and story develo
pment, incorporating time-proven PR and journalism principles with 21st century
technology, including the very latest in social networking and other online outr
each.
I have extensive experience in cause marketing and corporate social responsibili
ty issues and programs; crisis/issues management; financial reporting; spokesper
son training; serving as a company spokesperson; event creation and publicity; s
uperior writing and editing (including speech writing); publications management;
public speaking; presentation abilities; video script writing, production and n
arration; new business/client development; account management; travel writing; a
nd digital photography. Having self-produced four critically acclaimed CDs and
concerts in my own music career has also provided me with a wealth of experience
in show business production, recording and marketing - strengths that enhance m
y other PR and communication skills.
I have managed my own sole proprietorship for eight years, employing a part-time
administrative assistant and handling the various responsibilities of running a
small business. I am now seeking new and more challenging in-house opportuniti
es throughout the United States and overseas.

EXPERIENCE: Owner
Ken Slavin Public Relations
427 W. Kings Highway
San Antonio, Texas 78212
(August 2002-Present)
Full service PR consulting business. Responsible for all public relations/public
affairs strategy, marketing materials and PR implementation for a client roster
that has included the San Antonio Convention & Visitors Bureau (through a speci
al relationship with Edelman Worldwide), the Museo Alameda (the largest Latino m
useum in the U.S. and an affiliate of the Smithsonian Institution) and the San A
ntonio chapter of The American Institute of Architects. Recent past clients inc
lude the Hyatt Regency San Antonio, the Verizon Foundation, the Smithsonian Lati
no Center in Washington, D.C., Spectrum Athletic Clubs (which has a marketing pa
rtnership with Virgin), Grand Hyatt San Antonio, Anheuser-Busch Inc., the San An
tonio Public Library Foundation, the historic Emily Morgan Hotel, the San Antoni
o Area Foundation, Methodist Healthcare Ministries, Respite Care of San Antonio,
and the San Antonio Conservation Society's "A Night in Old San Antonio." I als
o was retained for national Hispanic PR project work for Edelman's New York offi
ce (for Crestor, the cholesterol-lowering drug). I also conduct spokesperson tr
aining workshops for San Antonio-based clients.

Director of Public Relations

BIG
100 W. Olmos, Suite 102
San Antonio, Texas 78212
(February 2002-August 2002)
Directed all public relations activities on behalf of a 35-member, full-service
agency and select PR clients. Responsibilities included strategic, long-term pl
anning on many clients; new business presentations; writing, editing and coordin
ating press materials for clients; creation and coordination of news conferences
; planning and executing special events; local, regional and national media rela
tions; and management of all PR accounts. I also was responsible for media rela
tions activities on behalf of the agency and publicizing new personnel hires and
account wins. Clients included the Emily Morgan Hotel, ORO Restaurant (at the E
mily Morgan Hotel), Methodist Healthcare Ministries, Buscadores Tequila, and Bod
y Solutions.

Director of Media Relations

Atkins/Lord + Lasker (formerly The Atkins Agency)
1777 N.E. Loop 410, San Antonio, Texas 78217
July 1998 - February 2002
(Media Relations Supervisor, July 1990-July 1998)
Directed all media relations activities on behalf of an international PR client
roster and on behalf of the agency, which was the city's oldest advertising and
public relations firm. Duties included extensive media relations at the local,
regional and national levels; supervision of five account executives/managers on
all media pitch development; extensive research, writing and editing, both "han
ds-on" and in a supervisory capacity; video concepting, scripting, production an
d narration; new business development and ongoing client relations; and some wor
k with internal communications for the agency. I also conducted client spokespe
rson training and developed all long-term strategy development for PR and advert
ising clients. Clients included Federal Realty, the San Antonio Convention & Vi
sitors Bureau, Fiesta Texas, the San Antonio Museum of Art, Time-Warner Cable of
San Antonio, the Alamodome, Broadway National Bank, Valero Energy Corporation (
a Fortune 500 company), Ernst & Young LLP (a Fortune 500 company), Hard Rock Caf
e, former HUD Secretary Henry Cisneros, CHRISTUS Santa Rosa Health Care, Baptist
Health System, Pace Entertainment and the San Antonio Express-News. I also dir
ected media relations for many national publicity projects on behalf of such not
able events as the NAFTA initialing ceremony and a six-nation drug summit in San
Antonio -both with the first President Bush.
Senior Account Executive - Media Relations
Dublin-McCarter & Associates, San Antonio, Texas
September 1988-April 1990
Worked on behalf of a variety of clients with a heavy emphasis on national medi
a relations. Also supervised two account executives and an administrative assis
tant. Clients included USAA, Frost National Bank, the Texas Research Park, the
San Antonio Economic Development Foundation, Junior Achievement and Bausch & Lom
b.

Director of Promotions and Circulation

Sutherland Media, San Antonio, Texas
January 1988-September 1988
Directed all public relations, promotional events and circulation/subscriber ser
vices for this company, which owned and operated San Antonio Magazine, the city'
s primary monthly magazine, and Ultra, a leading upscale publication often refer
red to as the "Town & Country" of Texas. Also wrote and edited 'advertorial' co
py for special sections of both magazines and acted as company spokesperson.
Director of Public Relations
DBG&H Unlimited, Inc., San Antonio, Texas
August 1987-January 1988
Directed all public relations activities on behalf of several clients, including
the San Antonio McDonald's co-op (comprising nearly 40 stores) and Southwest Ne
uropsychiatric Institute in the South Texas Medical Center.
Development Officer/Public Relations Specialist
St. Mary's University, San Antonio, Texas
April 1984-May 1987
Metro Reporter (General Assignments)
San Antonio Light, San Antonio, Texas
May 1983-April 1984
EDUCATION: Bachelor of Arts in English-Communication Arts, cum laude
St. Mary's University of San Antonio
May 1983

AWARDS and ACTIVITIES: Numerous "Silver Spur" and "Silver Anvil" awards from the
Texas Public Relations Association and the Public Relations Society of America.
IABC "Award of Merit" for retirement documentary video on Bill Greehey, CEO of V
alero Energy Corp.
"San Antonio's Rising Stars: 40 Under 40"
Presented by the San Antonio Business Journal, 1998.
Ongoing professional development in public relations, media relations, creative
writing, "on-my-own" Spanish studies and freelance writing pursuits, including b
ook reviews and travel writing.
The Gridiron Show, produced annually by San Antonio Chapter of Society of Profes
sional Journalists (SPJ). I worked on this show for 15 years, contributing as a
scriptwriter, performer and publicist.
Professional, award-winning jazz vocalist with four self-produced CDs to my cred
it.
Various volunteer activities and donation of free musical performances for such
groups as the San Antonio AIDS Foundation (for which I have raised more than $4
0,000), the March of Dimes, Any Baby Can, the Leukemia Society, USO, the Healthy
Music Experiment and the McNay Art Institute.
Former board member of the Landa Gardens Conservancy, the Hidalgo Foundation an
d the St. Mary's University Alumni Association.
Extensive travel in the United States, Mexico, Europe, Canada and the Caribbean.
REFERENCES: Available upon request.
CLIENT CASE STUDIES
AND WRITING SAMPLES: Available upon request.