CONFIDENTIALITY REQUESTED AND APPRECIATED

BRUCE SHERMAN
75385 Painted Desert Drive, Indian Wells, California 92210
Messages: (760) 250-9118 * Residence: (760) 836-1939 * bsbaef02@westpost.n
et

DIRECTOR OF SALES AND MARKETING

Sales Operations Management ~ Marketing Strategies ~ Team Development & Leadersh
ip
Mentoring & Training ~ Customer Relationship Development ~ Territory Development

* Organized and resourceful sales and sales management professional with extensi
ve experience in all aspects of developing, training and leading teams to except
ional performance.
* Repeatedly demonstrated success in personal sales performance; consistently ra
nked at or near the top of all sales producers.
* Expert at developing, implementing and executing winning marketing strategies
involving a full range of media from print to video and the Internet.
* Exceptional management insight with the ability to couple sales planning and t
eam development with the achievement of highly challenging organizational goals
and objectives.

ADDITIONAL KEY AREAS OF EXPERTISE

Planning & Goal Setting Customer Relationship Development Project Management

Creative Sales Training Product & Service Branding Mentoring & Coaching
Seminars & Presentations Operations Management Budget Development & Management

EMPLOYMENT BACKGROUND AND ACCOMPLISHMENTS

ADVANTAGE TITLE COMPANY - La Quinta, California 2010 - Present

Title insurance and escrow provider utilizing advanced technologies in support o
f rapid growth.
Vice President, Desert Area Director of Sales and Marketing
Provide management direction and leadership to recruitment, training and supervi
sion of all sales personnel. Develop and implement innovative marketing methods
for company products and services. Identify and secure locations for expansion o
ffices. Provide personal sales production in attainment of sales objectives. Res
ponsible for all aspects of budget development and P&L performance.
* Planned, developed, implemented and manage new marketing and sales initiatives
for east end of Riverside and San Bernardino Counties for emerging new company.

TICOR TITLE COMPANY - La Quinta, California 2008 - 2010

Title company subsidiary of Fidelity National Financial Corporation.
Marketing and Sales Consultant
Developed and implemented initiatives and strategies to improve sales in a decli
ning market. Contributed personal sales production leading to recognition as top
producer on sales staff.
* Developed concept, wrote and produced promotional video resulting in significa
nt increases in company identification with target customers, increased sales an
d recognition from corporate marketing director as most creative marketing piece
of the year.
BRUCE SHERMAN Page Two
EMPLOYMENT BACKGROUND AND ACCOMPLISHMENTS (Continued)

NEW CENTURY TITLE/COMMONWEALTH TITLE - La Quinta, California 2002 - 2008

Major California title company.
Vice President and Inland Empire Director of Sales
Recruited, trained, managed and mentored sales staff of 12 while growing and mai
ntaining personal sales production. Major focus on sales techniques, sales strat
egy development and implementation, structured effective sales training, staff d
evelopment and complete customer satisfaction. Closely managed budget, expenditu
res and P&L creating the highest performing profit center in the company.
* Developed and launched a new operation resulting in $250K net profit within tw
o years.
* Developed and implemented consultative and relationship centered selling techn
iques resulting in increased sales and customer retention based on value percept
ion rather than cost.
* Conceived, developed and employed innovative sales territory management techni
ques resulting in placing company in number one position for sales volume.
AMERICAN TITLE COMPANY - Palm Desert, California 1999 - 2002
Market leading title company.
Desert Territory Sales Manager
Planned start up structure and operations, selected office locations, secured le
ases, fixtures and equipment, hired and trained staff including three sales repr
esentatives and three escrow officers. Developed and maintained personal cliente
le and sales revenue while functioning as manager.
* Developed and executed an aggressive business plan resulting in profitable ope
ration within 6 months of start up.
** Earlier career includes positions of steadily increasing responsibility and a
ccomplishment including Assistant Vice President and Desert Area Sales Manager w
ith Chicago Title Company where I quadrupled operating revenues within one year
and drove market share from #5 to #1 within 16 months, and Vice President and De
sert Sales Representative with Old Republic Title Company where I received compa
ny's highest sales award two years in a row and was promoted to executive positi
on within first two years of employment.

EDUCATION

BA, Broadcast Journalism, University of Southern California, Los Angeles, Califo

rnia
CONTINUING EDUCATION & TRAINING
Sales Training, Brian Tracy Organization
Sales & Marketing Training for Real Estate & Mortgage Professionals
Customer Centered Consultative Sales
LICENSES
California Real Estate Sales
California Department of Insurance Title Sales & Marketing
AFFILIATIONS
California Association of Realtors
Rotary International
City of Indian Wells, Architecture and Landscape Review Committee
AVAILABLE FOR TRAVEL AND RELOCATION
KEY WORDS FOR OPTICAL SCANNING