MICHAEL L.

MARTIN
Oakland, Ca
PH. 415-860-1564
Email: mmbd30f0@westpost.net
EXECUTIVE PROFILE
Sales and marketing executive. Extensive experience working with local and natio
nal marketing and communication companies. Highly effective in developing and se
rvicing business. Leadership and management skills recognized by business execut
ives at all levels. Proven capabilities in consulting, group facilitation and tr
oubleshooting account problems. Creativity in implementing programs that impact
meaningful participation. Knowledge in all phases of advertising, sales, promoti
ons and broadcast operations. Full responsibility preparing and managing budgets
, schedules, reports, and overseeing personnel.
COMPETENCIES
* Strategic Multi-Media Marketing Planning and Execution
* Industry Market Analysis
* Prospect and Lead Generation
* Consultation Solution Selling
* Presentation and Negotiating Skills
* New Business Development
* Develop Corporate Client Partnerships
* Stellar Written and Communication Skills

ACHIEVEMENTS
* Served as a consultant to Founder/CEO on marketing strategy and planning for a
social
networking startup
* Built network contact base for lighting/signage company to position for future
7 figure revenue
growth
* Developed partnerships representing sports, municipal, public works, construct
ion and
architectural firms
* Secured 12% of 3Q budget in a 65+ out of demo buy from major insurance adverti
ser for ABC
radio Atlanta
* Recouped 70% of lost revenue with new dollars for ABC radio San Francisco
* Negotiated 60% of market share for financial service account order for ABC rad
io Minneapolis
* Increased by 32% annual revenue share performance of ABC radio Seattle office
* Outperformed by 27% Seattle market revenues in a recessed market
* Revenue growth over 200% for Southern University over a 5 year period
* Developed 5 figure multiyear beer account for Southern University
* Built media program including print magazine, radio and signage
* Top sales performer exceeding business goals over a 10 year period

PROFESSIONAL EXPERIENCE
MM Marketing - 2008-Present
Business Development Consultant-Oakland, CA
Sales
Independent sales consultant to C-Level and Fortune 1000 companies. Interfaced w
ith local city and public works officials and local government. Presented RFP an
d proposals and presentations. High level negotiations and bids for large local
university stadium.
Sponsorship/Media Buyer
Consultant with Southern University and Citadel Broadcasting, Baton Rouge, La. C
onducted research and analysis for Budweiser/In Bev Corporation. Developed 3 yea
r marketing campaign for Fall and Spring sports sponsorship.
Exclusive media buyer for a new start-up, Matches That Matter. Researched target
audience and ad budgets. Designed marketing and advertising campaign.

ABC Radio Sales, Interep Corporation-San Francisco, CA 2007-2008

Director of Sales
DOS for ABC, ESPN and Radio Disney stations. Oversaw 50 ad agencies in the San F
rancisco, Seattle and Portland region. Maximized avail and new business opportun
ities to drive share and revenue. Increased annual revenue share over 30%. Contr
ibuted to regional office success, ranking among the top revenue offices in the
division.

National Federation of Independent Business-Oakland, CA 2006-2007

Regional Director
Regional account manager for the National Federation of Independent Business (NF
IB), the nation's largest lobby organization representing small and independent
business owners. Secured 20 new members to NFIB. Set up strategic partnerships w
ith existing members and civic leaders at the State and local levels.

New Vision Sports-Oakland, CA 2002-2006

Management Director
Management Director for a sports marketing company developing corporate clients
for 32 colleges and universities. Collaborated implementation of a 2.9 million d
ollar campaign from the Chrysler Corporation with on site collateral signage and
data entry collection. Coordinated all radio, print, signage and television sal
es efforts. Increased revenues at least 20% annually over the prior year for Sou
thern University, Baton Rouge, La.

Susquehanna Broadcast Company-San Francisco, CA 2001-2002

Account Executive
Developed and serviced advertising agency and retail accounts in the Bay Area an
d accounts nationally. Negotiated multi-million dollar account portfolio valued
at over 2 million dollars annually. Sold first time new business beverage advert
iser in KFOG's "Kaboom" event

Infinity/CBS Broadcasting Company-San Francisco, CA 1996- 2001

National Sales Manager, Account Executive
Partnered with a team of 20 representatives in 9 major markets to oversee revenu
e development for KOME Radio Increased national revenues (19%, 26%, 42%) 3 conse
cutive years. Sold stations largest single spot order ($12,000) for high tech cl
ient in the Howard Stern Show.

Evergreen Media Broadcast Company-San Francisco, CA 1985- 1996

Sr. Account Executive,
Developed and serviced multi-million dollar advertising agency and retail portfo
lio in the Bay Area and accounts nationally. Consistent top 2% sales performer.
Five time rep of the month for revenue sales. Promoted to interim National Sales
 Manager. Sales Rep of the Year in 1989.

EDUCATION
BA Communications
Minor Business Marketing
San Jose State University, San Jose, Ca

PROFESSIONAL DEVELOPMENT
T. Harv Eker's Peak Potential Training
Myers Briggs Training
Franklin Qwest Time Management
Anthony Robbins Peak Power Training
Consultative/Solution Selling (SPIN)
Tom Hopkins Sales Training