SHANNON R.

WASHBURN
6719 W. Titan Springs Road
Spring, TX 77389
Cell: (210) 452-3877
Email: swbaf7fe@westpost.net
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SALES / MARKETING PROFESSIONAL
Impressive Business Builder / Successful Sales Closer / Proficient Relationship
Builder
Targeted Marketing Specialist / Customer-Centric Marketing Leader
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Career reflects expertise in B2B and B2C sales, new business development, sales
leadership, product and service marketing, channel development, brand value and
retention strategies, customer contract negotiations, and product training. Succ
essfully sold diverse products including investment tools, life and health insur
ance, new residential homes, and manufactured stone surfacing products. Thrive o
n the opportunity to help decision makers embrace the value of products, and how
products can help them achieve their short and long-term business goals.

CUSTOMER ACQUISITION STRATEGIES + PROMOTIONAL EVENTS + PRODUCT TRAINING + CUSTOM

ER ADVOCACY STRATEGIES + DEEP PRODUCT KNOWLEDGE = SUCCESS
SOLD ON A REGIONAL, MULTI-NATIONAL, NATIONAL, AND GLOBAL BASIS, AND GENERATED MO
RE THAN $50 MILLION IN SALES
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PROFESSIONAL QUALIFICATIONS
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New Product and Service Launches
New Market Development
Sales Leads Generation
Account Management
Sales Cycle Management
Brand Management and Awareness
Decision Maker Identification
Sales Pipeline Development
Product Pricing Strategies
Customer Acquisition and Management
Sales, Revenue, and Margin Ownership
Competitive Market Share Gains
RFI and RFP Process Development
Traditional and Internet Marketing
Ad Agency Collaboration
Market Driven Strategic Plans
Tradeshow Planning and Leadership
Customer Referral Programs
Customer Retention and Loyalty Strategies
Team Management
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CAREER HISTORY
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COSENTINO USA - San Antonio, TX; 2009 to Present
PRODUCT PROMOTER / INDEPENDENT MARKETING REPRESENTATIVE
Aligned with a company that provides manufactured stone surface products and rel
ated materials including granite, marble, slate, and others. Create sales and ma
rketing strategies to drive sales in a B2B environment on a regional level. Desi
gn plans to capture business with channel partners and retailers.
Achieved success for this $10-20 million company through customer acquisition an
d relationships, strategic alliances and partnerships, sales leads generation, s
ales pipeline development and analysis, new business development, sales planning
and forecasting, brand management and equity strategies, merchandise dealer and
distribution relationships, and product knowledge training.
* Worked diligently to improve performance of 15 markets in territory and move t
owards generating $500,000+ in year-end revenue. Executed a plan that skyrockete
d customer base from 35 to more than 500 in less than six months.
* Orchestrated special events targeting specific channel partners that set the s
tage for sales success. Events have been critical in securing an estimated $300,
000 in business.
* Outperformed competitors by influencing fabricating companies to use corporate
products for commercial projects. Sales strategies have helped win more than $2
00,000 in commercial sales.
* Cultivated lucrative relationships with 25 leading architectural design firms
in San Antonio and facilitated product demonstrations. As a result, nearly $50 m
illion in manufactured stone surface products have been used in regional constru
ction projects.

NEWMARK HOMES - San Antonio, TX; 2008 to 2009

SALES PROFESSIONAL
Member of a 24-person sales team that sold luxurious residential homes on behalf
of a 25-year old, $75 million business. Marketed and sold homes ranging from $3
50,000 to $550,000 in the San Antonio market. Contributed to annual sales perfor
mance through results in advertising and marketing strategies, sales planning an
d forecasting, brand management, strategic business alliances and partnerships,
new customer acquisition and relationships, customer contract negotiations, comp
etitive and market analysis, and inventory planning and management.
* Pursued and closed contracts for homes valued at $3.2 million, and ranked seco
nd out of 24 sales professionals.

* Achieved number one ranking in sales of homes ranging from $300,000 to $500,00
0 in the San Antonio market during 2008 and 2009. Success was underpinned throug
h strategic relationships with 10 major real estate firms in San Antonio and the
ir most accomplished agents.
* Regarded as a subject matter expert on the San Antonio market and outperformed
competition five-fold despite the fact homes often sold $50,000 to $200,000 mor
e than competition. Excellent product and market knowledge were the cornerstones
to sales success.
* Developed an excellent sales pipeline and referral base, and successfully mana
ged customer relationships which led to a three-to-one sales ratio compared to t
he competition.
* Delivered an excellent margin which exceeded 30% (between $90,000 and $150,000
); success rate provided the platform for new business opportunities.
NEW YORK LIFE INSURANCE COMPANY - San Antonio, TX; 2006 to 2007
AGENT
* Hired by a well-branded company and joined a 60-person team that sold insuranc
e and investment products. Executed traditional sales activities which led to $5
00,000 in cumulative sales.
* Influenced decision makers with five corporations to conduct business with com
pany; ambitious initiative displaced competition and resulted in more than $5 bi
llion in sales.
* Accelerated business by establishing robust sales leads generation group and f
orming alliances with 10 business partners. Recognized for generating the team's
most new leads per week (an average of 50).
* Developed a business development plan and customer relationship plan that was
adopted by the regional office and used as a tool to train newly hired agents.
* Earned several awards for performance in leads generation, appointment setting
, and prospective customer meetings.

Career reflects seven years of experience as a teacher (William Howard Taft High
School in San Antonio, TX and at Belton High School in Kansas City, MO).
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EDUCATION / AFFILIATIONS / COMPUTER SKILLS
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MS, Collaborative Teaching and Learning
Graceland University, Lamoni, IA
BS Secondary Education, Biology, Geology, Physics, Chemistry
Central Missouri State University, Warrensburg, MO
Southwestern Sales Academy - Nashville, TN
Rick Heaston Sales Academy - Austin, TX
South Texas Charities Board Director (2010)
San Antonio Rodeo Raffle Committee (2008 to 2010)
MS Word * Excel * PowerPoint * Publisher * Windows 7 * Outlook * OneNote