JOE TOWERY

1570 Majestic View Lane Cel

l: 954 608-7452
Orange Park, Fl 32003 jtc05a14@westpost.net Residence: 904
215 0727
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EXECUTIVE PROFILE
Extensive achievements in leading innovation in national and international rest
aurant franchising companies. A savvy business leader with 20+ years experience
in managing, every aspect of the restaurant industry. Proven ability to orchestr
ate and lead multi-function activities and bring to closure successful strategie
s for growth and profitability. Significant success in improving top line revenu
e, generating new revenue streams and improving return on investment in both tur
naround and high growth companies. Highly talented in creating and in translatin
g the mission throughout a company or organization in a manner and form such tha
t every officer, manager and associate can make concordant decisions. Accomplis
hments in the areas of:
* Sourcing, development and management of franchisees. *Property asset manageme
nt
* Brand image management. * New
unit development
* Comprehensive facility remodel programs * Developing an
d coaching
* Development of strategy and market business planning * Maximize market pene
tration
PROFESSIONAL EXPERIENCE
AFC Enterprises.
2004 to 2010
Business Consultant - Responsible for all aspects of 117 Popeye's Chicken & Bisc
uits restaurant operations in the Southeast Region. Openings, operations, traini
ng, co-op organization and meetings, marketing coordination, P&L results, sales
increases, transactions increases, Brand Image and business planning through qua
rterly business reviews with franchisee's and goal setting for next quarter.
My area led the company for three straight years in sales increases and Guest ex
perience monitor. Opened new restaurants and trained management in all phases of
shift control and P&L analysis. I assessed operations and marketing events to i
nsure proper execution of both to our guest satisfaction.
SBARRO INC.
2002 to 2004
Director of Franchise Services for a worldwide family owned Pizzeria and pasta c
hain.
Opened the first unit in Honduras, Central America in July 2003. Directed franch
ise support in Aruba, Puerto Rico and the Bahamas. Directed operations in six co
untries and 12 states. Supervised the operations of franchisees in sensitive loc
ations such as the Pentagon, CIA headquarters, naval bases the National Institut
e of Health and other military locations. Developed two operations specialist to
perform duties under my direction. Responsible for royalty stream generated fro
m over 55 million in sales. Established a franchise advisory council to gain sup
port for upgrading brand image. Introduced business planning for both long and s
hort term business needs. Persuaded franchisees to reinvest in the brand through
new quality kits and remodels. Franchised 42 company restaurants in 2002. Open
ed 45 new restaurants in the Americas in 2003.
Triarc Restaurant Group, Inc. 1993 to
2002
A top ten restaurant company of multi brands in the United States with annualize
d revenue of approximately 2.25 billion. The Parent company of Arby's, T.J. Cinn
amons and Pasta Connection operates approximately 75 company units and supports
over 3200 franchise units.
Arby's Inc. Ft. Lauderdale, Fl.
Director of Franchise Management
1996 to 2002
Hit revenue targets, franchise growth and development for over 1000 units and 2
25 franchisees for six years running. Directed the results of eight franchise bu
siness managers, which ensured all franchisees, complied with operational, marke
ting and facility requirements. Directed training and operation activities desig
ned to increase average unit volume and expansion capability, through in-store o
perational consistency, organizational and operational leadership.
* Managed 750 million dollar division with 225 franchisee's and 1000 units. Achi
eved positive comparable sales growth for six years running.
* Directed business planning strategies with formal action plans and timetables
for completion with all franchisees.
* Developed four franchise business managers to get promoted to the next level o
ver a five year period.
* Formed and chaired the franchise management committee for three years to estab
lish better communication between departments including, legal, development, fra
nchising, real estate, finance, and operations. Reviewed all issues that arose w
ithin all franchise organizations, and spoke with one voice in response to all.
* Opened over 40 new units each year for six years, generating over 1.6 million
dollars in additional revenue annually.
* Developed and implemented a " Drive Thru to Excellence" program to focus and i
mprove operations and increase sales. Raised our national standing up to the top
performer in the nation in 1999 and 2000. Increased average unit volume by over
100,000 dollars during this period.
Regional Operations Consultant
1993 to 1996
Provided leadership in site selection and counseling for new unit openings. Assi
sted with creation of pro-forma to present lending institutions with new franchi
sees. Evaluated operational levels of all 200 units in my area.
* Attended all marketing meetings to discuss consistency in each market. Had a

mini
mum of 4% comparable sales growth each of the three years in position.
* Achieved sales in excess of 130 million dollars annually in my area.
* Exceeded new unit targets of twenty or better each year.
* Certified restaurant managers in each of my 200 units over the three year peri
od.
* Met with 25 franchisees to sign a development agreement for their area. Had te
n franchisees increase their existing agreements, generating over 500,000 in add
itional revenue from fees collected.
* Implemented incentive program for franchisees to get royalty credit for remode
ling their facilities and buying new equipment and menu boards. Improving brand
image, my area lead the way with over 150 in the three year period served.
Hardee's Food Systems, Rocky Mount, N.C. 1987 to 1993
A regional hamburger chain that bought Roy Rogers chicken and merged them into a
dual brand. Had over 1.5 billion in total sales in 1992.
Regional Training Consultant
1991 to 1993
Reported to the corporate director of training. Responsible for the merger of Ro
y Rogers into Hardees in over 500 restaurants.
* Developed and taught training classes for all levels of management. Taught ove
r 200 classes per year. Certified all levels of management.
* Developed action plans for down stores. Followed up with Area managers to comp
letion.
* Trained and rolled out fried chicken in the division.

Area Manager for company operations.

1987 to 1991
Reported to the regional Vice President of operations. Responsible for sales gro
wth, Profit and loss statement for 25 company restaurants. Annual sales revenue
of over twenty million dollars and a bottom line of 15% for each year served.
* Provided leadership for hiring, training, development of staff and all aspects
of operations.
* Oversaw facility management and equipment maintenance. Maintained current bra
nd image while keeping under budget in all four years in position.

EDUCATION

Center for Creative Leadership Greensboro, N.C.

1998
" Evaluating and Maximizing potential in people"
"How to manage Creativity" Disney Management Seminar, Orlando, Fl.
1996
East Carolina University Greenville, N.C. Business/Sociology

Lenoir Community College Kinston, N.C. Business/Sociology