PRODUCT

DEVELOPMENT
Academy

Product Development
Academy

unleashing
the potential to
innovate
leadership vision
commitment
Improving your ability to innovate requires
a wide array of skills, processes and techniques.
The Product Development Academy Programme
will help you in the battle to get ideas to market
as profitable new products and services
18 months 20 Companies

1 Goal
Successful applicants benefit from a range
of conveniently timed Workshops, Clinics,
Web Seminars and Group Discussions
This programme, consisting of a series of live, meeting basded
and virtual events over a period of 18 months, is designed to
equip a select group of organisations across the North East with Boosting Product Development Performance
the skills and processes to boost their innovation performance,
by delivering the opportunity and the tools to: ➜ RAISING ASPIRATION & AMBITION
➜ Better identify customer needs A funded programme for small to medium sized
➜ Link innovation processes to your business strategy businesses in the North East who want to develop
➜ Manage your product portfolio new features products and services
➜ Understand how to take products to market
➜ Engage and develop collaborative ventures
through open innovation ➜ EDUCATION

Thorough exploration of theory and principles of

3 key areas of Product Development processes
and techniques - at times that suit your schedule!

➜ APPLICATION
developing a Participants learn from experts and go on to apply
vision for your future: the principles and techniques to initiatives within
their own organisations

1 2
 “How well a company innovates new products and technologies will predict its
ability to weather the economic hurdles of the present and future. But successful
innovation can’t just be small incremental innovations – it must be “disruptive” or
radical innovations that shake up the status quo - the largest gains in business
come from more daring innovations that challenge the organisation”.
Paul J.H. Schoemaker, Wharton University, November 2008

Introduction
“ There are many roadblocks to innovation,
especially as companies grow older and bigger.
Multiple layers of bureaucracy make it difficult for
Companies that are chosen to participate in this
programme can expect to improve their ability to:

companies to shift gears quickly and to abandon

old ways. ➜ Access new market sectors and customers

➜ Generate revenues from new products and business

Smaller companies have the agility, the drive and the
models
speed to take advantage of emerging market
opportunities. However they can struggle to sustain
their innovation efforts, excite customers with their new
➜ Manage the risk, time and cost of their product
development programme
products, reduce risk, and to compete with larger, more
established players.
➜ Develop new high value, breakthrough products
The Product Development Academy is designed to
equip successful applicants with the understanding, ➜ Increase the percentage of successful products
skills, tools and processes and expert and peer networks

”
they need to boost their innovation performance.
Catherine Johns
Director of Innovation Development
NETPark Net

Twenty companies get selected

on the basis of their ability to benefit
from, and their commitment to the
Academy programme

3 4
 What is the
product Regular on-line sessions, workshops
and direct assistance...
development
academy? . .
The Academy is:
A professional development .
Participants Learn how to:
Change your company

.
programme which will culture to encourage
improve the innovation creativity and innovation

.
The Academy is an 18 month capability of participating
organisations Select and apply appropriate
programme of workshops, online tools and techniques to

.
Based on content, insights boost your innovation
seminars and clinics delivering and guidance developed capabilities

.
and practiced by leading
essential knowledge directly to companies Discover hidden
opportunities to create ‘new
regional busineses and SME’s to
.
Completely independent to world’ products and
and unbiased services, to access new
improve returns on investment
.
customers, and to sell into
Designed to give new market sectors
related to new product and service participating organisations
unparalleled access to Identify which ideas and
development opportunities. innovation practitioners technologies have the

.
from some of the world’s greatest potential for
most admired companies creating new customer value
This core programme is supported Set a clear strategy that
by a global network of experts in focuses on creating products
and services that bring
innovation who will help you to
.
higher revenues and greater
market power
apply your learning, and expand
Access universities and
your professional networks companies that could have
the answers (or the
technological developments)
that you need ‘sitting on
The Innovation Management Academy is a sponsored programme delivered by Pure Insight on behalf of NETPark Net their desks right now’

5 6
Engaging in the Programme
how does
YOU WILL
it work?
YOU WILL
All small and medium sized companies in
the North East of England that develop
new products and technologies are eligible
to apply to join the Product Development
Academy Programme.
After an application process, twenty companies
will be selected on the basis of their ability to
benefit from, and their commitment to the
Academy programme.
If your company is selected you will be asked to
attend the Academy’s Diagnostic Workshop. At
this workshop your specific needs will be
WE WILL
identified using Pure Insight’s unique Innovation
Maturity Capability Model, and you will be given a
clear analysis of your weaker areas.
7 8
automatically be enrolled for the Academy’s core Innovation
Mangement module. This module is comprised of innovation
case studies, web seminars and tools that have been
developed specifically by experts in that field. It’s designed to
provide a broad base of insights into current best practices in
industry.
also enroll in the two modules below:
1 Core Module (Innovation Management)
* How to better manage Intellectual Property
* How to partner with other organisations (Open Innovation)
* Incremental Vs. Breakthrough Product Devlopment
2 Creating and dealing with great ideas (the ‘Fuzzy Front’ end)
* Finding the ‘uncontested’ white spaces
* Idea generation and management techniques
* Identifying ‘Hidden Needs’
3 Managing your portfolio of products and services
* Managing technology projects
* Roadmapping, wargaming and scenario planning
* Phase and Gates processes for killing bad projects
deliver the modules over 18 months, after which participating
successful aplicants will undertake the Maturity Capability
Model again to assess their development in key Innovation
Management core competencies
On completion of the programme participants
will be invited to join their peers in Pure Insight’s
Innovation Leader Alumni
 better
Why do we need to innovate
The programme combines traditional professional
development tools with a range of highly innovative new
supporting products.
The key elements are:
Innovation Web
Seminars
Web Seminars (Webinars) are
live seminar sessions
delivered directly to a
computer and telephone.
Webinars are 60 minutes
packed with ‘how to’ advice
and actionable insights from
leading experts.
Innovation
Briefings
Innovation Briefings are held
bi-monthly. They are
summaries of ‘best’ (i.e.
proven) practice, and are
delivered via a combination
of physical reports and web
summaries. Combined they
build into a comprehensive
library that can be referred to
again and again.
9 10
together?
Innovation Clinics
Participating companies will
bring their specific challenges
to the Academy’s Innovation
Clinics. As short and focused
two hour web events each
clinic will be led by key
experts from across the world
and will focus on a specific
module from the programme.
They will provide advice, tools
and methodologies, case
studies and expert access to
help remove blockages and
move things forward.
Ask the Expert
Facility
Pure Insight maintains a
global network of over 800
thought leaders, consultants
and lead practitioners
standing by to respond to
participants questions via
email or telephone. *
Facilitated Peer to
Peer Exchange
Peer-to-Peer exchanges
provide insights from
companies that have ‘been
there and done it’ before.
They provide real insights
into mistakes made, and
lessons learnt. They are
facilitated via e-mail, online,
one to one telephone calls, or
even via teleconferences.
Participants are also be
entitled to join Pure Insight’s
‘Hot Topic Q&A’ sessions five
times per year. *
Seminars and
Workshops
Pure Insight will provide five
(5) complimentary delegate
seats to its upcoming seminar
and workshop programme in
2010-11. These events are in
strong demand and sell out
on a regular basis (see
pure-insight.com/seminars)*
* Limitations on numbers apply
Innovation
Knowledge Hub
Programme participants will
have 24/7 online access to
Pure Insight’s library of over
700 interviews, case studies,
executive views, presentations
and articles. Easily searchable
by topic and industry these
insights are valuable when
preparing change
Aspirations
programmes, taking on a new
skill, introducing new staff to Ambition
key topics, and for building
internal presentations and
business cases.
(see member.pure-insight.com)
unleashing
innovation
Education Application
 Those selected to engage in the programme will join
an exclusive networked community that will help
them better prepare for future challenges through the

Define your
transfer of cutting edge knowledge

Programme Timeline
internal SELECTION: Eligible companies are defined and selected

champion DIAGNOSTIC: Innovation Maturity Capability definition

DESIGN: Individual objectives and desired outcomes

Framework Set

CONTENT
Objectives Set

Create Structures for Participation

We’ll deliver the

INSIGHTS
Engage in Programme Components

insight
Fill Knowledge Gaps Using ‘Knowledge Hub’

Disseminate Insights to your Internal Teams

Target Insights to Real Process Improvements

DELIVERY
Learn how to Select and Apply Appropriate Tools

Adapt your Innovation Culture

Share Learning / Experiences with external Peers

SUPPORT
Engage in Facilitated Peer-to-Peer Q&A’s
By training up (over a period of time) an internal
‘improvement champion’ The Product Development Interface with Experts Aligned to Your Needs
Academy will help participating organisations master the
dynamics of modern innovation success and improve their Review Against Objectives

REVIEW
ability to recognise opportunities. In short : Roll Out Team Learnings to Your Organisation
Embed Learning / Improvements to Processes
Helping to build real and sustainable business growth

11 12
 Expert faculty

the programme is supported by a strong

faculty of global experts and senior practitioners
all recognised for exceptional achievement in
their field

Making it
happen
Jeffrey Phillips Prof. Wim Vanhaverbeke Peter Hoyland

Thought leader, Open Innovation Expert, Portfolio Management

Intrapreneur and Innovation Author, Strategist and Expert and CEO
expert OVO INNOVATION Economist

Part of NETCENTRICS EUROPEAN CENTRE FOR BUBBLE GROUP

CORPORATION (USA) OPEN INNOVATION MANAGEMENT
(Belgium) CONSULTANTS (UK)

global experts
Listed below are just some of the global experts, thought
Leadership and Partnership leaders and academics whose insights will support the
programme

None of us are as smart as all of us and programme

Alex Kandybin
participants will benefit from aligning to an Partner. Booz Allen Hamilton
international network of experts as well as insights from
Dr Robert Cooper
Europes largest process and innovation improvement (r)
Founder of Stage-Gate Process
resource.
Dr Jay Paap
Technology Scouting & NPD expert
➜ expert faculty
Dr Peter Koen
➜ advisory board Associate Professor at Stevens
Institute of Technology

Stakeholders of participating companies take an agreed Professor Satish Nambisan

Lally Business School
reference point at the beginning of the programme.
Professor Gina O'Connor
Rensselaer Polytechnic Institute
By identifying first their own strengths and weaknesses,
they will go on to achieve a higher level of innovation Dr Robert Phaal
management though this step-by-step programme Cambridge University
aimed at boosting their overall business performance. Geoff Waite
Vice President Sagentia

Robert Shelton
Director and Owner at PRTM

13 14
 Aspiration and ambition matched to education and application By the end of the programme the members of the

Programme
academy will be several steps further in delivering
a strategic approach to successfully bringing new
products and services to the market.

Curriculum
The programme components (see pages 9-10 for details)
combine to allow organisations an un-biased forum and
process for the controlled delivery of new or improved
innovation implementation strategies within their
company.

The overview below highlights the three modules available in the

programme. The modules focus on participants learning about vanguard
practice and then creating their own concepts through internal discussion
and implementation.

MATURITY CAPABILITY DIAGNOSTIC WORKSHOP

PROGRAMME FACULTY ACCESS POINT
CORE MODULE CORE MODULE

PROGRAMME FACULTY ACCESS POINT

CORE MODULE

ALL ACADEMY INNOVATION ?? ALL ACADEMY

PARTICIPANTS CLINIC PARTICIPANTS
Module Specific Webinar Ask the expert
ENGAGE ENGAGE
DIAGNOSTIC WORKSHOP

FIRST PROGRESS REVIEW

END OF PROGRAMME
MODULE 2 MODULE 2 MODULE 2
Creating and dealing
with great ideas (the
INNOVATION
Creating and dealing
with great ideas (the ??
‘Fuzzy Front’ end) ‘Fuzzy Front’ end)
CLINIC

Facilitated Peer to Peer exchange

Access to annual Web Seminar programme : 36 One hour sessions + full archive access

MODULE 3 MODULE 3
MODULE 3
Managing your Managing your
portfolio of products ?? INNOVATION
portfolio of products
and services and services
CLINIC

?? ASK THE EXPERT Senior practitioner / thought leader from WEB SEMINARS World class professional development
Pure Insight’s network of 800+ experts and content contributors programme following 10 key innovation themes*
* Themes detail available on request
15 16
 What

next steps
are your

for action?

By the end of the programme participating

organisations will be equipped with
enhanced skills to help them:
Key dates Example content Commitment required
➜ Better Identify Which Ideas to ● 19th May 2010 ● Open Innovation & Technology ● Must have senior management
develop (Meeting Unmet Needs)
Product Development Academy
applications open
Scouting support

● Senior ‘Programme Champion’

➜ Link Innovation and Business ● 11th June ● Incremental versus Breakthrough
to be defined as key point of
Development Academy Innovation
Strategies applications close contact for programme delivery

● Fuzzy Front End, Consumer Driven, ● Guarantee of attendance at

➜ Manage a Product Portfolio
➜ Take Products to Market More
Effectively
➜ Engage and Develop Collaborative
Ventures through Open Innovation
● W/B 28th June
Successful applicants notified
of acceptance into Product
Development Academy
● 15th September
Product Development Academy
programme begins
Customer Centric Insights key planning / milestone events
(varied dates will be available)
● Innovation Processes, Systems and
Tools
● Meeting Unmet Customer Needs
On-line registration
now open at:
Delivered through the methods
outlined on pages 10 and 12 www.uknetpark.net/innovationacademy

New Better Customer driven

features products innovation
17 18
 PRODUCT
DEVELOPMENT
Academy

Apply at:
www.uknetpark.net/innovationacademy

Product Development
Academy