RAYMOND GRIECO PAGE 1

13 Seaview Lane, Port Washington, NY 11050 * 516-659-7405 * rgc9

bee2@westpost.net
GENERAL MANAGER RETAIL / WHOLESALE
SELECTED ACCOMPLISHMENTS
Revitalized all of Crunch Fitness retail from the bottom up generating increases
in every segment of their business. Negotiated Puma/Crunch co-branded apparel.
Marketed Case Logic(R) fashion computer bags through online stores and nationwid
e chains, quickly generating $2M in sales
Developed concept and launched NASCAR(R) product line, increasing Pacific Connec
tions sales $3M.
Revitalized JC Penney Junior Denim product line, growing Made in the Shade sales
$20M.
My skills: Building long-lasting relationships with vendors and customers. Ident
ifying new sales channels, analyzing and defining consumer and market trends. Un
derstanding diverse supply chains. Negotiating the best price and delivery. Plan
ning and forecasting by season and or product. Identifying new opportunities whi
le growing current business.
CAREER HISTORY
GMM Retail, Crunch Fitness, Oct 2006-Mar 2009. Responsible for all men's and wom
en's apparel, beverages, nutrition products and juice bars.
* Negotiated co-branding programs in men's and women's apparel with PUMA.
* Changed the entire men's and women's clothing assortment and implemented new s
trategies which increased the business by 33% in 2 years
* Switch the Juice bars to a whole foods concept growing the business over 100%
in 2 years
* Implemented new floor fixture programs in 25 out of 30 clubs in 10 months.
* Implemented new POS system.
Brand Manager, Worldwide Dreams, LLC, 2005-2006. Managed and developed Case Logi
c license division for women's notebook bags and cases. Managed sales force.
* Made presentations to major accounts.
* Developed strategies and sales plans for market growth
* Identified opportunities for women's products in the electronic industry.
* Managed in house reps and independent reps.
General & Key Account Manager, Pacific Connections, Inc., 1998-2005. Collaborate
d with president in managing, selling and execution of private label and license
d brand names for handbags and backpacks product lines.
* Responsible for retail planning, managing stock levels for both retailers and
company.
* Acted as Operations and General Manager for New York Division. Duties include
supervision of all departments and developing the division's operational budget.
Sales and gross margin forecasting.
* Worked with key accounts to forecast and plan sales by SKU and program.
* Trained in K-mart Workbench and Target Info Retriever.
National Sales Manager, D.K. Fish, 1996-1998. Managed $25M volume Junior and Chi
ldren's Apparel product lines.
* Opened N.Y. office and expanded product lines to major department and specialt
y stores.
* Supervised national sales force.

RAYMOND GRIECO PAGE 2

Product Manager, Made In The Shade, 1993-1996. Successfully managed and produced
product lines. Supervised two designers and six sample makers.
* Revitalized JC Penney Junior denim product line, increasing sales $20M.
* Collaborated with President, design department, JC Penney buyers and product d
evelopment people.
* Up-graded the product mix to compete with department stores at a lower price.
Senior Buyer, Clothestime, 360 stores discount junior specialty chain, 1989-1993
. Hired to up-grade assortment to compete with junior specialty chains at a lowe
r price.
* Developed Junior bottom and sportswear department into largest and most profit
able company department. Produced largest and most profitable core program in th
e company's history.
* Supervised 1 buyer and 2 assistants.
* Volume $50 Million over 40 classifications.
Junior Apparel Buyer, Bullocks Department Stores, 1985-1989. Hired to upgrade as
sortments from moderate to better.
* Opened first "GUESS?" vendor prototype shop within department store. Collabora
ted with President of "GUESS?", George Marciano.
* Developed department into second largest volume in the company.
* Received buyer of year 1987 and 1988.
Junior Apparel Buyer, Broadway Department Stores, 1981-1985. Promoted to buyer i
n one and a half years.
Developed profitable junior sportswear business from an unprofitable junior sepa
rate business.
EDUCATION
Received: CIW Master Web Designer Certification March 2002.
Studied at New Horizons and passed 3 exams to achieve the design certification i
n a period of a little over 2 years. Also attended classes for PC Hardware, HTML
4.0, MS Office 2000, Access 97 and DOS 6.2
DEVRY Classes: Introduction to Computer Science, Microsoft Office 97 and Visual
Basic programming. All 3 classes included labs.
BRYANT COLLEGE Smithfield, RI. B.A Business Management
Computer: Excel, Word, PowerPoint, Outlook, Dreamweaver, Photoshop and Solomon.