David M.

Timlin
200 Pacific Coast Highway #139
Huntington Beach, CA 92648
714.553.4631
Objective:
Seasoned wireless retail management and sales leader seeking to champion a sales
organization with a growth-oriented company. The ideal opportunity would utiliz
e my proven sales and marketing leadership techniques to build an experienced, m
otivated, and effective team. My success relies on close synergies with corporat
e leadership which has yielded tangible results by meeting and exceeding goals.
Skills and Qualifications:
* Skilled professional negotiator able to optimize relationships and maximize RO
I.
* Quantifiable track record of staffing, recruitment, development, and training
of exceptional sales and management teams.
* Proven results building large sales organizations by training and mentoring a
staff of more than 200 personnel.
* Focus on P&L to optimize company profits by controlling and managing payroll,
policy & procedure and strict inventory controls to maximize company profits.
* Management and execution of numerous, public relations, marketing and advertis
ement plans.
* Spearheaded aggressive media campaigns, fulfillment and contract negotiations
that consistantly yielded increased profit margin.
* Expert negotiation and acquisition skills identifying premium real-estate to a
chieve optimum site ROI.
Work History:
Yakety Yak, Newport Beach, CA
Owner and CEO of Yakety Yak
03/09 - Present
* Created and implemented new hybrid business model and strategies along with co
rporate infrastructure that has led to large increases for Yakety Yak franchisee
s
* Successfully redefined company direction enabling large profit solutions and a
complete turnkey brick and mortar/express retail models for over 50 wireless re
tail franchisees
* Yakety Yak featured in 2008 and 2009 Franchise Times "Fast 55."
* Created and facilitated new complete operations, procedures and business model
to facilitate Yakety Yak growth
* Created, facilitated and implemented ground up training curriculum accounting
for substantial franchisee profit increases for Yakety Yak business model and di
rection.

T Street Management Inc, Newport Beach, CA

CEO of Yakety Yak / VP of Sales Training for T Street
07/06 - 03/09
* Yakety Yak Featured in 2007 Orange County Business Journal's "Fastest-Growing
Private Companies."
* Yakety Yak featured in 2007 Entrepreneur Magazines 29th annual "Franchise 500.
"
* Cross pollinated complete company business model from our wireless business mo
del to our gaming business model, (Play N Trade) enabling 200% plus unprecedente
d growth in corporate profits and achieving top 10 new franchisor in the Nation
for 2007
* Created and facilitated complete operations and procedures to facilitate Yaket
y Yak growth
* Created, facilitated and implemented ground up training curriculum accounting
for substantial franchisee profit increases for Yakety Yak & Play N Trade busine
ss models
* Negotiated national vendor contracts to enable complete turn key brick and mor
tar process for Yakety Yak & Play N Trade business models
* Play N Trade Ranked #1 by Orange County Business Journal in 2008 1926% 2 year
growth.
* Play N Trade Ranked by Entrepreneur Magazine as one of the "Fastest Growing F
ranchises" and "Top 500 Franchises" for 2009
* Successfully redefined company direction enabling large profit solutions and a
complete turnkey brick and mortar retail model for over 500 gaming store franch
isees

Go Wireless, Temecula, CA
Director of Sales
07/04 - 07/06
* Delivered 160% to goal as Cingular indirect agent
* Built & managed new locations from inception to fruition for a leading Verizon
indirect agent
* Created and maintained all sales policies, procedures & strategies
* Fashioned and facilitated marketing procedures and sales strategies by working
with interdepartmental cross functional groups
* Staffed and trained all current and new employees including the growth and dev
elopment of 4 new district managers and a sales trainer
The Good Guys WOW, Long Beach, CA
Manager
2/04 - 0
7/04
* Raised stagnant audio and wireless gross profit by 20% by creating and impleme
nting new store policies and procedures
* Re-staffed and re-trained a complete sales team for the location
* Reconfigured store & sales procedures to increase overall gross profit
* Redefined store direction to include a new marketing and sales strategy
Bullet Distribution, Garden Grove, CA
Consultant & Wholesale
07/03 - 07/04
* Created new outside wholesale sales accounts for current and future profits
* Created comprehensive business plans to enable brick & mortar/outside sales te
ams to market and sell wireless phones with prepaid/postpaid service
* Negotiated all carrier contract and lease negotiations for brick & mortar
* Defined demographics and real-estate locations that would best suit the compan
y objectives
Al & Ed's Autosound
Marketing Director/Senior Regional Sales Manager
04-98 - 07/03
* Successfully moved through the Al & Ed's ranks with an obsession to learn, ach
ieve and teach
* Achieved massive results through complete comprehensive planning that included
hiring, training, coaching, buying, marketing, advertising & PR that led to rec
ord breaking company sales
* Lead role in successful company transition to the franchise model
* Created commission based payrolls to take advantage of market changes and comp
any profits
* Team building and staff development and training of 43 locations
* Developed company training programs from new-hire to manager training includin
g sales technique and product-specific audio/video & wireless training of up to
200 employees
* Created a team of customer relation experts
* Developed, created, negotiated, and maintained print and radio advertising pla
ns, marketing, grass roots marketing, PR and event planning for all categories
* Responsible for media & product buying and carrier contract negotiation and al
l new product launches
* Directed public speaking engagements, public relations, and press releases
* Accountable for inventory control and auditing and maintaining all company obj
ectives
* Created, developed, and maintained company policy and procedure and its develo
pment
MobilWorks, San Diego, CA (Al & Ed's purchased Mobilworks in 1998)
District Manager
09/94-04/98
* Successfully maintained the number one district, number one store & number one
in personal sales while breaking all company records in the company for the dur
ation of employment with the company in all categories
* Conducted audio and wireless training for all staff members
* Team building & staff development including the production of superstar manage
rs
* Inventory control and store profit and loss auditing
* Responsible for customer relations and maintaining company standards and objec
tives

References:
Available upon request