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Experienced and resourceful Project Manager overseeing Interactive Media and Mar
keting accounts for Pharma and Healthcare industry. Poised to leverage extensive
Pharmaceutical Operations knowledge, Marketing and Client Management experience
s with that of Web development, Graphic design and Video Production expertise to
produce high quality and strategically aligned deliverables to clients and stak
eholders.
PROFESSIONAL EXPERIENCE
DIGITAS HEALTH, Philadelphia, PA
Project Manager, 2008 Present
Efficient team leader for projects within a larger piece of business. Effectivel
y execute projects by creating solid project plans, budget, schedules and risk p
lans. Manage client expectations and financial reporting.
Management
* Responsible for the full work cycle and deliverables of Interactive Media acco
unts. Projects may vary based on client needs, and can range from digital (onlin
e media, emails) to traditional (print ads, TV, radio, outdoor).
* Interact with clients and account director to develop project scope, requireme
nts, budget and timelines.
* Responsible for oversight of all program budget, financial forecast, tracking
and reporting.
* Coordinate, communicate and provide direction among clients, account services,
reporting /analysis teams and all other internal teams.
* Manage direct report associates and internal team workflow and task assignment
s, ensuring that project are completed on schedule and within budget.
Account and Client Management
* Participate in client engagements, including status report generation, weekly
meetings/calls, monthly meetings, communications with account stakeholders, inte
rnal stakeholders, and clients, billing, strategy sessions. Quarterly account/be
nchmark reviews, and first level escalations.
* Work with partner and client to better integrate online marketing efforts and
on-site promotions to ensure optimal timing and cost-effectiveness, leveraging e
xisting assets for multiple use across different tactics.
* Effectively communicate clients view and needs to internal team to ensure stra
tegically aligned deliverables are provided.
* Help identify issues, develop new business opportunities with existing clients
and assist in development of new client relationships. Work with across the boa
rd teams to ensure seamless operation of the account.
Strategic Capabilites
* Work closely with client to oversee program strategies and analysis with overs
ight from a Group Marketing Director/VP.
* Work closely with internal analysis team, and assist Account Director with del
ivery of campaign results analysis, optimization and strategic recommendations,
best practices recommendations, requirements documenting, client presentations t
raining, and Med Legal Compliance discussions.
* Draw insight from program results and analysis to communicate and inform clien
t and internal team on strategic implications and recommend tactics re-alignment
.
* Ensure the continuity and consistency of the overall messaging and campaigns s
trategy across channels from Website, to email, to other Media plans.
* Seek opportunities to grow the business, and cross-sell services based on clie
nt needs.
FRANKLIN MINT FEDERAL CREDIT UNION, Broomall, PA
Marketing Project Manager, 2008
Coordinated and developed exceptional marketing and sales campaigns and promotio
ns to help increase revenues and dividend gains. Oversee marketing needs and dat
a management of 26 financial centers.
Maintained open communications with different departmental managers and branches
staff to ensure timely implementation of marketing projects and delivery of mat
erials. Coordinated multiple projects for public relation and community service
efforts.
* Developed different multimedia tools for presentations and training, expertly
designed to meet promotional, community events, and marketing needs of different
branches.
* Successfully negotiated with different vendors on services and products for co
mpany media development.