1.

PROBLEM

Are media responsible for the irresponsible behaviour in people?

2. PROBLEM DETAIL
Nowadays technology has become powerful and its impact on our social life is increasing day
by day. Every day we can see its impact. Our daily life routine has changed from what it was
earlier. One of the major things which cause to most of the cultural and behavioural changes
in society and the result of technology improvement is media. Media causes too much
irresponsible behaviour in today’s society than good behaviour. Internet which is extensively
used by media is inculcating bad habits among people. Especially children are influenced by
accessing to explicit content and showing more sexual behaviour at early age. It also causes
increasing cases of sexual harassment in society. Apart from it playing online games and
chatting with friends and also with unknown people are taking them away from real world,
physical game and hard labour and they are more interested towards virtual world. Movies
are attracting youngsters more towards smoking, alcohol consumption, drugs and other bad
addictions. Even they are showing rude and violent behaviour with common people.

3. LITERATURE REVIEW
The violence in the world has been said to have increased dramatically over the years.
However, there have been many different reasons as to why people claim the violence in the
world has been increasing at such a rate.

People blame media violence on the problems like murder, rape, drugs, and gore. Just
because movies contain these themes and concepts, people assume that people get the ideas
for doing things like these from the movies they watch, or what they see on television.

Young people are heavy consumers of sexually- oriented media including TV, both broadcast
and cable channels, videos, movies, magazines, and, more recently, the internet (Brown et
al.1996). Content analyses have also demonstrated that broadcast television contains a high,
growing and increasingly explicit dose of sexual messages, and that a low proportion of such
messages display or model either restraint or contraceptive use (Kunkel, et al. 1997;
Greenberg et al. 1997). Therefore it may be causal relationship between exposure to sexual
content in the media and young people's attitudes concerning sexuality and their own sexual
behaviours.

Lots of people enjoy playing video games, and some people mimic the things to experience if
they are fun or not. The article ‘The Gaming Dungeon: The Thai GTA IV tragedy’, it claims
that GTA IV has an almost array of humanitarian missions, and that there are few random
acts of violence in game. However, it encourages violence, since normal people are targetable
and there is a button to steal cars. You are free to do anything that harms other people in the
game. This is construed as fun, and as a result, players want to do it when they are playing the
game.

Many of today’s television shows would be taken off the air if there wasn’t some sort of
violence on them. In the show “Law and Order” They never show the killer actually killing
the victim, because that would ruin the whole show, but they always show the crime scene
when it is first discovered. Meaning that there are dead bodies and lots of blood everywhere.
The point is violence is one of the many things that human beings think is exciting, and
usually when we conceive something as being exciting we try to either watch or carry out that
act as much as possible.

Violence among young people today is a mixture of many things. The parents of these kids
do not connect enough with their children to realize that they are troubled. High school
students make life a living hell for anyone who goes there, even the popular kids, everyone
gets made fun of at some point. Television/video games are so much easier for kids to play
than something that means they would have to sweat, and therefore they see violence on a
daily basis.

Therefore in this research the correlation between media and the irresponsible behaviour in
people to be calculated to show the effect of media on society. To do so sample should be
taken out of the whole population then response from people will be collected using
questionnaire and interview.

4. HYPOTHESIS
H1 : Access to explicit content on Internet and television increase sexual harassment in
society.

H2 : Showing violence in movies has rude impact on people.

H3 : Television shows attracting people towards addiction.

5. DATA VARIABLE
In the first hypothesis independent variable is the explicit content accessed on internet and
television and dependent variable is sexual harassment in the society. So it is about how the
accessing of explicit content on internet and television affect the sexual harassment in the
society. In the second hypothesis violence content in movies is the independent variable
whereas rudeness of people is dependent variable. In this hypothesis is rudeness has been
affected because of the violence shown in the movies should be find out. In the third
hypothesis television shows which show consumption of alcohol, drugs and smoking is
independent variable and the addiction behaviour of people is dependent variable. In this
hypothesis how the two things are correlated to each other should be figured out.
Here in each hypothesis all the variables are categorical polytomous variables. They can be
measured as different category like strongly agree to strongly disagree or seven or five point
numerical scale.

6. SCALING
In this research seven-point numerical scale is used. Analyse the response by assigning a
weighting – a numerical value – to the responses. Numerical values are assigned differently
to positive and negative statement. For a positive statement the response indicating the most
favourable attitude is to be given the highest score i.e. 7 and 1 to the response most
unfavourable attitude. So 7 assigned for strongly agreed and 1 for strongly disagreed for the
positive statement and for negative statement reverse is done.

7. ASSUMPTIONS
This research it is assumed that each individual access media in any format. It may be
television, magazines, theatre, internet and any other type of media. Information given by
respondent is true. People will also give true response for questions those are related with
their bad behaviour. It is also assumed that they will give true information for the behaviour
they done with others or suffered because of others.

8. SAMPLING DESIGN
The target population is people of age more than 14 years. Sample is taken from 3-4 states. In
each states 3-4 district and in that 2-3 towns are selected. From each town 35 respondents are
randomly selected for sampling. Therefore multistage sampling is used in it. In sample equal
number of male and female is taken. The total sample size is around 1500.

9. SURVEY INSTRUMENT
In this research questionnaire is used for finding and collecting the data from respondents.
Questions will be about the kind of information they access from media and in how much
quantity. It will also contain about the behaviour they show with respect to each hypothesis
i.e. their sexual behaviour, rudeness and addiction and from where they pensive initiated
those behaviour.
 10. METHODOLOGY OF DATA COLLECTION
All the data collected is primary data. Secondary data is not being used in this case. Primary
data is being collected from respondent using questionnaire. Questionnaire is arranged in
such a way that important or more prioritize question will come first then moderate and at last
least prioritize one. So that people will must give response to more prioritize questions.
Questions are grouped according to the hypothesis. Questions which are lead to similar kind
of behaviour should be grouped together. Positive and negative statement is mixed together to
avoid biasness in response.

Data collected is arranged according to age group. The age groups are 15-25, 26-40, 41-55,
55 and above. This age group is for both male and female separately. For each age group and
group of questionnaire average score is calculated. Then correlation between independent
variable and dependent variable is to be calculated. If the correlation is very high then the
impact of media on irresponsible behaviour is high, if the correlation value is moderate then
the impact is not much because of media and if it is low then media has no such impact on
people.

11. REFERENCES
 http://parenting.families.com/blog/studies-show-teens-sexual-behavior-influenced-by-
media-content.
 http://grants.nih.gov/grants/guide/pa-files/PA-98-079.html.
 http://www.medicalnewstoday.com/articles/41436.php.
 http://www.buzzle.com/articles/research-design-types.html.
 http://socyberty.com/category/issues/media-effect-on-behavior-socyberty.mht