Melodie D.

Brenner 220 Palo Alto Avenue #105, Palo Alto, California

94301
Cell 650.315.8591 0M [1]mbd466ee@westpost.net
Senior Marketing, Communications and Creative Professional
Proven experience in managing corporate image and identity,
positioning and messaging, product launches, outbound marketing
communications, public relations, social media marketing,
internal/external employee communications, trade shows, meetings and
events. Excellent leadership, management, communication and creative
design skills. Generalist capabilities across integrated marketing and
communications campaigns and deliverables.
Core professional competencies include:
0M Branding & Communication Strategy 0M Strong Writer/Editor 0M Media
Relations & Agency Management
0M Budgeting, Planning & Forecasting 0M Social Media Marketing 0M
Internal/External Employee Communications

TOTALPAAS, INC., Palo Alto, California August 2009-Present

Director, Marketing and Communications
Developed, managed and delivered complete marketing, public relations
and communications plan to potential customers. Implemented a lead
generation online campaign. Partnered with CEO in developing new
monetization methods for publishers and small businesses. Responsible
for creation of microsites, social media platform and blogging links
for beta sites.
0M Wrote press releases, web copy, email auto responders and marketing
presentations.
STANFORD HOSPITAL & CLINICS, Palo Alto, California March-July 2009
Director, Volunteer Resources
Managed over 1,000 volunteers, including recruitment, screening,
orientation, placement, recognition, and volunteer relations for all
departments in Stanford University Hospital & Clinics (SHC). Developed
new emergency department protocol and clearance process for all
volunteers. Improved efficiency of emergency room volunteers by 75%.
Represented Stanford Hospital and Clinics at various community
functions.
0M Developed, implemented, monitored and evaluated the Volunteer
Resources program, including establishment of new programs and
re-evaluation of existing ones.
0M Identified new opportunities for volunteer participation in SHC
departments. With SHC staff, developed written job descriptions and
procedures for each volunteer service area and instituted security
screening process.
0M Managed the Smoking Cessation program for patients; the largest and
most significant volunteer program at SHC.
AURORA FILMWORKS, LLC, Mountain View, California 2008
Consultant, Marketing and Communications
Responsible for marketing and communication processes for small film
company. As consultant, provided advice and implemented expert
marketing strategies and programs to achieve high visibility and
improved branding for the company. Worked closely with the development
team to ensure marketing efforts were cutting edge and branding goals
were achieved. Identified and partnered with potential clients in
providing funding for upcoming film project.
0M Provided cross-functional stakeholders expertise in marketing
campaigns and management of online branding.
0M Created integrated strategies to reach customers and build
community relationships to acquire funding.
0M Obtained 100% of funding for film.

SAN FRANCISCO WOMEN'S COMMUNITY CLINIC, San Francisco, California 2004

Consultant, Fundraising
As 2004 fundraising campaign team member, was instrumental in raising
thousands of dollars for the only free health care clinic servicing
Bay Area women and girls with inadequate or no health insurance. Used
creative ways of reaching out to potential donors, including a clinic
sponsored comedy show and silent auction.
0M Key contributor on first annual campaign which set the benchmark
and exceeded the fundraising target by 100%.
Melodie D. Brenner Page 2
LAM RESEARCH CORPORATION, Fremont, California 1997-2000
Director, Corporate Communications
Directed corporate communications programs, trade shows and events
worldwide for $4 billion Company. Developed programs that reinforced
the corporate culture internally and externally. Managed department
budget in excess of $3.0 million with individual project allocations
of $1.0 million or more and a staff of four full-time employees.
Developed strategies for internal/external employee and regional
communications.
0M Managed all aspects of corporate communication programs
encompassing brand development/integration, collateral development,
target strategy and agency management.
0M Re-purposed and redesigned the Company web site to increase traffic
and highlight significant accomplishments.
0M Developed processes and managed design of corporate and product
collateral that was consistent with the Company's mission, vision, and
core values. Implemented and produced corporate branding guidelines
collateral.
0M Supported Investor Relations including production of Annual and
Quarterly Reports, annual stockholder meetings, and investor/analyst
meetings.
0M Managed global trade show program and technical conferences that
consisted of relevant, value-add marketing and business activities.
0M Supported worldwide offices by raising awareness of corporate
identity, assisting in all-employee meetings, and collaborating on
production of international capabilities brochure.
0M Re-focused and improved Company employee newsletter.
APPLIED MATERIALS, INC., Santa Clara, California 1990-1997
Senior Manager, Corporate Marketing Communications
Managed all corporate communications programs including meetings and
events, trade shows, corporate advertising, and literature
distribution. Responsible for Investor Relations communications
support, production of Annual and Quarterly Reports, annual
stockholders meetings, and investor/analyst meetings. Managed a budget
of $4.0 million and a staff of four corporate communication
professionals.
0M Responsible for development of Applied Global University's
marketing communication plan including video's,
brochures, data sheets, newsletter, revised logo, training catalog,
and computer based training CD-ROM's.
0M Coordinated design and installation of Applied Materials 25^th
Anniversary permanent exhibit.
0M Managed Core Technical Capabilities organization including 300mm
and Process Sequence Integration.
0M Assisted in product launch for newly created division. Created
brochures, videos and multimedia programs.
LOCKHEED MISSILES AND SPACE CO., Sunnyvale, California 1985-1990
Art Director

Managed eight-person illustration group responsible for all on-line

graphics, illustration, graphic design, and technical illustration
related to the Company's technical publications, displays, proposals,
and promotional materials.
0M Responsible for art direction, organization, and utilization of
employee resources, materials and costs of the group including
computer training, performance evaluations, and salary
recommendations.
0M Obtained top security clearance from U.S. Department of Defense.
EDUCATION
0M BS in Graphic Design with concentration in Art Direction. San Jose
 State University, San Jose, CA 1988
References
1. mailto:mbd466ee@westpost.net