TOBIN BOSCHETTI

2651 Burly Ave

Cell- 949-500-2490
Orange, CA, 92869
tb8fce44@westpost.net
PROFESSIONAL EXPERIENCE:
NUCO2 LLC 2002 - PRESENT
Vice President, Field Sales 2007- Present
Orange, California
Responsible for Sales Management of five Regional Sales Managers and 70 Territor
y Sales Managers nationwide. Created vision and established goals and objectives
for all five Field Sales Regions, and worked in concert with national operation
s, in-house marketing and strategic alliance partners to identify and manage new
business opportunities in an increasingly competitive selling environment where
value added selling is critical. Emphasized growth and efficiency, building a t
hriving enterprise poised for future expansion by focusing on rigorous market an
alyses, efficient resource deployment, project prioritization, and fiscal accoun
tability. Created diverse and tailored programs generating previously unseen pr
oductivity and profitability within all sales territories producing over $90MM a
nnually.
* Designed and implemented improved performance standards, resulting in more cle
arly defined paths of internal promotion and better people development, while in
creasing customer satisfaction and reducing customer attrition.
* Increased revenue 37% in first 12 months, and by 49% in 2 years.
* Reversed competitive momentum in several underperforming territories.
* Produced NuCO2's most profitable years since its inception in 1995.
* Established National Strategic partnership with Sysco Foods, the global leader
in food distribution to restaurants and hospitality.
Vice President, Field Sales, West 2005- 2007
Responsible for managing 3 Regional Sales Managers, 32 Territory Sales Managers
and 3 Regional Account Executives in 21 States generating $48MM in annual revenu
e. Creatively and effectively developed synergy with operations and strategic p
artners while managing multiple priorities, and identifying opportunities to str
engthen brand awareness, increase market penetration and sales, and maximize ROI
.
* Developed the TSM Advisory Council to improve corporate, field, and operations
relationships.
* Established first tangible partnership with Coca-Cola USA, which led to Nation
al Master Service Agreements with Jack in the Box and Carl's Jr.
* Produced 38% growth over two year period vs. 19% for the total U.S.
West Region Sales Manager 2002- 2005
Inherited the worst performing region in the company (of eight). Completely re-
tooled the existing sales team, adding much needed talent and professionalism, a
nd within 18 months had the most productive sales region in the nation. Develop
ed and implemented all sales, revenues, and gross margin objectives for the regi
on.
* Increased West Region business from 11,236 customers in FY2002 to 18,418 custo
mers (+64%) in 18 months.
o Converted Red Robin Restaurants, all regional YUM! Brand concepts, El Pollo Lo
co, Hof's Hut and ampm.
* Reduced customer attrition from slightly more than 11% annually to less than 2
% through improved account management tactics, increased stewardship, and greate
r overall focus on customer service.
* Developed and implemented the tools to track and analyze all sales activities
of the Region. These same tools were implemented nationally.
* Developed and managed all conversion project plans for the successful and seam
less transition of competitive Chain accounts.
* Directly responsible for the on-going account management of Top 10 Restaurant
systems in the West.
EMC CORPORATION 2000 - 2002
Channel Partner Sales Manager
Irvine, California
In this role, my responsibilities included generating new placements of EMC's be
st-in-class information storage technology in Fortune 100 companies, while simul
taneously creating robust and mutually beneficial partnerships with software and
hardware integrators and resellers.
* Spearheaded the growth of KORE industries from only $250k sales to slightly no
rth of $1.8 MM in FY2001.
* Successfully converted IndyMac Bank, Go.com, and Toyota to a complete EMC soft
ware and hardware platform.
* Qualified for Club 101 for exceeding 100% of all sales, revenues and gross mar
gin targets.
COCA-COLA FOUNTAIN, USA 1997-2000
National Account Executive
Irvine, California
Responsible for managing and growing ~$12MM and 1.2MM gallons of Coke portfolio
brands in regional and national Restaurant chains, an increase of 27% over previ
ous volume.
* IHOP- Successfully negotiated a new five-year contract of the IHOP National So
ft Drink Program at the Corporate and Franchisee levels, securing over 600,000 g
allons nationally and $6MM in annual revenue.
o Implemented the first entree and Coca-Cola Beverage Combo program at over 500
IHOP locations.
o Developed the IHOP "Partnership Manuel". (A guide to all IHOP store managers
consisting of best practices equipment maintenance, P.O.S., key Coca-Cola contac
ts, and information relative to current and upcoming Coke events and promotions)
.
* Managed Unocal, Jerry's Famous Deli, and Hof's Hut.
INTERNATIONAL DISTILLERS AND VINTNERS 1997 - 1998
State Sales Manager, IDV Wines
Orange, California
Responsible for developing and managing all sales, marketing, and incentive prog
ramming of the IDV Wine portfolio for the $2.5MM California On-Premise market. M
anaged top-level distributor management and sales force of 98 Sales Representati
ves, Wine Specialists, and Key Account Managers.
SEAGRAM AMERICAS 1994 - 1997
Senior Area Sales Manager, S. California, On-Premise
La Mirada, California
Responsibilities included management of 43 distributor sales professionals gener
ating $4.3MM in annual revenue in the West region's most high-profile territory.
* Named Area Sales Manager of the Year in 1995; Awarded the "Captain's Cup" in 1
996; Awarded Absolut Adventure" Award in 1997.
EDUCATION: Loyola Marymount University, Los Angeles, CA 1992; 3.7 GPA