Ivo Grossi

*Sales & Marketing Director - North America - Commercial

Summary
A Marketing & Sales Executive recognized for decisive, inclusive and motivationa
l leadership and
proven ability to quickly understand the competitive situation and needs of the
market. More than 12
years of hands-on experience in strategic planning, business development and pro
ject management
generating marketing and sales strategies that increase growth and enhance profi
tability leading to
high market penetration in B2B and Consumer environments. Extensive internationa
l business
experience including within Europe and Asia. Developed Consultative solution sel
ling to market a
complex, premium price combination of durable equipment and software to medium/l
arge corporate
customers.
Specialties
* Marketing Strategy and Planning
* Solution Selling
* P&L management
* Market Research & Analysis
* Product Development
* CRM / Sales Force Automation
* Web 2.0 Development
* Brand Creation & Awareness
* Team Building and Mentoring
Experience
Sales & Marketing Director - North America - Commercial at Technogym USA
August 2010 - Present (4 months)
In charge of Commercial fitness market for USA - CA - Mexico.
Lead team of 20+
Area Manager West at Technogym USA
December 2009 - August 2010 (9 months)
In charge of Commercial Sales for West territory
lead team of 4
Founder at Pura Vita
April 2008 - December 2009 (1 year 9 months)
Sustainable Yoga mats, retreats, workshops, events, classes.
Executive Advisor Strategy & Business Development at Peak Pilates
September 2007 - March 2008 (7 months)
Re-organized Peak Pilates sales force, internal reporting system, compensation a
nd incentives by three main market segments: Commercial, Studio, International.B
rought a new, all-inclusive offer system (equipment, education, programs) to the
market.
Coached and mentored previous and new staff in the above mentioned business area
s with particular focus on international and commercial.
Achieved an extremely good organic growth.
National Sales Manager at Technogym USA Corp.
July 2002 - May 2007 (4 years 11 months)
Created a new business division targeting professional Health/Wellness facilitie
s (Wellness Centers - Active aging communities - PT and Sport); responsible for
P&L; sales and marketing; brand-building, adv campaigns and tradeshows; pricing
and strategic partnerships; managed 21 people. Cardio + Strength Equipment + Wir
eless technology to assess, assign, track workout/rehab/wellness routines
Marketing Director at Mywellness.com
February 2000 - June 2002 (2 years 5 months)
Responsible for marketing , sales and product development. Brand building, adv c
ampaigns, strategic partnerships. International business development. Designed a
nd realized Web Site. Lead a team of 10. Wireless SW to create, assign and track
workout routines.
International Marketing & Communication Manager at Technogym Group S.p.A
January 1998 - January 2000 (2 years 1 month)
Responsible for all International marketing and communication strategies, brand
positioning, events and tradeshows, press and sponsorships, advertising, collate
ral material, corporate web site.
Oversaw 7 Subsidiaries (6 Europe - 1 U.S.A.). Managed 8 people. Fitness and Well
ness equipment.
Education
Universita Commerciale 'Luigi Bocconi'
B.S., Business-Economics, 1989 - 1994
Activities and Societies: ALUB Network
BGI
Honors and Awards
Sexiest Man in Technogym USA
Interests
Yoga, soccer, surfing, traveling, reading, opera, movies, meditation
7 people have recommended Ivo:
"I had the pleasure of working with Ivo as we launched Mywellness.com. He was ve
ry insightful about the target audience and the competitive landscape, and devel
oped all aspects of a very effective launch campaign of the company services. Iv
o is very customer focused, and cares deeply
about the quality of the products he works on. His strengths are his team leader
ship and the ability to think strategically and long term while delivering flawl
ess execution. He is an effective leader, well liked by his reports and able to
motivate them to perform well as individuals and as a team."
- Gabriele Udeschini, Managing Director, Mywellness.com, managed Ivo at Mywellne
ss.com
"I got to see and try this new yoga mat recently and I think it's a fantastic pr
oduct- both functionally and environmentally. Plus, it's eye-catching. Anything
that Ivo and Cosetta touch turns to gold."
- Erich Cornie, Regional Sales Developer, Technogym USA, worked directly with Iv
o at Pura Vita
"My experience in working with Ivo over the past seven years has been nothing bu
t exceptional. Ivo's professional competency in the areas of marketing and busin
ess development rank him among the top executives in the health and wellness ind
ustries. I highly value my association with
Ivo and look forward to working with him in the future."
- Matt Cadile, was Ivo's client
"It was a pleasure to have the opportunity to work with Ivo in his role as Execu
tive Advisor for Strategy and Business Development at Peak Pilates. Ivo successf
ully aided our executive management team in creating an increasingly collaborati
ve environment where we were able to
develop industry leading turnkey solutions in the Pilates Fitness Fusion categor
y. Ivo's experiences and abilities in Marketing, International Business Developm
ent and Strategic Planning were highly useful in providing Peak Pilates with fut
ure direction, especially in the commercial market. If you are
looking for a proven and driven professional who can bring teams together and fa
cilitate productive, collaborative decision-making Ivo should be your top candid
ate."
- Jeb Gorham, MA, Ph.D., Director of Education, Peak Pilates, worked directly wi
th Ivo at Peak Pilates
"Ivo was a talented marketing professional, fully oriented to understand the cli
ent real and potential expectations."
- Luca Magnani, Industrial & Sales Controller, Technogym, worked with Ivo at Tec
hnogym Group S.p.A
"Ivo was an outstanding manager with a great understanding of business, relation
ship building and a very thorough coach! I learned a great deal about the sales
process and closing business from Ivo Grossi."
- Joe Pappas, Regional Sales Representative, TechnoGym USA, reported to Ivo at T
echnogym USA Corp.
"Ivo is a great motivator and has the ability to get the best out of his people.
Ivo has great faith in his people which drives great results. He taught me so m
uch in the time that we worked together and molded me in the vision of the compa
ny, which has led to my own personal success. Ivo is a great leader and a great
person to work with any company would be lucky to have him."
- Scott Allen, Recuiter/ HR, TechnoGym USA, reported to Ivo at Technogym USA Cor
p.