JOSETTE M.

MESSINA
(412) 200-8883 * 1009 Avacoll Drive * Pittsburgh, PA 15220 * jmfcdbec@westpost.n
et

QUALIFICATIONS SUMMARY
Motivated, top-ranking Sales Professional with proven ability to promote pharmac
euticals through consultative selling techniques. Strong understanding of sales
dynamics for pharmaceutical products in managed care environments. Major strengt
hs in assessing customer needs and market demands, implementing innovative busin
ess strategies, and successfully driving sales in highly competitive territories
. Analytical and resourceful team player with exceptional prospecting, presentat
ion, and interpersonal skills. Experience as District Sales Manager and prior sa
les experience as an advertising account executive. Computer proficiencies incl
ude Microsoft Office, Mac and Siebel.
PROFESSIONAL EXPERIENCE
Genentech /Hoffmann-La Roche Inc. - San Francisco, CA 2007- Present
Medical Representative/ Field Base Trainer
A member of The Regional Advisory board, Diversity committee and a Field Base Tr
ainer
Specialize in selling Boniva, Boniva Injection and Tamiflu, to Obstetrics-Gyneco
logists, Rheumatologists, Internal Medicine and Family Practice
* Demonstrates a proven commitment to excellence by exemplary results in areas o
f knowledge, leadership, customer focus, imitative teamwork and performance resu
lts.
* Develop and support customer's relationships, manage territory planning, and m
aintain administrative reporting.
* Strong understanding of pharmaceutical sales dynamics, maximizing revenue thro
ugh effective time management, sample utilization, and call planning
* Developed and delivered sales presentations based on customer needs, using pro
duct studies to address questions and concerns.
* Strategically implemented various programs (physician speaker, CME, and educat
ional grant) to maximize return on investment.
* Proven track record of sales success and an ability to develop new business an
d customer relationships
* Have actively worked with district sales manager to design and implement regio
nal sales contest
* Achieved high-percentage market share in limited access and managed care envi
ronments
Key Accomplishments
2008 Ranked in the top 15 % of the region
2008 Awarded Special Achievement Award for Exceptional Sales Performance
2010 Promoted to Field Base Trainer
2010 Currently ranked 10 out of 80 in Presidents Club
JOHNSON & JOHNSON, ORTHO-MCNEIL / JANSSEN PHARMACEUTICALS - Raritan, NJ 2001 -
2007
Pharmaceutical/ Institutional Sales Representative - PA, OH, WV, AZ
* Specialty and Primary Care Specialized in selling Levaquin, Levaquin IV, Aciph
ex, Ditropan XL, Ultracet, Elmiron, and Ultram ER; possesses extensive knowledge
of markets for PPI, anti-infective, pain management, interstitial cystitis, and
incontinence products.
* Successfully promoted pharmaceuticals to medical professionals, including neur
ologists, gynecologists, urologists, pulmonologists, rheumatologists, orthopedic
 surgeons, gastroenterologists, primary care physicians, pain clinics, hospitals
and pharmacies.
* Effectively managed large West Virginia / Ohio / Pittsburgh territories with m
ore than 200 medical professionals and facilities
* Responsible for prospecting and educating community pharmacies, on products an
d manage care information daily

Page 2: Josette M Messina

Hospital
* Gained and maintained formulary status at assigned hospitals; developed profit
able relationships with physicians, microbiology departments, P&T committees, an
d anti-infective subcommittees.
* Directly collaborated with medical education directors to organize in-services
and displays.
Initiated sales presentations and contract negotiations with pharmacy directors
Key Accomplishments
* Ranked #1 among sales representatives in Ohio Valley Region (2005).
* Won Fast Start Award for driving Aciphex market share growth (2005).
* Named Regional Representative of the Year (2005).
* Ranked in the top 10 among company representatives for primary care sales (200
4).
* Named Representative of the First Cycle (2003).
* Successfully launched new pain product, winning the Shift-to-Ultracet Fast Sta
rt Contest (2002).
* Won Levaquin Star Blockbuster Contest for increasing market share from 24.9% t
o 31.6%; ranked 5th out of 54 representatives (2002).
* Finished 7th out of 54 representatives in the 2002 Western Region President's
Pinnacle Club.
* Named Representative of the Fourth Quarter (2002).
* Finished 8th in the 2001 Western Region President's Pinnacle Club.
* Ranked in regional top five for improving Levaquin market share; named to High
Performers Club (2001).
PROFESSIONAL EXPERIENCE
THE TRIBUNE NEWSPAPER - Mesa, AZ 1996 - 2001
Advertising Account Executive
* Successfully captured new business while increasing revenue for existing accou
nts.
* Managed allocation of advertising dollars and the implementation of campaigns
for various accounts; negotiated rates and contracts; acted as liaison between a
dvertising agencies and Tribune newspaper.
Key Accomplishment
* Increased account revenue from $268,000 to more than $700,000 (1996-1999).
THE TRENTONIAN - Trenton, NJ 1994 - 1995
Automotive Classified Advertising Consultant
* Managed geographic territory with more than 30 active accounts and yearly reve
nue of $900,000.
* Solicited new business while managing current accounts; negotiated rates and c
ontracts.
* Directly collaborated with automotive dealership owners and managers to devise
and implement advertising campaigns.
Real Estate Classified Advertising Consultant
PITTSBURGH TRIBUNE REVIEW - Pittsburgh, PA 1993 - 1994
District Sales Manager
* Managed and contracted independent dealers; supervised sales and customer serv
ice.
* Played instrumental role in developing and implementing marketing strategies.
* Coordinated routing schedules and adjustments.
EDUCATION / TRAINING
EDINBORO UNIVERSITY OF PENNSYLVANIA - Edinboro, PA 1993
Bachelor of Arts in Speech Communication
Concentration in Public Relations and Advertising