THOMAS HANNON

6557 Green Beryl Court * Las Vegas, NV 89131

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(702) 254-3252 H * (201) 739-8973
A globally recognized and entrepreneurial Sales, Marketing and Business
Executive with domestic and international expertise operating private and public
organizations, founding an industry leading product, with P&L management
responsibility, propelling organizations into industry leaders.
STRATEGIC PLANNING * PRODUCT INTRODUCTION * CREATIVE BRANDING & VERTICAL
MARKETING * EMERGING CONSUMER TRENDS * MARKET EVALUATION, PENETRATION &
EXPANSION * COMPETITIVE ANALYSIS, POSITIONING, & PRICING * JOINT
VENTURE/LICENSING DEVELOPMENT * INTERNATIONAL & DOMESTIC DIRECT SALES FORCE,
BROKER & DISTRIBUTOR * SPECIAL SEGMENTS - EXPORT, MILITARY, FOOD SERVICES, FUND
RAISING MARKETS, NATIONAL ACCOUNTS, THEATER & CONCESSIONS
SUMMARY OF QUALIFICATIONS
* International Sales & Marketing expertise, devising strategic and tactical
execution of marketing and branding campaigns, increasing product footprints,
expanding market share and generating sustainable revenue.
* Demonstrated track record of success in surpassing market competitors,
capturing increasing share of customer wallet, and maximizing profit margins.
* Product Marketing and Positioning Strategist spearheading new and re-branded
consumer products, adapting to changing domestic and international markets, and
pioneering new products and markets.
* Extensive experience creating strategy and policy with all stakeholders
contributing through a collaborative approach, cutting through departmental,
industry and cultural differences.
* Expert at creating & capitalizing networks and business connections, while
negotiating and enhancing strategic partnerships.
CAREER ACHIEVEMENTS
* Published thesis was a backup study for the Fair Packaging and Labeling Act
congressional bill, and then presented to M&M/MARS, which utilized the
philosophy and implemented Open Code Dating on all products.
* Developed the first in the industry, bitesize snacks, TRIBBLES Chocolate Chip
Cookie Snacks, establishing strong distributor relationships through nationwide
broker systems.
* Repositioned PAYDAY, BUTTERNUT, ZERO, and MILK SHAKE mature brands bringing
back to the consumer's consideration set increasing sales by $55M in 3 years,
reducing sales costs by 33%, increased distribution from 34% to 74%, capturing a
42% profit increase.
* Introduced nutritional statements and open code date to package for Hollywood
Brands, capturing improved market audit freshness by 50%.
* Authored the Bitesize concept within the snack and food market segments,
launching an unprecedented change in the industry and product offering, growing
the Bitesize Company to $32M in annual sales.
* Identified the International Market strategy for STARBURST, FRUIT CHEWS,
SKITTLES in England, TWIX COOKIE BAR in Holland, and SUMMIT WAFER BAR in
Austria, negotiating licensing agreements and Joint-Venture agreements.
* Pioneered numerous new product introductions including STARBURST, FRUIT CHEWS,
SKITTLES CANDIES, TWIX COOKIE BAR, COMBO MUNCH PEANUT BRITTLE BAR, and
re-branded COMBO PREZEL NUGGETS.
* Increased M&M/MARS Military Sales from $4M to $16M, while starting a Fund
Raising Sales strategy and division reaching $10M in sales in 2 years.
* Propelled M&M/MARS National Accounts sales to $75M in 2 years, increasing
distribution, displays, in-store merchandizing and advertising in accounts
including A&P, Safeway, Kroger, K-Mart, Wal-Mart, Walgreen's, Rite Aid, 7-11,
and Target.
* Recognized contributor to M&M/MARS growth from $120M to over $1B in sales
during tenure.
PROFESSIONAL EXPERIENCE
MARKETEERS GROUP, INC., Las Vegas, NV 2003 - Present
An international research and new consumer products marketing company in the
food processing industry.
SR. VICE PRESIDENT, SALES & MARKETING
Charged with defining the corporate and product branding strategies and
execution plans and conducting extensive market analysis accountable for
acquisition targeting, marketing & sales, new product research, focus group
testing, initiation of consumer product contract manufacturing, and
identification of sales distributors.
* Propelled organization into over $100M in sales capturing an 18% net profit
margin.
* Upgraded present and future organizational capabilities, recruiting, training,
and hiring sales and marketing associates with strong current and future
potential.
* Developed a unique Christmas Holiday product, negotiating and directing
manufacturing in China and capturing world market distribution.
UNIVERSITY OF NEVADA, LAS VEGAS, Las Vegas, NV 2002 - 2005
MARKETING PROFESSOR
Designed the curriculum and led classroom instruction for Marketing/Business
students, moving beyond the textbook to motivate students and provide real-life
scenarios, as well as staying abreast of consumer opinions and attitudes.
MARKETEERS COMPANY, Old Tappan, NJ 1992 - 2002
A $25M sales and marketing consulting company providing snack food product
development and marketing.
PARTNER/VICE PRESIDENT, SALES & MARKETING
Directed strategic and tactical consulting to small to medium sized
organizations accountable for industry, product, marketing & sales analysis,
strategic plan development, focus group management, advertising, promotions, PR,
and Sales Force Broker and Distributor analysis and planning.
* Performed comprehensive market and competitive analysis for each market,
identifying points of product differentiation and position, developed the
product roadmap to lay out vision for current and future products.
* Successfully managing 8-10 simultaneous projects for clients including Best
Foods (Lipton Tea and Unilever), Ethel M, Ralston Purina, Linens & Things, and
M&M/MARS.
BITESIZE COMPANY, Mt. Vernon, IL 1984 - 1992
A $32M start-up organization, which developed the 1st bite-size cookie products.
CEO/PARTNER
Directed the strategic planning process, formulated the corporate vision and
strategic direction, initiated growth strategies, driving unprecedented sales
and developing key relationships and business.
* Conducted industry leading research for market size, segmentation, trends,
competitive analysis, demand drivers, and outlook for each product.
* Grew the concept and organization, strategically structuring a healthy
organization, which was sold to Keebler, and now Kellogg's.
SARA LEE CORPORATION, HOLLYWOOD BRANDS DIVISION, Centralia, IL 1981 - 1983
Hollywood Brands was a confectionary company, purchased by Leaf, Inc., and then
Hershey in 1990.
VICE PRESIDENT, SALES & MARKETING
Directed the Marketing, Sales and Merchandizing Strategy accountable for product
positioning, advertising, promotions, PR, packaging and graphics, product and
pack size development, and managing 45+ brokers, and 12 Sales Managers with P&L
responsibility.
PRIOR EXPERIENCE
M&M/MARS, INC., Hackettstown, NJ
VARIOUS TITLES AND RESPONSIBLITIES SURROUNDING MARKETING, SALES & FINANCE
EDUCATION
MBA, INTENATIONAL BUSINESS & MARKETING, FAIRLEIGH DICKINSON UNIVERSITY Madison,
NJ
Honors * Published thesis: "Correlates of Consumer Perceptions of Open Dating
on Perishable and Semi-Perishable Food Products"
BS, MARKETING MANAGEMENT, FORDHAM UNIVERSITY New York, NY
ASSOCIATIONS
* Alumni Officer, Fordham University
* Board of Directors, Marketeers Group, Inc.