David Swayne

2045 Alabama St. Loveland, Colorado, 903-353-2415, dsfd4532@westpost.net

Senior Sales & Marketing Executive

Passionate, deeply driven, Sales and Marketing Professional with over 20 years o
f award-winning, progressive leadership experiences in highly competitive indust
ries. Stellar track record of delivering impressive bottom line results. Driven
by an attitude of winning with integrity, demonstrates strong leadership talent
with professional sales teams while building solid, trusting relationships with
senior executive teams and major distribution partners. Core strengths include:

* Business Development & Expansion

* Executive Negotiations & Presentations
* National & Key Account Management
* Market Share Magnification
* Program Improvement & Execution
* Market Planning & Positioning
* P&L Management
* Brand Development & Integration
* Team Building & Leadership
* Results Driven!

Professional Experience
Wagner SprayTECH Minneapolis,MN November 2005 - December 2010
National Sales Manager 2009-2010
Regional Manager 2005-2009
* National Account Manager - Sherwin Williams 2007
National Sales Manager US Professional Division - multimillion dollar global man
ufacture of consumer, professional
and industrial spray equipment & accessories. Managed / motivated a diverse sale
s team of 112 professionals
including Independent Reps, Direct Reps, Specialty Business Manager and Regional
Sales Managers. Broad scope
of responsibilities include directing all sales and marketing activities, detail
ed sales forecasting, marketing mix
management, development of national promotions and ultimately delivering forecas
ted expectations. Performed
collaborative role with the senior executive team and major distribution partner
s.
* Led the Professional Division to an 18% sales increase (YTD 3rd
Qtr. 2010) in part by identifying opportunity
categories, developing a sound strategy around our core
competencies, effectively communicating the plan
and then managing the execution.
* Directed divisional sales initiative targeting and penetrating the
largest contractor shops in the US resulting in
incremental sales of $767,000 in the first year and over
$1,500,000 in the first 18 months. Results represent
market share growth in the top tier of the contractor market in
spite of declining category conditions.
* Co-initiated and worked in concert with senior executive team in
the launch of a single brand strategy. Amid resounding applause
from distribution, brand strategy brought clarity to the product
portfolio and thus a crisp, synergized brand message. As a resul
t,
the company enjoys a well positioned, unified brand, along
with substantial expense reductions via duplication elimination
in
manufacturing, marketing and advertising.
* Conceptualized, researched and brought to market branding tools
designed to grab attention and
communicate a NEW professional, industry dominating image to
both distributors and end users.
* Organized and led energized sales conferences.
* Privileged to be the guest speaker at the industry's elite contractor
peer group meeting in New York.

Regional Manager, promotions led to various assignments in the Western and Centr
al US regions. Willing to put the company's objectives first, brought a skill se
t to the region / position that rendered maximum corporate benefit.
Regional responsibilities included directing all sales and regional marketing ac
tivities, designing and implementing all promotions, establishing sales and expe
nse forecasts and creating an environment where the sales teams
could deliver the forecasted expectations monthly - quarterly - annually. Serv
ed a vital role as Corporate Account
Manager for all major accounts in the regions.
* Orchestrated a special edition product around a major west coast
distributor's anniversary that shattered all OTD category sales
records resulting in an opportunity to negotiate their entire
offering. As a result, stocking matrix were expanded generating
millions in incremental sales for both companies. Honored
as "Vendor of the Year."
* Negotiated and secured a 10 show partnership for an exclusive
products tour in the Southwestern US with a premier distributor.
Results, over $340,000 OTD sales and approximately 2800 end
users exposed to the new strategy to market centered around the
consolidated brand offering.
* Exceeded company sales forecasts and objectives as a Regional
Manager by developing a sales team focused on the highest level
of service with special attention in creating end user demand
thereby increasing distribution inventory turns. This successful
strategy broadened the stocking matrix in the regions and thus
category share growth.
National Account Manager - Sherwin Williams Paints. Served dual role as National
Account Manager to SW and Central Region Manager. Co-developed sales strategy w
ith our VP of Sales and worked in partnership with Sherwin Williams to bring com
bined strategies to market. Conducted all corporate presentations to SW includin
g annual business review. Designed, implemented and managed SW national sales pr
omotions and in store marketing collateral.
* Titan sales OTD outpaced the SW category average. SW DSC's
 purchases up 36% and overall purchases up 13.7%. This while the
Central Region sales grew over 7%, upwards of $15,000,000.
Kelly-Moore Paints - San Carlos, CA 199
2 - 2005
District Sales Manager 2002-2005
Accounts Manager 1992-2002
District Sales Manager, senior management position that started in Houston where
performance led to a promotion to manage the largest district in the Southwest
Division, Dallas - Ft. Worth. Hired, trained, managed and motivated a sales team
of over 26 reps and 20 branch locations. Sales, margins, expense management, fo
recasting, credit and collections were all part of the responsibility.
* Reversed the underperforming district by implementing workable
action plans generating double digit sales gains, margin and
collection improvements, while reducing inventory and expenses
leading to the highest profit improvement in the Southwest
Division.
* "Presidents Top Achievement" award - first District Manager ever
to receive this award and trip.
* As the DSM for DFW with flat sales around $11,000,000 - guided a
margin improvement of 3% along with an expense reduction and
better collections to achieve a profit improvement upwards of 4%
.
Accounts Manager, Longview, TX. Directly responsible for the entire sales proce
ss: growing sales, enhancing margins, generating new business, maintaining posit
ive customer relations, collections, and brand development.
* District leader in New Business 6 out of 10 years and the highest
profit store in the SW Division 10 years running.
* "Presidents Top Achievement" award, Sales Rep 1999
RainSoft of Dallas Ft. Worth - Dallas,TX 1989
- 1992
Sales Manager 1991-1992
Sales Representative 1989-1991, Awarded 1990 "US Rookie of the Year"

Education
Tarleton State University * Stephenville, Texas * Marketing * 1984-1989
Garland High School * Garland, Texas * 1980-1984
Sales Mastery Course * The Power to Influence * Anthony Robbins