NORMAN SCOFIELD

9208 Mimosa Dr. * LaPlata, MD 20646 * (301) 392-9422 (301) 848-2033* nsfedb5e@we
stpost.net
Retail Store Director
Result oriented manager offering 11 years of experience in the position of Retai
l Store Director. Recognized for ability to build and maintain a profitable busi
ness with a strong concentration on bottom line results and company policy. Prof
icient in the development and implementation of challenging programs which motiv
ate associates to achieve budgeted goals. Incorporated innovative management tec
hniques which enhanced the customer's ability to enjoy a pleasurable shopping ex
perience. Have consistently introduced new ways to create sales growth based on
the views of our customers, employee feedback and past experience.
PROFESSIONAL EXPERIENCE
Store Director - March 2009 to Present
Safeway Inc. - D.C. & Maryland Locations
Effectively managing budget, labor, scheduling, cash control, and in-depth scru
tiny of shrink and inventory procedures. Assigned as Store Manager to an under
performing store in DC.
In a 12 week period the store has gone from Mystery Shop scores of low 70% to ab
ove 85%, out of stock levels of over 200 daily to under 80 items. Overall store
merchandising altered to a more customer friendly shopping experience. Perisha
ble departments are now up to company standards with proper culling, quality dis
played product and adjusted shrink control. The sales trend of -14% from last y
ear is down to -11%.
Store Director - July 2001 to February 2009
Shoppers Food and Pharmacy - Maryland Locations
Effectively managed budget, labor, scheduling, cash control, and in-depth scruti
ny of shrink and inventory procedures. Executed experienced logic needed to expo
se shrink loss due to improper invoice posting and lack of departmental delivery
checks prior to the close of inventory. Coordinated store remodel and grand ope
ning with extensive prioritization and follow through. The results of this remod
el were regarded as the most well thought out and directed by corporate office.
Managed an underperforming store, altered associate's negative work ethics, and
developed positive strategies to motivate and reward associates. Results were 1
6% sales increase in a 15 month period.
Selected Accomplishments:
* " Store Manager of the Year 2007".
* Only store in Shoppers history to achieve a 100% score on the Supervalu two da
y NSF audit.
* Awarded "Best Store in Show" 2007-2008 for Thanksgiving and Christmas holiday
store conditions.
* Directed store impacted by a new Wal-Mart Super Center one mile away. Successf
ully motivated associates to reinvent their customer service skills, understand
that the customers is your boss and treat the customer the way you would want to
be treated which reduced impact of an estimated 22% sales loss to a year cycle
d 12% loss.
* Two week family vacation between Petco to Shoppers transition
Store Director - October 1997 to July 2001
Petco Corporation - Totowa, NJ * Ramsey, NJ * Tyson's Corner, VA
Accountable for labor, budgets, scheduling, cash control and the integrity of in
ventory results. Increased in stock percentage to 94% and a 5% sales increase. P
rovided outstanding customer service standards, resulting in excellent mystery s
hop scores. Lead the company with above average store standards on a day to day
basis with 100% focus on corporate directives. Introduced grocery store concepts
 to the pet industry with overwhelming results.
Selected Accomplishments
* Awarded " National Store Manager of the Year 1999"
* Managed Multi-Unit Stores
* Lead the company with the largest increase in sales revenue during Christmas w
eek "1999", from $174,000 in 1998 to $210,000 in 1999.

...continued...
NORMAN SCOFIELD
Page Two
Professional Experience Continued
Vendor (Owner Operator) - August 1996 to October 1997
Freihofer Bread Company - South Plainfield, NJ
Owner operator of Sandman Distributors, ordering and delivering baked goods to 1
2 local merchants.
Managed accounts payable, purchases and assets of our family business.

Assistant Store Manager - September 1991 to August 1996

Mayfair Foodtown Supermarkets - Raritan, NJ * Somerset, NJ
Overviewed and maintained consistent supervision of perishable departments orde
ring, scheduling and inventory control. Managed recruitment of store personnel,
integrity of time & attendance and schedule structure.
Selected Accomplishment:
* "1995 - 1996" highest volume sales, best payroll control and highest gross pro
fits in perishable departments.
* From 1991 - 1992 worked at A&P as Produce Manager and at Mayfair Foodtown as a
part time produce clerk. In January 1992, I entered Mayfair Foodtown's managem
ent training program, as an Assistant Store Manager.
Produce Manager - September 1989 - January 1992
A&P Supermarkets Pluckemin, NJ
Direct supervision of produce and floral departments, scheduling, ordering and i
nventory.
Assistant Store Manager - February 1985 to September 1989
Village Shoprite Supermarkets - Hillsborough, NJ * Livingston, NJ
Supervised store operations and directly was responsible for ordering and mainta
ining candy, bread, HBC, and snacks. Was an Assistant Manager of a $1,000,000 a
week Super Store.
Selected Accomplishments:
* Increased in stock position from 88% to 95%.
* Demonstrated the ability to identify and develop subordinates.
* Store awarded, "Highest Volume Store 1986-1989".
* Store awarded, "Best Customer Service 1995-1989".

Prior Employment
Diamond Shamrock Corporation: Computer Operations Supervisor 1983 to 1985
Komline & Sanderson Eng. Corp.: Operations Supervisor 1981 to 1983
Somerset Trust Computer Services: Computer Operator 1978 to 1981
Shop-Rite Supermarkets (True Value): Produce Manager/Night Crew Grocery 1971 to
1982

EDUCATIONAL BACKGROUND
Middlesex County College - Edison, NJ
Part Time Evening Classes One Year

Middlesex High School - Middlesex, NJ

High School Diploma