PATRICIA A.

RODEMANN
P. O. Box 108 - Lewis Center, OH 43035 - Tel 614.208.6922
pr18372d@westpost.net - www.designedforsuccess.com
Communications Consultant
Multi-faceted communications, design, and marketing professional with a distingu
ished career in brand marketing and research, consumer research, and business co
nsulting. Writing, editing and entrepreneurial experience. Consistently delivers
unprecedented results and top performance in highly competitive markets. Team p
layer adept at encouraging successes of clients and colleagues.
* Creative, innovative and forward-thinking: solves complex business development
challenges with thoughtful, elegant, and clearly defined strategies that drive
revenue growth in nationwide markets.
* Top-flight performance in customer insight and strategic brand planning across
integrated platforms.
* Strong volunteer background with hospice, hospital, assisted living, senior p
opulation, arts, and healthcare events.
KEY QUALIFICATIONS
Market Trend Analysis - Business Consulting - Entrepreneur - Published Author -
Presentations - Qualitative Design Research - Quantitative Market Research - Con
sumer Surveys - Survey Analysis - Project Management Brand Management - Sales Ma
nagement - Account Management - Budget & Forecasting - Licenses & Copyrights Ev
ent Planning - Design Development - Product Merchandising - New Market Developme
nt - Advertising & Graphics - Public Relations - Design Development - Communicat
ions
TECHNOLOGY
Microsoft Word, Excel, Outlook and PowerPoint; Adobe PageMaker, InDesign, PhotoS
hop, Illustrator '08; Creative Solutions Tax Pro, Coursework in HTML, SPSS'05,
WordPerfect, Publisher, Adobe CS3 '08, Auto Cad '07, Dreamweaver '08 & Digital
Design '09. Currently DOS-based; trained on Macintosh systems.
CAREER HIGHLIGHTS
Designed for Success, Lewis Center, OH 1995 - Present
A private company that provides strategic product/brand/image marketing, trend a
nalysis, and visual communication solutions.
OWNER & CONSULTANT
Serves as design and market research consultant for a range of clients (includin
g Fortune 500 companies, firms, and manufacturers as well as sole proprietors an
d non-profits) with vast experience in conceptualization, selling, writing, grap
hics, printing, fielding, analyzing, conducting focus groups, and delivering act
ionable insights. Provides competitive and contextual analysis for visual commun
ications and product design and develops brand imaging and merchandising. Leads
workshops and delivers highly rated presentations about homeowner design prefere
nces and trending for a variety of home interior and exterior products to high-p
rofile clients, including industry giants such as Procter & Gamble, Hunter Fan,
Meredith Corporation (Better Homes & Gardens), and Lowes. Collaborates with mult
ifunctional teams and senior managers in design, product marketing, and research
. Develops educational programs, workshops and public relations events (recently
involving the Spirit, Hope, Health & Wholeness series for All Saints).
Key Highlights
* Earned 22 Federal copyrights for syndicated research reports (including Homes
of America, Rooms of America, Colors & Styles of America) by creating and conduc
ting surveys for more than a decade, and providing leading manufacturers with co
nsumer trends analysis on all aspects of home and homeowners (such as buying beh
avior, attitudes, lifestyles, and consumer preferences for retail channels, colo
r, style, interiors, and other trends).
Patricia A. Rodemann, continued
* Strengthened business credibility by answering questions and citing nationally
projectable data (with less than 2% error rate) during two workshops on emergin
g design trends and within a presentation to 150 editors at Meredith Publishing
(Better Homes & Gardens).
* Developed successful product development, multi-brand communications and posit
ioning for an international kitchen and bath manufacturer by taking advantage of
holes in the marketplace and utilizing research and analysis of their top 5 com
petitors' product lines, pricing, and positioning.
* Increased sales through design research implementation for a leading manufactu
ring & distribution client that won awards from a key home center retailer and r
esulted in the client's promotion.
Borden Worldwide Decorative Products Group, Columbus, OH 1984 - 1995
The world's largest producer of decorative surfacing and wall-coverings for trad
itional outlets as well as mass merchandisers.
VICE PRESIDENT OF BUSINESS DEVELOPMENT & PLANNING
Oversaw research, development, production and feasibility of new technology for
self-adhesive, die-cut, seasonal, digital printing, and custom application produ
cts as well as merchandising. Initiated marketing plans and product development
strategies to meet short and long term sales goals of $7-10M of decorative produ
cts for new non-traditional markets. Introduced innovative worldwide design arch
iving and search software to scan and catalog more than 17K designs, which allow
ed for sales, design, marketing, and plant floor staff to efficiently retrieve a
nd identify relevant products and product data. Organized worldwide licensing an
d design agreement functionality and established a new systems reporting procedu
re utilized across multiple business units. Negotiated successful contracts with
Disney, Hallmark, Sesame Street, Lyons Group, Precious Moments, Royal Doulton,
Enesco and others. Supported the expansion of new licensed theme products for ch
ildren's markets, sports and seasonal designs and contributed to inventive packa
ging and merchandising for the products' launch.
Key Highlights
* Effectively managed 93 design and license agreements translating to $20M in bu
siness by systemizing worldwide licensing and design agreements and reporting pr
ocedures.
* Increased cost savings potentials (with initial artwork ranging up to $1.5K pe
r design) by successfully implementing navigational and archival software, which
commenced in the first phases of nine manufacturing site launches.
* Key contributor to the successful launch of tradeshows held abroad through col
laboration with a large international team.
* Achieved numerous, alternative methods of going to market for a variety of pro
ducts. Instituted strategic plans to realize success for each, separate market.
GROUP MARKETING DIRECTOR 1993 - 1994
Recommended procedures, strategies and restructuring concepts based on research
analysis to expand the $430M business in its residential, retail, contract and c
ommercial markets. Coordinated the unification of nine distinct sites under the
corporate umbrella. Orchestrated the group efforts of 30 national marketing staf
f (in areas such as product management, merchandising, graphics, and computer ai
ded design) including members from outside advertising and graphics agencies and
public relations firms. Oversaw individual marketing design teams for residenti
al-mass market, designer, distributor, commercial and industrial wall-covering a
nd surface design products. Monitored activities of binderies, printers, typeset
ters, photographers, silk screeners, and in-house designers. Designed and conduc
ted several research studies (involving focus groups and national mail and telep
hone interviews of consumers, dealers, distributors, and contract markets) as we
ll as tabulated and analyzed data.
Key Highlights
* Increased income growth and achieved a significant 24% gross sales increase in
two years over 36 product lines by re-inventing dated brands.
* Increased sales more than 10% for contract commercial brand (in a market citin
g 2-3% growth) by restructuring teams and initiatives according to data tabulati
on and product line analysis.
* Grew media impressions and specifications for a commercial brand through the i
mplementation of innovative advertising and public relations campaign which won
BizCom awards for its sophisticated lead tracking system.
MARKETING MANAGER (COLUMBUS COATED FABRICS DIVISION) 1991 - 1993
Coordinated multiple marketing teams comprised of finance, production and techni
cal members, with responsibilities including product management, graphics, desig
n, color, and plant support. Prepared and conducted successful national sales me
etings for a sales force of 150 employees, managing the agenda, theme, trade fai
r, workshop seminars and AV presentations for all presenters.
Key Highlights
* Improved sales and production support as well as motivation by creating highly
focused marketing teams grouped by brand and market.
* Identified requirements, researched viable options, and coordinated a computer
systems proposal to save $250K on annual design fees and improved delivery of p
roducts to marketplace with reduced launch time.
* Created industry-specific corporate videos related to manufacturing, design, a
nd development of commercial wall surface products.
MARKETING COMMUNICATIONS MANAGER (CCF DIVISION) 1987 - 1991
Built relationships with a number of vendors that included an advertising agency
, and a New York City public relations firm. Administered multi-million dollar b
udgets, while managing company communications including awards, articles, talks,
and writing in regard to corporate identity programs, advertising, public relat
ions, graphics and sampling, merchandising, sales promotion and collateral liter
ature. Provided creative contributions for dozens of sample books and new collec
tions, ranging from initial concept to distribution. Provided creative direction
for the logo, brand identity, collection image and consistency, and merchandisi
ng; contributed significantly with theme, display design, photography and follow
-through for more than 25 trade shows annually.
Key Highlights
* Saved the organization $500K annually by reviewing requirements and securing i
n-house CAD and desktop publishing equipment and staff.
* Oversaw the public relations program that reached more than 100 million custom
ers through cost effective releases for a variety of media, co-op programs, and
special events.
DESIGN COORDINATOR (CCF DIVISION) 1984 - 1987
Orchestrated the graphics and photography and coordinated a complex 65-step work
flow to successfully launch numerous products for commercial and residential int
eriors, and for industrial films including wall coverings, textiles, and coordin
ate collections with a multi-million dollar budget. Oversaw all graphics develop
ment, art direction, photography, printing, sampling, bindery supervision, marke
ting services, advertising and public relations, and all collateral sales, produ
ct management and marketing support. Provided art direction and design on locati
on and studio photography for more than 120 diverse residential and commercial c
ollections.
Key Highlights
* Saved $15K per sample book (up to 20 books produced annually) by hiring and tr
aining in-house graphics personnel.
* Designed a robust graphics standards manual and logo identity package for prod
uct lines.
* Transformed the appearance of national accounts marketing materials including
signage, labeling, and literature that contributed to increased business, from 8
0 to more than 1,800 home center and mass market stores in only four years.
* Designed more than 1,200 interiors and led the direction of studio photography
for 120+ residential and commercial collections.
EDUCATION & PROFESSIONAL DEVELOPMENT
M.A., The Ohio State University, Columbus, OH
B.A., Journalism / Mass Communications, Iowa State University, Ames, IA
PROFESSIONAL AFFILIATIONS
* Chair-holder, CMG (Color Marketing Group, the premier international color orga
nization).
* Served as Marketing Committee chair
* Saturday Education chair-two terms.
* Facilitator and Co-facilitator of design workshops.
* Nominated to chair of Color Education/Academic Outreach Committee 2007-2009.
- Drafted strategic membership survey & recommendations, developed initial draft
for CEU program and launched significant program development initiatives to bui
ld/retain/grow membership.
* Past member IIDA international interior design association.
- Developed/worked on statewide convention for green design CEU semina
r.
* Three-time speaker at NEOCON (latest workshop is CEU approved by IDCEC).
* Past member ASID, American Society of Interior Designers .
- Designed garden tea room C.V. Perry Home in New Albany-Fundraiser for
Columbus Museum of Art 1993.
ADDITIONAL ACHIEVEMENTS
* Developed the Spirit, Hope, Health & Wholeness brunch workshop series for All
Saints-Worthington.
- First event : Pink Ribbon with speakers on body, mind, emotion & Spirit.
- Second event: Depression & Suicide with speakers on physiology, guided im
agery, prevention & recovery
- Handled flyers for marketing, program and speaker selection, food to int
roductions, hand-outs, take-away gifts and AV.
* Guest lectured/taught at the Ohio State University ID Department, Human Ecolog
y, at CCAD and mentored students.