Peter Wann

1218 Clubhouse Dr, Broomfield CO 80020

303.210.5789
pwb24884@westpost.net
Profile
-Accomplished professional with over 20 years of leadership experience.
-Enthusiastic performer with entrepreneurial spirit, inclusive and motivational
leadership style, and solid background of performance and optimization in busine
ss development.
-Confident, face-of-the-brand, C-Level and B2B liaison with passion for excellen
ce and reputation for creating positive, highly-energized work environments that
rise to levels of exceptional performance while fully maintaining and meeting c
lient demands and profitability goals.
B.S. Computer Science, Control Data Institute
Other Education and Certification includes:
-Landmark Education
-Action Selling
-Certified Business Consultant
Relevant Experience & Accomplishments
-Successfully negotiated B2B contracts from $250,000 to $4,000,000
-Exceeded company sales budget of $18,500,000
-Implemented strict weekly forecasting tools
-Fixed broken sales systems and achieved a 16% sales improvement in year one
-Improved response rates by 65% with cross media marketing campaigns
-Deployed formal 'Action Selling' training to 45 sales professionals
-Engaged in relationship and solutions sales processes to increase sales by 20%
-Improved sales process and strategies; defined market segments, refined sales p
ipeline process
-Implemented SFA/CRM applications, Goldmine, Act, Avidian Prophet, Salesforce.co
m
-Created commission tracking system for complex multi revenue generating service
s
-Directed recruitment and retention of supervisors and staff of 90 employees
-Launched customer satisfaction surveys to improve organization
-Created large sales budgets with multiple revenue sources
-Experienced with startups and M+A
-Developed and managed cross functional teams to tackle large and small projects
-Created and executed marketing strategies that include branding and lead genera
tion
-Lead transformation of sales organization from transactional to strategic sales
Employment History
11/2008 Present
Partner, Measurable Marketing LLC Westminster CO
Marketing firm focused on providing cutting edge marketing automation and richly
integrated marketing experiences that include PURL's, Website development, camp
aign tracking and measurement, Video, Email marketing, Direct Marketing (direct
mail), quantitative research, marketing strategy development and tactical execut
ion.
1/2008 to 10/2008
Owner, The Landscape Guild, Boulder CO
Landscape Design and Build Company included 20 person sales, design and construc
tion staff. Focused on high end residential with projects ranging from $20k to
$300k.
11/2005 to 1/2008
VP of Sales and Marketing, Henry Wurst Inc. Denver CO
Managed 16 sales professionals that sold print management solutions, which inclu
ded a SaaS online ordering tool, database marketing, direct mail, print and fulf
illment. Vertical markets included Franchise, Healthcare, and Financial. The b
udget for 06, 07, and 08 was $16.5mm, 18.5mm, and $22mm respectively. 06 and 07
sales plan was exceeded and 08 was a resounding success at $24.5mm.
9/1998 to 11/2005
Business Development Manager / VP of Sales, Communigraphics, Mailwell, Cenveo D
enver CO
As BDM from 1998 to 2001 averaged $1.6mm in sales with the best year at $2mm. P
romoted to VP of Sales in 2001. Managed 14 sales professionals. Instrumental i
n acquisition of Osprey Imaging. As VP of Sales the 01, 02, 03, 04, 05 sales bu
dget were $16mm, $14mm, $15mm, $15.5mm and $16mm respectively. All budgets were
exceeded except for 2002.
1/1996 to 9/1998
VP of Operations / New Business Development Manager,
Knudsen Communications Group, Denver CO
Developed and executed business plan to launch a new direct mail and fulfillment
business. Managed operations and sales systems for this startup direct mail an
d fulfillment division that grew from $0 to $1.2mm in two years. Acquired by Co
mmunigraphics.
6/1994 to 1/1996
CTO/VP of Operation, Presort Denver CO
Responsibilities included P+L, operations, equipment productivity, maintenance.
We provided digital transactional print and mail services, traditional lettersh
op (IJ addressing and envelope inserting), data processing, data warehousing, li
st services, fulfillment, and automated sorting services to the Denver metro are
a.
6/1990 to 6/1994
CTO, Zipsort Sacramento CA
Responsibilities included equipment maintenance, procurement, IT services, and c
ost reduction. Saved over $1,000,000 in costs by reengineering equipment, impro
ved productivity, and a 99.5% up time on all equipment. We provided digital tra
nsactional print and mail services, traditional service bureau (IJ addressing an
d envelope inserting), data processing, data warehousing, list services, fulfill
ment, and automated sorting service to the Sacramento and Bay Area's.
3/1981 to 6/1990
Engineer, Bell+Howell, City of Industry CA
Promoted through the ranks by delivering superior results. Assisted local field
offices in complex installations and troubleshooting difficult problems on high
speed mail processing equipment in financial institutions, utilities, service b
ureaus, and many other verticals. Required extensive travel and heavy customer
interface.