JOSEPH E.

MULROONEY
2510 Wawona Drive Northeast Atlanta, Georgia 30319
(404) 731-5110 jm1087b50@westpost.net
SUMMARY
A strong leader and effective operations executive with wide-ranging experience
in project management, strategic planning, product launch/management, business d
evelopment, information technology, business process improvement, organization d
evelopment, budgeting, and sales planning. Proven team builder who fosters trus
t, dedication, and loyalty among employees and customers, enabling continued and
positive long-term business relationships. A results-oriented professional who
orchestrates cross-functional initiatives with versatile hands-on leadership st
yle and extensive full life cycle expertise in both business and technical aspec
ts of operational delivery.

EXPERIENCE
WEBMD.COM Atlanta, Georgia
Director of Business Operations 2007-2011
Oversaw team of project managers and coordinators responsible for delivering pro
jects for presales, revenue, site, strategic initiatives, and systems. Held res
ponsibility for cross-functional leadership of design, web development, and publ
ishing. Led multiple reorganizations across departments. Formulated resource a
nd invoice tracking model, serving essential purpose of tracking costs/resource
availability and spend to justify funding with finance when needed.
* Directed implementation of portfolio of revenue delivery, growing from $75,000
,000 to $250,000,000 with increasing innovation and customization.
* Facilitated strategic initiatives and site enhancements programs, including ne
wsletters, slideshows, video, community, mobile, and usability A/B testing, cont
ributing to the expansion of monthly unique users from 25,000,000 to more than 8
0,000,000.
* Founded Business Operations department to act as centralized organization for
project management, delivery, product development, systems, and process improvem
ent.
* Increased membership of department to 15 highly effective project managers and
coordinators overseeing multiple verticals of delivery, totaling over 1,000 pro
jects each year.
* Led multiple reorganizations in Consumer Network Services (CNS), resulting in
more efficient/scalable delivery and increased customer satisfaction. Contribut
ed as interim leader of CNS during multiple voids in representation.
* Initiated global work request process, streamlining demand management, priorit
ization, scheduling, scoping, and communication across departments.
* Created resource and invoice tracking/reporting model, serving as primary just
ification for resource investment of over 100% increase in employee headcount al
ong with contractor staffing for several large projects and temporary business n
eeds.
* Oversaw launch of company's first international presence, Boots WebMD, a Unite
d Kingdom-based site.
* Orchestrated selection, planning, and initial implementation of global workflo
w system.
* Spearheaded initiative to create SharePoint site, acting as organization's fir
st true Intranet and collaboration solution.

Project and Product Manager 2007

Served as product manager for PageBuilder publishing system, integrating with co
mpany's enterprise content management system Documentum, responsible for creatin
g and updating every page/module on site. Led user-acceptance testing prior to
publishing system and site redesign launch. Transitioned into project managemen
t and ran projects for site and video.
* Led user-acceptance testing for largest site redesign in company's history.
* Performed evaluation of company's first enterprise-wide CMS and proprietary pu
blishing platform, resulting in prioritized enhancements and significantly incre
ased adoption and efficiency.
* Organized upgrade of video hardware/software from RFP creation to installation
, yielding over 15% increase in productivity.

ENTERPULSE Atlanta, Georgia

Project Manager 2005-2006
After being promoted from Business Analyst to Project Manager, I began to focus
more on cross-functional leadership, serving as the main point-of-contact for th
e client ensuring their satisfaction, planning solutions and resources, and over
seeing the execution. Orchestrated project staffing and financials.
* Implemented custom CMS and local MyFox sites for 25 news stations owned by Fox
television station group.
* Authored SOWs, project charters and business roadmaps, enabling executive spon
sor to gain business case approval and funding.
* Staffed, organized, and managed project teams consisting of up to 30 resources
oftentimes consisting of over 90% contractors.
* Spearheaded multiple portal planning/analysis initiatives to deliver playbook
to clients for successful implementation.
* Directed use of company's first experience using offshore development, which c
onsisted of over40 developers.
* Ran discussions with various vendors to determine feasibility and value of con
tent/solutions for clients.

Business Analyst 2004-2005

Held responsibility for leading requirements gathering and design sessions. Docu
mented business and technical requirements along with creating use cases, proces
s flows, HTML blueprints, site maps, and content inventories. Ran review and re
finement of documents to meet customer's satisfaction. Prioritized functionalit
y and facilitated with design of system, including user experience and product l
ines served.
* Led planning and analysis initiative for point-of-sale web application, includ
ing requirements, process flows, and use cases
* Planned and designed merging of AT&T and Cingular ordering systems.
* Organized requirements gathering and prioritization sessions to capture scope
of initiatives.
* Facilitated with KCAT sessions to prioritize business impact and ease of imple
mentation for various functional areas.

WALMART STORES, INC. Bentonville, Arkansas

Project Manager 2002-2003
Led planning and analysis of global distribution system for domestic and interna
tional, working closely with Manhattan & Associates. Additionally, led implemen
tation of a large-scale replenishment improvement initiative for Sam's Club. Obt
ained requirements, developed plans, as well as organized development, quality a
ssurance, and deployment. Acted as primary liaison to customers.
* Directed global transportation system project designed to integrate company's
legacy transportation systems.
* Led division-wide infrastructure project to streamline inventory tracking and
replenishment for perishable products in grocery replenishment system at Sam's C
lub, Inc.
* Orchestrated conversion of over 5,500 products in 14 distribution centers and
numerous departments resulting in significant time-savings and reduction in erro
rs at stores as well as in accounting.
* Collaborated with replenishment managers to identify and improve stores with i
nferior replenishment performance resulting in decreased markdowns and throwaway
s as well as increased profitability.

Programmer 2001-2002
Developed replenishment applications for distribution centers and stores, both d
omestically and in the U.K. for ASDA. Moved into lead developer role with devel
opers under personal direction. Served as primary liaison to customers.
* Directed and created front-end system for replenishment of perishable goods fo
r second-largest grocery retailer in United Kingdom, delivering $1,000,000 proje
ct impact in daily billings.
* Developed replenishment planning system for ASDA stores and distribution cente
rs
EDUCATION
UNIVERSITY OF GEORGIA, Athens, Georgia
M.B.A., Information Technology, Marketing, Finance
UNIVERSITY OF MISSISSIPPI, Oxford, Mississippi
B.B.A., Management and Information Systems

PROFESSIONAL DEVELOPMENT
Project Management Professional (PMP) Certification, Pending 2011
Six Sigma Black Belt Certification, Pending 2011
Achieve Global, Coaching Others for Top Performance, 2010