HEATHER GORDON

2020 Coldwater Canyon, Beverly Hills, CA 90210 a (mobile) 646.643.2818 a hg1093f

ae@westpost.net

MARKETING COMMUNICATIONS PROFESSIONAL

Powerful Messages a Compelling Copy
Exceptional ability to craft quick-witted marketing communications that deliver
sustainable revenue results and brand awareness. Versatile writer and published
author with innate ability to tap into peopleas worlds and influence action thro
ugh words. Creative idea-generator with profound understanding of sales drivers.
Experience in advertising and product sales, magazine content, publishing, and
film production. Talented in leading teams and driving business development.

PROFESSIONAL EXPERIENCE
VIDAL SASSOON THE BOOK 2008a"2010
Writer a Editor a Researcher New York, NY
Selected to author biographical text about legendary hairdresser and philanthrop
ist Vidal Sassoon following previous work on Sassoon documentary film. Entrusted
to research Sassoonas transformation of his hairdressing craft into a multimill
ion-dollar industry. Liaised with Sassoon contemporaries including Mary Quant, F
rank Gehry, and Zaha Hadid to compile information for comprehensive portrayal of
a complex personality. Researched archived footage of Sassoon spanning 60 years
. Edited content to ensure smooth prose
a Succeeded in writing marketable book, with scheduled publication by Assouline
Publishing in 2010.
KARMIC MANAGEMENT 2008a"2009
Writer a Editor a Researcher New York, NY
Co-wrote innovative business manual juxtaposing the experiences of a modern-day
US business with ancient Tibetan folk stories.
a Wrote 100+ instructional stories with individual themes that all focused on ge
nerosity and a positive outlook.
a Achieved publication of final manuscript by DoubleDay in August 2009.
VIDAL SASSOON THE MOVIE 2005a"2008
Writer a Editor a Researcher New York, NY
Partnered with film director and producers to write multiple versions of film ou
tline featuring Vidal Sassoon. Shadowed Sassoon during filming in New York, Los
Angeles, London, and New Orleans to understand all aspects of his multifaceted l
ife and crafted interview questions to meet filmas goals.
a Influenced strategic direction of film as sole researcher with comprehensive i
nsights into subjectas life and responsibility to capture Sassoonas key discussi
ons on film.
BUMBLE AND BUMBLE 1999a"2005
Manager, Bb. Press (2000a"2005) New York, NY
Strengthened brand of high-end hair care product company popular in celebrity an
d fashion worlds. Conceptualized companyas biannual educational and inspirationa
l magazine, Hair Stories, distributed to national and international fashion maga
zines and design houses. Conducted research, interviewed experts, and wrote arti
cles. Wrote copy for all company marketing pieces. Collaborated with editors, wr
iters, and senior management to generate ideas for articles and concepts for upc
oming issues to maintain company buzz. Reported to Creative Director.
a Positioned company as a transformational industry leader by authoring articles
on latest trends in hairdressing, art, fashion, and design.
a Expanded market share by inventing original product development ideas and sale
s/marketing strategies as key member of manager team.

HEATHER GORDON a" Page 2 of 2 mobile) 646.643.2818 a hg1093fae@westpost.net

BUMBLE AND BUMBLE (continued
Manager, New Business (1998a"2000)
Advanced companyas market expansion goals by prospecting nationwide among premie
r salons to promote Bumble and bumble products. Analyzed market requirements and
competitive landscape to develop strategic marketing roadmap. Applied rigorous
screening process, including onsite interviews of salon owners, to determine cap
ability of potential customer to support Bb brand. Supervised 2 direct reports.
a Increased salon partners by 20% across the US.
a Delivered strong partnerships by educating owners and managers to convey value
of Bb products to clients, providing salons with appropriate product mix, and c
ultivating ongoing relationships to ensure continued success.
a Created record-keeping tools on spreadsheets to capture and retain marketing d
ata.
MONARCH COMMUNICATIONS 1994a"1998
Manager, Profit-In-Store and Sports Illustrated Cape Town, South Africa
Ignited unprecedented advertising sales for 2 magazines. Led team of 6-8 adverti
sing sales executives during period of rapid business changes requiring signific
ant workforce restructuring. Trained, coached, and closed deals for sales team m
embers that resulted in companyas most profitable magazines. Fostered a culture
of high achievement and creativity.
a Developed concepts to strengthen brands and engage consumers for quarterly tra
de magazine, Profita"In-Store, distributed to every major store in South Africa,
and Sports Illustrated Swimsuit Issue, sold on newsstands.
a Dramatically increased client database by pitching to US-based companies and s
ecuring their business.
a Created and executed aggressive ad marketing strategy that focused on sourcing
content for magazines that complemented advertising space sold.
a Built a high-achieving sales team by replacing underperforming staff and hirin
g new staff whose capabilities and performance fit corporate culture and goals.
a Met or outperformed financial targets for the first time in both magazinesa hi
story, consistently surpassing goals by 25% after initial quarter.
a Won Salesperson of the Year award in 1997.
CAPE REVIEW 1997a"2000
Freelance writer Cape Town, South Africa
Researched and wrote film and restaurant reviews for weekly magazine listing ent
ertainment, activities, and events for the second-largest city in South Africa.
a Leveraged knowledge of buying behavior to brainstorm revenue-generating concep
ts with Editor-in-Chief for future magazine issues.

EDUCATION
BA in English & Pan-African Studies (with high honors)
BARNARD COLLEGE / COLUMBIA UNIVERSITY a" New York, NY
Won top writing prize and scholarship from National Council of Women.