SHARON S.

SQUIRES
VANCOUVER, WA 98683
(503) 705-6842
ss109db76@westpost.net
PROFILE OF QUALIFICATIONS
District Manager Retail Operations
Enterprising Retail Business Consultant in the Convenience and gasoline industry
specializing in
Business consulting, sales and marketing, multi-unit operations, market developm
ent, and P&L for a Fortune 500 Corporation. Expertise in building strong client
relationships and driving business initiatives from corporate to the field level
, while holding business owners accountable for meeting corporate expectations.
Outstanding ability to problem solve and multi-task while maintaining open commu
nication with clients.

Business Development Volume Counseling Project Management

Profit / Loss Responsibility Customer Service Marketing / merchandising
Category Management SNP Management Employee Training
PROFESSIONAL EXPERIENCE
CHEVRON CORPORATION, SAN RAMON CA
RETAIL BUSINESS CONSULTANT, WASHINGTON AND OREGON
2008-2010
Retail Sales Consultant directly responsible for managing a portfolio of franchi
see-owned ExtraMile Facilities in Washington and Oregon.
a Provided expertise and coaching to retailers and franchisees to maximize fuel
and C-store sales. Increased gasoline sales 8%-12% annually and store sales incr
eased 21% in a difficult market (industry average shrank 5%).
a Coached and trained franchisees and their teams to achieve excellence around C
ustomer Service and Image, resulting in an increase of scores from 92.1% to 98.7
%.
a Charted competition analyzed sales trends and advised business owners regardin
g effective pricing strategies to improve fuel volume and profits, ultimately dr
iving the success of all other profit centers of their businesses.
a Developed, executed and directed local sponsorships, promotions and cause mark
eting events with universities, museums, and sporting venues.
a Conducted special events, trade shows, and host hospitality events for clients
.
RETAIL BUSINESS CONSULTANT 2004-2008
Retail Sales Consultant for 91 independent retail accounts in Washington and Ore
gon and Alaska with combined annual fuel sales of 119 MM gallons. Strengthened c
orporate vision by selling in and supporting Chevron programs and initiatives.
a Consistently ranked 1st or 2nd in regional metrics such as gasoline sales, c-s
tore sales and customer service in the WA and OR markets. These markets were ran
ked #2 out of 39 markets in the Western U.S respectively in 2007, 2008, and 2009
. Customer Service scores improved from 92.3% in 2004 to 98.5% in 2010.
a Analyzed sales trends and advised business owners regarding effective pricing
strategies to improve fuel volume and profits.
a Directed Strategic network plan, customer retention programs and business deve
lopment: optimized existing accounts, identified new business opportunities and
reduced the amount of non-performing accounts. Added 14 new retail accounts.
a Supervised ambitious Image Refresh project during 2008-9 which involved sellin
g in the new program to retailers. Coordinating construction personnel to upgrad
e the exterior components of the gasoline islands, satisfying requirements and d
eadlines for all accounts.
a Developed, executed and directed sponsorships, promotions and cause marketing
events with local universities, museums, and sporting venues.
TERRITORY MANAGER 2000-2004
a Directed, coached, and mentored 35 station managers on daily site operations i
n WA, OR, and Alaska.
a Ensured competitive pricing strategy was maintained via use of daily price sur
veys, reports, and market rides.
a Identified sales opportunities via merchandising in accordance with plan-o-gra
ms, product mix, competitive pricing and monthly promotions.
a Accountable for station accounting processes, inventory management, P&L report
s, and operating expenses.
a Ensured Customer First and Image standards were aabove and beyonda customeras
expectations resulting in an increase in customer service scores from 93% to 99%
.
a Ensured safety and environmental policies and procedures were in compliance wi
th Chevron guide lines.
CHEVRON, VANCOUVER, BRITISH COLUMBIA, CANADA 1990-2000
OWNER/RETAILER
a Operated a world-class 24-hour gasoline/convenience store. Increased annual ga
soline sales from 1.5 MM gallons to 3.5 MM gallons attaining 2nd place in volume
sales in a network of 200 stations.
a Developed and implemented innovative merchandising programs. Increased annual
store sales from $400,000 to $950,000.
a Consistently received Customer Service Award for attaining first place in a ne
twork of 200 stations.
a Prepared and administered all aspects of P&L, utilizing computerized accountin
g functions including daily/monthly reports, inventory control, budgets, and cas
h flow analysis.
a Recruited, hired, trained, and motivated teams of employees of up to 30 people
.
a Organized community events. Media spokesperson for Chevron events.

EDUCATION
Business Management - Fanshaw College, London, Ontario Canada.
Certified Instructor/Facilitator- Langevine Learning Services.
TRAINING
Training-Chevron University
Supervisor and Territory Manager training Antitrust Law
Retailer/Franchise Training Negotiations
Volume/Price Counseling Blue Cube
SAP
Strategic Network Planning