SilverstoneCIS Offers YOU More

Opportunities through mobile

Leverage Running Campaigns,
Promotions, Events, Media Spend
and Existing Customer Relationships

Let’s Go Bananas

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 New Issues for Brands, Advertisers and
Marketers
…and where does social and mobile
media fit into the picture…

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Advertisers and Brands face a New Reality
Internal
• Downward pressure on budget – do
more with less
• Fragmented value chain with no real
accountability
• Convergence of sales, marketing,
advertising and communications
disciplines
• New marketing trends and implicit
reliance on technology requires a new
function – marketing technologist
External
• Proliferation of media channels,
advertising options and interaction
mechanics
• Fragmentation of audiences, increased
competition and advertising clutter
• New media consumption trends – media
stacking, the iPad, mobile internet and
Continuous Partial Attention Syndrome
• Consumer Protection Act, Privacy and
Compliance Issues

• Brand building is not enough – action and • Paradigm shift in brand ownership and the
real sales required consumers voice/power through social
media and viral action
• Ability to measure Return on Marketing
Investment (RoMI) • The Brand as a media owner

• Its all new and demands continuous

learning through experimentation
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Required:
A new approach and strategic Integrated, multi-channel solutions
framework… connected with core business…
• Think about paid v. owned v. earned • Real-time
media
• Contextual
• Break down the silos
• Permissive
• Integrate communications strategy
• Personal
and media planning – leverage,
amplify and sustain…
• Pro-active
• Think multi-channel and integrate • Productive
communications platforms and
touch points
• Accountable / Transparent

• Manage campaigns from inception • Integrated

to action and revenue realisation
• Relevant
• Improve cost efficiency and measure
RoMI • Timely

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A new Media Framework for Brands
RoMI =
Audience (Reached + Engaged + Profiled) + Action (Engagements + Enquiries + Forwards) + Sales (# Trans X Value)

Paid Media Owned Media Earned Media

Digital Media
• Mobile • Search
• Online • Other…
Mobile Apps
• Social
Organic
Sustain Search
Online Apps
Traditional +
Above the Social
Line Other (i.e. In-store,
• TV Statements, Etc…)
• Outdoor
• Radio
• Other…
• Print

PR
Below the
Line
• Promotion • Direct Paid
• Other… Word of Mouth
• Events Earned Traffic
Traffic

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 Overlay the CRM Philosophy & Insight +

The Journey to Loyalty Value

Influence

Paid Owned Earned Brand

Community

Grow
Retain
Community
Acquire
Transact
Service

Seed
Maintain & Manage Sustain

4
Bulk Communication Segmented Communication Triggered Communication
Message
Relevant Reply…
Message e
Message Conversation
One 2 3
Message
Request / Triggered
Message Comment Response…

2011 All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS 2011

 Enter openWRX, delivered by SilverstoneCIS
A Platform for developing, managing and growing integrated interactive multi-channel
brand interaction communities…

Mobile

PC

Enterprise

Grow Presentation
People Retain
Acquire
Transact

Service
Insight Process
Transaction Audience Interaction
Community
Owner

Portals

Control Info Communication

Services Campaigns

Management Platforms Brand Interaction Platforms

Applications

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 SilverstoneCIS 2011
Proposition Overview

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About SilverstoneCIS
Established in 1996, SilverstoneCIS is an
award-winning Creative Interactive Solutions
group with international credentials in the
development of online and mobile
communications, marketing and business
solutions.
The SilverstoneCIS philosophy is to create
lasting partnerships with our clients through
delivering strategic insight and innovation
based on more than a decade of experience,
research and development investment, as part
of a turnkey engagement approach.

Our core competencies range across: Over the past 5 years, Silverstone has
• Business Analysis, Productization and Go- pioneered the field of mobile communication,
To-Market Strategy Development media, advertising and social media and has
• Interactive Design and Development for developed proven concepts, technology,
enterprise, intranet, internet and mobile practices and relationships in delivering
channels integrated multi-channel go-to-market and
brand interaction strategies.
• Conception and Implementation of
Marketing, Advertising and
Communications Solutions The essence of what we do is building
• Managed Services, Outsourcing and interactive communities – we’ll show you
Hosted Platform Solutions the bananas!
• Monetization and Revenue
Optimization/Diversification Strategies

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SilverstoneCIS Proposition
We deliver >> To >>
• Integrated platform and • Build new and formalise existing
enablement services audiences

for mobile-centric, • Deliver new and enhanced

multi-channel and revenue streams
cross-platform
• Reduce costs through rapid
community interaction, business innovation, faster product /
and marketing communication campaign development and
smarter comms

• Simplify execution and reduce

complexity

• Truly harness the mobile channel

and social media opportunity

2011 All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS 2011

SilverstoneCIS Defined
Core Competency Focus
• Digital Marketing and • Mobile as a stand-alone and
Communication Strategy connector medium
Execution
• Mobile and Social Media
• Development of Core Platforms Management
on multi-tenancy SaaS model
• Building and managing Brand
• Implementation of Brand, Interaction Communities and CRM
Campaign or Product based platforms
Solutions

• All things interactive, tech and

new media: including web,
mobile, touch/kiosk, database,
integration, rich media, social and
digital design
2011 All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS 2011
 Credentials
3 Case Study Projects

Everyone got
bananas…
2011 All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS 2011
Official SA Government The South African Department of Government Communications
engaged SilverstoneCIS to ‘mobilise’ their content and
2010 FIFA Soccer World communication for the FIFA 2010 Soccer World CupTM.

CupTM Site On Mobile The ground breaking initiative achieved objectives and exceeded
Client: expectations in every respect.
• SA Government Communication
Information System Results >>>
Brand: • Go Live 10 June 2010.
• SA2010 • Short Code, SMS, USSD, Mobi, Web &
2010 MMA Global Awards: Email.
• Global Award : Mobile Cross Media • 3000+ Articles of Content including
Integration Video.
• EMEA Regional Award : Mobile Cross • > 80 million mobile banner
Media Integration impressions.
• > 780k unique visits.
For the South African Government 2010 FIFA • >1.5 million Page Views to visitors
Soccer World Cup Mobile Communications from 205 Countries
Platform

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 In 2008/9 AdMe was the premium permission based mobile
Vodacom marketing platform and social community built around advertising
in SA.

AdMe 99% of the community engaged AdMe through their cellphone,

Client: registered, profiled themselves and engaged with the advertising
• Vodacom
brands thru USSD, SMS, MMS and the mobile Internet.
Brand:
The platform driving AdMe won the Technology Solutions and
• AdMe
Innovation award for database management, profiling and
2008 DMA Assegai Awards:
segmentation capability.
• Nkosi – Direct Marketing Grand Prix
• Gold – Mobile Digital Media
• Gold – Technology Solutions & The mobile media strategy reached more than 3.5m unique South
Innovations Africans across all networks and delivered 420,000 opt-ins.
2008 Bookmark Awards:
• Mobile Finalist
2009 International DMA Echo Awards:
• Global 5th Place Finalist –
Business and Consumer Services

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 This was the first Loerie awarded for creative
Jack Daniel’s excellence in developing a Software Product –
Studio No 7 go figure.
Client:
• Brown Forman – USA The Studio No7 Flash music mixer is a bespoke
platform allowing consumers to mix up their
Brand:
own music online, share it with friends, vote for
• Jack Daniel’s – USA
it and talk about it.
Agency Partner:
• Slingshot LLC

Award:
• The Loerie Advertising Awards –
2005 : Gold – Digital Interactive

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 SilverstoneCIS 2011
Example
Implementations

Lot’s of Bananas!
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Public Sector – Citizen Services

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Public Sector – Hotline Service Desks

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Heritage and User Generated Research

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Entertainment Promotions and Communities

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Brand Promotion / Opt-In Marketing

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Promotional VIP Brand Communities

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Multi-Brand Leveraged Promotion

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Business Directory and Information Services

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Advertisers / Brands

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Financial / Insurance CRM & Lead Generation

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Turnkey Event Info, Booking and Interaction

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Residential Communities and
Neighbourhood Watch

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Youth Community and Fashion

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Give them what they want!

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 Get in touch – we know where the bananas are …

http://www.SilverstoneCIS.com
SMS ‘Demo’ to 34747
http://za.linkedin.com/in/silverstonecis
mobileadvertising@silverstonecis.com
http://twitter.com/hellomobile
0866 NU MEDIA

2011 All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS 2011