IRANIAN

DIASPORA TO ITALY
IN MILAN:

Small Community
Disorganized
No Networks
Language Gap
Cultural Diversification

Philippino

Egyptian

IRANIAN
FOREIGN ETHNICS IN MILAN:
Philippines
29.000
Egypt

China

Peru

Ecuador

Sri Lanka

Romania

Morocco

Albania

Ukraine

France

Bangladesh

Brazil

El Salvador

Eritrea

Japan

Germany

UK

Senegal

Spain

Tunisia

Moldova

Mauritius

Bulgaria

Serbia IRAN
Turkey less than
United States
1000 peolple
IRAN
THE APPROACH:

+ Iranians Shops
+ Students
+ Embassy
+ Personal Contacts
 “I like the exchange between differ-
ent cultures here in Milan. My shop
became a perfect place for these ex-
change.”
Hoda - 44 years old

“My shop is both a place where cul-

tures meet, and where iranians can
find a piece of home, a welcoming
area of sharing.”
Kobijane - 55 years old

“I joined my husband this year to raise

our family. Everything here is so con-
fusing! Fortunately I have the support
of my husband!”
Mahtab - 33 years old
 “I would like to find more spaces to
meet italian business people.”

Nima - 27 years old

“There is no network, no links for

our community, usually, when we
need help, we go to the embassy...”

Louise - 29 years old

“These laws about immigration are

a mess here! We never know about
them, I think they change them eve-
ry two weeks!”
Raed - 24 years old
„I´m afraid of loneliness. I´m really scared of
being sick far away from my family.“

„These laws about immigration are a mess here!

We never know about them, I think they change
them every two weeks!“

PERSONA 1:
20‘s student far from home
20’s student
far from home
IDEA OF A CHARACTERISTIC SENTENCE:
- build my future, get opportunities.

BACKGROUND
- Curious of living abroad
- Doesn’t have a defined long term plan of life
- Doesn’t want to go back to Iran for the moment
- Came to Italy without knowing anyone
- Faces Immigration issues on his own.
- Contacts his family almost everyday via skipe, telephone or e-mail
- Supported by his family
- His relationships with other iranians in Italy are made mostly trough
University
- Looses a lot of time with administration stuff
- Feel sometime isolated in his issues.

GOALS
- Wants to enjoys social freedom in Italy
- Wants to study and integrate in the same time
- Will like to create links with italians
- Is looking for new opportunities
- Wants to keep his roots, find touchpoints of his culture in Milan
- Hope to find a job in Italy or somewhere else in Europe

NEEDS
- Keep in touch with his family
- Stay connected
- Get simple and clear informations (scholar, administration and transport)
- Be fully aware of immigration rules, even when they change
- Feel protected in case of sickness or unexpected events
- Feel surrounded, helped in important issues.
“I´m afraid of loneliness. I´m really scared of
being sick far away from my family.”

„Everything here is so confusing, fortunately I

have the support of my husband!“

PERSONA 2:
Early‘s 30 active mother
Early’s 30
active mother
IDEA OF A CHARACTERISTIC SENTENCE:
- family first.

BACKGROUND
- Kept a long distance relationship with her husband during 3 years
- Just learned italian
- Came to Italy to live with her husband who was living here already
- Works in an iranian travel agency, close to her community
- Keeps in touch with her family by phone call
- Sends money to her family back home
- Helped by her husband with immigration issues, and others.

GOALS
- Hopes to settle an grow her family in Italy
- Study linguistic
- Wants to create links and interact more with the italian community
- Try to support her family from here
- Wants to give her family a multicultural education

NEEDS
- Learn quick italian language
- keep in touch with her family
- Send money to her family
- Get in touch with italians
- Network with other iranian
- Preserve her culture, improve the italian one.
- Easy and high-networked solutions
 PERSONA 3:
mid 50‘s shop owner
Mid 50’s
shop owner
IDEA OF A CHARACTERISTIC SENTENCE:
- Exposing iranian culture as a way of adaptation

BACKGROUND
- Have been in Italy more than 10 years ago
- Early wave of immigration
- Business founded by his father
- Didn’t keep roots in Iran
- Has settle their business related with iranian culture
- Has involve the family in the business
- Feel completed integrated in the italian culture
- Welcomes sometime relatives from Iran
- keep in touch with Iranians in Milan, mostly at the Mosque
- Participate actively in iranian events in Italy
- Highly attached to art culture

GOALS
- Hope to increase business productivity
- Wants to help his family here
- Wants to spread the iranian art culture
- Wants to stay connected with iranians
- Wants to live in a multicultural way

NEEDS
- Provide his business with raw material from Iran
- Build network connections for business
- More contact with new iranians in Italy
- Preserve his culture, export it and gather iranians around it
- Create more and more connections (buyers and amateurs)
- Enlarge his circle of knowledge
- Share his culture
„I want to give back to my country all the know-
ledge I can get here.“

„I would like to find more spaces to meet italian

business people.“

PERSONA 4:
20‘s -30‘s highly educated PHD
20’s -30’s
highly educated PHD
IDEA OF A CHARACTERISTIC SENTENCE:
- Bring back knowledge to Iran

BACKGROUND
- Has study before in Iran
- Is financially supported by his company
- Came with his wife and live together
- Stay temporary
- He keeps in touch with his family by Skype
- Is looking forward to go back home
- The purpose of the stay is to complete his knowledge
- He is still dealing with the permesso di sogiorno
- High level of education

GOALS
- Wants to invest his new knowledge in Iranian industry
- Expect to create his own business in Iran
- Wants to meet european business partners for his future business
- Wants to stay highly connected with Iran
- Hopes to save the time he invests for administration stuff
- Wants to live in an iranian way of life, or close
- Wants to preserve his roots, his relationships with Iran

NEEDS
- Establish connections with business local people
- Get highly informed about administration
- Help, support and quick solutions for Administration
- Connections with Iran (frequent and cheap)
- Spaces, events to meet italian/european business connections
- Cultural iranians events to feel home
INSIGHTS:

Link the Community

Enable a Networked Help
Provide Administration
Advices & Update
Communicate Events
List Places to Meet
OBSERVATION:

People have
Complementary Needs
Places
Social
Knowledge
DEDUCTION:

Services Exchange
Italian Language
Exhibitions
Cultural meetings
Business Science
Administration Knowledge
WHAT THEY NEED:

A Platform gathering the Community

A System of Exchange
A Link with the City Hall
An International Showcase
An eEasy Way of Communication
THANK YOU