HOWARD LAGRAFFE

17 West Vernon Avenue #5A, Phoenix, AZ 85003

480-586-4662
hl10bcc60@westpost.net
________________________________________________________________________________
_____________________________________
SALES * SALES MANAGEMENT * TRAINING * COACHING/MENTORING
________________________________________________________________________________
_____________________________________
SUMMARY OF QUALIFICATIONS:
Management - business to business professional with experience in target marketi
ng, consultative sales management, project management, customer relationship man
agement and corporate training
Leadership - strategic goal driven leader who collaborates, analyses, creates an
d implements plans to achieve company objectives
Communication - strong communicator skilled in training, mentoring, and resolvin
g complicated customer issues
Computer Skills - proficient in the use of MS suite including Word, Excel, Power
Point, Outlook, and Visio. Familiar with a variety of CRM and social media plat
forms
SALES
* Face-to-face and phone B2B sales of both tangible and intangible products to s
mall and mid-size business owners utilizing a variety of presentation tools and
techniques
* Launched sales activities in start-up market achieving "top 10" status within
one year
* Received a variety of sales awards and company recognitions
SALES MANAGEMENT
* Recruited and trained independent contractors in Western States markets growin
g territory from 3 to 18 active markets
* Collaborated in the development and implementation of new digital and print ma
rketing products
* Developed and implemented successful sales incentives and contests (one contes
t increased sales by $250,000 over a 6 month period)
* Coordinated, set-up, and managed both local and national trade show activities
* Established system of pricing discipline to maintain needed profit margins
TRAINING
* Developed and conducted regular new contractor sales and business orientation
program
* Conducted weekly sales meetings and periodic sales conferences/seminars
COACHING/MENTORING
* Served as company representative to over 100 independent contractor throughout
the US and Canada
* Provided 24/7 business coaching and consultative sales mentoring to contractor
/customer base
* Received Professional Business Coach certification
EMPLOYMENT HISTORY (1990-present)
Director of Sales - Power Trade Media, Phoenix, AZ 3/10-8/10
Director of Publisher Development - Sunshine Media Inc. Scottsdale, AZ 11/06-6
/09
Publisher - Builder/Architect Magazine of Phoenix and Central AZ 06/01-10/06
Operations Manager, Arizona - Black Bear Publishing, Inc. Gulliver, MI 08/98-0
6/01
 Southwest Zone Manager - Sunshine Media, Inc. Phoenix, AZ 1993-1998
Publisher, Builder/Architect Magazine of Central New York and Greater Rochester
1990-1993
Pre 1990 - Sales Representative Wholesale Distributor, Retail Store Ownership an
d Management
EDUCATION:
Stony Brook University - English Major
CERTIFICATIONS: Certified Business Coach (Professional Business Coaches Alliance
); Certified Social Media Strategist (SMMU online)