Peter T.

Farrell
225 Bennett Avenue New York, NY 10040
(917) 699 2610 pf10c2eb2@westpost.net
OUTSIDE SALES REPRESENTATIVE / ACCOUNT EXECUTIVE
Seeking a position in Sales
Nationally acclaimed sales leader with 13 years of professional experience manag
ing strategic accounts and establishing new territories for organizations. Init
iated measurable growth to employers profitability by yielding $48.72M in gross
sales within 7 years for a Russell 2000 company. After analysis of market drive
n trends, developed high-energy presentations and exhibits for new product launc
hes. Strong skills in account penetration, brand representation and account dis
tribution.

Territory Development & Management Sales & Marketing Management

Customer Relationship Management Cross-Functional Team Leadership
New Product Launches Master Training and Development Test Market Product Deve
lopment
High-Impact Presentations Master Pricing & Sales Proposals Consultative Selli
ng

PROFESSIONAL EXPERIENCE
NYM Wine and Spirits Group, New York, NY October 2010 Present
NYM Wine and Spirits Group is a consulting firm that helps position brands with
account penetration in the NYC Metro market.
Sales Consultant, New York, NY
Responsible for on and off premise account penetration handling all facets of sa
les development and support, including presentations, sales, tasting events and
distributor ride along. Focus on building customer distribution base, developin
g and maintaining strong customer relations.
Act a key Sales Consultant and Brand Ambassador, managing sales for key on and
off premise accounts throughout Metro NY.
Responsible for account appointments and relationships, distributor work with,
sales and brand building.
Coordinate and host numerous trade events, in store wine tastings, sales presen
tations and special functions to increase sales volume.
Manage use of POS and other resources for purposes of generating sales.
AMERICAN WOODMARK CORPORATION (NASDAQ (GS): AMWD), New York, NY October 2003 O
ctober 2010
AWC is one of the 3 largest manufactures of kitchen cabinets in the U.S.A. 2009
Net sales were $545M.
Sales Representative, New York, NY
Sole Sales Representative to 15 Lowes locations within Metro NYC/LI/NJ region ($
3.49M territory). Provide ongoing training, leadership and management to 52 kit
chen cabinet designers, 39 Commercial Sales Specialists and 65 Operational Manag
ers on products and assist them with closing business to end customers.
Developed strategic objectives and proposals to achieve budget goals producing
FY09 sales of $3.49M.
Catapulted sales from $8.9M to $12.48M from 2004 to 2006. (Nationwide company a
verage was $6.2M per year).
Received highest sales distinction and honored by Chairman and CEO Jake Gosa at
 National Sales Recognition Meeting, 2005.
Awarded Presidents Club FY05, Sales and Leadership Awards FY05, FY06, FY07, FY0
8, FY09.
Managed, leveraged and developed client relationships to gain alignment of sale
s and ignite market share from 24% (2004) to a dominant 44 % (2010).
ZODIAC SPIRITS, New York, NY February 2008 November 2009
Zodiac spirits is luxury potato vodka made in U.S.A. Its branding is focused on
the influence of zodiac astrological signs. It is a gluten free spirit made fr
om Idaho potatoes.
New York Metro Manager (promoted from Sales Consultant on 7/08)
Managed the account development and distribution of a premium niche spirit. Succ
essfully secured new distribution accounts within Manhattan / Brooklyn NY. Prese
nted at liquor trade shows and promotional events.
Increased case sales to 400 cases sold within the first 15 months exceeding com
pany goals by 125%.
Opened 49 new accounts within the Manhattan / Brooklyn market grossing sales at
$100,000 in revenue.
Worked with liquor distributors to establish pricing, brand launch, promotions
and trade events to position long term business relationships with key retailers
.
Worked closely with VP of Sales to develop creative marketing strategies in an
effort to promote brand awareness.

INFINIGY COMMUNICATIONS, New York, NY January 2002 September 2003

Infinigy Engineering is an engineering firm that offers technical and design dri
ven solutions for the deployment of wireless communication networks.
Site Acquisition Specialist
Managed and developed network site territories within Metro NYC and Upstate NY.
Expanded customer base by cold calling, growing existing business and developin
g referrals from current customers.
Negotiated and closed 112 lease agreements securing over 174 wireless sites dir
ected by RF Engineering Approval exceeding sales quota by hitting 121%.

XO COMMUNICATIONS, New York, NY October 2000 November 2001

XO Communications is one of the nations largest communication service providers,
integrating over 3000 fiber-fed buildings and an 18,000, mile intercity network
. Providing voice, data and Internet services to small and medium sized busines
ses.
Site Acquisition Specialist
Established new territory for the emerging deployment of a point to multi point,
wireless broadband network, within Metro NYC. Primary focus on Class A and Cla
ss B building owners.
Negotiated and completed 56 lease agreements, securing over 10M square feet of
commercial property access rights exceeding sales quota by accomplishing 155%.
Awarded top Sales Closer in North region recognized by Senior Level Management.
Negotiated lease agreement assessing deals valued at $50k to $250K.
Presented product exhibitions with corporate principals, owner representatives
and senior level decision makers, including Senior VP of Leasing and COO of majo
r NYC Portfolio Management Firms. Firms included SL Green, Newmark Realty, Cus
hman and Wakefield, Trump Organization, and Kipp Stawski.
Site Acquisition Specialist 1995-2000
EDUCATION
Bachelor of Arts, Mass Communications Class of 1995
State University of New York at Plattsburgh, Plattsburgh, New York