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MARKETING
* Marketing and Management of 34 Retail Locations Across 6 Different Markets
* Radio Jingle Development
* AD Writing and design
* Direct Marketing Strategies and Implementation
* Quick Customer Response ADVERTISING
* Long-term Image Building & Budgeting
* Live Radio and TV Remote Scheduling
* List Development
* Database and ROI management
COMPLETE UNDERSTANDING OF INTERNET BASED MARKETING INCLUDING FACEBOOK AND GOOGLE
ADWORDS CLICKTHRU MARKETING
RACE AUTOMOTIVE
PRESIDENT AND CEO APR02-PRESENT
* Improved sales execution efficiencies by standardizing the management process
and educating staff members on the use of sales best practices
* Ability to combining in-depth automotive repair knowledge with exceptional pe
ople skills
* Proven success in implementing sales strategies and tactics
* Responsible for new and existing products to regional sales agents throughout
the midwest
* Demonstrate ability to develop relationships by anticipating audience needs an
d interests and tailoring commutations appropriately
* Leverage customer feedback and/or other data regarding customer needs and expe
ctations to find ways to enhance customer service and satisfaction
* Used market trend information to enhance a competitive position in the marketp
lace
* Excellent record of achievement and professional growth in leading people and
project teams
* Development of 10 year plan to move our market share from 6% to double digits
(20% in Midwest region) (2,000000 TO 4,000000)
* Implementation of constant contact to drive marketing and awareness of company
products and services
* Responsible for management of partner performance related to strategic goal at
tainment
* Managed multiple automotive projects simultaneously across numerous sites thro
ugh the project life cycle