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Sales & Marketing Management * Sales & Marketing Strategist * Corporate Partners

hip Development
Budget Management * Brand Management * Media Management * Sales Training * Reven
ue Growth
Social Media Expertise * Special Events Expertise * Public Relations
Creative Problem-Solving * Turnaround Marketing Strategies
SUMMARY
Dynamic, goal-oriented, Sales & Marketing Professional with proven leadership s
kills. Expertise across diverse industries. Ability to identify and grow new ma
rkets while consistently increasing market share and exceeding sales goals. Skil
led in developing and executing strategic marketing plans that build brand aware
ness, identify customer "hot buttons" and creatively meet their needs. Solid rec
ord of reversing underperforming brands into winners. Keen strategic thinker wit
h meticulous planning skills; uncanny ability to deliver timely, results-oriente
d sales & marketing programs focused on enhanced consumer experiences. Motivati
onal leader; nurtures and challenges team members to increase their potential.
PROFESSIONAL EXPERIENCE
ICABA MEDIA HOLDINGS, LLC, Weston, FL 2009 - 2010
An integrated marketing communications company.
Chief Marketing Officer
Responsible for all aspects of marketing to B to B and B to C targets. Areas of
focus include strategic planning, media relations, publishing, web services, com
munity relations and budget management. Facilitate all internal and external com
pany communications.
* Developed new social media site targeting affluent black professional consumer
s.
* Directed, managed and published luxury print profile directory; resulted in ex
ceeding sales goals of directory.
* Managed agency team to obtain in-depth press coverage for Company.
* Developed and implemented marketing / advertising campaigns for several succes
sful events; one campaign resulted in doubling event goal (600+ attendees).
* Secured and coordinated with corporate partners / sponsors.
* Collaborated on development of business plan that resulted in participation of
initial investors.
ROYAL CARIBBEAN CRUISE LINES, Miami, FL 2004 - 2009
Segment Marketing Manager (2008-2009)
Responsible for strategic development and planning for key market segments (Mult
i-Generational, Women, Couples, and Family).
* Provided segment insights for cultural relevancy ensuring best brand experienc
e for guests.
* Executed strategic advertising campaigns focused on the family, multi Gen and
Women segments based on data driven insights.
Multicultural Marketing Manager (2004-2008)
Responsible for direction and development of all marketing / advertising campaig
ns targeting African American and U.S. Hispanic markets for Royal Caribbean Cru
ise Lines.
* Developed and implemented targeted strategic marketing plans.
* Identified and established strategic partnerships with national media partners
and community groups.
* Provided segment insights into overall product marketing efforts to ensure cul
tural relevancy was incorporated into new products.
UNIWORLD GROUP, New York, NY 2001 - 2004
National Account Director, Burger King Corporation (2002-2004)
Responsible for directing and managing national account team and agency field te
am to develop local Burger King Franchisee business. Strategic advisor and relat
ionship manager to Burger King Corporation in applying data driven consumer insi
ghts, marketing strategies and tactics to enhance their business success.
* Delivered $1.5B in annual sales against ethnic consumer segment.
* Managed national account team and agency field team in development and executi
on of targeted marketing plan to generate increased revenues against target cons
umer.
* Directed national account team in areas of creative development, media plannin
g, promotions and consumer insights.
* Developed internal sales support tools, training, and communications collatera
l.
National Field Director, Burger King Corporation (2001-2002)
Responsible for management of national field team to ensure optimal execution o
f marketing plans for local franchise communities, including media management, a
dvertising, promotions, event planning, and customer advocacy.
* Managed 6 senior level Regional Account Managers responsible for servicing top
80 target markets.
* Successfully increased level of local market investment from 10 targeted marke
ts to 25, realizing additional revenue of $10M in 1 year.
* Led training and development of account team to ensure standard of excellence
in Client service was maintained.
MANA PRODUCTS COMPANY, New York, NY 1997 - 2001
Marketing and Sales Manager
Responsible for development, launch, growth plan and execution of prestigious co
smetics line for women of color. Provided target consumer insights to ensure opt
imal brand positioning. Interfaced with all areas of product development.
* Created all marketing and sales presentations, executed sell-in to specialty r
etailers such as Nordstrom and Macys in conjunction with national sales force.
* Successfully increased product distribution from 8 prestigious retail outlets
to 75 in 18- month period.
* Functional responsibilities included in-store setup, hiring and training of ma
rket coordinators and beauty consultants, while leading corporate marketing, str
ategic planning, advertising, promotions and inventory management efforts.
BIOCOSMETIC RESEARCH LABS, DIV. OF MANA PRODUCTS, New York, NY 1995 - 1997
Marketing Manager
Responsible for development, launch and management of new cosmetic brand of prod
ucts for women of color nationally.
* Directed market research to successfully determine demographic for specialty p
roducts.
* Trained estheticians and beauty consultants on using product line.
* Assisted sales team in developing optimal product distribution strategies.
* Assisted Public Relations Manager in writing brand press releases.
* Managed product development and promotional budgets.
ALWAYS NATURAL INDUSTRIES, New York, NY 1995 - 1994
Marketing & Public Relations Manager
* Successfully diffused major Company public relations controversy through effec
tive crisis intervention.
* Structured and managed marketing department for $30M consumer hair care manufa
cturer.
* Developed and launched new Ginseng Miracle product line; promoted existing pro
ducts and developed a $4M advertising and promotion campaign.
* Generated new business with projected doubling of existing franchised brand.
* Orchestrated company's successful participation in major industry trade shows.
* Reversed sales erosion on franchised brand by strategically implementing targe
t marketing approach.
W & W PHARMACEUTICALS, Atlanta, GA 1991 - 1994
Director of Sales and Marketing
Managed and directed sales and marketing efforts for a brand of dermatologist-fo
rmulated hair care products.
* Expanded brand from regional to national level and national expansion.
* Developed product packaging copy and collateral materials
M&M PRODUCTS COMPANY, Atlanta, GA 1981 - 1990
Brand Manager / Key Account Executive
* Performed diverse range of marketing functions for $50M retail hair care produ
cts company from concept to counter, including product development and testing,
brand marketing, creation of broadcast and print ad campaigns and sales programs
.
* Realized $2M sales increase of brand over 12 month period in flat market.
* Managed product development and promotions budgets.
* Created and launched an annual Professional International Hair Care Conference
to heighten brand image, strengthen brand loyalty and increase professional hai
r care sales.
* Successfully developed and implemented quarterly brand newsletter 'Salon Scene
' for cosmetologists Directed and managed broker sales organizations to maximize
sales opportunities nationally.
EDUCATION
Executive Master of Business of Administration (MBA) Coursework, Georgia State U
niversity
Bachelor of Science (BS), Florida State University
Associate of Fine Arts, Sullins College
AFFILIATIONS / ASSOCIATIONS / MEMBERSHIPS
* Vice President, Pam Hutchinson Bridge Builder Foundation, a non-profit.
* Memberships:
o National Association of Multicultural Media Executives
o National Association for Female Executives
o National Black MBA
o National Association of Market Developers
o American Marketing Association
* Named as one of South Florida's 50 Most Powerful Black Professionals for 2009
by Success South Florida magazine.
* 2009 recipient of the APEX Award by Black Meetings & Tourism, a trade magazine
, for outstanding contribution to the travel industry.
* Recipient of Silver Anvil Award in multicultural category by Public Relations
Society of America (PRSA)

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