Jenny Kimbley

20 N. Sheridan Avenue
Colorado Springs, Colorado 80909
Cell Phone: 303-507-4696
jk10f2bbc@westpost.net

SUMMARY
A highly organized, creative and personable individual with extensive experience
in electronic and direct marketing, copywriting, business development and proje
ct facilitation, is seeking a challenging Marketing position with a team-oriente
d, and innovative company.
NOTABLE ACHIEVEMENTS
- Successfully managed, maintained and finalized a 3.5 Million dollar project im
plementation budget
- Oversaw and managed the Hyatt email campaign program for over 80 hotels while
increasing program usage and revenue
- Designed and conducted user Local Email Marketing Program training for over 80
participating hotels
- Streamlined and managed the process of Special Offers for over 120 Hyatt hotel
s
- Completed Rollout Training Coordination and planning for 700+ domestic and int
ernational system users
RELEVANT EXPERIENCE
Marketing Manager - Stratigent, LLC - Naperville, IL
November 2009 - October 2010
- Generated creative approaches to lead nurturing and lead generation to increas
e overall Marketing ROI
- Managed and coordinated presence at corporate events and trade shows
- Composed targeted email marketing campaigns and promoted brand awareness throu
gh social media initiatives
- Created various copywriting to include sales sheets, press releases and other
promotional materials
- Conducted ongoing analysis of marketing initiatives and made recommendations t
o modify strategy and tactics accordingly
In-Product Marketing Manager - Newdea, Inc. - Englewood, Colorado
March 2008 - January 2009
- Executed marketing efforts for product launches and releases in collaboration
with product management and engineering
- Defined and prioritized customer requirements for new product(s) as well as li
nking to program strategies
- Managed and wrote all in-product text, including instructional screen copy, re
source help content and up-sell verbiage
- Worked closely with marketing communications to assure consistency with establ
ished guidelines, tone and voice
Internet Marketing Manager - Hyatt Regency Denver - Denver, Colorado
October 2006 - March 2008
- Coordinated projects and communicated consistently with hotel departments, cor
porate office, agencies and vendors
- Planned, executed and managed an annual Marketing Budget to coincide with our
Marketing initiatives
- Designed and built print and media ads for all areas of the hotel
- Executed email marketing campaigns and strategies
- Oversaw PPC, SEO and Linking initiatives and strategies
Hotel Marketing Coordinator, Local Email Marketing Program - Hyatt Hotels Corpor
ation - Chicago, Illinois
July 2005 - October 2006
- Managed and oversaw all aspects of the Hotel Email Campaign program and Specia
l Offers program
- Wrote creative copy for Special Offers on Hyatt.com and Hotel Email Campaigns
for 100+ hotels
- Analyzed email campaigns' ROI through Omniture and communicated quarterly resu
lts to 85 hotels
Employee Information System Project Implementation Assistant - Hyatt Hotels Corp
oration - Chicago, Illinois
August 2003 - July 2005
- Designed and created marketing materials to communicate and promote project in
formation with the field
- Coordinated with multiple locations and vendors to execute training for over 7
00 users across the US, Canada and Caribbean
Executive Assistant / Office Manager, Hyatt Lisle - Lisle, Illinois
January 2002 - July 2003
- Assisted the General Manager and Director of Sales, and coordinated projects w
ith department executives
- Designed guest return programs for the hotel: VIP arrivals and Length of Stay
and Top 50 Guest recognition

EDUCATION
Bachelor's of Science - Human Development and Family Studies with an emphasis in
Elementary Education
Colorado State University
Fort Collins, Colorado
Graduation: December 2003

TECHNICAL SKILLS
- Proficiency with all MS Office applications (i.e. - Word, Excel, PowerPoint, a
nd Publisher)
- Experience with Adobe Acrobat, Photoshop, InDesign and Illustrator; and numero
us online applications (i.e. - Training registration sites, online reporting too
ls, online information systems, etc.)