Raymond E.

Schobert
304 West Union St.
Burlington, NJ. 08016
609-405-2959, rs10f5f60@westpost.net
~ Sales and Operations Specialist ~
Dynamic strategic-minded Sales and Operations Management Leader; focused on incr
easing market share and achieving profit for customers. Known for building supe
rior collaborative working relationships with teams that cut across all levels o
f any organization. Expertise in Sales and Operations Management while building
highly effective promotional campaigns that creatively build product and service
awareness. Skilled in budget management, comprehensive profit and loss analysis
and
proactive "outside the box" solutions. Proven track record for optimizing resou
rces to surpass corporate goals.

Team Leadership / Strategic Planning / Tactical Execution / Competitor Research

/ Customer Service and Communication / Relationship Building

PROFESSIONAL EXPERIENCE

CELEBRATION FOODS / CARVEL ICE CREAM, New Britain, CT 1997 - Dec 2010
A national manufacturer and distributor of frozen ice cream desserts and novelti
es.
Director of Sales and Operations
Managed 33% of total company DSD supermarket business within the Metro NY/Philad
elphia territory overseeing all strategic planning, business development and bud
geting. Spearheaded and led collaboration with all major supermarket chains thro
ughout the territory cultivating relationships with both new and existing custom
ers. Provided direction and management to a DSD sales force of 37 sales represen
tatives. Mentored, managed and provided leadership to 4 Sales Supervisors. Del
ivered comprehensive expertise on new product introduction, promotions, competit
ive analysis and company communications.
Key Accomplishments:
* Managed total operations of $28.5 million territory 33% of total company
sales, involving 37 route sales representatives and 4 supervisors.
* Achieved 5.4% growth in 2010, outpacing total company DSD growth by
1.2%. Accomplished by increasing focus on customer service.
* Initiated, built and implemented a performance development plan.
* Direct management included, but not limited to Wakefern, A&P/Pathmark,
SuperValu, and Independent chains.
* Creator and Leader of the competition committee.
* Conduct sales/product and motivational coaching seminars to sales
representatives resulting in an increase of 58.6% over 9 years.
* Initiated and built third party distribution network through sales training an
d
managing to company standards to service markets outside our DSD
footprint.
* Selected by company to participate in start-up operations in Arizona and
California markets.
* Established cold storage facilities network to increase product availability
during peak seasons.
* Successfully restructured service through utilization of UPS Road Net
resulting in an 18.1% increase in customer service.
* Managed Mid Atlantic and Arizona market along with current responsibilities
during personnel shortfalls resulting in management of 44% of the DSD
operation.

Supermarkets of Cherry Hill - Shop Rite 1984-1997

A Wakefern Co-Op that trades under the Supermarket name of Shoprite.

Store Manager - 1995-1997

Managed and directed total daily operations of a full service supermarket. Super
vised seven department managers. Developed and implemented new marketing strateg
ies to satisfy trends in sales and control ongoing awareness of new competition.
Redesigned advertising to promote curbside and consumer appeal. Promoted, marke
ted and oversaw kitchen in house catering operations.
Key Accomplishments:
* Decreased payroll 4.8% by restructuring staff and store operations.
* Successfully marketed and coordinated holiday catering program, involving
special dishes,realizing $35,000 in one day sales. 15% increase over prior
year.

Assistant Store Manager / Grocery Manager 1984-1995

Managed and directed a staff of 320 including nine department managers. Initiate
d and designed a new Gross Profit Program resulting in positive shrink the follo
wing quarter. Initiated,implemented and coordinated In-Store-Demonstrations prog
rams to market customer awareness of products, introduce new trends, and create
an up-scale merchandising environment.
EDUCATION
Rowan University, Glassboro, New Jersey
Bachelors of Science in Marketing
Camden County College, Blackwood, New Jersey
Associates in Marketing

CAREER RELATED TRAINING

* SkillPath, Ongoing Management Training courses, Dale Carnegie Public
Speaking, Recipient of Personal Achievement Award. New Horizons
computer training, Microsoft PowerPoint, Excel, Word.
* Company sponsored seminars, i.e., Sexual Harassment, Personnel
Recruiting, Management Assessment, Management, Food Handling,
Sanitation,
* Certified Diver Licenses Class B with airbrakes and passenger
endorsement
COMPUTER KNOWLEDGE
Personal Computer / Handheld Computer Software / Margin Minder / Basic IRI / Mic
rosoft Outlook, Power Point, Excel, Word.